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•  Campaign’s PR Faces to Watch 2020 – Alveena Abid, Engagement consultant, Katch
•  Campaign’s PR Faces to Watch 2020 – Brice Adler, Senior account director, Apco Dubai
•  Campaign’s PR Faces to Watch 2020 – Hadeel Mansour, Account manager, Markettiers
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• Call for nominations: Campaign’s Agency Faces to Watch 2021
• Call for nominations: Faces to Watch 2022: Brand Edition
• Call for nominations: Faces to Watch 2023: Brand Edition
• Call for nominations: Faces to Watch 2023: Brand Edition – Thank You
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• CAMPAIGN CREATIVE FACES TO WATCH 2019 – AMIR YAKDI, 29, DIRECTOR OF CREATIVE & PHOTOGRAPHY, ZIA CREATIVE NETWORK
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – ARINE ISKENDARIAN, ‘20-SOMETHING’, CREATIVE, LIVINGROOM
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – BASHAIR M. ALSAIF, 25 ARABIC / BILINGUAL COPYWRITER , FP7/RUH
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – GANNA HESHAM, 26, COPYWRITER, JWT CAIRO
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – KHALIL BARAKET, 27 JUNIOR COPYWRITER, JWT TUNIS
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – LARA ACCAOUI, 29, ART DIRECTOR, GREY
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – LAYAN SARKIS, 28 ART DIRECTOR, OMD 
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – LIAM ALDRIDGE, 24 & MATTHEW RICHARD, 24, ART DIRECTOR AND COPYWRITER, FP7 DUBAI
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – NABIL EL KOURDY, 25 STRATEGIC PLANNER, JWT DUBAI
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – RAMZI AWAD, 28 ACCOUNT MANAGER, FP7 BEIRUT
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – RAND SAMARA, 26 CREATIVE CONTENT DESIGNER, IMAGINATION
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – RAYA RASSI, 27 SENIOR ACCOUNT MANAGER, FP7 DUBAI
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – RIHAM MAJDALI, 25 SENIOR GRAPHIC DESIGNER, GREY
• CAMPAIGN CREATIVE FACES TO WATCH 2019 – SANDRINE HITTI, 28 MARCOM MANAGER, TAMRA C2
• Campaign Crunch – Registration
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• CAMPAIGN DIGITAL FACES TO WATCH 2019 – ARYA ZHAO, 26, SOCIAL MEDIA EXECUTIVE, APAC MARKET, BOOPIN
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – KSENIYA MAHILEUSKAYA, 23, SOCIAL MEDIA EXECUTIVE, BOOPIN
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – MOHAMMED ASIM ALI MUJTABA, 30, DIGITAL PERFORMANCE SPECIALIST, BOOPIN
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – MUHAMMAD UMER KHAN, 29, SOCIAL MEDIA SPECIALIST, ZIA CREATIVE NETWORK
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – AMR BASSIOUNY, 26, SOCIAL MEDIA EXECUTIVE, BOOPIN
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – MOHAMAD TABCH, 29, SENIOR DIGITAL MANAGER, MINDSHARE
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – MONA ABULHASAN, 27, SENIOR DIGITAL MANAGER, WAVEMAKER
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – ACHRAFE MAMI, 30, MANAGER, BIDDABLE MEDIA, HEARTS & SCIENCE
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – AFAF ZAHER, 29, SENIOR EXECUTIVE, OMD UAE
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – BARRY MCGRATH, 28, SENIOR ACCOUNT MANAGER, SERVICEPLAN MIDDLE EAST
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – JOHARA AL ALAIWI, 25, ACCOUNT MANAGER, FP7/RUH
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – NOUR MONTASSER, 24, BIDDABLE MEDIA EXECUTIVE, HEARTS & SCIENCE
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – RANA SAWMA, 30, SENIOR DATA ANALYST, ANNALECT
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – ROBERT HABIB, 29, LEAD INNOVATION MANAGER, TAMRA C2
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – RONY CHLELA, 28, SOCIAL MEDIA LEAD, BOOPIN
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – SONIA JOHN, 29, ASSOCIATE DIRECTOR, DIGITAL, HEARTS & SCIENCE
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – TAHER PATANWALA, 26, LEAD MARCOM TECHNOLOGIST, TAMRA C2
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – TALA ALEM, 29, HEAD OF DIGITAL, FP7/RUH
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – TALA SHEIKH AMIN, 27, SOCIAL MEDIA DIRECTOR, BRUCE CLAY
• CAMPAIGN DIGITAL FACES TO WATCH 2019 – YOUSSEF YAMMINE, 23, ART DIRECTOR, MIRUM BEIRUT
• CAMPAIGN MEDIA FACES TO WATCH 2019 – ALEXANDRU GRAMA, 25, SENIOR MEDIA PLANNER, INITIATIVE
• CAMPAIGN MEDIA FACES TO WATCH 2019 – CHADI HARB, 26, SENIOR MEDIA EXECUTIVE, MAGNA
• CAMPAIGN MEDIA FACES TO WATCH 2019 – DIMPLE DINESH KUMAR, 28, MANAGER, MARKETING SCIENCE, HEARTS & SCIENCE
• CAMPAIGN MEDIA FACES TO WATCH 2019 – OMAR ANWAR, 26, SENIOR EXECUTIVE, PLANNING, OMD
• CAMPAIGN MEDIA FACES TO WATCH 2019 – PETAL D’MELLO, 27, MANAGER, STRATEGIC MARKETING INVESTMENTS, OMD
• CAMPAIGN MEDIA FACES TO WATCH 2019 – SARAH EID, 26, MEDIA MANAGER, SPARK FOUNDRY
• CAMPAIGN MEDIA FACES TO WATCH 2019 – BASSEL MAKAREM, 28, SENIOR INTEGRATED MEDIA PLANNER, CARAT KSA
• CAMPAIGN MEDIA FACES TO WATCH 2019 – BAYAN ISHTAIWI, 29, DIGITAL MANAGER, VIZEUM UAE
• CAMPAIGN MEDIA FACES TO WATCH 2019 – BRIAN ZHANDA, 27, MANAGER, PERFORMANCE, PHD
• CAMPAIGN MEDIA FACES TO WATCH 2019 – CHRISTINE ISSHAK, 29, SENIOR EXECUTIVE, PLANNING, PHD
• CAMPAIGN MEDIA FACES TO WATCH 2019 – DENIT VARGHESE, 29, SENIOR DIGITAL PLANNER, CARAT UAE
• CAMPAIGN MEDIA FACES TO WATCH 2019 – ECCHA KHEMANI, 27, SENIOR MEDIA PLANNER (AND PLAYING SEVERAL DIFFERENT ROLES; MOSTLY, A GOOD PACIFIER DURING STRESSFUL MOMENTS), WAVEMAKER
• CAMPAIGN MEDIA FACES TO WATCH 2019 – GABY YOUSSEF, 27, SPECIALIST, SOCIAL PERFORMANCE, PUBLICIS MEDIA
• CAMPAIGN MEDIA FACES TO WATCH 2019 – GEORGE CHIVI, 26, DIGITAL MEDIA MANAGER, SPARK FOUNDRY
• CAMPAIGN MEDIA FACES TO WATCH 2019 – GEORGE HULYANOV, 26, INTEGRATED PLANNING MANAGER, MINDSHARE
• CAMPAIGN MEDIA FACES TO WATCH 2019 – HAMZA MADI, 30, DIRECTOR, PLANNING, HEARTS & SCIENCE
• CAMPAIGN MEDIA FACES TO WATCH 2019 – KAMALA RAM, 28, SENIOR EXECUTIVE, DIGITAL PLANNING, PHD
• CAMPAIGN MEDIA FACES TO WATCH 2019 – LYNNE ZAYID ABDULHADI, 26, SOCIAL MEDIA EXECUTIVE, RADIX
• CAMPAIGN MEDIA FACES TO WATCH 2019 – MARAM ABOUEITA, 28, MEDIA MANAGER, BPG MAX
• CAMPAIGN MEDIA FACES TO WATCH 2019 – MOSTAFA ABOUHUSSEIN, 27, DIGITAL ASSOCIATE DIRECTOR, INITIATIVE EGYPT
• CAMPAIGN MEDIA FACES TO WATCH 2019 – NASSER ATTIYEH, 24, SENIOR PERFORMANCE SUPERVISOR, INITIATIVE UAE
• CAMPAIGN MEDIA FACES TO WATCH 2019 – NAVYA SAJEEVAN, 29, SENIOR MEDIA MANAGER, SPARK FOUNDRY
• CAMPAIGN MEDIA FACES TO WATCH 2019 – NICHOLAS SFEIR, 23, DIGITAL MEDIA EXECUTIVE, PUBLICIS MEDIA
• CAMPAIGN MEDIA FACES TO WATCH 2019 – NUHA BAYOUD, 25, SENIOR MEDIA EXECUTIVE, MAGNA
• CAMPAIGN MEDIA FACES TO WATCH 2019 – OMAR OTHMAN, 29, PLANNING DIRECTOR, BPG MAX
• CAMPAIGN MEDIA FACES TO WATCH 2019 – PASCAL KHAZZOUM, 30, SOCIAL MEDIA MANAGER, FUSION 5
• CAMPAIGN MEDIA FACES TO WATCH 2019 – POOJA CHALUVARAJU, 27, SENIOR EXECUTIVE, PLANNING, HEARTS & SCIENCE
• CAMPAIGN MEDIA FACES TO WATCH 2019 – POOJA SHIVA SUVARNA, 26, DIGITAL MEDIA STRATEGIST, ESPRESSO MEDIAPLUS
• CAMPAIGN MEDIA FACES TO WATCH 2019 – ROMY HAJJAR, 29, MEDIA SUPERVISOR, UM
• CAMPAIGN MEDIA FACES TO WATCH 2019 – RUQAYIAH AL USMAN, 28, ASSOCIATE DIRECTOR, UM
• CAMPAIGN MEDIA FACES TO WATCH 2019 – SABINA MUKADDAM, 29, SENIOR MEDIA PLANNER, GARAGE 366
• CAMPAIGN MEDIA FACES TO WATCH 2019 – SARAH SOUFAN, 25, SENIOR INTEGRATED PLANNER, WAVEMAKER
• CAMPAIGN MEDIA FACES TO WATCH 2019 – STEVE HADDAD, 30, MEDIA MANAGER, STARCOM
• CAMPAIGN MEDIA FACES TO WATCH 2019 – TALA SAADEH, 23, EXECUTIVE, PLANNING, OMD
• CAMPAIGN MEDIA FACES TO WATCH 2019 – VIBHA VINODRAI, 30, STRATEGIC PLANNER, WAVEMAKER
• CAMPAIGN MEDIA FACES TO WATCH 2019 – YARA KASSAR, 27, ASSOCIATE MEDIA MANAGER, INITIATIVE UAE
• CAMPAIGN MEDIA FACES TO WATCH 2019 -SAHAR EL CHOUFI, 29, MANAGER, PLANNING, PHD
• CAMPAIGN MEDIA FACES TO WATCH 2019 -SAIFULLAH IJAZ, 29, DIGITAL PERFORMANCE EXECUTIVE, CARAT KSA
• Campaign Middle East’s Production House Guide 2018
• CAMPAIGN PR FACES TO WATCH 2019 – AMY BRILL, 29, HEAD OF PUBLIC RELATIONS, M&C SAATCHI
• CAMPAIGN PR FACES TO WATCH 2019 – ANDREA DSOUZA, 27, SENIOR ACCOUNT MANAGER, APCO WORLDWIDE
• CAMPAIGN PR FACES TO WATCH 2019 – ASMA AL JAILANI, 30, ASSISTANT MANAGER, DIGITAL AND CORPORATE MARKETING, MUBADALA
• CAMPAIGN PR FACES TO WATCH 2019 – AUDREY FERNANDES, 30, ASSOCIATE MANAGER, TECHNOLOGY PRACTICE, GOLIN MENA
• CAMPAIGN PR FACES TO WATCH 2019 – AYMEN AL FARAJ, 26, ACCOUNT MANAGER, PERFORMANCE COMMUNICATIONS
• CAMPAIGN PR FACES TO WATCH 2019 – BATOUL AL BEITOUNI, 24, SENIOR ACCOUNT EXECUTIVE, FINANCE PRACTICE, ASDA’A BCW
• CAMPAIGN PR FACES TO WATCH 2019 – BEDOOR KHALIL, 29, ASSOCIATE ACCOUNT DIRECTOR, APCO WORLDWIDE
• CAMPAIGN PR FACES TO WATCH 2019 – DIANA KHAMBATTA, 26, ASSOCIATE ACCOUNT MANAGER, ASDA’A BCW CONSUMER & HEALTHCARE PRACTICE
• CAMPAIGN PR FACES TO WATCH 2019 – EMAN AYOUBIEH, 27, ACCOUNT MANAGER, APCO WORLDWIDE
• CAMPAIGN PR FACES TO WATCH 2019 – GEORGE ALLEN, 28, ASSOCIATE PARTNER, INSTINCTIF PARTNERS MENA
• CAMPAIGN PR FACES TO WATCH 2019 – HAROON TAHIR, 24, ENGAGEMENT CONSULTANT, KATCH INTERNATIONAL
• CAMPAIGN PR FACES TO WATCH 2019 – JENNIFER LOVE, 27, SENIOR ACCOUNT DIRECTOR, BRAZEN
• CAMPAIGN PR FACES TO WATCH 2019 – JOE LIPSCOMBE, 30, CONTENT DIRECTOR, PR AND INFLUENCE, MEMAC OGILVY UAE
• CAMPAIGN PR FACES TO WATCH 2019 – KAREEM FARID, 28, LEAD STORYTELLER, APCO WORLDWIDE
• CAMPAIGN PR FACES TO WATCH 2019 – KHALID AL KHATIB, 25, SENIOR ACCOUNT EXECUTIVE, APCO WORLDWIDE
• CAMPAIGN PR FACES TO WATCH 2019 – LISA VO, 26, ACCOUNT DIRECTOR, APCO WORLDWIDE
• CAMPAIGN PR FACES TO WATCH 2019 – MAI ELSAYED, 24, COMMUNICATIONS EXECUTIVE, ACTIVE DMC
• CAMPAIGN PR FACES TO WATCH 2019 – MAYSA-JANA ATOUI, 29, DIRECTOR OF OPERATIONS, CICERO & BERNAY
• CAMPAIGN PR FACES TO WATCH 2019 – MOHAMED NIZAR LUQMAN, 26, SPECIALIST, EXTERNAL CORPORATE RELATIONS, MUBADALA
• CAMPAIGN PR FACES TO WATCH 2019 – MOHAMMED ALSAEED, 29, ACCOUNT EXECUTIVE, ASDA’A BCW SAUDI ARABIA
• CAMPAIGN PR FACES TO WATCH 2019 – MOHANED LAFI, 29, ASSOCIATE, FOUR MENA
• CAMPAIGN PR FACES TO WATCH 2019 – MYRIAM MANSOUR, 26, ACCOUNT MANAGER, APCO WORLDWIDE
• CAMPAIGN PR FACES TO WATCH 2019 – NADINE SHAHIN, 26, SENIOR COMMUNICATIONS EXECUTIVE, HAVAS
• CAMPAIGN PR FACES TO WATCH 2019 – RACHEL LEWIS, 28, ACCOUNT MANAGER AND CONTENT PRODUCER, MARKETTIERS
• CAMPAIGN PR FACES TO WATCH 2019 – RAHUL RUTANEN-WHALEY, 29, ACCOUNT MANAGER, FOUR MENA
• CAMPAIGN PR FACES TO WATCH 2019 – RAWYA ABDEL KADER, 28, SENIOR ACCOUNT MANAGER, EDELMAN
• CAMPAIGN PR FACES TO WATCH 2019 – RAZAN KARIM, 29, SENIOR COMMUNICATIONS MANAGER, HAVAS
• CAMPAIGN PR FACES TO WATCH 2019 – SARAH ARAIGY, 28, CHIEF OPERATIONS OFFICER, BRIDGE OF MINDS
• CAMPAIGN PR FACES TO WATCH 2019 – SARAH CURTIS, 29, CO-FOUNDER, POP COMMUNICATIONS
• CAMPAIGN PR FACES TO WATCH 2019 – SHAIMAA EL NAZER, 29, ASSOCIATE, FOUR MENA
• CAMPAIGN PR FACES TO WATCH 2019 – SUZANNE KANIANTHRA, 28, ACCOUNT MANAGER, GOLIN MENA
• CAMPAIGN PR FACES TO WATCH 2019 – VIRGINIA KRIEGER, 24, CORPORATE COMMUNICATIONS EXECUTIVE, SERVICEPLAN
• CAMPAIGN PR FACES TO WATCH 2019 – ZAINAB IMICHI ALHASSAN, 27, MANAGING DIRECTOR, POP COMMUNICATIONS
• CAMPAIGN PR FACES TO WATCH 2019 – ZOYA GREGORY-PASHA, 29, DIRECTOR, POP COMMUNICATIONS
• Campaign’s 10th anniversary party- Registration
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• Campaign’s Creative Faces to Watch 2020 – Anna Sadykova, Strategist, FP7 McCann Dubai
• Campaign’s Creative Faces to Watch 2020 – Amir Yakdi, Creative director, Zia Creative Network
• Campaign’s Faces to Watch: Brand Edition 2022 – Aayush Ambardar, digital marketing, Centrepoint Stores, Landmark Group
• Campaign’s Faces to Watch: Brand Edition 2022 – Ahmad Elmi, performance marketing manager, Foodics
• Campaign’s Faces to Watch: Brand Edition 2022 – Ahmed Osman, senior marketing manager, Property Finder
• Campaign’s Faces to Watch: Brand Edition 2022 – Ali Badawi, category manager, Dettol North Africa, Reckitt Benckiser
• Campaign’s Faces to Watch: Brand Edition 2022 – Amina Mashukova, PR & social media, Bath & Body Works Arabia
• Campaign’s Faces to Watch: Brand Edition 2022 – Amjad Al Shaiah, digital marketing manager, MH Alshaya Co
• Campaign’s Faces to Watch: Brand Edition 2022 – Amneh Alkhatib, communications specialist, Siemens Energy
• Campaign’s Faces to Watch: Brand Edition 2022 – Anas AlHakim, brand manager, Action, Riot Games
• Campaign’s Faces to Watch: Brand Edition 2022 – Angelo De Guzman, marketing and social media manager, Hotaru Holdings
• Campaign’s Faces to Watch: Brand Edition 2022 – Arohi Bangera, program manager, GBM, TikTok
• Campaign’s Faces to Watch: Brand Edition 2022 – Ashraf Qaddoura, campaigns lead, Department of Culture and Tourism
• Campaign’s Faces to Watch: Brand Edition 2022 – Basma Bencheikh, production manager, Huda Beauty
• Campaign’s Faces to Watch: Brand Edition 2022 – Bhumi Joshi, corporate relations & marketing executive, KPI
• Campaign’s Agency Faces to Watch 2023
  • Campaign’s Agency Faces to Watch 2023
• Campaign’s Brand Faces to Watch 2023 – Abdelrahman Ahab, Motion Designer & Video Editor, DAMAC Group
• Campaign’s Brand Faces to Watch 2023 – Alaa Zaki, Social Media Manager, New Media Academy Age: 25
• Campaign’s Brand Faces to Watch 2023 – Anas Mansour, Graphic Digital Designer, Al Tamimi & Company
• Campaign’s Brand Faces to Watch 2023 – Ankita Dayanand, Public Relations Specialist, Property Finder
• Campaign’s Brand Faces to Watch 2023 – Ava Victoria, Brand Designer, DAMAC Group
• Campaign’s Brand Faces to Watch 2023 – Aya Hafez, Senior Team Leader, Vodafone Egypt
• Campaign’s Brand Faces to Watch 2023 – Bashayer Alkhayyat, Senior Graphic Designer, Ceer
• Campaign’s Brand Faces to Watch 2023 – Cedrelle Azzam, Marketing Management Trainee, Hyatt Regency Dubai Creek Heights
• Campaign’s Brand Faces to Watch 2023 – Dana El Hassan, Platform Marketing Strategist, TikTok
• Campaign’s Brand Faces to Watch 2023 – Dina Alsharif, Senior Strategist, VICE
• Campaign’s Brand Faces to Watch 2023 – Dina Alsharif, Senior Strategist, VICE
• Campaign’s Brand Faces to Watch 2023 – Dina Barakat, Product Marketing Manager, Google FZ LLC
• Campaign’s Brand Faces to Watch 2023 – Ebtisam AlMasrahi, Senior Marketing Channels Specialist, Tasheel Finance – United Company for Financial Services
• Campaign’s Brand Faces to Watch 2023 – Elaf M A Elzeity, Marketing Executive, GMG
• Campaign’s Brand Faces to Watch 2023 – Eman Qadeer, Assistant Marcom Manager, Bayut and dubizzle
• Campaign’s Brand Faces to Watch 2023 – Fatima Loughzail, Marketing Manager, Majid Al Futtaim
• Campaign’s Brand Faces to Watch 2023 – Jelith Thayyil, Marketing Manager, The Box
• Campaign’s Brand Faces to Watch 2023 – Joud AlMutaz, Corporate Communications Specialist, Cee
• Campaign’s Brand Faces to Watch 2023 – Jyotsna Tharakan, Senior Marketing Manager, Mubashir
• Campaign’s Brand Faces to Watch 2023 – Karine Ramadan, Brand Director, Zaam
• Campaign’s Brand Faces to Watch 2023 – Kelly Smith, Marketing Communications Advisor, Al Tamimi and Company
• Campaign’s Brand Faces to Watch 2023 – Khushboo Raina, Social Media  PR Manager, REDTAG
• Campaign’s Brand Faces to Watch 2023 – Lojain Al Saif, Marketing Manager, Majid Al Futtaim
• Campaign’s Brand Faces to Watch 2023 – Maanvi Veervani, Digital Marketing Executive – Contracted Brands, GMG
• Campaign’s Brand Faces to Watch 2023 – Manal Mahmoud Haroun, Corporate Communication Officer, Dubai Land Department / Emirates Real Estate Solution
• Campaign’s Brand Faces to Watch 2023 – Maram Al Aradi, Marketing Executive, PropertyFinder Group
• Campaign’s Brand Faces to Watch 2023 – Mariam Shour, Senior Creative Copywriter, Vice
• Campaign’s Brand Faces to Watch 2023 – Marwa Al Malik, Senior Communications Manager, Procter & Gamble, Procter & Gamble
• Campaign’s Brand Faces to Watch 2023 – Marwan Al-Hasbini, Social Media specialist, Trafalgar Luxury Group
• Campaign’s Brand Faces to Watch 2023 – Maya Kaabour, Marketing Director, Washmen App
• Campaign’s Brand Faces to Watch 2023 – Monerah AlMousa, Marketing Channels Manager, Tasheel Finance – United Company for Financial Services
• Campaign’s Brand Faces to Watch 2023 – Mubashshir Bakali, Assistant Marketing Manager – Digital, Jashanmal Group
• Campaign’s Brand Faces to Watch 2023 – Nada Abdelaziz, Assistant Arabic Marketing Manager, Emirates Literature Foundation
• Campaign’s Brand Faces to Watch 2023 – Nazrene Gill, Senior Digital Marketing Executive, GMG
• Campaign’s Brand Faces to Watch 2023 – Nishant Thakwani, Associate Technical Implementation eCommerce, Chalhoub Group
• Campaign’s Brand Faces to Watch 2023 – Noor Ul Ain Mehdi, Marketing Executive – Social Media, Babyshop, Landmark Group
• Campaign’s Brand Faces to Watch 2023 – Nora Hussein Omar, Marketing communication team leader, Vodafone Egypt
• Campaign’s Brand Faces to Watch 2023 – Olivia Jovita, Senior Content  Social Media Executive, OMX Digital
• Campaign’s Brand Faces to Watch 2023 – Osheen Salah, Senior Social Media Executive, Landmark Group – Shoemart
• Campaign’s Brand Faces to Watch 2023 – Passant Daoud, Marketing and BD Specialist, Baker McKenzie
• Campaign’s Brand Faces to Watch 2023 – Randall Machado, Marketing Head, Flora D’lite
• Campaign’s Brand Faces to Watch 2023 – Reem Hiasat, Corporate E-Commerce Manager, Rotana Hotel Management Corporation PJSC
• Campaign’s Brand Faces to Watch 2023 – Sakeena Al Rumaithi, Design  Events Executive, Al Masaood
• Campaign’s Brand Faces to Watch 2023 – Sanam Hussain, Creative Designer, ThinkMarkets
• Campaign’s Brand Faces to Watch 2023 – Shahd El-Saadany, Marcom Production Team Leader, Vodafone Egypt
• Campaign’s Brand Faces to Watch 2023 – Sharjeel Ahmed, Radio Presenter, Vibe FM 105.4
• Campaign’s Brand Faces to Watch 2023 – Shereen Awada, Brand Customer Care Executive, Innerspace Dubai
• Campaign’s Brand Faces to Watch 2023 – Shweta Daryani, Assistant Manager – Corporate Communications, GMG
• Campaign’s Brand Faces to Watch 2023 – Sidrah Ahmed, Paid Social Manager, Chalhoub Group
• Campaign’s Brand Faces to Watch 2023 – Vijetha Jessica Tauro, Marketing Executive- Brand Activations, GMG – Sun & Sand Sports
• Campaign’s Brand Faces to Watch 2023 – Vishakha Mehra, Digital Marketing Manager, 6thStreet.com
• Campaign’s Brand Faces to Watch 2023 – Yehia Gamal El Deen, Marcom Production Team Leader, Vodafone Egypt
• Campaign’s Brand Faces to Watch 2023 – Zeinab Nassreddine, Digital Marketing Executive, GMG – Sun & Sand Sports
• Campaign’s Creative Faces to Watch 2020 – Catherine Asseily, Strategic planner, Geometry
• Campaign’s Creative Faces to Watch 2020 – Charli Ball, Managing director, JWI DXB
• Campaign’s Creative Faces to Watch 2020 – Carine Abou Jaoude, Senior graphic designer, Momentum MENA
• Campaign’s Creative Faces to Watch 2020 – Clinto Jagan, Creative designer, Essentially Precise
• Campaign’s Creative Faces to Watch 2020 – Dalia Nasser, Social media manager, PHD Lebanon
• Campaign’s Creative Faces to Watch 2020 – Dana Owies, APCO Worldwide
• Campaign’s Creative Faces to Watch 2020 – Diana Hammoud, Marcom executive, C2 Communications
• Campaign’s Creative Faces to Watch 2020 – Fatima Yehia, Senior art director, Isobar
• Campaign’s Creative Faces to Watch 2020 – Inaan Budhiraja, Junior strategist, FP7 McCann Dubai
• Campaign’s Creative Faces to Watch 2020 – Ishar Kar, Senior copywriter, Classic Partnership
• Campaign’s Creative Faces to Watch 2020 – Joe Russel, Head of content, John Brown Media
• Campaign’s Creative Faces to Watch 2020 – Karl Hitti, Creative channel planner, Wunderman Thompson
• Campaign’s Creative Faces to Watch 2020 – Katherine Ho, Interactive designer, Wunderman Thompson
• Campaign’s Creative Faces to Watch 2020 – Leomerish Gale Leyco, Art director, Merkle
• Campaign’s Creative Faces to Watch 2020 – Linda Al-Shami, Creative content creator, Apco Dubai
• Campaign’s Creative Faces to Watch 2020 – Malak ElNahas, Account manager, FP7 McCann
• Campaign’s Creative Faces to Watch 2020 – Malavika Ravi, Copywriter, Momentum MENA
• Campaign’s Creative Faces to Watch 2020 – Mariem Kest, Senior interactive content creator, Apco Dubai
• Campaign’s Creative Faces to Watch 2020 – Moaviya Zahid, Senior Manager – Content & Influencers, Wavemaker
• Campaign’s Creative Faces to Watch 2020 – Munira Rampurawala, Copywriter, Rain Creative
• Campaign’s Creative Faces to Watch 2020 – Mustapha Sendos, Visual experience artist, Apco Dubai
• Campaign’s Creative Faces to Watch 2020 – Ninoshka Cardoz, Art director, Rain Creative
• Campaign’s Creative Faces to Watch 2020 – Nour Samra, Senior graphic designer, OMG Egypt
• Campaign’s Creative Faces to Watch 2020 – Nour Samra, Senior graphic designer, OMG Egypt
• Campaign’s Creative Faces to Watch 2020 – Omer Medani, Bilingual copywriter, Merkle
• Campaign’s Creative Faces to Watch 2020 – Peter Halim, Copywriter, Wunderman Thompson
• Campaign’s Creative Faces to Watch 2020 – Pooja Bhatia, Copywriter, Team Red Dot
• Campaign’s Creative Faces to Watch 2020 – Rebecca Ann Menezes, Copywriter, Rain Creative
• Campaign’s Creative Faces to Watch 2020 – Sabine Saade, Account executive, Horizon FCB
• Campaign’s Creative Faces to Watch 2020 – Saleh El Ghatit, Associate creative director, Science & Sunshine
• Campaign’s Creative Faces to Watch 2020 – Salim Mroueh, Senior account manager, FP7 McCann
• Campaign’s Creative Faces to Watch 2020 – Samuel Turner, Managing director, Those Social Guys
• Campaign’s Creative Faces to Watch 2020 – Sarah Guessoum, Senior art director, TBWA/Raad
• Campaign’s Creative Faces to Watch 2020 – Senka Music, Creative lead, Geometry
• Campaign’s Creative Faces to Watch 2020 – Stephanie Koyess, Senior art director, Momentum MENA
• Campaign’s Creative Faces to Watch 2020 – Steven Khoury, Account manager, Science & Sunshine
• Campaign’s Creative Faces to Watch 2020 – Tala Arakji, Senior strategy manager, FP7 McCann Dubai
• Campaign’s Creative Faces to Watch 2020 – Xavier Dell, Head of content, Those Social Guys
• Campaign’s Creative Faces to Watch 2021 – Annie Roberts, Account Manager, Jack Morton Worldwide
• Campaign’s Creative Faces to Watch 2021 – Arunima Vijayanand, Client Servicing, The Classic Partnership
• Campaign’s Creative Faces to Watch 2021 – Asmaa Ahmed, Senior Brand Strategist, M&C Saatchi, UAE
• Campaign’s Creative Faces to Watch 2021 – Aysar Joudeh, Senior Account Manager, Power League Gaming
• Campaign’s Creative Faces to Watch 2021 – Basma Choucri, Digital Designer, Cheil MEA
• Campaign’s Creative Faces to Watch 2021 – Ben Thomas, Art Director, JWI Global
• Campaign’s Creative Faces to Watch 2021 – Bernardot Manon, Project Manager, Space Oddity
• Campaign’s Creative Faces to Watch 2021 – Carrera-Jade Simmons, Account Director, M&C Saatchi, Dubai
• Campaign’s Creative Faces to Watch 2021 – Chelsey Raysbrook, Project Manager, Imagination
• Campaign’s Creative Faces to Watch 2021 – Dina Hossam, Art Director, DelphysME
• Campaign’s Creative Faces to Watch 2021 – Getter Moor, Senior Brand Lead, Delphys ME
• Campaign’s Creative Faces to Watch 2021 – Ghida Fakih, Senior Communication Executive, Wetpaint Creative Digital Solutions
• Campaign’s Creative Faces to Watch 2021 – Hera Khan, Lead Designer, Accenture Interactive
• Campaign’s Creative Faces to Watch 2021 – Hyun Seo Yoo, Senior Creative, TikTok
• Campaign’s Creative Faces to Watch 2021 – Ibrahim Hasan, Social Media & Content Manager, FP7 McCann
• Campaign’s Creative Faces to Watch 2021 – Joseph Aquilina, Head of Partnerships, LIGHTBLUE
• Campaign’s Creative Faces to Watch 2021 – Maya Fakhry, Digital designer, Space oddity
• Campaign’s Creative Faces to Watch 2021 – Mohab Essam, Content Production Lead, Socialize
• Campaign’s Creative Faces to Watch 2021 – Mona Hassanie, Strategy Director, Wunderman Thompson
• Campaign’s Creative Faces to Watch 2021 – Nadine Kahaleh, Writer & Head of Snackable Content, Livingroom Dubai
• Campaign’s Creative Faces to Watch 2021 – Nicolas Garcia, Senior Creative Copywriter, VMLY&R COMMERCE
• Campaign’s Creative Faces to Watch 2021 – Noura Atoui, Senior Digital Designer, Cheil MEA
• Campaign’s Creative Faces to Watch 2021 – Omar Zain, Strategist, VMLY&R Commerce
• Campaign’s Creative Faces to Watch 2021 – Purvi Rajesh, Senior Account Executive, M&C Saatchi, UAE
• Campaign’s Creative Faces to Watch 2021 – Radhi Kundan Raut, Creative Lead, Delphys ME
• Campaign’s Creative Faces to Watch 2021 – Reynald Paner, Designer, House of Comms
• Campaign’s Creative Faces to Watch 2021 – Romy Khalife, Account Manager, VMLY&R COMMERCE
• Campaign’s Creative Faces to Watch 2021 – Ruth Newman, Associate Creative Producer, Jack Morton Worldwide
• Campaign’s Creative Faces to Watch 2021 – Sachi Ediriweera, Experiential Designer, VMLY&R COMMERCE
• Campaign’s Creative Faces to Watch 2021 – Salma Shahin, Senior Account Manager, IMPACT BBDO
• Campaign’s Creative Faces to Watch 2021 – Tash Kadoura, Account Manager, JWI Global
• Campaign’s Creative Faces to Watch 2021 – Tasneem Nedal, Senior Account Executive, M&C SAATCHI
• Campaign’s Creative Faces to Watch 2021 – Trisha Khanna, Content Strategist and Copywriter, JWI Global
• Campaign’s Creative Faces to Watch 2021 – Walid Nehme, Senior Creative Copywriter, AGA-ADK Advertising & Marketing
• Campaign’s Creative Faces to Watch 2021 — Reine Jalloul, Digital Art Director, Hashtag Social Media Agency
• Campaign’s Creative Faces to Watch 2021 —Aamna Iqbal, Senior Creative Copywriter, Create Media Group
• Campaign’s Creative Faces to Watch 2021 —Anete Thomas Kollanur, English Copywriter, Cheil MEA
• Campaign’s Creative Faces to Watch 2022 – Aarushi Mittal, Creative Director, Precise Communications Design LLC
• Campaign’s Creative Faces to Watch 2022 – Abdallah Yousef, Senior Account Manager, Serviceplan Experience
• Campaign’s Creative Faces to Watch 2022 – Ahmed Raslan, Content Creator, Havas Creative Middle East
• Campaign’s Creative Faces to Watch 2022 – Ahmed Samir Salama, Senior Arabic Copywriter, VMLY&R Commerce MENA
• Campaign’s Creative Faces to Watch 2022 – Beverney Shane, Senior Social Executive, AKQA
• Campaign’s Creative Faces to Watch 2022 – Chirag Khushalani, Creative Strategist, AKQA
• Campaign’s Creative Faces to Watch 2022 – David Yammine, Senior Creative Copywriter, Create Group
• Campaign’s Creative Faces to Watch 2022 – Deandra Marits, Multimedia Designer, Leo Burnett Dubai
• Campaign’s Creative Faces to Watch 2022 – Fatima Baig, Account Manager, Precise Communications
• Campaign’s Creative Faces to Watch 2022 – Jawan Fares, Account Executive, VMLY&R Commerce MENA
• Campaign’s Creative Faces to Watch 2022 – Junior Gonzalez, Creative Strategist, Imagination Middle East
• Campaign’s Creative Faces to Watch 2022 – Jyotika Eapen, Associate Creative Director, Create Group
• Campaign’s Creative Faces to Watch 2022 – Katie Handfelt, Senior Copywriter, Saatchi & Saatchi
• Campaign’s Creative Faces to Watch 2022 – Krishna Girish, Account Manager, Face to Face
• Campaign’s Creative Faces to Watch 2022 – Laith Alemailat, Integrated Digital Account Manager, Serviceplan Middle East
• Campaign’s Creative Faces to Watch 2022 – Lea Raydan, Communication Executive, AGA ADK
• Campaign’s Creative Faces to Watch 2022 – Lina Maria Leal, Art Director, Saatchi & Saatchi MEA
• Campaign’s Creative Faces to Watch 2022 – Mahmoud Jaber, Communications Director, Leo Burnett Dubai
• Campaign’s Creative Faces to Watch 2022 – Manal Waqi, Founder, The Amanqi Consultancy
• Campaign’s Creative Faces to Watch 2022 – Maria Tannous, Senior Account Manager, Livingroom
• Campaign’s Creative Faces to Watch 2022 – Mario El Helou, Senior English Arabic Copywriter, AGA-ADK
• Campaign’s Creative Faces to Watch 2022 – Mary Bou Akl, Senior Post Producer, Truffle Film
• Campaign’s Creative Faces to Watch 2022 – Mazen Asmar, Graphic Designer, VMLY&R Commerce MENA
• Campaign’s Creative Faces to Watch 2022 – Mrunmayee Vichare, Account Manager, Precise Communications
• Campaign’s Creative Faces to Watch 2022 – Nidal Bou Ghanem, Motion Designer/Animator, Acorn Strategy
• Campaign’s Creative Faces to Watch 2022 – Noor Shihab, Managing Director, Brodmann10
• Campaign’s Creative Faces to Watch 2022 – Nouran Saleh, Account Manager, Impact BBDO Dubai
• Campaign’s Creative Faces to Watch 2022 – Omar Mohamed, Content Creator, Socialize agency
• Campaign’s Creative Faces to Watch 2022 – Racha Ghalayini, Social Media Manager, Havas Creative Middle East
• Campaign’s Creative Faces to Watch 2022 – Ramy Lewis, Planner, Rain Creative
• Campaign’s Creative Faces to Watch 2022 – Rasha Zaher, Creative Producer, Chain Reaction
• Campaign’s Creative Faces to Watch 2022 – Rawad Hussein, Account Manager – Social Media, Isobar MENA
• Campaign’s Creative Faces to Watch 2022 – Renee Mouawad, Integration Director, Leo Burnett
• Campaign’s Creative Faces to Watch 2022 – Sana Panjwani, Senior English Copywriter, Create Group
• Campaign’s Creative Faces to Watch 2022 – Shadi AL-Asmar, Managing Director, Elevate Marketing Agency
• Campaign’s Creative Faces to Watch 2022 – Shermidh Sattar, Art Director, Create Group
• Campaign’s Creative Faces to Watch 2022 – Stephanie Tohme, Account Manager, Saatchi & Saatchi
• Campaign’s Creative Faces to Watch 2022 – Suheil El Arabi, Digital Account Executive, FP7 McCann
• Campaign’s Creative Faces to Watch 2022 – Tamanna Rijhwani, Social Media Manager, TBWA\RAAD
• Campaign’s Creative Faces to Watch 2022 – Yasmeen Mosa, Senior Social Media Executive, Saatchi & Saatchi Dubai
• Campaign’s Creative Faces to Watch 2022 – Yasmina Raydan, Strategic Planner, Leo Burnett
• Campaign’s Creative Faces to Watch 2022 – Yoana Zaneva, Strategic Planner, MCH Global
• Campaign’s Creative Faces to Watch 2023 – Abdul Aleem, Chief Engineer, The Hanging House Experiential Events LLC
• Campaign’s Creative Faces to Watch 2023 – Abhi Nair, Social Media Manager, Dune | 23
• Campaign’s Creative Faces to Watch 2023 – Adele Baxter, Client Services Director, JWI
• Campaign’s Creative Faces to Watch 2023 – Ahmad Farrag, Senior Creative Designer, The Studio- Hill+Knowlton Strategies
• Campaign’s Creative Faces to Watch 2023 – Ansu Ann Thomas, Content Manager, MCH Global
• Campaign’s Creative Faces to Watch 2023 – Ashraf Mouwad, Art Director, Digitalfarm
• Campaign’s Creative Faces to Watch 2023 – Ayush Tandon, Art Director, Sweetwater Mea
• Campaign’s Creative Faces to Watch 2023 – Buraq Zahwah, Account Executive, Rain
• Campaign’s Creative Faces to Watch 2023 – Carlo El Aswad, Senior Multimedia Designer, AGA ADK
• Campaign’s Creative Faces to Watch 2023 – Carlota Pavón, Senior Account Executive, Havas Creative Middle East
• Campaign’s Creative Faces to Watch 2023 – Christine Hilal, Account Director, The Bold Group
• Campaign’s Creative Faces to Watch 2023 – Christophe Touma, Senior Designer, Publicis Content
• Campaign’s Creative Faces to Watch 2023 – Christopher Nehme, Associate Business Director, Leo Burnett Beirut
• Campaign’s Creative Faces to Watch 2023 – Evelyn Zaffar, Production Manager, Umami Communications
• Campaign’s Creative Faces to Watch 2023 – Fadi Abdeen, Senior Designer, Leo Burnett KSA
• Campaign’s Creative Faces to Watch 2023 – Farida Abdelaal, Arabic Copywriter, TBWA\RAAD
• Campaign’s Creative Faces to Watch 2023 – Fatimah Abdullah, Arabic Copywriter, Serviceplan Experience
• Campaign’s Creative Faces to Watch 2023 – George Sharrock, Senior Creative, JWI
• Campaign’s Creative Faces to Watch 2023 – Grace Bou Nehme, Senior Social Media Executive, TBWA\RAAD
• Campaign’s Creative Faces to Watch 2023 – Hanaa Ayyad, Copywriter, Publicis One Touch
• Campaign’s Creative Faces to Watch 2023 – Ibrahim Ali, Art Director, Viola Communications
• Campaign’s Creative Faces to Watch 2023 – Jalal Safi, Art Director, VMLY&R Commerce Dubai
• Campaign’s Creative Faces to Watch 2023 – Jasmine Triviño, Associative Creative Director, Liquid Retail
• Campaign’s Creative Faces to Watch 2023 – Jowana Al Hindi, Content Creator, BPG
• Campaign’s Creative Faces to Watch 2023 – Khawla Asaad Rayes, Arabic Copywriter, Leo Burnett KSA
• Campaign’s Creative Faces to Watch 2023 – Khushboo Sawlani, Executive – Strategy & Insights, Leo Burnett Dubai
• Campaign’s Creative Faces to Watch 2023 – Laila Alkaf, Copywriter, Leo Burnett Dubai
• Campaign’s Creative Faces to Watch 2023 – Laila Boghdady, Senior Graphic Designer, Viola Communications
• Campaign’s Creative Faces to Watch 2023 – Lubna Al Ajluni, Sr Motion Designer, Chain Reaction
• Campaign’s Creative Faces to Watch 2023 – Luma Kudsiova, Copywriter, BPG
• Campaign’s Creative Faces to Watch 2023 – Luna Jamal Saleh ElArja, Design Lead, The Hanging House Experiential Events LLC
• Campaign’s Creative Faces to Watch 2023 – Majdi Ghraizi, Account Director, The Bold Group
• Campaign’s Creative Faces to Watch 2023 – Maria Jabbour, Senior Manager – Communications Consultancy, Saatchi & Saatchi
• Campaign’s Creative Faces to Watch 2023 – Marina Guadix, Senior Art Director, VMLY&R Dubai
• Campaign’s Creative Faces to Watch 2023 – Mazen Abdallah Ali Abdallah, Senior Graphic Designer, Create Group Egypt
• Campaign’s Creative Faces to Watch 2023 – Misk Fekaiki, Content Creator, Havas Creative Middle East
• Campaign’s Creative Faces to Watch 2023 – Mohamed El-Shorafa, Senior Account Manager, TBWA\RAAD
• Campaign’s Creative Faces to Watch 2023 – Mohammad Ammar Alhomsi, Senior Developer, The Hanging House Experiential Events LLC
• Campaign’s Creative Faces to Watch 2023 – Mohammad Sabbagh, Account Manager, Innocean Middle East & Africa
• Campaign’s Creative Faces to Watch 2023 – Nada Reslan, Social Media Manager, JWI
• Campaign’s Creative Faces to Watch 2023 – Namita Nair, Art Director, Publicis One Touch
• Campaign’s Creative Faces to Watch 2023 – Natasha Lopez, Senior Graphic Designer, Augustus Media
• Campaign’s Creative Faces to Watch 2023 – Nazmi Danish, Associate Digital Project Manager, Socialize Agency
• Campaign’s Creative Faces to Watch 2023 – Nicole Abdouche, Sr. Multimedia Designer, AGA ADK
• Campaign’s Creative Faces to Watch 2023 – Nigel James, Account Manager, VMLY&R
• Campaign’s Creative Faces to Watch 2023 – Nikol Buenaventura, Senior Content Editor, Socialize
• Campaign’s Creative Faces to Watch 2023 – Nour ZeinEddine, Social Media Manager, Entourage
• Campaign’s Creative Faces to Watch 2023 – Noura Haitham, Art Director, Chain Reaction
• Campaign’s Creative Faces to Watch 2023 – Omnia Said Aboelmagd Hussein, Senior Graphic Designer, Viola Communications
• Campaign’s Creative Faces to Watch 2023 – Osama Siddiq, Associate Creative Director, Impact BBDO
• Campaign’s Creative Faces to Watch 2023 – Priya Dave, Senior Account Manager, Freedm
• Campaign’s Creative Faces to Watch 2023 – Rama Ghanem, Copywriter, AKQA Dubai
• Campaign’s Creative Faces to Watch 2023 – Rayan Sinno, Senior Social Media Executive, Saatchi & Saatchi
• Campaign’s Creative Faces to Watch 2023 – Revathy Rajan, English Copywriter, Create Group
• Campaign’s Creative Faces to Watch 2023 – Reymar Realista, Videographer, Photographer & Content Creator, Create Group
• Campaign’s Creative Faces to Watch 2023 – Riccardo Vecchi, Art Director, AKQA Dubai
• Campaign’s Creative Faces to Watch 2023 – Richa Rai, Senior Account Manager, Grey Dubai
• Campaign’s Creative Faces to Watch 2023 – Sarah Shebl, Senior Designer, Leo Burnett KSA (Riyadh)
• Campaign’s Creative Faces to Watch 2023 – Shahir Al Kindy, Production Executive, Augustus Media
• Campaign’s Creative Faces to Watch 2023 – Shraddha Chaurasia, Art Director, Create Group
• Campaign’s Creative Faces to Watch 2023 – Sneha Basu, New Business & Account Manager, International, Grey
• Campaign’s Creative Faces to Watch 2023 – Sriyaa Shah, Senior Account Executive, BPG
• Campaign’s Creative Faces to Watch 2023 – Tala Kachlan, Account Executive, Entourage Marketing and Events
• Campaign’s Creative Faces to Watch 2023 – Tamara Al Saadi, Sr Graphic Designer, Chain Reaction
• Campaign’s Creative Faces to Watch 2023 – Tobbi Vu, Associate Experience Designer, AKQA
• Campaign’s Creative Faces to Watch 2023 – Yasmina Rajab, Communications Manager, TheCreative9
• Campaign’s Creative Faces to Watch 2023 – Yasmine ElAshry, Art Director, Leo Burnett Dubai
• Campaign’s Creative Faces to Watch 2023 – Ye Mann Aung, Content Creator, FP7 McCann
• Campaign’s Creative Faces to Watch 2023 – Zeeba Cheshteh, Executive – Communications Consultancy, Saatchi & Saatchi
• Campaign’s Creative Faces to Watch 2023 – Zeena Aldhahi, Arabic Content Writer, Creative Alo Media
• Campaign’s Creative Faces to Watch 2023 – Zein Sa’dedin, Copywriter, Serviceplan Middle East
• Campaign’s Digital Faces to Watch 2020 – Ahmed Ibrahim, Account manager, Apco Abu Dhabi
• Campaign’s Digital Faces to Watch 2020 – Ailsa Sachdev, Senior account executive, digital, Edelman
• Campaign’s Digital Faces to Watch 2020 – Ala Shashaa, Data analytics manager, Netizency
• Campaign’s Digital Faces to Watch 2020 – Aliasgar Gulshan, Senior account executive, Hill+Knowlton Strategies
• Campaign’s Digital Faces to Watch 2020 – Andrea Tan, Senior executive, performance, OMD UAE
• Campaign’s Digital Faces to Watch 2020 – Anisha Gupta, Senior account executive, Xaxis
• Campaign’s Digital Faces to Watch 2020 – Ankush Ahuja, Senior manager, Performics MENA
• Campaign’s Digital Faces to Watch 2020 – Aya Kashmouleh, Senior account manager, Apco Worldwide
• Campaign’s Digital Faces to Watch 2020 – Dalia Baddar, Account manager, Gambit Communications
• Campaign’s Digital Faces to Watch 2020 – Elie Chammas, Digital executive, Fusion5
• Campaign’s Digital Faces to Watch 2020 – Elio Khoury, Regional sales manager, Gamned
• Campaign’s Digital Faces to Watch 2020 – Felipe Leon, Performance & programmatic director, UM
• Campaign’s Digital Faces to Watch 2020 – Gina Maayeh, Account manager, social media, OMD UAE
• Campaign’s Digital Faces to Watch 2020 – Haya Jaouni, Senior account executive, Wunderman Thompson
• Campaign’s Digital Faces to Watch 2020 – Hazar Kamal, Senior executive, social media, OMD UAE
• Campaign’s Digital Faces to Watch 2020 – Insiya Sahana, Strategy and business head, DViO Digital
• Campaign’s Digital Faces to Watch 2020 – Jalal Hassoun, Social media account manager, Merkle
• Campaign’s Digital Faces to Watch 2020 – Jan Jamil, Associate, digital, Brunswick
• Campaign’s Digital Faces to Watch 2020 – Joanna El Ghorayed, Account executive, Wunderman Thompson
• Campaign’s Digital Faces to Watch 2020 – Khuloud Khalid, Account manager, Apco Wordwide
• Campaign’s Digital Faces to Watch 2020 – Lana Bilani, Senior social media manager, Netizency
• Campaign’s Digital Faces to Watch 2020 – Mariam Hassanien, Senior social executive, OMD Egypt
• Campaign’s Digital Faces to Watch 2020 – Mark Hawa, Manager, digital media, OMD Riyadh
• Campaign’s Digital Faces to Watch 2020 – Mohammed Omair, PPC Specialist, Boopin
• Campaign’s Digital Faces to Watch 2020 – Mona El Mekawy, account manager, Apco Worldwide
• Campaign’s Digital Faces to Watch 2020 – Muhammad Omer, Business intelligence manager, Publicis Media MENA
• Campaign’s Digital Faces to Watch 2020 – Muhammad Umer Khan, Social media specialist, Zia Creative Network
• Campaign’s Digital Faces to Watch 2020 – Nabeelah Bijapur, Data scientist, GroupM
• Campaign’s Digital Faces to Watch 2020 – Nadezhda Lukyanova, Campaign manager & digital media consultant, Reach MENA
• Campaign’s Digital Faces to Watch 2020 – Nassir Etout, Senior account manager, Apco Worldwide
• Campaign’s Digital Faces to Watch 2020 – Nelly Al-Fayed, Senior social media manager, Netizency
• Campaign’s Digital Faces to Watch 2020 – Nija Arora, Marketing campaigns lead, Accenture Middle East
• Campaign’s Digital Faces to Watch 2020 – Omair Iss’yid, Senior account manager, Apco Dubai
• Campaign’s Digital Faces to Watch 2020 – Prasanna Venkat, Senior digital specialist, Team Red Dot
• Campaign’s Digital Faces to Watch 2020 – Praveen Sekar, Manager, performance, OMD UAE
• Campaign’s Digital Faces to Watch 2020 – Prithvi Shetty, Performance executive, Wavemaker MENA
• Campaign’s Digital Faces to Watch 2020 – Raymond Seropian, Copywriter, Mirum
• Campaign’s Digital Faces to Watch 2020 – Razan Al Hussein, Performance manager, Performics MENA
• Campaign’s Digital Faces to Watch 2020 – Rhia Samuel, Senior account manager, Socialize
• Campaign’s Digital Faces to Watch 2020 – Ruchi Kansal, Data strategist, Cheil
• Campaign’s Digital Faces to Watch 2020 – Sanjana Sadeesh, Marcom consultant, C2 Communications
• Campaign’s Digital Faces to Watch 2020 – Sara Sobh, Senior performance manager, team leader, KeyadeM
• Campaign’s Digital Faces to Watch 2020 – Sarah Abdoush, Creative content creator, Apco Worldwide
• Campaign’s Digital Faces to Watch 2020 – Sarah el Khatib, Social media executive, OMD UAE 
• Campaign’s Digital Faces to Watch 2020 – Sarine Kroghlian, TAAG executive, Publicis Media MENA
• Campaign’s Digital Faces to Watch 2020 – Scott Campbell, Digital and content consultant, Apco Worldwide Bahrain
• Campaign’s Digital Faces to Watch 2020 – Selda Dima Al Nazer, Account manager, Apco Worldwide
• Campaign’s Digital Faces to Watch 2020 – Senna Hazem, Account manager, Cheil
• Campaign’s Digital Faces to Watch 2020 – Shenaaz Saibulla, Social media senior account manager, Merkle
• Campaign’s Digital Faces to Watch 2020 – Shivani Kulshrestha, Creative strategist, Socialize
• Campaign’s Digital Faces to Watch 2020 – Siddarth Babani, Marcom consultant, C2 Communications
• Campaign’s Digital Faces to Watch 2020 – Tamara Al Masri, Senior account executive, Cheil
• Campaign’s Digital Faces to Watch 2020 – Umar Achraf, Senior account manager, Socialize
• Campaign’s Digital Faces to Watch 2020 – Wael Zeidan, Senior business director, Teads MENA
• Campaign’s Digital Faces to Watch 2020 – Yara Saad, Lead performance marketing, Performics MENA
• Campaign’s Digital Faces to Watch 2020 – Zaid Sweidan, Digital marketer, Boopin
• Campaign’s Digital Faces to Watch 2021 — Fawzan Riaz Ahmed, Digital Analytics Executive, Reprise Digital MENA
• Campaign’s Digital Faces to Watch 2021 — Krittika Sinha Choudhury, Junior Strategist, SilverPush
• Campaign’s Digital Faces to Watch 2021 — Leticia Mhawej, Marcom Executive, C2 Communications
• Campaign’s Digital Faces to Watch 2021 — Nadim Arasoghli, Senior Executive – Tech & Measurement, Omnicom Media Group
• Campaign’s Digital Faces to Watch 2021 — Pranav Raut Dessai, Senior Digital Media Specialist, Boopin DMCC
• Campaign’s Digital Faces to Watch 2021 — Rahul Karam, Manager – Performance Media, Merkle MENA
• Campaign’s Digital Faces to Watch 2021 — Rayanh Alsaif, Marketing Advisory Analyst, Accenture Interactive
• Campaign’s Digital Faces to Watch 2021 — Shahd Najmus, Senior Marcom Executive, C2 Communications
• Campaign’s Digital Faces to Watch 2021 — Shivani Sunkara, Senior Social Media Executive, Create Media Group
• Campaign’s Digital Faces to Watch 2021 —Aarti Matwani, Marcom Consultant, C2 Native
• Campaign’s Digital Faces to Watch 2021 —Abdul Aziz Aslam Qureshi, Digital Strategist, Arcs & Curves
• Campaign’s Digital Faces to Watch 2021 —Ailsa Sachdev, Account Manager, Edelman
• Campaign’s Digital Faces to Watch 2021 —Aya Kalouti, Acquisition Manager, Alfan
• Campaign’s Digital Faces to Watch 2021 —Begum Irkdas, Digital Marketing Consultant, Accenture Interactive
• Campaign’s Digital Faces to Watch 2021 —Buraq Basam, Senior Social Media Executive, Netizency
• Campaign’s Digital Faces to Watch 2021 —Chibugo Duruigbo, Media Technologist, C2 Native
• Campaign’s Digital Faces to Watch 2021 —Deepak Asarpota, Digital Marketing Executive, Cosmopole
• Campaign’s Digital Faces to Watch 2021 —Dejeesh Devendran, Performance Manager, Wavemaker
• Campaign’s Digital Faces to Watch 2021 —Eccha Khemani, Digital Media Manager, PivotRoots
• Campaign’s Digital Faces to Watch 2021 —Eman Itani, Graphic Designer, Netizency
• Campaign’s Digital Faces to Watch 2021 —Gavril Mankoo, Account Director – Digital, Action Global Communications
• Campaign’s Digital Faces to Watch 2021 —Hala Lababidi, Senior Manager, FutureTech
• Campaign’s Digital Faces to Watch 2021 —Islam Raslan, Manager – Digital Performance & Programmatic, OMG
• Campaign’s Digital Faces to Watch 2021 —Jessica Moini, Sales Director, META, InMobi
• Campaign’s Digital Faces to Watch 2021 —John Karam, Social Media Manager, Hashtag Social Media Agency
• Campaign’s Digital Faces to Watch 2021 —Jumanah AlDjain, Digital Marketing Advisory Specialist, Accenture
• Campaign’s Digital Faces to Watch 2021 —Karan Sawlani, Senior Digital Marketing Executive, PivotRoots
• Campaign’s Digital Faces to Watch 2021 —Meryem Berrada, Social Account Manager, Cheil MEA
• Campaign’s Digital Faces to Watch 2021 —Mira Daher, Digital Account Director, MRM UAE
• Campaign’s Digital Faces to Watch 2021 —Mohammed Abrar Ahmed, Digital Trader, Innocean Worldwide Middle East and Africa
• Campaign’s Digital Faces to Watch 2021 —Natacha Karkour, Social Media Executive, Netizency
• Campaign’s Digital Faces to Watch 2021 —Paolo Toledo, Content Creator, Boopin
• Campaign’s Digital Faces to Watch 2021 —Qusae Saad Eldin, Account Manager, BruceClay
• Campaign’s Digital Faces to Watch 2021 —Rabin Rahim, Senior Lead – Performance Media, Socialize Agency
• Campaign’s Digital Faces to Watch 2021 —Rim Baroudi, Senior Social Media Executive, Netizency
• Campaign’s Digital Faces to Watch 2021 —Ritika Dudeja, Senior Biddable Executive, Equation Media
• Campaign’s Digital Faces to Watch 2021 —Saniya Ali, Marcom Technologist, C2 Native
• Campaign’s Digital Faces to Watch 2021 —Swati Khuraniya, Sr. Account Executive, Cheil MEA
• Campaign’s Digital Faces to Watch 2022 – Abner Lobo, Social, Content & Experiences Manager, PHD Media
• Campaign’s Digital Faces to Watch 2022 – Ahmed Nour, Effectiveness Manager, Leo Burnett UAE
• Campaign’s Digital Faces to Watch 2022 – Alia Najjar, Snr Digital Executive, Artefact
• Campaign’s Digital Faces to Watch 2022 – Anastasia Gushchina, Media Manager, Havas Media Middle East
• Campaign’s Digital Faces to Watch 2022 – Bea Gotico, Account Executive, Chain Reaction
• Campaign’s Digital Faces to Watch 2022 – Caroline Karmy, Senior Social Media Executive, Create Group
• Campaign’s Digital Faces to Watch 2022 – Charlie Byard, Senior SEO Manager, EMEA, Jellyfish MENA
• Campaign’s Digital Faces to Watch 2022 – Christina Choucair, Senior Executive, Media, Starcom
• Campaign’s Digital Faces to Watch 2022 – Cxyza Mercado, Senior Communiations Executive, Viola Communications
• Campaign’s Digital Faces to Watch 2022 – Dalia Ezzo, Social Media Executive, Hashtag Social Media Agency
• Campaign’s Digital Faces to Watch 2022 – Elio Kassab, Senior Executive, Media, Starcom
• Campaign’s Digital Faces to Watch 2022 – Farah Rashad, Media Executive, Wavemaker Egypt
• Campaign’s Digital Faces to Watch 2022 – Farah Saad, Social Media Executive, Netizency
• Campaign’s Digital Faces to Watch 2022 – Habiba El Meligy, Account Executive, Isobar
• Campaign’s Digital Faces to Watch 2022 – Harsh Sagar, Tech & Measurement Executive, PHD
• Campaign’s Digital Faces to Watch 2022 – Igor Shamashang, Head of Paid Social, Merkle ME
• Campaign’s Digital Faces to Watch 2022 – Issam Kambriss, Media Manager, Havas Media Middle East
• Campaign’s Digital Faces to Watch 2022 – Jad Haidar, Senior Account Manager, Create Group
• Campaign’s Digital Faces to Watch 2022 – Jad Ziade, Account Director, Merkle
• Campaign’s Digital Faces to Watch 2022 – Jana Alawa, Media Executive, Havas Media  Middle East
• Campaign’s Digital Faces to Watch 2022 – Jana Amache, Senior Media Executive, Havas Media Middle East
• Campaign’s Digital Faces to Watch 2022 – Jay Vincent Mortel, Graphic Designer, Bruce Clay
• Campaign’s Digital Faces to Watch 2022 – Judy Bakieh, Senior Influencer Relations Executive, Gambit Communications
• Campaign’s Digital Faces to Watch 2022 – Layal Akiki, Motion Graphics Designer, Netizency
• Campaign’s Digital Faces to Watch 2022 – Lea Allam, New Business and Growth Director, Bruce Clay MENA
• Campaign’s Digital Faces to Watch 2022 – Leeroy Stefan, Manager, Performance Marketing, Starcom
• Campaign’s Digital Faces to Watch 2022 – Line Mansour, Communications Manager, Saatchi & Saatchi
• Campaign’s Digital Faces to Watch 2022 – Maha Radwan, Account Manager, Isobar MENA
• Campaign’s Digital Faces to Watch 2022 – Maria Khoriaty, Influencers Marketing Manager, Starfish influencers agency
• Campaign’s Digital Faces to Watch 2022 – Maryam AlShahed, Senior Social Media Executive, Create Group
• Campaign’s Digital Faces to Watch 2022 – Michel Jad Saade, Sales Executive, DMS – Choueiri Group
• Campaign’s Digital Faces to Watch 2022 – Mina Boushra, Manager – Digital Programmatic & Performance Media, PHD Media Group
• Campaign’s Digital Faces to Watch 2022 – Mira Mohamadieh, Account Manager, Blue Barracuda
• Campaign’s Digital Faces to Watch 2022 – Mohammed El Ghalayini, Senior Performance Manager, Chain Reaction
• Campaign’s Digital Faces to Watch 2022 – Mridula Kolachina, Manager- Biddable Media, PHD Media
• Campaign’s Digital Faces to Watch 2022 – Nada Jahed, Social Media Executive, Netizency
• Campaign’s Digital Faces to Watch 2022 – Neeti Khatri, Senior Manager – Data Planning, Jellyfish
• Campaign’s Digital Faces to Watch 2022 – Omar Abdel Samad, Digital Account Manager, Artefact
• Campaign’s Digital Faces to Watch 2022 – Omar Awwad, Senior Account Executive, Viola Communications
• Campaign’s Digital Faces to Watch 2022 – Omar Kanjo, Senior Performance Media Specialist, Socialize Agency
• Campaign’s Digital Faces to Watch 2022 – Omnia Shehata, Executive Performance, OMD Egypt
• Campaign’s Digital Faces to Watch 2022 – Rakshit Gediya, Junior Account Executive, LEVA Marketing Management
• Campaign’s Digital Faces to Watch 2022 – Ramy Baaklini, Senior Executive – Biddable Media, Hearts & Science
• Campaign’s Digital Faces to Watch 2022 – Reem Salam, Social Media Manager, Chain Reaction
• Campaign’s Digital Faces to Watch 2022 – Ridhima Jagtap, Senior Account Executive, Viola Communications
• Campaign’s Digital Faces to Watch 2022 – Rola Omar Hashem, Social Media Manager, Hashtag Social Media Agency
• Campaign’s Digital Faces to Watch 2022 – Sabine Boghos, Senior Social Media Manager, Create Group
• Campaign’s Digital Faces to Watch 2022 – Sara Addam, Digital Marketing  Manager, TikTok Bytedance
• Campaign’s Digital Faces to Watch 2022 – Sarah Abboud, Senior Integrated Manager, Leo Burnett
• Campaign’s Digital Faces to Watch 2022 – Shahira Nassar, Social Media Manager, Blue Barracuda Digital Agency
• Campaign’s Digital Faces to Watch 2022 – Shaun D’Rozario, Junior SEO Account Manager, Bruce Clay MENA
• Campaign’s Digital Faces to Watch 2022 – Sohail Khan, Senior Associate, Merkle MENA
• Campaign’s Digital Faces to Watch 2022 – Susan George, Senior Account Executive, Katch International
• Campaign’s Digital Faces to Watch 2022 – Susie Prud’homme, Junior Key Account Manager, Gamned! MEA
• Campaign’s Digital Faces to Watch 2022 – Tarek Shami, Senior Multimedia manager, Netizency
• Campaign’s Digital Faces to Watch 2022 – Tarooj Anwar, Senior Analyst, Create
• Campaign’s Digital Faces to Watch 2022 – Thomas Elijah P. Firma, Junior Content Creator, LEVA Marketing Management
• Campaign’s Digital Faces to Watch 2022 – Vinay Gangwani, Digital Media Manager, Lemon Adverts
• Campaign’s Digital Faces to Watch 2022 – Waleed Nafie, Junior Executive Programmatic, OMD Egypt
• Campaign’s Digital Faces to Watch 2022 – Zoya Abu Jamra, Social Media Junior Account Manager, Bruce Clay MENA
• Campaign’s Digital to Watch 2023 – Abdullah Alliefan, Senior Social Media Executive, Hashtag Social Media Agency
• Campaign’s Digital to Watch 2023 – Adil Hassan, Content Creator, Blue Barracuda
• Campaign’s Digital to Watch 2023 – Ahmad Shakeeb Odetallah, SEO Manager, Chain Reaction
• Campaign’s Digital to Watch 2023 – Ahmed Nour, Senior Digital Manager, FP7 McCann
• Campaign’s Digital to Watch 2023 – Aiham Soufi, Arabic Copywriter, Gambit Communications
• Campaign’s Digital to Watch 2023 – Akshay Nair, Research Analyst, Reprise Digital
• Campaign’s Digital to Watch 2023 – Alaa Yousif El Tayeb, Social Account Manager, Create Group
• Campaign’s Digital to Watch 2023 – Alexi Bsoussi, Senior Performance Associate, Carat Dentsu
• Campaign’s Digital to Watch 2023 – Aman Aswani, Business Intelligence Executive, Publicis Media
• Campaign’s Digital to Watch 2023 – Ana Gixhari, Influencer marketing manager, Starfish Agency / Hashtag
• Campaign’s Digital to Watch 2023 – Ashmika Trivedi, Head of Social Media, Aló
• Campaign’s Digital to Watch 2023 – Asjad Rahman, Digital Account Manager, Home of Performance
• Campaign’s Digital to Watch 2023 – Asya Al Lamki, Senior Social Media Manager, Radix Media Mena
• Campaign’s Digital to Watch 2023 – Aya Al-Sheikh Khader, Account Manager, Viola Communications
• Campaign’s Digital to Watch 2023 – Ayah Alatasi, Social Media Executive, Boopin
• Campaign’s Digital to Watch 2023 – Badih Hajjar, Business Manager, Teads
• Campaign’s Digital to Watch 2023 – Basma Choucri, Art Director, Blue Barracuda
• Campaign’s Digital to Watch 2023 – Carma Younes, Social Media Executive, Netizency
• Campaign’s Digital to Watch 2023 – Charbel Nasrany, Paid Social Manager, Mindshare
• Campaign’s Digital to Watch 2023 – Christian Gacal, Content Creator, Socialize Agency
• Campaign’s Digital to Watch 2023 – Christopher Lobo, Digital Media Manager, Innocean MEA
• Campaign’s Digital to Watch 2023 – Dana Salloukh, Senior Executive – Social Media & Experiences, OMD UAE
• Campaign’s Digital to Watch 2023 – Dhanush Karunakaran, Photo-videographer, Cosmopole
• Campaign’s Digital to Watch 2023 – Disha Mahbubani, Account Director, MRM
• Campaign’s Digital to Watch 2023 – Eid Dalbani, Consultant, Deloitte Digital
• Campaign’s Digital to Watch 2023 – Elio Mouhanna, Social Media Specialist, Wetpaint Creative Digital Solutions
• Campaign’s Digital to Watch 2023 – Ellie Ossuetta, Operations and HR Manager, Digitalfarm
• Campaign’s Digital to Watch 2023 – Elmuhaib AbuBaker, SEO Strategist, Acquisit
• Campaign’s Digital to Watch 2023 – Farah Hisham El Batawi, Social Media Manager, RAPP DUBAI
• Campaign’s Digital to Watch 2023 – Ffion Hopwood, Senior Social Media & Creative Media Executive, Cosmopole Consultancy
• Campaign’s Digital to Watch 2023 – Gautham Jayasree, Designer, AKQA
• Campaign’s Digital to Watch 2023 – Harout Tchilinguirian, Paid Social Associate, Merkle MENA
• Campaign’s Digital to Watch 2023 – Harsh Dhirawani, SEO Manager, Reprise Digital
• Campaign’s Digital to Watch 2023 – Husain Kanba, Social Media Executive, Kreata Global Brand Communications
• Campaign’s Digital to Watch 2023 – Hussein Yehia Makki, Senior Account Manager, Serviceplan Experience
• Campaign’s Digital to Watch 2023 – Iryna Glazyrina, Account Executive, MiQ
• Campaign’s Digital to Watch 2023 – Jio El Wadi, Executive – Strategy & Insights, Digitas – Publicis Groupe
• Campaign’s Digital to Watch 2023 – Julien El Khawaja, Senior Manager – Programmatic, Jellyfish
• Campaign’s Digital to Watch 2023 – Kareem Salhab, Programmatic Manager, Xaxis – Group M
• Campaign’s Digital to Watch 2023 – Karishma Abichandani, Senior Account Manager, Create Group
• Campaign’s Digital to Watch 2023 – Katrina Salaysay, Account Manager, FLC Group
• Campaign’s Digital to Watch 2023 – Kenza Nait Djoudi, Content Manager, FP7 McCann
• Campaign’s Digital to Watch 2023 – Keyur Dhavle, Data & Analytics Strategy Manager, Merkle MENA
• Campaign’s Digital to Watch 2023 – Lakshmy Bharathi, Digital Account Manager, NEXA
• Campaign’s Digital to Watch 2023 – Laura Gleadhill, Head of Performance, Keyade Middle East – GroupM
• Campaign’s Digital to Watch 2023 – Leandra Rosenburg, Senior Biddable Account Manager, Croud
• Campaign’s Digital to Watch 2023 – Mahira Khurram, Senior Account Executive, Augustus Media
• Campaign’s Digital to Watch 2023 – Marco Al Issa, PPC Account Manager, Croud
• Campaign’s Digital to Watch 2023 – Marwa Ali, Digital Solutions Manager, Innocean Middle East Africa
• Campaign’s Digital to Watch 2023 – Marwa Nizam, Senior Paid Social Associate, Merkle MENA
• Campaign’s Digital to Watch 2023 – May Adel, E-commerce Account Manager, Liquid Retail
• Campaign’s Digital to Watch 2023 – Maya Smouneh, Data & Insights Executive, Netizency
• Campaign’s Digital to Watch 2023 – Mearna Younis, Account Manager, PROOF Communications, an ASDA’A BCW Company
• Campaign’s Digital to Watch 2023 – Mohammad Tuffaha, Sr. Specialist Performance, Chain Reaction
• Campaign’s Digital to Watch 2023 – Mona Fathalla, Senior Performance Executive, Initiative Media
• Campaign’s Digital to Watch 2023 – Munif Mahin, Senior Executive – Performance, OMD UAE
• Campaign’s Digital to Watch 2023 – Nathalie Karam, Social Media Executive, Netizency
• Campaign’s Digital to Watch 2023 – Nida Al-Akhras, SEO Manager, Chain Reaction
• Campaign’s Digital to Watch 2023 – Nour Bachir, Senior Executive Biddable, PHD Media
• Campaign’s Digital to Watch 2023 – Noura Alghaleekah, Senior Digital Consultant, Deloitte Digital
• Campaign’s Digital to Watch 2023 – Perla Setrida El Adem, Sales Manager, Gamned!
• Campaign’s Digital to Watch 2023 – Rana Hammad, Senior Account Manager, Liquid Retail
• Campaign’s Digital to Watch 2023 – Rana Tarabay, Social Media Director, Home of Performance
• Campaign’s Digital to Watch 2023 – Rebecca Gill, Senior Social Media Manager, Q Communications
• Campaign’s Digital to Watch 2023 – Reem Alaaeddine, Social Media Manager, Blue Barracuda
• Campaign’s Digital to Watch 2023 – Reem Farrukh Ali, Senior Account Manager, Digitalfarm
• Campaign’s Digital to Watch 2023 – Sakshi Jain, Programmatic Manager, Initiative Media
• Campaign’s Digital to Watch 2023 – Samer El Charif, Business Analyst, Hearts & Science
• Campaign’s Digital to Watch 2023 – Sandeep Asrani, Social Media Manager, Create Group
• Campaign’s Digital to Watch 2023 – Sarah Biyrouti, Social Media Account Executive, Proof Communications, an ASDA’A BCW Company
• Campaign’s Digital to Watch 2023 – Simon Ronaldo, Art Director, Home of Performance
• Campaign’s Digital to Watch 2023 – Sophie Rizk, Senior Sales Executive, Digital Media Services, Choueiri Group
• Campaign’s Digital to Watch 2023 – Sumaia Sleiman, Product Designer, Like Digital & Partners
• Campaign’s Digital to Watch 2023 – Tala Majed, Senior Account Manager, Socialize Agency
• Campaign’s Digital to Watch 2023 – Thomas Adams, Senior Social Media Executive, Hashtag Social Media Agency
• Campaign’s Digital to Watch 2023 – Urmila Nandan, Photographer & Content Creator, Hashtag Agency
• Campaign’s Digital to Watch 2023 – Vishal Raj Menon, Managing Partner, Fireflies
• Campaign’s Digital to Watch 2023 – William Singleton, Senior Executive – Performance, OMD UAE
• Campaign’s Digital to Watch 2023 – Yousef Shelbaieh, Senior Biddable Account Manager, Croud
• Campaign’s Digital to Watch 2023 – Zein Al Qutamy, Account Manager, Cosmopole
• Campaign’s Faces to Watch, Brand Edition 2021 – Ahmad Kheir, Director of Digital & E-Commerce, FIVE Hotels and Resorts (FIVE Palm Jumeirah and FIVE Jumeirah Village)
• Campaign’s Faces to Watch, Brand Edition 2021 – Amina Mashukova, PR & Marketing Executive, Alshaya Group – Bath & Body Works
• Campaign’s Faces to Watch, Brand Edition 2021 – Anoop Kumar, Assistant Marketing Manager, Times Square Center LLC
• Campaign’s Faces to Watch, Brand Edition 2021 – Ayesha Tayyeb Abdulla, Communication and Marketing Manager, Dubai Institute of Design and Innovation
• Campaign’s Faces to Watch, Brand Edition 2021 – Bader Al Hajjaj, Digital Marketing Manager, Hyundai Motor Company MEA
• Campaign’s Faces to Watch, Brand Edition 2021 – Bahaa Moussalli, Head of Marketing, Switz Group/Saudi Masterbaker
• Campaign’s Faces to Watch, Brand Edition 2021 – David Pamies Manrique, Head of Digital Customer Experience, Schneider Electric
• Campaign’s Faces to Watch, Brand Edition 2021 – Dina El Geweli, Senior UX Designer & Brand Strategist, Splintr
• Campaign’s Faces to Watch, Brand Edition 2021 – Eshraq Mohamed Isa, Digital Marketing Transformation Analyst., Ahli United Bank Bahrain
• Campaign’s Faces to Watch, Brand Edition 2021 – Esraa Ahmed, Associate, Assistant Marketing Manager, MG Motor Middle East
• Campaign’s Faces to Watch, Brand Edition 2021 – Fatima Zahra Loughzail, Global Fine Guard Marketing Manager, Fine Hygienic Holding
• Campaign’s Faces to Watch, Brand Edition 2021 – Harshita Lakhiani, Digital Acquisition Manager, Careem
• Campaign’s Faces to Watch, Brand Edition 2021 – Hessa Al-Thani, Tourism Marketing and Promotion Sector, Qatar National Tourism Council (QNTC)
• Campaign’s Faces to Watch, Brand Edition 2021 – Kajal Ramchandani, Media, Social Media and Retail Advertising Section Manager, International Markets, INFINITI Middle East
• Campaign’s Faces to Watch, Brand Edition 2021 – Karen Kougioumtzi, Digital & CRM Executive, Panerai – Richemont Group
• Campaign’s Faces to Watch, Brand Edition 2021 – Kholoud Al Shiba, Public Relations Officer, Qatar Foundation for Education Science and Community Development
• Campaign’s Faces to Watch, Brand Edition 2021 – Kushal Desai, Customer Success Director, Liana Technologies
• Campaign’s Faces to Watch, Brand Edition 2021 – Laifong Wong, Senior Content Specialist – Group Communications, DP World
• Campaign’s Faces to Watch, Brand Edition 2021 – Lucy Speed, Marketing Manager: Middle East and Africa, Pay TV Lifestyle Brands, Discovery EMEA
• Campaign’s Faces to Watch, Brand Edition 2021 – Maha Moussa, Creative Video Producer, Tiktok
• Campaign’s Faces to Watch, Brand Edition 2021 – Mostafa Torky, Digital Marketing Manager, CIB Egypt
• Campaign’s Faces to Watch, Brand Edition 2021 – Mouad Jaafari, Regional Head of Digital Projects & Infrastructures, Jaguar Land Rover
• Campaign’s Faces to Watch, Brand Edition 2021 – Muhammad Arslan, Business Development Representative, Sojern
• Campaign’s Faces to Watch, Brand Edition 2021 – Nada Abdulaziz, Marketing and Design Coordinator, Emirates Literature Foundation
• Campaign’s Faces to Watch, Brand Edition 2021 – Nada Baroudi, Digital & Communications Specialist, Guerlain, LVMH
• Campaign’s Faces to Watch, Brand Edition 2021 – Nazla Anwar, Senior Brand Manager, P&G
• Campaign’s Faces to Watch, Brand Edition 2021 – Neha Duhoon, Assistant Marketing Manager, Hyatt Regency Dubai Creek Heights
• Campaign’s Faces to Watch, Brand Edition 2021 – Nour Seif, Creator Partnership Manager, TikTok
• Campaign’s Faces to Watch, Brand Edition 2021 – Prakarti Lakhwani, Social Media Manager, Sephora
• Campaign’s Faces to Watch, Brand Edition 2021 – Preeti Laungani, Marketing Manager, Z5X Global FZ LLC (Zee Entertainment)
• Campaign’s Faces to Watch, Brand Edition 2021 – Racha Assi, L’Oréal Digital Manager CPD (Consumer Products Division), L’Oréal Middle East
• Campaign’s Faces to Watch, Brand Edition 2021 – Raghad Elassi, Senior PR Specialist, OSN
• Campaign’s Faces to Watch, Brand Edition 2021 – Rawya AbdelKader, Communications Manager, Middle East and North Africa, Facebook
• Campaign’s Faces to Watch, Brand Edition 2021 – Reem Zoubeir, Regional Associate Marketing Manager – Kitchen Towel Category, Fine Hygienic Holding
• Campaign’s Faces to Watch, Brand Edition 2021 – Rita Wehbe, Head of The Shop By TikTok, TikTok
• Campaign’s Faces to Watch, Brand Edition 2021 – Sagar Patel, Head of Marketing – E-commerce | HORECA, Casinetto
• Campaign’s Faces to Watch, Brand Edition 2021 – Sana Ashraf, Copywriter, Huawei
• Campaign’s Faces to Watch, Brand Edition 2021 – Sara El-Esnawy, Retail Marketing Manager, General Motors
• Campaign’s Faces to Watch, Brand Edition 2021 – Sayali Kavalekar, Digital Communications Specialist – Middle East, Turkey, and Africa, Boehringer Ingelheim
• Campaign’s Faces to Watch, Brand Edition 2021 – Sazia Rahman, Digital and Brand Specialist, Lenovo
• Campaign’s Faces to Watch, Brand Edition 2021 – Sherry Italia, Communications Specialist, IBM Middle East & Africa
• Campaign’s Faces to Watch, Brand Edition 2021 – Wafa Ghaoui, Founder, Wafa Ghaoui Interior Design
• Campaign’s Faces to Watch, Brand Edition 2021 – Yara Hasan, Brand & Communication Specialist GCC Region, BRF
• Campaign’s Faces to Watch, Brand Edition 2021 – Youssef Ashraf Mahmoud, Regional Marketing Manager – Facial Category, Fine Hygienic Holding
• Campaign’s Faces to Watch, Brand Edition 2021 – Yumni Al Mackeeni, Associate, Marketing & Business Development, Savills
• Campaign’s Faces to Watch, Brand Edition 2021 –Leila El Samad, regional digital manager – Active Cosmetics Division (ACD), L’Oréal Middle East
• Campaign’s Faces to Watch, Brand Edition 2022 – Brian Anand Soosay, assistant marketing manager, Jumeirah Hotels & Resorts
• Campaign’s Faces to Watch, Brand Edition 2022 – Buse Zincirci, CRM manager, Pizza Hut – Yum! Brands
• Campaign’s Faces to Watch, Brand Edition 2022 – Carla El Hachem, advertising and media manager, Nissan Middle East
• Campaign’s Faces to Watch, Brand Edition 2022 – Chinmayee Mayya, performance marketing manager, Pizza Hut – Yum! Brands
• Campaign’s Faces to Watch, Brand Edition 2022 – Claudia Raya Garcia, senior digital marketing executive, Parfums Christian Dior
• Campaign’s Faces to Watch, Brand Edition 2022 – Dalia Sharaby, digital operations and e-commerce executive, CASIO Middle East
• Campaign’s Faces to Watch, Brand Edition 2022 – Dana Harb, marketing specialist, Mastercard
• Campaign’s Faces to Watch, Brand Edition 2022 – Darlene Vaz, social media and CRM executive, Majid Al Futtaim
• Campaign’s Faces to Watch, Brand Edition 2022 – Delfina Ferrao, communications specialist, Siemens
• Campaign’s Faces to Watch, Brand Edition 2022 – Dhabia Almheiri, creative manager, Wio
• Campaign’s Faces to Watch, Brand Edition 2022 – Doaa Kaid, senior marketing executive, INDEX Media
• Campaign’s Faces to Watch, Brand Edition 2022 – Eleanor Mallon, senior blog editor & trend reporter, Huda Beauty
• Campaign’s Faces to Watch, Brand Edition 2022 – Farah Khatib, team supervisor graphic design, Al Masaood LLC
• Campaign’s Faces to Watch, Brand Edition 2022 – Fatima Bani Al Najjar, marketing communication coordinator, Zurich International Life Insurance (Middle East)
• Campaign’s Faces to Watch, Brand Edition 2022 – Gozde Ciner, digital experience assistant manager, Samsung Gulf
• Campaign’s Faces to Watch, Brand Edition 2022 – İrem Dirol, senior digital marketing specialist, Samsung MENA
• Campaign’s Faces to Watch, Brand Edition 2022 – Jose Maria Abboud, e-marketing specialist, Sephora Middle East
• Campaign’s Faces to Watch, Brand Edition 2022 – Lana Jazzar, campaign management, Mobily
• Campaign’s Faces to Watch, Brand Edition 2022 – Layla Said, brand manager, Maybelline NY, Egypt, Loreal
• Campaign’s Faces to Watch, Brand Edition 2022 – Lena Salah Eid, brand manager, Froneri Ice Cream Egypt
• Campaign’s Faces to Watch, Brand Edition 2022 – Maysam Azzam, social media lead, Majid Al Futtaim leisure, entertainment and cinemas
• Campaign’s Faces to Watch, Brand Edition 2022 – Meghann Eleazar, destination marketing manager, Ras Al Khaimah Tourism Development Authority
• Campaign’s Faces to Watch, Brand Edition 2022 – Mohammed El-Khayat, head of customer experience – Saudi Arabia, Nissan Motor Corporation
• Campaign’s Faces to Watch, Brand Edition 2022 – Mona Sayer Dayer, product manager, Yves Saint Laurent Beauty, L’Oreal Egypt
• Campaign’s Faces to Watch, Brand Edition 2022 – Muhammad Aqdas Muzaffar, national lead category, customer & shopper marketing manager, Arla Foods
• Campaign’s Faces to Watch, Brand Edition 2022 – Nader Qutob, social media/content & community executive, Majid Al Futtaim
• Campaign’s Faces to Watch, Brand Edition 2022 – Nadine Zeitoun, regional media manager – Nestle MENA, Nestle Egypt
• Campaign’s Faces to Watch, Brand Edition 2022 – Nayera Zeki, communications and PR manager, Hassan Allam Properties
• Campaign’s Faces to Watch, Brand Edition 2022 – Nikhil Thawani, marketing manager, Gather Technologies DIFC
• Campaign’s Faces to Watch, Brand Edition 2022 – Nour el Bohi, brand manager, pladis
• Campaign’s Faces to Watch, Brand Edition 2022 – Nour Hesham Bahader, brand manager, Lancôme’s, L’Oréal Egypt
• Campaign’s Faces to Watch, Brand Edition 2022 – Ramiz Mohy, CTG marketing manager, L’Oreal Egypt
• Campaign’s Faces to Watch, Brand Edition 2022 – Renee Gahol, associate creative director, CCI Global
• Campaign’s Faces to Watch, Brand Edition 2022 – Sandra Baha Farid Rophail, brand manager, MNHD
• Campaign’s Faces to Watch, Brand Edition 2022 – Shemma Al Ali, graphic designer, Wio
• Campaign’s Faces to Watch, Brand Edition 2022 – Shoaib Hasan Mirza, marketing manager, Al Shaya Group
• Campaign’s Faces to Watch, Brand Edition 2022 – Shriya Sanjeev, brand and creative lead, Al Tamimi & Company
• Campaign’s Faces to Watch, Brand Edition 2022 – Simrin Gupta, executive writer & host, Lovin Dubai, Augustus Media
• Campaign’s Faces to Watch, Brand Edition 2022 – Syed Sharjeel Ahmed, marketing and brand – operations manager, Kings Way Tourism and Travels
• Campaign’s Faces to Watch, Brand Edition 2022 – Tala Nawfal, brand marketing manager, VISA
• Campaign’s Faces to Watch, Brand Edition 2022 – Tarek Elsarw, marketing communications and customer experience supervisor, Nissan Motor Egypt
• Campaign’s Faces to Watch, Brand Edition 2022 – Yahya Munir, communications manager, MENA, Twitter
• Campaign’s Faces to Watch, Brand Edition 2022 – Yassamin Homayouni, media & communications specialist, Rebound Plastic Exchange
• Campaign’s Faces to Watch, Brand Edition 2022 – Zahen Khan, digital & retail marketing manager, General Motors
• Campaign’s Faces to Watch, Brand Edition 2022 – Zain Kamal Masri, head of brand and reputation marketing, MENA at Google, Google
• Campaign’s Faces to Watch, Brand Edition 2022 – Zeina Thabet, brand manager, ghee – regional business unit, Savola Foods
• Campaign’s Faces to Watch: Brand Edition 2022 – Ahmed Magdy, account executive, Tonnit Design
• Campaign’s Marketing Faces to Watch 2020 – Ahmad Dohjoka, campaign lead, Department of Culture & Tourism Abu Dhabi
• Campaign’s Marketing Faces to Watch 2020 – Alia Alfalasi, marketing campaign manager, Gulf and Levant, IBM
• Campaign’s Marketing Faces to Watch 2020 – Anu Van Der Sande, head of marketing & communications, Media One Hotel
• Campaign’s Marketing Faces to Watch 2020 – Joana Lima, Assistant social media manager, Babyshop, Landmark Group
• Campaign’s Marketing Faces to Watch 2020 – Lorain Manoj, marketing coordinator, University of Wollongong in Dubai (UOWD)
• Campaign’s Marketing Faces to Watch 2020 – Moatez Habayeb, digital marketing manager Middle East and Africa, Schneider Electric
• Campaign’s Marketing Faces to Watch 2020 – Mona Medhat Faris, regional brand manager, haircare, Johnson & Johnson
• Campaign’s Marketing Faces to Watch 2020 – Noor AlQassab, community manager, Arla Foods
• Campaign’s Marketing Faces to Watch 2020 – Rafae Iftikhar Ali, Marketing & communications manager GCC, Visit Britain
• Campaign’s Marketing Faces to Watch 2020 – Renske Huiskamp, marketing coordinator EMEA, Collinson
• Campaign’s Marketing Faces to Watch 2020 – Shahd Rashed, campaign manager, IBM Marketing Services Centre
• Campaign’s Marketing Faces to Watch 2020 – Susanna Joseph, senior digital marketing manager, The First Group
• Campaign’s Marketing Faces to Watch 2020 – Veronique Gregorec, marketing & communications manager, Studio One Hotel
• Campaign’s Marketing Faces to Watch 2020 – Vipul Viswanath, assistant marketing manager, Apparel Group
• Campaign’s Marketing Faces to Watch 2020 – Waseelah Al-Khafaji, marketing executive, Al Masaood Group
• Campaign’s Media Faces to Watch 2020 –  Lea Farah, Senior Media Manager, Wavemaker MENA
• Campaign’s Media Faces to Watch 2020 – Abdulrahman Hussein, Media manager, Spark Foundry MENA
• Campaign’s Media Faces to Watch 2020 – Ahmed Khaled , Senior integrated executive, OMD Egypt
• Campaign’s Media Faces to Watch 2020 – Ali Jammal, Manager, strategic media investments, Hearts & Science
• Campaign’s Media Faces to Watch 2020 – Aliaa AbdelSalam, Manager, strategic marketing investments, OMD UAE
• Campaign’s Media Faces to Watch 2020 – Alique Ohanian, Associate media director, Initiative
• Campaign’s Media Faces to Watch 2020 – Anastasia Gushchina, Senior digital media planner, Initiative
• Campaign’s Media Faces to Watch 2020 – Ankita Kapoor, Integrated media planner, Carat UAE
• Campaign’s Media Faces to Watch 2020 – Anthony Bou Akel, Senior performance executive, Performics MENA
• Campaign’s Media Faces to Watch 2020 – Danielle Makarem, Executive, planning, OMD UAE
• Campaign’s Media Faces to Watch 2020 – Farah Ibrahim, Media manager, UM
• Campaign’s Media Faces to Watch 2020 – Firas Hariz, Media executive, Magna
• Campaign’s Media Faces to Watch 2020 – Haik Boghossian, Media manager, Spark Foundry MENA
• Campaign’s Media Faces to Watch 2020 – Hala Hmeidan, Performance media executive, Magna
• Campaign’s Media Faces to Watch 2020 – Hanine Ismail, Senior media manager, Starcom MENA
• Campaign’s Media Faces to Watch 2020 – Joud Boksmati, Senior media manager, Spark Foundry MENA
• Campaign’s Media Faces to Watch 2020 – Katia Maarouf , Media manager, UM
• Campaign’s Media Faces to Watch 2020 – Lama Haddad, Media manager, Spark Foundry MENA
• Campaign’s Media Faces to Watch 2020 – May Tola-Voss, Senior commercial manager, Lovin Dubai & Lovin Saudi, Augustus
• Campaign’s Media Faces to Watch 2020 – Mehak Iftikhar, Associate media manager, Initiative
• Campaign’s Media Faces to Watch 2020 – Melissa Coupar. Senior planning executive, PHD UAE
• Campaign’s Media Faces to Watch 2020 – Michael Khleif, Media planner, PHD UAE
• Campaign’s Media Faces to Watch 2020 – Mirika Shah, Planning executive, Hearts & Science
• Campaign’s Media Faces to Watch 2020 – Mulham Hayek, Digital media buyer, Apco Dubai
• Campaign’s Media Faces to Watch 2020 – Naji Younes, Media manager, OMD UAE
• Campaign’s Media Faces to Watch 2020 – Nora Al Mashari, Social media executive, OMD Riyadh
• Campaign’s Media Faces to Watch 2020 – Rawan Hilal, Senior planning executive, Hearts & Science
• Campaign’s Media Faces to Watch 2020 – Raya Tannous Manager, strategic marketing investments, OMD UAE
• Campaign’s Media Faces to Watch 2020 – Roba Omar, Senior media executive, Starcom MENA
• Campaign’s Media Faces to Watch 2020 – Ryan Fletcher, Digital director, Initiative
• Campaign’s Media Faces to Watch 2020 – Sadie Smith. Senior social media executive, Katch
• Campaign’s Media Faces to Watch 2020 – Sally Adib, Digital manager, Carat Saudi Arabia
• Campaign’s Media Faces to Watch 2020 – Saurabh Gandhi, Senior executive, programmatic, PHD UAE
• Campaign’s Media Faces to Watch 2020 – Sham Maleh, Senior media manager, MediaCom MENA
• Campaign’s Media Faces to Watch 2020 – Soha Ossman, Media manager, Starcom MENA
• Campaign’s Media Faces to Watch 2020 – Tamara Amhaz, Media planning executive, BPG Max
• Campaign’s Media Faces to Watch 2020 – Tejaswi Mishra, Planning manager, BPG Max
• Campaign’s Media Faces to Watch 2020 – Vanessa Abi Faris, Performance executive, OMD UAE
• Campaign’s Media Faces to Watch 2020 – Vanessa Moussan. Associate business director, Starcom MENA
• Campaign’s Media Faces to Watch 2020 – Zak Dhiba, Account executive, Radix
• Campaign’s Media Faces to Watch 2021 — Anam Amin, Programmatic Manager – Precision, Publicis Media Groupe Middle East
• Campaign’s Media Faces to Watch 2021 — Hiba Bashe, Senior Media Planner, Magna
• Campaign’s Media Faces to Watch 2021 — Maazin Haque, Executive – Analytics, Publicis Media
• Campaign’s Media Faces to Watch 2021 — Ramona Tuli, Media Manager, Dentsu X
• Campaign’s Media Faces to Watch 2021 — Reim Dihan, Executive – Analytics & Research, Publicis Media
• Campaign’s Media Faces to Watch 2021 —Abd El-Rahman Bakry, Senior Media Executive – Integrated Planning, OMD Egypt
• Campaign’s Media Faces to Watch 2021 —Abrar Hussain, Digital Marketing Executive, Boopin DMCC
• Campaign’s Media Faces to Watch 2021 —Ahmed Hossam El Deen, Senior Integrated Media Executive, OMD Egypt
• Campaign’s Media Faces to Watch 2021 —Andrea Seiti, Social Media Account Executive, Boopin
• Campaign’s Media Faces to Watch 2021 —Aneesa Rashid, ACE Lead, UM MENAT
• Campaign’s Media Faces to Watch 2021 —Anusha Cyril Mecwan, Senior Manager – Planning, Hearts & Science UAE
• Campaign’s Media Faces to Watch 2021 —Clara Kandil, Senior Executive – Performance, OMD UAE
• Campaign’s Media Faces to Watch 2021 —Danielle Abou Fayad, Media Manager, OMD Iraq
• Campaign’s Media Faces to Watch 2021 —Eddy Hanna, Manager – Strategic Marketing Investments, OMD UAE
• Campaign’s Media Faces to Watch 2021 —Emile Issa El Khoury, Media Manager, Starcom
• Campaign’s Media Faces to Watch 2021 —Firoz Khan, Data and Analytics Manager, UM Dubai
• Campaign’s Media Faces to Watch 2021 —Ghida Ismail, Integrated Media Manager, Universal Media
• Campaign’s Media Faces to Watch 2021 —Hassan Abbas, Manager, OMD UAE
• Campaign’s Media Faces to Watch 2021 —Hazem Ragab, Social Media Manager, OMD Egypt
• Campaign’s Media Faces to Watch 2021 —Ihab Halawy, Investments Manager, PHD UAE
• Campaign’s Media Faces to Watch 2021 —Ihsan Ibrahim, Digital Media Specialist, Boopin
• Campaign’s Media Faces to Watch 2021 —Isabelle Abou Samra, Senior Social Media Executive, OMD UAE
• Campaign’s Media Faces to Watch 2021 —June Rouhana, Senior Account Executive, Wavemaker Dubai
• Campaign’s Media Faces to Watch 2021 —Lobna Wagdy, Integrated Manager – Planning, PHD Egypt
• Campaign’s Media Faces to Watch 2021 —Mai Amr Diaa, Senior Integrated Media Planner, OMD Egypt
• Campaign’s Media Faces to Watch 2021 —Marc Kadi, Digital Media Manager, BPN Mena
• Campaign’s Media Faces to Watch 2021 —Meera Bala, Digital Media Manager, Initiative
• Campaign’s Media Faces to Watch 2021 —Mohamed Haneef, Senior Performance Executive, BPN Mena
• Campaign’s Media Faces to Watch 2021 —Mustapha Ismail, Performance Lead, Spark Foundry
• Campaign’s Media Faces to Watch 2021 —Nada Sameh, Senior Media Manager, Spark Foundry
• Campaign’s Media Faces to Watch 2021 —Nadine Ezz Eldine, Manager – Planning, OMD UAE
• Campaign’s Media Faces to Watch 2021 —Nancy Khattab, Senior Integrated Media Planner, Initiative
• Campaign’s Media Faces to Watch 2021 —Nathan Rodrigues, Marketing Science Executive, Hearts & Science UAE
• Campaign’s Media Faces to Watch 2021 —Nicholas Ashkar, Media Manager, Spark Foundry
• Campaign’s Media Faces to Watch 2021 —Nicole Frenn, Performance Supervisor, UM
• Campaign’s Media Faces to Watch 2021 —Nihad Younis, Senior Executive – Social Media, PHD UAE
• Campaign’s Media Faces to Watch 2021 —Noor Taffish, Senior Media Planner, UM
• Campaign’s Media Faces to Watch 2021 —Nour El Dakdouki, Planning Manager, OMD Dubai
• Campaign’s Media Faces to Watch 2021 —Patriz Datlangin, Media Manager, UM
• Campaign’s Media Faces to Watch 2021 —Poonam Lakhani, Regional Strategy Manager – Unilever, MAGNA Global – IPG Mediabrands
• Campaign’s Media Faces to Watch 2021 —Rachel Cecelia Fernandes, Senior Media Exeutive, Spark Foundry
• Campaign’s Media Faces to Watch 2021 —Raji Tarabay, Senior Performance Executive, Fusion5
• Campaign’s Media Faces to Watch 2021 —Ramzi Dajani, Senior Digital Account Manager, Cheil MEA
• Campaign’s Media Faces to Watch 2021 —Ribal El Halabi, Sr. Account Executive, Hearts & Science UAE
• Campaign’s Media Faces to Watch 2021 —Ribal Stephan, Manager, OMD UAE
• Campaign’s Media Faces to Watch 2021 —Sai de Villeres, Senior Media Executive, Mindshare UAE
• Campaign’s Media Faces to Watch 2021 —Samer Khalil, Media Manager, Starcom
• Campaign’s Media Faces to Watch 2021 —Sara Fares, Planning Manager, PHD UAE
• Campaign’s Media Faces to Watch 2021 —Sarah Eid, Senior Media Manager, Category Lead, Spark Foundry
• Campaign’s Media Faces to Watch 2021 —Shahira Ashour, Media Executive, PHD Egypt
• Campaign’s Media Faces to Watch 2021 —Soham Nadkerni, Senior Planner – Unilever, Magna Global
• Campaign’s Media Faces to Watch 2021 —Tatiana Boustani, Senior Planning Executive, OMD UAE
• Campaign’s Media Faces to Watch 2021 —Veronica Nipay, Media Associate, Magna Global
• Campaign’s Media Faces to Watch 2021 —Yasmine Saab, Social Content Manager, Publicis Media
• Campaign’s Media Faces to Watch 2021 —Zain Sheffi, Senior Media Planner, UM UAE
• Campaign’s Media Faces to Watch 2022 – Aarti Venugopal, Senior Account Manager, Create
• Campaign’s Media Faces to Watch 2022 – Alaa Al Sabbagh, Executive – Integrated Planning, Magna Global
• Campaign’s Media Faces to Watch 2022 – Aliaa Abdelsalam, Senior Manager – Planning, OMD UAE
• Campaign’s Media Faces to Watch 2022 – Anjali Senthil Kumar, Senior Integrated Media Executive, Wavemaker
• Campaign’s Media Faces to Watch 2022 – Aruna Arumugam, Data Scientist, Reprise Media FZ LLC
• Campaign’s Media Faces to Watch 2022 – Arwa Asfour, Media Executive, Starcom
• Campaign’s Media Faces to Watch 2022 – Cathreen  Hasrouti, Integrated Media Planner, UM
• Campaign’s Media Faces to Watch 2022 – Elias Chedid, Senior Performance Executive, Hearts & Science
• Campaign’s Media Faces to Watch 2022 – Elie Azzam, Senior Sales Executive, Digital Media Services
• Campaign’s Media Faces to Watch 2022 – Elsie Merhi, Social Media Manager, OMD
• Campaign’s Media Faces to Watch 2022 – Farah Ahmed, Copywriter, Radix Media MENA
• Campaign’s Media Faces to Watch 2022 – Farah Basmaji, eCommerce Executive, Omnicom Media Group
• Campaign’s Media Faces to Watch 2022 – Farah Salameh, Programmatic Manager- Precision, Publicis Media
• Campaign’s Media Faces to Watch 2022 – Ibrahim Shaarawy, Manager – Integrated Media Planning, OMD Egypt
• Campaign’s Media Faces to Watch 2022 – Ihab Thebian, Senior Executive – Integrated Planning, Initiative Media Middle East
• Campaign’s Media Faces to Watch 2022 – Jaafar Hoteit, Data Executive, Mediaplus Middle East
• Campaign’s Media Faces to Watch 2022 – Jamil Kabbara, Strategic Analytics Manager, MBC Media Solutions
• Campaign’s Media Faces to Watch 2022 – Karma Bou Saab, Senior Media Planner, Dentsu X
• Campaign’s Media Faces to Watch 2022 – Laila Sultan, Account Manager, Create Group
• Campaign’s Media Faces to Watch 2022 – Lama El Khamy, Executive – Integrated Media Planning, OMD Egypt
• Campaign’s Media Faces to Watch 2022 – Laman Yusifzada, Senior Strategy Executive, Havas Media Middle East
• Campaign’s Media Faces to Watch 2022 – Lea Farah, Associate Director, UM MENA
• Campaign’s Media Faces to Watch 2022 – Leena Bukhari, Senior Media Executive, Mindshare KSA
• Campaign’s Media Faces to Watch 2022 – Leon Mardini, Senior Executive, Performance Marketing, Starcom
• Campaign’s Media Faces to Watch 2022 – Mahmoud Amr, Media Executive – Integrated Planning, OMD Egypt
• Campaign’s Media Faces to Watch 2022 – Mai Ashour, Associate Media Director, PHD
• Campaign’s Media Faces to Watch 2022 – Manuel Santiago Fierro Torres, Biddable Manager, PHD
• Campaign’s Media Faces to Watch 2022 – Maria Jose Ibrahim, Performance Executive, UM
• Campaign’s Media Faces to Watch 2022 – Mariam Elsayed, Digital Manager, Seven Media
• Campaign’s Media Faces to Watch 2022 – Marilyne Helou, Senior Media Planner, Carat
• Campaign’s Media Faces to Watch 2022 – Martina Ruggeri, Strategy and Planning Executive, Boopin
• Campaign’s Media Faces to Watch 2022 – Maya Mahfouz, Senior Executive, Media, Starcom
• Campaign’s Media Faces to Watch 2022 – Michael Khleif, Senior Manager – Planning, PHD
• Campaign’s Media Faces to Watch 2022 – Mohamad Sabbah, Senior Executive Biddable Media, PHD
• Campaign’s Media Faces to Watch 2022 – Mohamed Ossama, Media Executive, Universal Media
• Campaign’s Media Faces to Watch 2022 – Mohammad Abdelkarim, Data Analyst – Adtech, Havas Media Middle East
• Campaign’s Media Faces to Watch 2022 – Mohammed Shareef, Senior Account Manager, Skyscale Media Services FZ LLC
• Campaign’s Media Faces to Watch 2022 – Noor Taffish, Strategic Marketing Investments Manager, OMD UAE
• Campaign’s Media Faces to Watch 2022 – Nour Daniel, Senior Executive, Media, Starcom
• Campaign’s Media Faces to Watch 2022 – Omar Daghash, Senior Media Planner, Mindshare MENA
• Campaign’s Media Faces to Watch 2022 – Pia Kochkarian, Senior Executive – Performance Media, Magna Global
• Campaign’s Media Faces to Watch 2022 – Radhika Nayak, Media Manager, UM Menat
• Campaign’s Media Faces to Watch 2022 – Rana Hassan, Senior Media Planner, Universal Media
• Campaign’s Media Faces to Watch 2022 – Rand Manasara, Senior Account Executive, Radix Media Mena
• Campaign’s Media Faces to Watch 2022 – Raneem Rajeh, Senior Executive – Integrated Planning, Initiative Media
• Campaign’s Media Faces to Watch 2022 – Sally Dankar, Senior Account Executive Group TV Accounts Leading on Commercial, MBC Group
• Campaign’s Media Faces to Watch 2022 – Salma Gamil, Senior Planning Manager, PHD Media
• Campaign’s Media Faces to Watch 2022 – Sara Fares, Senior Planning Manager, PHD
• Campaign’s Media Faces to Watch 2022 – Sara Swaydan, Senior Programmatic Executive, Publicis Media
• Campaign’s Media Faces to Watch 2022 – Sarah Khalaf, Digital Director, Mindshare Cairo
• Campaign’s Media Faces to Watch 2022 – Shadie Berro, Integrated Media Planner, Magna Mena
• Campaign’s Media Faces to Watch 2022 – Sohaila Hesham, Media Manager, UM EGYPT
• Campaign’s Media Faces to Watch 2022 – Sumit Dubey, Performance Manager, Wavemaker
• Campaign’s Media Faces to Watch 2022 – Tatiana El Boustani, Senior Executive – Planning, OMD – UAE
• Campaign’s Media Faces to Watch 2022 – Tracy Rizkallah, Biddable Performance Executive, Equation Media –  Dubai
• Campaign’s Media Faces to Watch 2022 – Violetta Tohme, Senior Programmatic Executive, Precision, Publicis Media
• Campaign’s Media Faces to Watch 2022 – Yara ElSayed, Senior Media Executive, Havas Middle East – Havas Media
• Campaign’s Media Faces to Watch 2022 – Yara Tayeh, Senior Integrated Media Executive, Initiative Media
• Campaign’s Media Faces to Watch 2022 – Yasmeen Rashid, Social Media Account Manager, Boopin
• Campaign’s Media Faces to Watch 2022 – Zaid Sweidan, Media Specialist, Boopin
• Campaign’s Media to Watch 2023 – Aayushi Barak, Senior Media Planner, PHD Media
• Campaign’s Media to Watch 2023 – Amr Tarek, Senior Performance Executive, Magna Global
• Campaign’s Media to Watch 2023 – Anmol Pinjani, Performance Media Manager, Entourage Marketing & Events
• Campaign’s Media to Watch 2023 – Antariksh Gautam Nadkarni, Medua Executive – Performance, UM Qatar
• Campaign’s Media to Watch 2023 – Anthony Berbari, Senior Media Planner, Fusion 5 Advertising
• Campaign’s Media to Watch 2023 – Anton Wiggett, Account Executive, Wavemaker
• Campaign’s Media to Watch 2023 – Bassma Al Aridi, Digital Media Executive, Mediaplus Middle East
• Campaign’s Media to Watch 2023 – Carla Al Jurdi, Integrated Senior Media Planner, Initiative MENA
• Campaign’s Media to Watch 2023 – Christelle Abou Anny, Senior Product Manager, Native Advertising, Digital Media Services – Choueiri Group
• Campaign’s Media to Watch 2023 – Danielle Makarem, Media Manager, Carat
• Campaign’s Media to Watch 2023 – Dina Abou Kasm, Senior Performance Executive – Media, UM Lebanon
• Campaign’s Media to Watch 2023 – Engy Nassef, Media Executive, Starcom Mediavest Group
• Campaign’s Media to Watch 2023 – Farah Abushady, Senior Planner, Hearts & Science
• Campaign’s Media to Watch 2023 – Ghazal El Zein, E-commerce Senior Executive, Publicis Media
• Campaign’s Media to Watch 2023 – Helena Sarkis, Senior Media Planner, Fusion5 Advertising
• Campaign’s Media to Watch 2023 – Ivana Sayegh, manager, Essence Mediacom
• Campaign’s Media to Watch 2023 – Janna El Sergany, Senior Executive, Starcom MediaVest Group
• Campaign’s Media to Watch 2023 – Jimmy Bleibel, Media Planning Manager, OMD UAE
• Campaign’s Media to Watch 2023 – Joelle Harfouche, Senior Media Planner, UM UAE
• Campaign’s Media to Watch 2023 – Joseph Maksoud, SEO Senior Executive, Publicis Media
• Campaign’s Media to Watch 2023 – Joy Sfeir, Executive Media Planner, iProspect
• Campaign’s Media to Watch 2023 – Kareem Hachem, Digital Strategist, Acquisit
• Campaign’s Media to Watch 2023 – Karen Khattab, Senior E-commerce Executive, Publicis Media
• Campaign’s Media to Watch 2023 – Karim Mikhail, Integrated Media Manager, iProspect
• Campaign’s Media to Watch 2023 – Luvneesh Lulla, Senior Commercial Executive, Augustus Media
• Campaign’s Media to Watch 2023 – Mahmoud Tamer Taiebany, Digital Manager, Results Media
• Campaign’s Media to Watch 2023 – Mariam Helal, Senior Media Executive, Essencemediacom
• Campaign’s Media to Watch 2023 – Marina Shafik, Senior Account Manager, Three59 Media
• Campaign’s Media to Watch 2023 – Mayar El Zanaty, Media Manager, Starcom Mediavest Group
• Campaign’s Media to Watch 2023 – Merna Elmedany, Social Media Account Manager & Strategist, InFocus Media
• Campaign’s Media to Watch 2023 – Mia Diab, Senior Media Executive, Havas Media Middle East
• Campaign’s Media to Watch 2023 – Mikel Njeim, Media Manager, Initiative Media
• Campaign’s Media to Watch 2023 – Mohamad Hachem, Media Manager, Initiative MENA
• Campaign’s Media to Watch 2023 – Mohamed Dakroub, Branded Content Manager, Digital Media Services
• Campaign’s Media to Watch 2023 – Moneer Al Ahmadieh, Senior Performance Executive, UM UAE
• Campaign’s Media to Watch 2023 – Mostafa Shoaib, Executive – Performance, Rufus – Initiative
• Campaign’s Media to Watch 2023 – Nada Alhader, Senior Executive – Integrated Planning, UM KSA
• Campaign’s Media to Watch 2023 – Nay Riachy, Media Manager, Mindshare
• Campaign’s Media to Watch 2023 – Nour Harb, Paid Media, Socialize Agency
• Campaign’s Media to Watch 2023 – Rahaf Salama, Media Manager, UM UAE
• Campaign’s Media to Watch 2023 – Raji F. Tarabay, Senior Planning – Executive, Hearts & Science
• Campaign’s Media to Watch 2023 – Raya Succar, Digital Strategist, Acquisit
• Campaign’s Media to Watch 2023 – Rym Shamas, Producer, Wonderful Productions
• Campaign’s Media to Watch 2023 – Sally Kanaan, Senior Commercial Manager, Augustus Media
• Campaign’s Media to Watch 2023 – Sarah El-Khoury, Data Analytics Manager, Havas Media Middle East
• Campaign’s Media to Watch 2023 – Sergio Moubarak, Senior Performance Executive, Magna Global
• Campaign’s Media to Watch 2023 – Shamim Fareez , Performance Manager – Media, UM KSA
• Campaign’s Media to Watch 2023 – Shashank Shekhar, Senior Performance Specialist, Boopin
• Campaign’s Media to Watch 2023 – Sruti Sreekumar, Media Manager – Integrated Planning, Magna Global
• Campaign’s Media to Watch 2023 – Sumeet Singh, Manager – Biddable Media, PHD Media
• Campaign’s Media to Watch 2023 – Yasmina Ramadan, Performance Executive – Richemont, Essencemediacom
• Campaign’s Media to Watch 2023 – Youssef Hany Tawfik, Media Manager, Initiative Media – Egypt
• Campaign’s Media to Watch 2023 – Zaid Sweidan, Senior Performance Specialist, Boopin
• Campaign’s Media to Watch 2023 – Zainab Hodroj, Reporting Analyst, Mediaplus Middle East
• Campaign’s PR Faces to Watch 2020 – Ahmad Jarrar, Senior account executive, Asda’a BCW
• Campaign’s PR Faces to Watch 2020 – Bianca Riley, Account director, Atteline
• Campaign’s PR Faces to Watch 2020 – Dana Oraibi, Senior account executive, Impact Porter Novelli
• Campaign’s PR Faces to Watch 2020 – Diana Estupinan, Senior consultant, Instinctif
• Campaign’s PR Faces to Watch 2020 – Hanadie Bou Abboud, Senior account executive, Bridge of Minds
• Campaign’s PR Faces to Watch 2020 – Imaan Jooma, Senior account executive, Apco Dubai
• Campaign’s PR Faces to Watch 2020 – Injeel Moti, Managing director, Catch Communications
• Campaign’s PR Faces to Watch 2020 – Issam Hakim, Account executive, Bridge of Minds
• Campaign’s PR Faces to Watch 2020 – Karim Ismail, Senior account executive, Apco Worldwide Abu Dhabi
• Campaign’s PR Faces to Watch 2020 – Malaika Fernandes, Account manager, Golin MENA
• Campaign’s PR Faces to Watch 2020 – Mirna Tamimi, Account manager, Gambit Communications
• Campaign’s PR Faces to Watch 2020 – Omar Batterjee, Account manager, Hill+Knowlton Strategies
• Campaign’s PR Faces to Watch 2020 – Omar Shereen Ahmad, Senior account manager, Apco KSA
• Campaign’s PR Faces to Watch 2020 – Rachel Chang, Associate, Brunswick Dubai
• Campaign’s PR Faces to Watch 2020 – Radwa El Taweel, Account director, Brunswick
• Campaign’s PR Faces to Watch 2020 – Raghad Elassi, Senior account executive, Toh PR
• Campaign’s PR Faces to Watch 2020 – Rashmi Jeetendra, Senior account manager, Apco Worldwide Dubai
• Campaign’s PR Faces to Watch 2020 – Rawand Al Qadi, Account manager, Hill+Knowlton Strategies
• Campaign’s PR Faces to Watch 2020 – Safa Yakoob, Account manager, Apco Dubai
• Campaign’s PR Faces to Watch 2020 – Sara Al Qarout, Senior account executive, Apco Dubai
• Campaign’s PR Faces to Watch 2020 – Sarah Abdelbary, Account director, Brunswick Group
• Campaign’s PR Faces to Watch 2020 – Sweta Fernandes, Account executive, GolinMENA
• Campaign’s PR Faces to Watch 2020 – Tasnim Hijazi, Senior account manager, Apco Worldwide Dubai
• Campaign’s PR Faces to Watch 2020 – Ziad Ashkar, Senior account executive, Gambit Communications
• Campaign’s PR Faces to Watch 2021 — Ahmed Salah, Senior Account Executive, Golin MENA
• Campaign’s PR Faces to Watch 2021 — Dalia Farghaly, Account Manager – Technology Practice, Hill+Knowlton Strategies
• Campaign’s PR Faces to Watch 2021 — Dhara Bhatia, Senior PR Account Executive, Katch International
• Campaign’s PR Faces to Watch 2021 — Diksha Chadha, Account Manager, Action Global Communications
• Campaign’s PR Faces to Watch 2021 — Emma Patterson, Account Manager, Action Global Communications
• Campaign’s PR Faces to Watch 2021 — Febin Thomas Varughese, Senior Consultant, Instinctif Communications DMCC
• Campaign’s PR Faces to Watch 2021 — Hanine El Massri, Account Manager – PR, M&C SAATCHI
• Campaign’s PR Faces to Watch 2021 — Hazem Beshr, Senior Account Executive, GOLIN MENA
• Campaign’s PR Faces to Watch 2021 — Injeel Moti, Managing Director, Catch Communications
• Campaign’s PR Faces to Watch 2021 — Jenny Natasha Lau, Account Executive, Cheil MEA
• Campaign’s PR Faces to Watch 2021 — Karen Lobo, Assistant Junior Advisor, Manara Global
• Campaign’s PR Faces to Watch 2021 — Krishika Mahesh, PR & Social Media Manager, Matrix Public Relations
• Campaign’s PR Faces to Watch 2021 — Lavina Narwani, Junior Account Executive, Atteline
• Campaign’s PR Faces to Watch 2021 — Layan Shadid, Junior Account Executive, Hill & Knowlton Strategies
• Campaign’s PR Faces to Watch 2021 — Marwa Darazi, Account Executive, Gambit Communications
• Campaign’s PR Faces to Watch 2021 — Maryana Alwedai, Account Manager, Golin MENA
• Campaign’s PR Faces to Watch 2021 — Melinda Mesiano, PR Account Director, M&C Saatchi
• Campaign’s PR Faces to Watch 2021 — Mohammad Al Sayed, Senior Account Executive, Gambit Communications
• Campaign’s PR Faces to Watch 2021 — Nour Chaoui, Senior Account Executive, Atteline
• Campaign’s PR Faces to Watch 2021 — Ola Zaidan, Digital Marketing Executive, Cheil MEA
• Campaign’s PR Faces to Watch 2021 — Olivia Simpson, Account Manager, markettiers MENA
• Campaign’s PR Faces to Watch 2021 — Pulak Srivastav, Project Manager, Cheil MEA
• Campaign’s PR Faces to Watch 2021 — Reem Al-Ajeel, Senior Consultant, Instinctif Partners
• Campaign’s PR Faces to Watch 2021 — Riya Vatnani, Senior Account Manager, Cicero & Bernay
• Campaign’s PR Faces to Watch 2021 — Sara El Kashef, Associate Account Manager, GolinMENA
• Campaign’s PR Faces to Watch 2021 — Stephanie Dafeta, Account Executive, Atteline DMCC
• Campaign’s PR Faces to Watch 2021 — Suzana Saoud, Junior Account Executive, Gambit Communications
• Campaign’s PR Faces to Watch 2021 — Tala Ibrahim Al Massri, Account Executive, Cicero and Bernay Public Relations
• Campaign’s PR Faces to Watch 2021 —Aaron Budwal, Senior Account Executive – Technology Practice, Hill+Knowlton Strategies
• Campaign’s PR Faces to Watch 2021 —Ahmed Malik, Account Manager, Cicero & Bernay
• Campaign’s PR Faces to Watch 2021 —Bianca Riley, Account Director, Atteline
• Campaign’s PR Faces to Watch 2021 —Isaac Philips, Account Executive, Cheil MEA
• Campaign’s PR Faces to Watch 2022 – Adnan Wahidi, Senior Account Executive (A Journalist’s best friend), GolinMENA
• Campaign’s PR Faces to Watch 2022 – Alankrita Singh, Account Executive, Katch International
• Campaign’s PR Faces to Watch 2022 – Aya Al Khatib, Senior Campaign Executive, Tales & Heads
• Campaign’s PR Faces to Watch 2022 – Bianca Riley, Account Director, Atteline
• Campaign’s PR Faces to Watch 2022 – Carine El Natour, Comms Executive, Active DMC
• Campaign’s PR Faces to Watch 2022 – Dana El Halabi, Senior Associate, Integrated Media, Weber Shandwick MENAT
• Campaign’s PR Faces to Watch 2022 – Diksha Chadha, Senior Communications Manager, Action Global Communications
• Campaign’s PR Faces to Watch 2022 – Evita Karam, Associate Account Manager, Weber Shandwick
• Campaign’s PR Faces to Watch 2022 – Farah Kabbani, Communication Manager, Leo Burnett UAE
• Campaign’s PR Faces to Watch 2022 – Hanine El Massri, Account Manager, Atteline
• Campaign’s PR Faces to Watch 2022 – Harsh Kocher, Communication Manager, Leo Burnett
• Campaign’s PR Faces to Watch 2022 – Hollie Singleton, Engagement Executive, Katch International
• Campaign’s PR Faces to Watch 2022 – Ibrahim Audi, Communications Manager, Saatchi & Saatchi
• Campaign’s PR Faces to Watch 2022 – Ihab Yousef, Senior Account Executive, Gambit Communications
• Campaign’s PR Faces to Watch 2022 – Iman Ashimi, Influencer Marketing Executive, White Label Media
• Campaign’s PR Faces to Watch 2022 – Jashmeh Bhagwagar, Senior Account Executive, APCO Worldwide
• Campaign’s PR Faces to Watch 2022 – Joann Joseph, Consultant, Instinctif Partners
• Campaign’s PR Faces to Watch 2022 – Joudat Waleed, Senior Communications Executive, Catch Communications
• Campaign’s PR Faces to Watch 2022 – Khaled Al Khatib, Associate Account Director, APCO Worldwide
• Campaign’s PR Faces to Watch 2022 – Krisha Doshi, Communications Executive, Active DMC
• Campaign’s PR Faces to Watch 2022 – Krishika Mahesh, PR & Social Media Manager, Matrix Public Relations Dubai
• Campaign’s PR Faces to Watch 2022 – Lamia Nabulsi, Project Management Analyst, Ipsos Market Research Company
• Campaign’s PR Faces to Watch 2022 – Lana Makhzoumi, Senior Account Manager, APCO Worldwide
• Campaign’s PR Faces to Watch 2022 – Lavina Narwani, Account Executive, Atteline
• Campaign’s PR Faces to Watch 2022 – Lisa Webber, Consultant, Instinctif Partners
• Campaign’s PR Faces to Watch 2022 – Lyan Al Baterni, Account Executive, Golin MENA
• Campaign’s PR Faces to Watch 2022 – Malaika Fernandes, PR Director, Atteline
• Campaign’s PR Faces to Watch 2022 – Malek Shlone, Arabic PR Executive & Social Media Maestro, SOCIATE DMCC
• Campaign’s PR Faces to Watch 2022 – Mariam Douss, Account Executive, Acorn Strategy
• Campaign’s PR Faces to Watch 2022 – Mariya Moussalli, Account Executive, Golin MENA
• Campaign’s PR Faces to Watch 2022 – Mawada Tarek, Social Media Manager, Action Global Communications
• Campaign’s PR Faces to Watch 2022 – Millie Roberts, Associate Director, Weber Shandwick MENAT
• Campaign’s PR Faces to Watch 2022 – Miral Saad, Communication Manager, Leo Burnett Dubai
• Campaign’s PR Faces to Watch 2022 – Muhammad Basaddiq, Investor Relations, Instinctif Partners
• Campaign’s PR Faces to Watch 2022 – Muneira Al Adwani, Account Manager, Hill+Knowlton Strategies
• Campaign’s PR Faces to Watch 2022 – Natasha Norton, Senior PR Executive, Katch International
• Campaign’s PR Faces to Watch 2022 – Nicole Jordaan, Senior Communications Executive, Red Havas Middle East
• Campaign’s PR Faces to Watch 2022 – Ranin Hamdoun, Associate Account Manager, Golin MENA
• Campaign’s PR Faces to Watch 2022 – Rayan Ahmed, Director – Action Studios, Action Studios (part of Action Global Communication)
• Campaign’s PR Faces to Watch 2022 – Rojina Al Shehazeh, Public Relations Executive, Matrix Public Relations Dubai
• Campaign’s PR Faces to Watch 2022 – Ronak Thakkar, Account Director, FleishmanHillard Middle East
• Campaign’s PR Faces to Watch 2022 – Rusol Hano, Senior Communications Executive, Red Havas Middle East
• Campaign’s PR Faces to Watch 2022 – Sandra Jarjoura, Senior Communications Executive, Red Havas Middle East
• Campaign’s PR Faces to Watch 2022 – Sarah Alsalem, Junior Account Manager, Gambit Communications
• Campaign’s PR Faces to Watch 2022 – Shirin Zemmo, Senior PR & Social Media Executive, Matrix Public Relations Dubai
• Campaign’s PR Faces to Watch 2022 – Taief Saleh, Senior Account Executive (Account Management Superstar), GolinMENA
• Campaign’s PR Faces to Watch 2022 – Tala AlMassri, Account Executive, Atteline
• Campaign’s PR Faces to Watch 2022 – Tania Kteily, Senior Account Manager, Weber Shandwick MENAT
• Campaign’s PR Faces to Watch 2022 – Yara Nimer, Senior Account Manager – Content + Publishing, Sports + Entertainment, Hill+Knowlton Strategies
• Campaign’s PR Faces to Watch 2022 – Zena Afara, Consultant, Instinctif Partners
• Campaign’s PR to Watch 2023 – Abedalaziz Almegdadi, PR Account Manager, Viola Communications
• Campaign’s PR to Watch 2023 – Ahmad Ibrahim, Account Executive, GolinMENA
• Campaign’s PR to Watch 2023 – Akshara Suresh, Senior Account Executive, Watermelon Communications
• Campaign’s PR to Watch 2023 – Amira Awdi, Senior Account Manager, H+K Strategies, Dubai
• Campaign’s PR to Watch 2023 – Arohi Beri, Associate Communications Manager, Action Global Communications
• Campaign’s PR to Watch 2023 – Arzoo Sippy, Associate Account Manager, Weber Shandwick MENAT
• Campaign’s PR to Watch 2023 – Bayan Al Mawed, PR Executive, Eleven PR
• Campaign’s PR to Watch 2023 – Danaisha Gulabani, Account Manager, ASDA’A BCW
• Campaign’s PR to Watch 2023 – Diala Atallah, Senior Account Executive – Consumer, ASDA’A BCW
• Campaign’s PR to Watch 2023 – Don Edward Priyan Wisidagamage, Senior Account Executive, POP Communications
• Campaign’s PR to Watch 2023 – Dushane Solomon, Account Executive & Copywriter, Atteline
• Campaign’s PR to Watch 2023 – Eleanor Finn, Associate Communications Manager, Action Global Communications
• Campaign’s PR to Watch 2023 – Farah Mazyad, Creative designer, Hill+Knowlton Strategies
• Campaign’s PR to Watch 2023 – Gazala Parker, PR Executive, Matrix PR
• Campaign’s PR to Watch 2023 – Hanaan Al-Khamis, Senior Communications Executive, Red Havas Middle East
• Campaign’s PR to Watch 2023 – Hanan Kasmi, Senior Communications Consultant, The Alto Agency
• Campaign’s PR to Watch 2023 – Hannah Castleton, Account Manager, KeenePR
• Campaign’s PR to Watch 2023 – Haya Haddad, Digital Manager, Weber Shandwick
• Campaign’s PR to Watch 2023 – Imogen Long, Senior Account Executive, Brazen MENA
• Campaign’s PR to Watch 2023 – Ishaana Melwani, PR Senior Account Executive, Umami Communications
• Campaign’s PR to Watch 2023 – Jana Al Jilani, Account Executive, Gambit Communications
• Campaign’s PR to Watch 2023 – Jibran Munaf, Senior Communications Executive, Catch Communications
• Campaign’s PR to Watch 2023 – Karan Narsinghani, Senior Manager, Weber Shandwick MENAT
• Campaign’s PR to Watch 2023 – Khushie Mallya, Junior PR Executive, Matrix PR
• Campaign’s PR to Watch 2023 – Khyati Nilesh Megchiani, Account Manager, Brazen MENA
• Campaign’s PR to Watch 2023 – Lowelyn Ramos, Account Executive, Impact Porter Novelli
• Campaign’s PR to Watch 2023 – Maggie El Eid, Account Manager, Hill+Knowlton Strategies, Lebanon
• Campaign’s PR to Watch 2023 – Manar Khalid Ibrahim AlAqil, Riyadh, APCO Worldwide
• Campaign’s PR to Watch 2023 – Mariam Bouraoui, Account Executive, Gambit Communications
• Campaign’s PR to Watch 2023 – Mariam Elsanousi, Senior Account Executive, Katch International
• Campaign’s PR to Watch 2023 – Marissa Anne Ganeshwaran, Sr Account Executive, Cheil MEA FZ LLC
• Campaign’s PR to Watch 2023 – Mazeen Al Khatib, Senior Campaign Executive, Tales And Heads
• Campaign’s PR to Watch 2023 – Mohammad Ali Sayed, Account Manager, Golin MENA
• Campaign’s PR to Watch 2023 – Natasha George, Account Manager, ASDA’A BCW
• Campaign’s PR to Watch 2023 – Nicole Akalla, Communications Executive, Catch Communications
• Campaign’s PR to Watch 2023 – Nida Noor, Account Manager, Houbara Communications
• Campaign’s PR to Watch 2023 – Nour Chaoui, Senior Account Manager, Q Communications
• Campaign’s PR to Watch 2023 – Pragati Malik, Senior Communications Executive, Action Global Communications
• Campaign’s PR to Watch 2023 – Rayna Green, Account Manager, Impact Porter Novelli
• Campaign’s PR to Watch 2023 – Reem Raed M Quqandi, Junior PR Executive, Matrix PR
• Campaign’s PR to Watch 2023 – Renad Abusamaan, Senior  Creative Designer, The Studio, Hill+Knowlton Strategies, KSA
• Campaign’s PR to Watch 2023 – Sarah Daud, Senior Account Executive, KeenePR
• Campaign’s PR to Watch 2023 – Sarah Zaki, Senior Account Executive, Hill+Knowlton Strategies, Egypt
• Campaign’s PR to Watch 2023 – Shannon Soans, PR and Events Account Executive, Katch International
• Campaign’s PR to Watch 2023 – Sharanya Christine Paulraj, Senior PR Account Manager, Katch International
• Campaign’s PR to Watch 2023 – Shraddha Sundar, Account Manager, Edelman Middle East
• Campaign’s PR to Watch 2023 – Stephanie Dafeta, Junior Account Manager, Atteline DMCC
• Campaign’s PR to Watch 2023 – Tarek Chahine, Associate Account Manager, Weber Shandwick MENAT KSA
• Campaign’s PR to Watch 2023 – Tessa Dsouza, Account Executive, Q Communications
• Campaign’s PR to Watch 2023 – Tim Thorowgood, Marketing Manager,  Dune | 23 
• Campaign’s PR to Watch 2023 – Upasna Rathan, Account Executive, Cheil MEA
• Campaign’s PR to Watch 2023 – Vaishali Shenoy, Account Manager (Brand Experience), Cheil MEA
• Campaign’s PR to Watch 2023 – Vanessa Olsson, Account Executive, Gambit Communications
• Campaign’s PR to Watch 2023 – Youssef Yammine, Senior Art Director, Hill+Knowlton Strategies
• Campaign’s PR to Watch 2023 – Zahraa Hachem, Senior Communications Manager, Red Havas Middle East
• Campaign’s PR to Watch 2023 – Zainab Jimoh, Account Executive, Atteline
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Posts by category

• Category: Account
  • Top 10 account wins in the region across 2023
  • Wavemaker to shape media for L’Oréal across MENA
  • Hashtag wins Al Safi Danone KSA
  • Accenture Song drives off with Peugeot global creative account
  • Radix Media celebrates new client wins
  • Dubai Watch Week appoints Houbara as PR partner
  • Omnicom Media Group drives away with Uber’s global media business
  • Jellyfish joins forces with NEOM as a media partner
  • BPG announces raft of new client wins
  • Leo Burnett wins Puma account
  • IKEA awards global ad account to McCann
  • Assembly wins Virgin Mobile account
  • PR agency Katch’s new client wins
  • MDLBEAST appoints Jummar as PR consultant
  • Blue Apple Advertising wins Snow Abu Dhabi
  • Chestertons MENA appoints Rebecomms for PR and comms
  • Gambit wins Majid Al Futtaim accounts
  • DMS partners with Footballco
  • LG Electronics returns to Havas Media
  • Horizon FCB Kuwait wins Burgan Bank
  • Serviceplan and Experience Abu Dhabi heat things up with new campaign
  • Gambit wins Aramex account
  • LPS wins Dubai Chambers account
  • PivotRoots wins Urban Company media account
  • Dubai Safari Park appoints Incubeta as social media agency
  • The Bold Group secures Saudi Payments account
  • Italy’s Serie A football league appoints Tales & Heads as comms partner
  • Leo Burnett wins Saudi-based Ithra account
  • Netizency wins Visa social media account
  • Havas wins Virgin Mobile account
  • Alldetails wins Banyan Tree Group PR
  • Create wins three-year contract with Neom’s Enowa
  • Prism Digital wins DoubleTree account
  • Prism Digital wins website development and SEO mandate for Mic Robotics
  • Myco appoints EssenceMediacom as AOR
  • Empyre Communications wins The St. Regis Downtown and Delta Hotel
  • The MediaVantage wins TIME representation
  • Catch Communications wins trade show APLF account
  • Medialinks wins ClearCorrect account
  • Prism wins the influencer marketing account for Shah Rukh Khan’s Abu Dhabi Knight Riders
  • Grey wins Al-Futtaim IKEA account
  • Carat bags Hunger Station media account
  • Publicis Groupe’s Leo Burnett wins Emirates NBD creative account
  • Shakespeare Communications wins English College account
  • Prism Digital wins CZN Burak account
  • Gambit Communications wins BMW PR pitch
  • Acorn Strategy wins Canon PR account
  • Prism Digital wins Turkish Village social media account
  • Zenith wins Swarovski’s global media pitch
  • WebEngage announces new partnerships
  • Netizency wins McDonald’s UAE social media account
  • ‿ and us appointed as Saudi Tourism Authority’s agency of record
  • Publicis Middle East wins Pizza Hut creative account
  • BPG announces major client wins
  • Hyundai and Kia retain Havas as global media agency
  • The Annual 2022: Top 10 Pitches
  • Hashtag wins Nature Valley social account
  • Ed-tech start up Filo appoints Catch Communications as PR partner
  • Interesting Times wins RAKTDA creative, social and media account
  • Viola Communications wins Abu Dhabi moments account
  • adidas appoints Havas as social media agency
  • Ahdaaf Sports signs Footprint as branding agency
  • Brazen MENA wins Toughlove PR and social media account
  • Motad wins the creative and digital mandate RoadRunAir
  • HSBC to launch global media agency review
  • Audience Collective Middle East wins Al Ain Farms marketing brief
  • Guess appoints Red Havas as communications partner
  • Cicero & Bernay to represent Hand & Hand
  • POP Communications wins Jotun Paints
  • Red Sea Development appoints Think Strawberry as GCC representative
  • FP7 McCann Dubai wins Betty Crocker
  • Mediaplus Middle East wins Dabur pitch
  • Starbucks appoints We Are Social as EMEA strategic and creative agency
  • Dubai Women’s Run appoints Catch Communications as PR partner
  • Katch announces new client wins and expands portfolio
  • BPG wins Geely Auto and Kwai accounts
  • Merkle wins Samsung customer data management business
  • Publicis Groupe bags Standard Chartered’s global creative business
  • Netizency strikes oil with latest wins
  • Publicis takes largest bite out of Mondelez’s global media business
  • Cicero & Bernay wins Property Finder
  • Charlotte Tilbury appoints Red Havas as its communications agency
  • LPS wins Chupa Chups rooms
  • Brazen MENA wins the First Group PR and social media brief 
  • GLOBMOBI & The Lessons I Learnt, by Ali Hasbini
  • DayAway appoints Maia as its PR Representative in the UAE
  • Zawya appoints Ink Worldwide as media representative
  • Digital agency Croud expands to MENA with Ooredoo Group
  • Z7 Communications to represent Infiniti in Middle East
  • Ekaterra chooses PHD as its cup of tea
  • FP7 McCann Dubai wins Heinz Arabia social account
  • Abu Dhabi Media partners with Starzplay for advertising sales
  • FP7 McCann Dubai wins Noor Oils account
  • CARMA and SOCIALEYEZ add Abu Dhabi Customs account
  • Red Havas Middle East wins Big Ticket Abu Dhabi
  • Brand New Galaxy MEA and Assembly MENA win Mashreq media account
  • Telephony Communications Technologies (TCT) appoints ALISA PR as PR Agency
  • Dubai Miracle Garden appoints Prism Digital as agency on record
  • Acer Middle East appoints Gambit Communications for PR and Social Media Remits
  • POP Communications kicks off Q2 with diversified client wins
  • Grant Thornton UAE appoints IHC as UAE PR and Marketing agency
  • Wellx appoints Catch Communications as communications partner
  • Sky News Arabia and JGroup announce media partnership
  • Pizza Hut partners with Merkle for performance media across MENA
  • RRA Padel Academy signs Footprint Advertising as exclusive media partner
  • e& appoints Publicis Groupe as creative partner
  • Centrepoint appoints And Us as its strategic creative agency
  • Katch 2022 client wins 
  • SOCIATE onboards SENSASIA Spa & INSTAGLAM as two new PR clients
  • Empyre Communications wins Dubai’s Burger Joint, Pickl 
  • Isobar UAE wins digital creative mandate for Hardee’s   
  • Talabat appoints Bruce Clay MENA as social media agency for UAE
  • Spread Communications to represent Notorious Cafe
  • Neom appoints Create as global adaptations agency
  • Mubasher signs exclusive advertising agency agreement with Speakol
  • MBC GROUP and real estate investment platform Stake sign strategic regional partnership
  • Retainer with a Retailer: Al Futtaim’s Marks & Spencer signs with Netizency
  • Revolve appoints Catch Communications as comms partner
  • DMS rolls-out “InMotion outcome-based solutions” to the MENA advertising market
  • Event agency Brag appoints Choueiri Group’s DigiNet Arabia (DNA) as exclusive media representative
  • Fatafeat appoints Rotana Media Services as exclusive advertising media representative
  • Meridian appoints ALISA PR
  • Stephen PR appointed to represent PR & communications for American beauty and skincare brand Wonderskin in the Middle East
  • AKQA announces new business wins
  • Hanging Gardens Agency announces three regional wins in the Middle East from COTY
  • Serviceplan Middle East wins agency-wide BMW Middle East pitch
  • Mandarin Oriental Hotel Group appoints Gambit Communications for regional PR remit
  • Dolce&Gabbana names Havas Media Group as global media agency
  • MMP WorldWide unveils exclusive partnership with DynAdmic 
  • Daimler Commercial Vehichles MENA appoints Brazen MENA to handle its PR
  • Shakespeare Communications celebrates new Zanzibar Property client win
  • Vodafone invests in Oman’s marketing future with Ogilvy and Alamah partnership
  • Yazle partners with Choithrams
  • L’Oréal Taps Accenture to reimagine consumer experiences
  • Shakespeare Communications represents disruptive indoor air quality start-up AirZones
  • Belong Interactive launches Ain Dubai’s Corporate website and e-commerce digital platforms 
  • De Montfort University appoints Houbara as communications partner for Expo2020 activities
  • Sociate anounces Mojay Global Holding Limited account win
  • Fusion5 wins regional media planning and buying scope for De’Longhi Group
  • Dentsu retains Standard Chartered global media remit
  • Prism Digital wins the digital advertising for Sharjah International Film Festival for Children & Youth ( SIFF ) 2021
  • Sacred Groves appoints Merkle for performance media brief
  • Bayer consolidates global $800m media account into MediaCom
  • Abu Dhabi’s Multiply Group invests in Firefly
  • Contour Media wins Dubai OOH locations
  • How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies
  • Empyre Communications wins new online educational platform, Platinum University
  • ‿ and us named creative agency of record for Cars24 MENA
  • Omnicom beats Publicis to clinch Mercedes’ global agency consolidation
  • Sumo Sushi & Bento appoints ALISA PR as its PR agency
  • Spotify Premium appoints ‿And Us Dubai as their creative agency
  • Alchimie searches for a marketing agency
  • The Wall Street Journal – Barron’s Group announces new partnership with The MediaVantage in the GCC region
  • Emakina MENA partners with Tealium
  • Isobar UAE awarded content solution mandate for Baskin Robbins
  • BPG wins Adyen and upGrad
  • Valtech acquires Revonic, a Dubai based digital agency
  • LIGHTBLUE wins TikTok For Business
  • Saudi Sports Company (SSC) appoints MBC Media Solutions (MMS) as exclusive advertising representative
  • NICE partners with Emakina to create an inspiring mobile shopping experience
  • Horizon FCB Dubai & BPN MENA win Asharq News
  • The Galleria Al Maryah Island appoints Belong Interactive as digital agency
  • Emakina becomes Logitech’s performance commerce partner
  • Shakespeare Communications celebrates another client win, Zproyecto
  • RTA and Hypermedia sign a 10-year partnership agreement to manage the metro advertising
  • Rotana Media Services wins Jeddah Sea Front Project account
  • Cinépolis Cinemas Signs Advertising Sales Partnership with Motivate Val Morgan
  • Euronews appoints Tales & Heads in the Middle East and the UK
  • HOKA ONE ONE names FCB first-ever global creative agency of record
  • Millennium Place Mirdif appoints The Idea Agency as public relations partner
  • Gambit Communications wins Sharjah Sustainable City PR remit
  • Tishtash client win: Beautifully British – Neal’s Yard Remedies
  • Matrix PR joins the Plexus PR Group
  • Hayawiia appoints Catch Communications as PR partner
  • Fusion5 wins The Galleria Al Maryah Island media business
  • Prism Digital launches the e-commerce website for Fishermans Cove, Seychelles by STORY Hospitality
  • Sharjah Collection by Mysk appoints The Idea Agency as public relations representative
  • Power Horse appoints Lightblue as global creative agency
  • The Bangladeshi conglomerate, PRAN-RFL Group appoints Medialinks as its digital and e-commerce agency
  • TBWA\RAAD wins regional Creative mandate for Sheikh Shakhbout Medical City (SSMC)
  • Watermelon joins Iprex Global communication platform
  • Shakespeare Communications represents Dubai publisher the Dreamwork Collective
  • Air Seychelles seasonal route communications take flight with Houbara
  • Axis Integrated DMCC bags Tilda Rice ME’s digital marketing mandate
  • Like Digital & Partners announces key partnership with Big Commerce
  • Fatafeat wins exclusive content partnership deal with Facebook MENA
  • Horizon FCB Dubai wins pitch to retain Dubai South for its 7th year
  • Pikasso Algeria wins Garden City advertising concession
  • JGroup, Alsumaria TV, Sumer FM and Alsumaria.tv announce renewal of media representation contract for five years
  • Pikasso Jordan wins Souq Bab Al Madinah advertising concession
  • BPG signs Motiongate Dubai and Singapore Tourism as new clients
  • FP7 McCann wins The National creative account following competitive pitch
  • Business Insider launches advertising sales representation in the Middle East
  • FP7 McCann wins talabat creative account following competitive pitch
  • Introducing SOCIATE’s new client, Snap Fitness
  • Empyre Communications lands Amber Hall account, launched by Vii Dubai
  • The Annual 2020: Top 10 Pitches
  • Empyre Communications wins TIER account, Europe’s e-mobility leader
  • Skyne announces its international business expansion to Saudi Arabia
  • D&AD launches digital Annual for 2020
  • WPP to fold Geometry into VMLY&R: Leaders give first glimpse into new commerce company
  • Dentsu reports 14% revenue decline in Q3 as profits fall nearly a quarter
  • Cicero & Bernay expands into Pakistan and Afghanistan with Bashir Mraish Consultancy BMC
  • Ogilvy Mumbai conceptualises ‘Not Just A Cadbury Ad’ in Cadbury’s latest Diwali campaign
  • Arageek partners with Motivate for major global expansion
  • Instagram introduces new features
  • Gargash Mercedes-Benz appoints the Qode as PR partner
  • Duval Union Consulting rebrands as Scopernia
  • Property Finder announces new C-suite appointments
  • There isn’t a better time than now to experiment! – Initiative’s Ali Berjawi
  • New recruitment firm DMCG Global reports positive hiring activity in Dubai.
  • UAE-Israel Business Council names Steinreich Communications as agency of record
  • Leidar wins Irena Global communications account
  • Adil Khan and Zubair Siddiqui launch Brand New Galaxy MEA in the region
  • TikTok for Business MENAT awards digital marketing assignment to Netizency
  • CorporateStack imprints its presence in Egypt with a new office in Cairo
  • Grand Millennium Hotel Business Bay appoints Brazen Mena to Handle its UAE PR portfolio
  • ArabyAds acquires AdFalcon
  • MBC GROUP signs exclusive entertainment content partnership with Facebook MENA
  • Digital marketing agency Grow acquires Joie Brands
  • How adidas United & Increased engagement with Arab sports fans during lockdown
  • Nakheel Malls Appoints Havas Middle East as PR Partner in UAE
  • Isobar MENA awarded creative & social mandate for IFFCO Beauty
  • Kellogg’s with Blippar launch first web-based Augmented Reality promotional campaign in the Middle East
  • Dubai-based Boutique Agency Means Design Launches Their PR Arm
  • By the time you read this, things will have changed by Cicero & Bernay’s Tariq Al Sharabi
  • US-Israel public relations firm expands reach into United Arab Emirates
  • Connect Ads Signs Exclusive Partnership Agreement with TikTok in Morocco
  • Partnership agency & Tomorrow Film produces SPLASH summer campaign
  • Abu Dhabi-based marketing company Multiply acquires stake in US digital advertising firm Yieldmo
  • Tomorrow Film with Serviceplan say It’s #TheMINIThings that matter.
  • Going virtual brings virtue for MEPRA by Jonty Summers
  • Ogilvy Becomes First Agency Brand to Reach 1 Million Followers on LinkedIn
  • Regional brands to benefit from greater depth and scale of data across leading publishers
  • PRCA MENA welcomes Bashir Mraish Consultancy
  • Alwaleed Philanthropies appoints Instinctif Partners to expand regional and global presence
  • DCT Abu Dhabi and The Trade Desk reveal results of campaign in Chinese market
  • Hajj 2020 Corporate Communications Campaign During a Pandemic by W7Worldwide’s Abdulrahman Inayat
  • Help AG appoints Gambit Communications as PR agency
  • TikTok shifts global media buying to Zenith
  • Create Media selected by Dubai Tourism as social media & content agency for Visit Dubai and Business Dubai
  • Horizon FCB & BPN win the MENA DHL account
  • P&G hikes adspend 8 per cent to $7.33bn in first increase for four years
  • Finyal Media appoints Markettiers as it grows its podcast footprint in the region
  • Prism Digital wins digital marketing contract for Vitane Pharma
  • Celebrity shout-out platform ‘HalaHi’ appoints Anchovy as its digital partner
  • Prism Digital wins mandate for La Maison du Savon de Marseille
  • The Arts Club Dubai appoints Maia
  • IHC wins Tenable FEC’s global communications remit
  • ‿ And Us named creative AOR for Hardee’s in MENA
  • HSA Yemen signs with Momentum Egypt/FP7McCann
  • Sherpa Communications delivers consultancy services for launch of DXBUY in the UAE
  • Acorn Strategy wins World Future Energy Summit 2021 PR mandate
  • JWI wins P&G fabric care brands
  • Science & Sunshine wins Virgin Mobile
  • BackLite Media wins The Galleria Al Maryah Island
  • Dany Naaman on the Emirates pitch
  • AllDetails wins Lake Geneva Region PR brief
  • Isobar wins Egyptian Tourism Promotion Board
  • Cicero & Bernay wins Quintessentially
  • Herman Miller Middle East appoints Alisa PR
  • C2 wins Asmak seafood business
  • Network18 appoints IAS Media
  • Horizon FCB wins AB InBev brands
  • Horizon FCB wins California Garden strategic and creative duties
  • M&C Saatchi picked to deliver Pizza Hut creative across GCC
  • Starz Play appoints Asda’a BCW as regional communications partner
  • Bar Baar Appoints ALISA PR as its PR Agency
  • Motivate Val Morgan to sell AMC screens in Saudi Arabia
  • EITC appoints Start Design as its new brand design agency
  • McDonald’s Egypt hands its digital and social account to OMD Egypt
  • Zain consolidates regional account with OMD
  • Leo Burnett wins Spotify
  • BBDO Worldwide wins Ford’s global creative review
  • Zia Creative Network wins Abu Dhabi government client
  • Cicero & Bernay expands real estate sector portfolio with Azizi Developments
  • JWT retains STC contract and expands its remit
  • du awards its creative agency account to TBWA\RAAD Middle East
  • Publicis Media wins global DTCM account
  • Publicis Media’s Starcom wins Etisalat Misr Account
  • Zia Creative bags social media account of Al Tayer Motors’ luxury car brands
  • FP7/MENA wins creative duties for Landmark’s Babyshop brand
  • C&B strengthens its relationship with Dubai Judicial Institute
  • NBK hands Zenith Kuwait media brief
  • Dubai agency Liwa Advertising lands Clorets social and digital account
  • Adkitchen wins Abu Dhabi Airport brief
  • Zenith Egypt retains Reckitt Benckiser brief
  • OMD walks off with ADCB media planning account
  • NetBooster wins Dubai Parks and Resorts digital brief
  • Emirates calls creative account review
  • Lowe Open wins Etihad Airways’ newly-created direct marketing brief
• Category: Advertising
  • Accenture Song restructures to ‘deliver at the speed of opportunity’
  • Evision launches new streaming platform Starz On
  • Meta restricts generative AI use for certain advertisers
  • Hollywood inspiration for Madison Avenue by Publicis Groupe’s Jennifer Fischer
  • Disney unveils holiday campaign inspired by upcoming film ‘wish’
  • M&S removes Christmas social post after image likened to Palestine flag
  • How does advertising affect UAE and KSA travellers?
  • Meta introduces ad-free plans for Instagram and Facebook
  • Sky Blue Media: Going digital in Dubai
  • E-commerce platform Jumia launches programmatic ad offering
  • ENOC reveals new audio and ad solutions for its stores
  • WPP merges VMLY&R and Wunderman Thompson to become VML
  • Offering free billboards to put climate change under the spotlight
  • New creative campaign launched for Careem Quik groceries
  • Cannes winners receive their Lions in Dubai ceremony
  • Deliveroo joins forces with female Emirati artist to transform its sites
  • Snap partners with Microsoft advertising for bespoke content
  • McCann Health launches in Egypt 
  • Hypermedia and Reem Mall introduce first of its kind digital ad shopping experience
  • TikTok launches first-party ad solution
  • BackLite Media partners with Place Exchange
  • Brands weave nostalgia into Saudi National Day campaigns
  • Call for listings in Campaign’s OOH Guide 2024
  • How Babyshop created a song of hope
  • Stick ‘WHO CARES?’ on every marketer’s wall
  • New ad school comes to Saudi
  • Ads that break gender stereotypes
  • Models that worked years ago are not the success stories of today
  • Women in advertising: Create platforms for women
  • Women in advertising: It’s okay to fall
  • Women in advertising: Work hard, take chances, be fearless
  • Women in advertising: There’s a new perspective waiting to be discovered
  • Women themselves are leading the change
  • Women in advertising: There is nothing standing in your way to succeed
  • Women in advertising: Disregard the glass ceilings
  • Women in advertising: Create a community
  • Women in advertising: Play to your strengths and stay true to yourself
  • Advertising is a marathon, not a sprint
  • There’s a rising demand for diverse perspectives
  • Women in advertising: Support your female partners
  • More walks, more talks, more connections
  • Historic Cannes Lions winner: Hunger for more
  • ArabyAds-Vidaa partnership brings ads to Hisense TVs
  • Time for retail to get more phygital
  • Ramsey Naja: Selling fishing gear to people who don’t fish
  • Pop-up shops popping up from luxury brands this summer
  • Brands kick off their ‘Back to School’ marketing campaigns
  • Empowering brands in MENA: BIGO Ads’ thriving growth and innovations
  • Lotame partners with ThePubverse
  • WPP partners with Spotify to offer first-party intelligence to clients
  • Deliveroo’s in-app advertising: ‘the right message to the right audience’
  • Industry Forum: Does the regional industry need a watchdog for ad scams?
  • Transforming creative concepts into campaigns that make you OOH
  • Meta sees strong rise in advertising revenue
  • Digital Turbine partners with Connect Ads to bring mobile advertising solutions
  • 99 things that make me feel hopeful about the industry
  • DaleelStore partners with ArabyAds’ Ritelo
  • Reaching travellers through smart summer campaigns
  • Connect Ads by Aleph appointed as the official reseller for Google in Morocco and Iraq
  • Will cookies disappear? Learn 3 ways to improve addressability
  • A paradigm shift in branding: Introducing the region’s first-ever brand lab
  • Emirates kicks off global campaign with CNN to connect with business travellers
  • Why great advertising is stayin’ on Yas Island
  • Pick of the Quarter: Unforgettable Ramadan with Maggi
  • How to navigate the dynamic media and advertising industry in Saudi
  • Telfaz11 acquires Shift agency
  • How Lenovo and Amazon Ads engaged with the female gamer community
  • Cannes: Creativity is effectiveness
  • Advertising has ‘not moved the needle’ on inclusion
  • Lay’s and Kooora score big during the greatest football event
  • Gaming is a “direct entertainment competitor to Netflix”
  • UAE and KSA are fastest growing markets in EMEA
  • ‘Instinct, passion and a bit of stupidity’ – making it in advertising
  • Snap’s take on the power of AR in Campaign’s podcast
  • Viola Outdoor launches taxi-top digital media screens
  • Oakley: ‘Being provocative is in our DNA’
  • The future of Retail Media unfolds with Amazon Ads ‘Horizons’ event in Dubai
  • Campaign Middle East Agency of the Year Awards returns
  • From Formula 1 cars to golf bags – the future of digital ads in sport
  • Industry Forum: Can AVOD and SVOD continue to co-exist?
  • Three ways AI will continue to transform marketing
  • AD Ports: Sounds like the future of branding
  • Golden Scent stands out on Single’s Day
  • Mawdoo3 and ArabyAds announce partnership
  • YouTube brings 30s unskippable ads to TV
  • KFC‘s take on voice notes that go on forever
  • 17 regional entries awarded a pencil at D&AD
  • YouTube set to generate $30.4 billion in ad revenue this year
  • Hollywood star Penelope Cruz is latest Emirates brand ambassador
  • Danube: The story behind the prancing woman in the red dress
  • “We now have a large body of very confused people in advertising”
  • Video didn’t kill the radio star
  • Horizon FCB unboxes a new method of delivery for DHL
  • UAE agencies lead MENA at The One Show 2023
  • MMPWW partners with iion for gaming advertising
  • Durex and VICE Arabia continue ground-breaking music campaign
  • WPP’s Landor & Fitch acquires amp sonic branding agency
  • How Project Agora Ensures Brand Safety for Native Advertising in the GCC
  • Seedtag launches new generative AI capability
  • The rise of MENA’s ‘heavy’ podcast listeners
  • Initiative strengthens its competitive edge with new brand positioning, Fame & Flow
  • A little break is all you need, reminds KitKat
  • DMS turns up gaming volume with AudioMob partnership
  • Call for nominations: Faces to Watch 2023 – Brand Edition
  • 31 Middle Eastern entries make D&Ad cut
  • Meta’s new AI tools for advertisers explained
  • Fire management made simple
  • Deliveroo brings touch of humour with ‘Fomo Man’ campaign
  • Redefining beauty standards
  • Snap rolls out First Story ads
  • The IKEA campaign that speaks to parents
  • How lingerie shopping became a life-saving guide
  • Pepsi and Salah remain strike partners
  • Disney+ serves the Saudi appetite
  • Is CTV the better way of digital advertising?
  • SeaWorld Yas Island Abu Dhabi takes over SZR with Media Mix Advertising
  • Ranveer Singh is Experience Abu Dhabi’s new brand ambassador
  • How technology is revolutionising TV advertising
  • MMS and STA partner to boost Saudi tourism
  • Serviceplan Middle East named global creative agency for DCT – Abu Dhabi
  • Navigating the $350.4bn search advertising market
  • Introducing the 2023 Cannes Lions jury members from the UAE
  • Call for listings in Campaign’s Saudi Report 2023
  • Turning Cairo’s billboards into streetlights
  • We all need a reality check on ChatGPT
  • Hungerstation asks customers to tip delivery riders with time
  • Ferrari roars into life with Abu Dhabi TVC partnership
  • Jason Momoa is Yas Island’s new Chief Island Officer
  • Multiply Group set to acquire Media 247
  • Campaign Briefing returns to Saudi Arabia
  • Is there a need for gender equality campaigns?
  • The battle between old and new school of advertising
  • What do more cars on Abu Dhabi’s roads mean for advertisers?
  • Have you played your part yet?
  • Chevy’s Fawazir TikTok campaign gets young audiences guessing
  • Are virtual influencers the next big thing?
  •  ‘A new direction for brand collaborations’
  • Google Ads drops four attribution models
  • Brands want ‘Arabic-first’ campaigns
  • Mobile app fraud increases in the Middle East
  • Noon hits it for six with brands
  • No film director dreams of making well-crafted work for TikTok
  • Ariyadiyah Newspaper takes sports from the sheets to the street
  • Publicis redefines retirement with ‘The Grand Masters’ internship
  • How AI and data analytics can help brand campaigns in Ramadan
  • Riyadh launches new ad opportunities on buildings, taxis and buses
  • Tarek Nour Advertising looks at the purest heart
  • How New Balance taps into gaming and metaverse
  • Meraas’ campaign draws a new canvas of creative living
  • Three pillars of innovation — by BPG’s Darius LaBelle
  • Does it work in Arabic? – By Wunderman’s Adham Abdullah
  • Influencer Industry Snapshot: Sociata’s Abed Agha
  • Is Heinz’s Ketch-Up & Down campaign a prank?
  • Drop that cookie – by Total Media Ventures and Smartifai’s Halyna Salame
  • Building a culture of success: Publicis’s Bassel Kakish
  • Calvin Klein’s Middle Eastern campaign spotlights regional influencers
  • How can brands cut through ESG noise and stay effective – by Thomas Kolster
  • What are LEGO blocks doing on Sheikh Zayed Road?
  • Gaming on the rise: DMS and DIVISION join forces
  • Chloe Salloum to represent the UAE at the Cannes Lions Roger Hatchuel Academy 2023
  • Petal Ads partners with MMP
  • Footballers journey across Saudi Arabia for Adidas campaign
  • Pick of the Quarter: Clicking to convert
  • Campaign reveals global Agency of the Year shortlist
  • Amazon Ads: Customer Success Stories
  • Working man: BBDO Global CEO Andrew Robertson
  • Science & Sunshine taps into the Ramadan tradition of giving with Peugeot
  • Project Agora announces latest strategic partnerships with leading publishers in the UAE
  • Lessons for brands from the success of BookTok
  • Calling Entries for Campaign’s TV/Video Guide 2023
  • Learning in the age of the digital revolution
  • Ad Zone Global partners with Lemma for pDOOH
  • MMS launches ad platform for Shahid
  • Weyyak launches new Ramadan content
  • DMS & DIVISION join Forces to Tap into the Growing Potential of Gaming Advertising
  • Building body confidence: Dove’s campaign for girls in Saudi Arabia
  • The art of client servicing – Home of Performance’s John von Hofsten
  • Myco partners with Xapads Media
  • Dubai Lynx announces 2023 winners
  • IKEA explores Ramadan through the eyes of a little boy
  • Global marketing industry launches 2023 DEI Census
  • Dubai Lynx announces awards shortlists 2023
  • Adform and Digiseg Announce Exclusive Partnership in Saudi Arabia
  • Call for nominations: Agency Faces to Watch 2023
  • The collision of data and creativity – by Media.Monks’ Aws Al-Awamleh
  • Ramadan: a new frontier – by Mindshare’s Keram Mazouzi
  • Dubai Lynx announces Yum! Brands as the Advertiser of the Year 2023
  • Navigating the evolving OOH landscape – by Hills Advertising’s Sami Al Mufleh
  • What can you expect at Dubai Lynx – by Imagination’s Christophe Castagnera
  • Ramadan 2023: The guide to reactive holiday content – by FP7 McCann’s Giovanni Scopece
  • Saudi’s Ramadan shopping patterns and three takeaways for marketers
  • Walid Soueidi and Fadi Saad launch independent agency
  • TikTok and MMS renew partnership for Ramadan
  • Home of Ramadan Content – by MMS’ Richard Addington
  • UAE takes the lead in CSR initiatives – MENA CSR Report
  • Call for listings in Campaign’s Influencer Marketing Guide 2023
  • 4 ways brands are focusing their content for Ramadan 2023 – by Create’s Sana Panjwani
  • Balancing technology and the human touch in customer experience
  • Creativity is king at Dubai Lynx
  • A collaboration of creatives: #MyDubai through Leica’s lens
  • MENA creative ad campaigns recognised among The Drum’s top 100
  • Appsflyer appoints Sarah Maina as partner development manager
  • Equativ announces Bridgepoint as new majority shareholder
  • Take branding to new heights: exploring naming rights for air taxi stations
  • Piracy threat during Ramadan
  • Dubai Lynx announces Khaled AlShehhi as Advertising Person of the Year
  • Total Media Ventures expands to Southeast Asia
  • WOO president Goddard paints a glowing picture for Out of Home in booming MENA region
  • Hills Advertising partners with Lemma
  • How Pickl leveraged ChatGPT for smarter social media management
  • MMS showcases MBC’s Ramadan line-up in Riyadh event
  • Viola joins World Out of Home Organization
  • ArabyAds expands to KSA with new tech hub
  • A customer-first approach to connecting with your audience during Ramadan 2023
  • World Out of Home Organization announces ‘Sustainability in OOH’ panel for MENA Regional Forum
  • Predictions 2023: The year ahead for OOH – by W Group’s Philip Matta
  • Predictions 2023: The year ahead for media – by PHD MENA’s Daniel Shepherd
  • Shortlist for PRCA MENA’s Regional Awards announced
  • Adtech Industry Snapshot: Smartifai’s Taha Kazmi
  • Data clean room as a post-cookie solution
  • Creating the sound of brands – by Anghami Studios’ Kamil Abi Khalil
  • How can the ad industry create a greener tomorrow? – by Mediaplus’ Jennifer Al Ghorayeb
  • Could you be a Global Agency of the Year?
  • GroupM merges Essence and MediaCom
  • Campaign Global Agency of the Year Awards 2022: Hopes and fears of the industry
  • Hypermedia wins OOH media rights in Expo City Dubai
  • Campaign announces Breakfast Briefing: Ramadan Advertising and Media and Marketing
  • Publicis Groupe appoints Jennifer Fischer as chief innovation and growth officer
  • Leo Burnett and Abaad air ‘Dirty Laundry’
  • Amazon Ads: Advertising industry trends to watch in 2023
  • Initiative appoints inaugural EMEA chief strategy officer
  • Not here for the comments – by Vice Arabia’s Ameer Daou
  • Cannes Lions owner Ascential to split in two, Phil Thomas to be CEO
  • World Out of Home Organization brings global OOH industry to Dubai in MENA Forum
  • Branding with audio – by Next Broadcast Media’s Suzi Kuban
  • Dubai Lynx announces 2023 Jury line-up
  • Cannes Lions announces See it Be it applications open
  • ABG announces new board for 2022-2024
  • Serviceplan brings BMW’s Forwardism to life
  • IAB MENA announces change in board leadership
  • DJ Khaled and Sun and Sand Sports commit to nothing
  • STA ‿ and us global campaign shows Messi discovering himself in Saudi Arabia.
  • OSN+ hosts post-apocalyptic video game inspired series The Last of Us screening
  • McCann global chairman and CEO Chris Macdonald to exit
  • Netflix wants ad tier to be ‘as large as Hulu’
  • Brand Finance report: 79 per cent of consumers say they have reduced their use of brands if perceived to be acting unsustainably
  • MullenLowe MENA scales down for Roxy Extreme Cinema
  • An agency that pliés together creates great work together
  • Shahid expands its AVOD offering
  • Publicis rallies business world to sign Working With Cancer pledge to support employees
  • Call for listings in Campaign’s AdTech Landscape Map
  • Cannes Lions brings focus to sustainability
  • Phi Advertising goes programmatic with Lemma
  • Tarek Nour Advertising brings Black Friday ValU to the table
  • Dentsu names new EMEA media leader
  • C9 launches in Dubai
  • Choueiri Group’s DNA appointed as media representatives for Iraqi Alsumaria Group
  • Horizon Holdings appoints Nadin Al-Alami as new managing director, Kuwait operations
  • IAB MENA and UN Women organise workshop on women empowerment principles
  • Netflix’s Jeremi Gorman on forthcoming ad tier innovations
  • A peek at OOH in 2023 – by Talon MENA’s Chadi Farhat
  • Is your data in safe hands?
  • Omnicom was best-performing stock among agency giants in 2022
  • Gerety Awards announces ambassadors and locations for 2023
  • Hardee’s and ‿ and us show what AI can’t do
  • 13 predictions for the MENA media industry in 2023 – by Augustus Media’s Richard Fitzgerald
  • electriclime° adds Australian filmmaker and editor Nick Sullivan to its roster
  • Adform named “Best DSP” by Adweek readers
  • Campaign Middle East launches jobs section
  • ArabyAds appoints Imad Sarrouf to lead thePubverse publisher monetisation platform
  • Advertising faces to look out for at Emirates Airline Festival of Literature
  • Is print dead? Creatives say not quite
  • Community-driven directory makes media rate cards accessible
  • Jeremy Bullmore dies aged 93
  • Huawei Ads rebrands to Petal Ads
  • Advertisers are hesitant to join Twitter Blue
  • IMG appoints David Collins to lead Middle East business
  • ArabyAds appoints Tony Bourached as CEO of Ritelo and Adomus
  • Socialeyez appoints Elio El Chayeb as head of production
  • Pakistan’s news channels taken over by schoolgirls
  • The Annual 2022: Top 15 cinema ads of 2022
  • Brands adopting a ‘brandformance’ strategy will win the social game – by VaynerMedia’s Allan Blair
  • 5 production trends that will change advertising this year – by Nested VFX’s Samer Asfour
  • Mcdonalds lets families plant together with Happy Meals
  • Digital advertising trends for 2023 – by Gamned!’s Yves-Michel Gabay
  • The Annual 2022: Top 10 digital and social campaigns
  • The Annual 2022: The year in adtech
  • Assembly – Performance Marketing Agency of the Year: 2023 will be a big year for digital
  • Rebecca Ann Menzes and Eduardo Cesar – Creative Team of the Year: On working together
  • Kalpesh Patankar – Creative Leader of the Year: Clients are getting bolder
  • Tahaab Rais – Strategic Leader of the Year: Channel human intelligence, AI and MI
  • Rani Amayri – Arabic Copywriter of the Year: Expect more in Arabic
  • Judy Bakieh – Account Person of the Year: Adapting to changes
  • Emirates slays it with a Christmas video
  • Joyce Hallak – Outstanding Woman in Advertising or Media of the Year: Data and technology for future-ready clients
  • Bassel Kakish – Head of Agency of the Year: Consumers crave for meaningful experiences
  • JCDecaux chief data officer François-Xavier Pierrel to deliver keynote at WOO MENA Forum
  • ASDA’A BCW – Regional Agency of the Year UAE and PR/Communications Agency of the Year: A strong 2023 for MENA
  • The Annual 2022: Top 20 news stories
  • Create Group – Digital Agency of the Year: The age of insight-driven creatives
  • Toast Films and Keko Dubai celebrate 20 years of Porsche Cayenne
  • AppsFlyer observes a 5 per cent drop in user acquisition spend
  • Fox Sports appoints MediaVantage as MENAT advertising partner
  • Publicis Groupe MENAT – Integrated Marketing Agency of the Year: Growth fuelled by KSA government projects
  • OMD MENA – Media Agency of the Year: Attention is the new currency
  • InMobi expands its regional team
  • The Annual 2022: The year in review
  • Impact BBDO – Creative Agency of the Year: Planning for a ‘crazy’ 2023
  • 10 takeaways from Marcomms360
  • Three themes shaping the future of advertising
  • World Out of Home Organization launches first in-person MENA regional forum
  • How destination marketers can capitalise on the Middle East buzz – by Sojern’s Stewart Smith
  • Revolutionising retargeting: Get more with zero risk and second-to-none service
  • Account management or account development? – by Rain Creative’s Samir Shanbhag
  • Promofix partners with Criteo
  • Digital Essays 2022: Connect to convert – by Publicis Groupe’s Rana Zeidan
  • Digital Essays 2022: Creating powerful images with data-driven insights – by Ad-Lib Digital’s Janira Hernandez
  • UAE Government Media Office ranks number one on 2022 AME Awards agency and brand report
  • Curious about Twitch ads? Here’s everything you need to know
  • Campaign announces winners of Agency of the Year Middle East 2022
  • TMC launches DOOH operations in the UAE
  • Dubai Lynx 2023 announces jury presidents
  • The Ad Tech trends and 2023 incentive schemes – by HUAWEI Ads’ Kashmala Khan
  • Discover Twitch
  • Motivate Val Morgan launches its 2023 Sizzle Reel
  • Digital Essays 2022: Meet me in the metaverse – by Reprise Digital’s Mohammed Mohsin
  • Medialinks appoints Anwar Sadat as head of marketing
  • Abu Dhabi Sports Council partners with Cheil Middle East & Africa
  • Amazon Ads’ guide to sponsored ads
  • Black Friday redefines the consumer journey – by Samsung’s Omar Saheb
  • Industry Forum: Is OOH better at generating brand awareness than driving a call to action?
  • New online archive celebrates “adland’s greatest philosopher”
  • FNP carries out T20 world cup campaign
  • Landor & Fitch partner with Starbucks for Ready-to-Drink campaign
  • Electriclime° and Wunderman Thompson link with the Gardiner Brothers for new Dubai Tourism film
  • Visa’s class of 2022 gets a graduation ceremony they didn’t ask for
  • Your brand has a story to tell. Let’s find your audience
  • Promomedia Iraq acquires Baghdad lounge advertising
  • ‿ and us creates a ‘One Star Cookbook’ for Deliveroo
  • Publicis Q and Infiniti take the wheel with a Pixar-style animation for the whole family
  • ESG 2022: Do you speak Purpose? – by Do Epic Good’s Charney Magri
  • E-commerce 2022: Take five – by April Strategy’s Jonathan C Lovatt-Young and Brian Galligan
  • ArabyAds partners with LG Ad Solutions for Connected TV Advertising
  • Yazle partners with SeenThis to avoid excessive carbon emissions on digital ad campaigns
  • OOH Guide 2023: The original interactive media – by FP7’s Federico Fanti
  • Reefi, A Saudi Homeware Retail Brand Saw A 371% Lift in ROAS Utilizing a Multi-product Strategy
  • OOH Industry Snapshot: Promomedia’s Patrick Haber
  • OOH Industry Snapshot: W Group’s Habib Wehbi
  • OOH Industry Snapshot: MPN and ARN’s Josh Busteed
  • E-commerce: Let’s get phygital – by Like Digital’s Karl Escritt
  • Metaverse: an opportunity for FMCG brands – by Crayon’s Arshad Zaheer
  • OOH Industry Snapshot: Hills Advertising’s Sami Al Mufleh
  • Meiro and Reprise Digital announce partnership
  • OOH Industry Snapshot: JCDecaux’s Bertrand Mouraille
  • BPG strengthens senior leadership
  • ESG 2022: On the ESG journey, authenticity is paramount
  • Z Gallery: Hypermedia’s revolutionary Art of Media in OOH
  • Promofix expands partnership with Blis to cover Turkey and France
  • Brain and brawn: OOH transforms its future with data – by Hearts & Science’s Shivani Dhawan
  • OOH Guide 2023: The ‘ooh’ in OOH – by MediaVantage’s Manoj Khimji
  • OOH Guide 2023: More than just a face – by Equation’s Neha D‘souza
  • Campaign Breakfast Briefing: Signs of Progress in pictures
  • OOH Guide 2022: Adding up – by Ipsos’s Andre Youssef
  • Stronger together – by Adlib’s Janira Hernandez
  • OOH Guide 2022: Stop the bus – by Danube’s Rizwan Sajan
  • Case Study: Kiehl’s drives 145% incremental lift in purchases with full-funnel strategic campaign
  • Bidease appoints Shayan Rahimi as managing director to lead MENA expansion
  • Amazon Ads: How advertisers can make maximum impact during 11:11 and White Friday
  • FoxPush announces new demand side platform
  • Waze partners with Connect Ads for ads solutions
  • OOH Guide 2022: Playing catch-up – by Intiative’s Safwat Abdulkhalek
  • ESG 2022: ESG or greenwashing? – by MMA’s Melis Ertem
  • ESG 2022: Mission impossible – by Edelman’s Eleanor O’Keeffe
  • Case Study: Sun & Sand Sports successfully delivers its new branding campaign to UAE & KSA snapchatters
  • ESG 2022: Revolutionising environment-friendly out-of-home advertising – by JCDecaux
  • Download Campaign’s OOH Guide & Map 2022-23
  • E-commerce 2022: practically there – by MCN’s Oliver White
  • Mark Read on 2023 prospects: WPP’s new-business pipeline is bigger than a year ago
  • ArabyAds releases MENA e-commerce and Black Friday report 2022
  • Elon Musk acquires Twitter and reaches out to advertisers
  • Amber Communications create ‘Pimple is Simple’
  • Why high inflation can be a positive for future agency and client relationships
  • Burger King Kuwait harnesses the power of the Gold Souk to launch its limited Golden Edition
  • Dubai Lynx announces 2023 Awards entries open
  • IPG upgrades full-year outlook despite slowing organic growth
  • Navigate the storm, don’t just weather it – by Wunderman’s Neil Dawson
  • Falling back in love with the D&AD Annual – by Leo Burnett’s Mark Elwood
  • Arthur Sadoun on Publicis Q3 results upgrade, bonuses and where clients won’t cut spend
  • Qatar 2022: Top five ads from past World Cups
  • Uber launches an advertising division
  • Don’t make it about yourself – by Austyn Allison
  • The future of digital advertising’s media supply chain – by Pubmatic’s Cristian Coccia
  • ArabyAds acquires influencer marketing platform indaHash
  • Claus Adams returns as Memac Ogilvy’s first dedicated UAE CEO
  • Campaign Agency of the Year Middle East 2022 shortlists revealed
  • HUAWEI Ads 2022 Annual Ceremony marks the next era of customer-centric and engagement-focused advertising
  • Amazon opens its new corporate office in Riyadh
  • Moving forward with UX ads – by Disruptive Media’s Terence Roane
  • The Film House Doha depicts ‘Women in Conflict’
  • Sasan Saeidi appointed as IAA world president and chairman
  • Contour Media expands outdoor offerings in Sharjah
  • Pepsi drops ‘Nutmeg Royale’ with Leo Messi, Paul Pogba and Ronaldinho
  • Mars and Anghami launch #WeChoose anthem
  • Digital Turbine releases World Cup Research for Egypt
  • Expedia and Abu Dhabi invite travellers to the ‘City of Surprises’
  • FP7 McCann and Home Centre campaign lets you ‘Meet Your Dream Self’
  • Tuesday Communications ‘See Oronamin C’
  • London International Awards announces the shortlists from Middle East
  • The rise of Reprise
  • Freely given – by Choueiri Group’s Teresa Martin Gilabert and Georges El Hani
  • Power Essays 2022: Be where the content is – by MMS’ Ahmed Al Sahhaf
  • NKN Media partners with NDTV in MENA
  • Electriclime° teams up with Loud agency in ambient and natural spot for Lipton Tea
  • Power Essays 2022: In attention we trust – by OMD’s Jessica Machaalani
  • Power Essays 2022: Long-live CPC – by ArabyAds’ Mohammad Khartabil
  • A view from Liwa Content: Hybrid productions can maximise budgets
  • Google launches ‘Travel Insights with Google’ tool
  • How BIGO Ads enable brands to reach out and succeed in the Middle East
  • The importance of grass-roots music in the events industry – Dan Bolton’s Ryan Poerner
  • Optimise your World Cup game plan – by Gamned!’s Yves-Michel Gabay
  • Rain hits the right note with BrandMusiq to bring sonic branding to the Middle East
  • MMP World Wide partners with Bidstack
  • OOH Guide 2022: We need your details
  • Google and UM pair live weather and video ads for Egyptian Tourism
  • Ogilvy and Big Kahuna ‘Imagine if we could be as flexible as IKEA furniture’
  • Gerry the Goose chooses to ‘Fly Better’ with Emirates
  • Don’t miss precious moments with Bayut’s ‘Your Key to the UAE’ campaign 
  • Andy Main to leave Ogilvy as Devika Bulchandani takes over as global CEO
  • Industry Forum: Have large-scale events lost their ‘wow’ factor?
  • Where are the wheelchairs? – by Houbara’s Nishkka Manglani
  • Time to turn off ‘always on’: A view from Ramsey Naja
  • Campaign Focus: Women in Advertising
  • A sign of the times – by Serviceplan’s Rana Ahmad
  • 20 years of progress – by UM’s Hanan Tabsh
  • Project Agora’s Elie Chammas on bringing native advertising to regional markets
  • Let’s not stop there – by OMG’s Elda Choucair
  • Warc: adspend to slow significantly in 2023
  • Media Mix captures new eyeballs with Starzmedia
  • Don’t advertise on Netflix … just yet – by MCD Partners’ Patrick Lane
  • Adverty partners with Yazle in the MENA region
  • ArabyAds raises US$30m in Pre-Series B funding round from AfricInvest
  • Campaign announces Breakfast Briefing: Tech and AI 2022
  • Impact BBDO’s Ali Rez named as London International Awards jury president
  • Call for listings in Campaign’s Production House Guide 2022
  • Serviceplan Middle East announces partnership with Cequens
  • A Cookieless World is Coming – by Sojern’s Chris Gregory-Pasha
  • How will Apple balance privacy and personalization as it grows ad business?
  • Attention metrics are becoming more nuanced, but are brands ready to use them?
  • Evolution of Arabic advertising – by Wunderman Thompson’s Adham Abdullah
  • Creative inspiration – by Austyn Allison
  • UAE leads Mad Stars 2022 finalists tally
  • Google delays death of third-party cookies until 2024
  • Cannes 2022: Regional winners
  • Competition: Win a place on Sir John Hegarty’s new course
  • ABG appoints Amine Sadik as UAE Cross-Media Measurement Committee lead
  • Motivate Val Morgan launches audience-based cinema buying platform
  • Is marketing and advertising at odds with a sustainable life? – by ABG’s Elda Choucair
  • Dubai International (DXB), a global gateway and strategic communication platform for brands
  • Equativ invests a stake in digital video company Nowtilus
  • Is the new normal actually new? – by DMS’s Daniel Young
  • Stay or go – by Yas Island’s Matt Nelson
  • Dubai Lynx Winners Exhibition takes over Dubai Media City 
  • VMLY&R consolidates with Nick Walsh at helm
  • Motivate partners with Motion Icon to introduce escalator ads
  • The year the billboard died – by Proven’s Leandra Meintjes
  • Twitter announces branded likes in KSA 
  • SHAREit expands to the GCC region
  • Jeep harnesses ‘The Call of Adventure’
  • Steimatzky asks to ‘Disconnect for a while’ in their latest campaign
  • Cannes Lions crowns agency, network and most creative company of the year 2022
  • Snapchat and UM MENAT release AR lens tactics study
  • Making global advertising’s talent pipeline open to all
  • Profit vs purpose: advertising’s global balancing act
  • Lemma partners with Continuum
  • Epic Lion wins gold at the Transform Awards
  • Electriclime° promotes Mariam Gabunia to senior editor/colourist
  • Campaign announces Agency of the Year Awards Middle East
  • Dubai Media Council launches ‘One Media Dubai’ for media professionals
  • Middle East picks up record two Grands Prix at Cannes Lions
  • Smart AdServer rebrands as Equativ
  • SRMG reveals Cannes line-up
  • Xapads Media appoints Gagan Uppal as country head – MENA
  • Radio Industry Snapshot: Sunny Ahuja, Fun Asia Network
  • Talkwalker and Hootsuite rank consumer love for brands in 2022 report
  • Campaign Saudi Briefing 2022 in video and pictures
  • Oracle Study: 94 per cent of people want brands to make them smile
  • IAB: MENA digital adspend reaches $4.58bn
  • India Gate’s TVC transcends generations
  • Saudi Industry Snapshot: Abdulrahman Saud, Bassmat
  • MUNCH:ON doubles subscriptions partnering with Snapchat
  • InMobi expands partnership with Microsoft Advertising in MENA
  • Just the job – by MBR Headhunters’ Sanjana Bhosale
  • Snapchat announces ‘Snap To School’ live virtual event
  • The Saudi playbook – by Entourage’s Mohammed Tayem
  • Property Finder’s Your Home Finder campaign reflects the meaning of ‘home’
  • Talking sport makes sense – by FunAsia network’s Digby Taylor
  • MENA Digital Awards announces shortlist
  • MetLife and ‿ And Us launch a website that makes you switch off
  • Auni Sen returns to FP7 McCann Dubai as executive creative director
  • Radio gaga – by TBWA\RAAD’s Simon Raffaghello
  • Mountain View Egypt creates “Bubble-Free” global movement to encourage human connections featuring Mo Salah
  • Khaleej Times partners with AndBeyond.Media for programmatic ads
  • Beyond transformational – by Viola Communication’s Ammar Sharaf
  • Sounds promising – by Carat’s Tarek Nemer
  • The Giving Movement achieves 17x ROAS with Snapchat
  • Leading beyond Covid-19 – by Channel 4’s Mohammed Jundi
  • Learn and anticipate – by Twitter’s Antoine Caironi
  • Snap launches Dynamic Travel Ads
  • Disneyland Paris partners with Dmenta to release its first GCC TV commercial
  • Camouflage produces ‘Winter in Dubai’ for DTCM
  • TikTok’s Ramadan Values campaign a creative and social success
  • Gamned! makes a digital advertising glossary
  • Campaign Global Agency of the Year Awards 2021 winners announced
  • Signs of the future, by Viola Outdoor’s Ammar Sharaf
  • Stay relevant: VMLY&R’s global CEO Jon Cook on mergers and identity
  • Project Agora: In the Financial Times list of the Fastest Growing Companies in Europe
  • Footprint Advertising signs Mai Dubai as hydration partner for RRA Padel
  • MContent launches ad with Super Car Blondie
  • IAB GCC announces new board members and elects chair and vice chair
  • stc partners with Snapchat to effectively drive incremental reach over TV
  • WARC in collaboration with Choueiri Group publishes whitepaper “Leveraging digital audio for marketers in MENA”
  • Brand consistency as your first line of defense, The Chamber’s Daneesh Surkari
  • B2B Cut announced and deadline extension for Gerety 2022
  • Zee Alwan unveils a star-studded line-up in Ramadan
  • Calling entries for Campaign’s TV, Video/OTT Guide 2022
  • Meta takes top spot in SKADNetwork ranking in AppsFlyer’s latest Performance Index
  • In search of sustained growth, by Kantar’s Amol Ghate
  • Viola Communications to launch new digital out-of-home media In Abu Dhabi
  • Call for nominations: Agency Faces to Watch 2022
  • Heriot-Watt partners with Campaign’s Agency Faces to Watch 2022 for 2nd year with scholarships for winners
  • Advert on Click launches in the Middle East
  • The future of data, by Choueiri Group’s Mathieu Yarak
  • Delivering improved results across the marketing funnel in OOH
  • Hypermedia to introduce proprietary data measurement tools in 2022
  • Seedtag opens Dubai Office
  • Creative and media learnings from top performers of Ramadan 2021 to maximise your ROI in 2022, by Kantar’s Rana Mokhtar
  • Backlite Media launches the digital billboard The Jawhara
  • Tarayah releases “Get it Done with my Fawry” for Fawry
  • Introducing the Privacy Sandbox on Android, by Android’s Anthony Chavez
  • Creatives pick their favorite Super Bowl ads
  • The year ahead for digital advertising, Gamned’s Yves-Michel Gabay
  • The year ahead for consumer trends, by BPG’s Satish Mayya
  • A view from Andy Pemberton: Apple’s ‘gangster move’ dealt a blow to Meta and digital advertising
  • Durex And Vice Arabia unveil ‘Tasjeelat Durex’: a campaign that puts a spotlight on Arabic Hip-Hop
  • The year ahead for ad fraud, by mFilterIt’s Amit Relan and Dhiraj Gupta
  • Ad-Lib.io and Smartly.io join forces
  • The year ahead for Ad Tech, by Huawei Ads’ Kashmala Khan
  • The year ahead for advertising, by TBWA’s Jennifer Fischer
  • Call for listings in Creative & Media Agency Directory 2022
  • ArabyAds doubles e-commerce transactions in 2021 to 12 million
  • Google introduces Topics API for Privacy Sandbox
  • Advertising Business Group (ABG) brings IPA advertising qualification programmes to MENA region
  • Saatchi & Saatchi release ‘Blackwing Unleashed’ for Cadillac
  • A view from Vicky Bullen: How brands can tap into the wellness economy
  • Pikasso announced global partnership with Hivestack
  • Home Centre reveals new brand identity, ‘Inspired By You’
  • Last-minute, aren’t you done yet? By Zia’s Waseem Yakdi
  • Call for listing in Campaign’s Annual Agency Directory
  • Pikasso Morocco acquires large formats in Casablanca
  • The Future of Advertising in the Metaverse World, by Magna’s Firas Hariz
  • MMP World Wide leads new Ad Tech agenda in the region
  • RTA & Hala launch in-car interactive screens in partnership with Binary
  • Amazon A+ Content to Boost your Brand: The Basics by PiWheel
  • Assembly MENA Learn, Link, and Leap to Success with TiKTok Partnership
  • Sustainability: the secret to brand health in 2022?
  • Horizon Holdings Elevates Top Two Leaders: Rafic Saadeh and Mazen Jawad
  • WARC spend analysis
  • Inca Tanvir Advertising founder Tanvir Kanji dies
  • The Year in AdTech
  • With changes to IDFA and cookies, new opportunities beckon for brands and retailers  – by Inmobi’s Andy Powell
  • Unlock the Potential of Adtech to Maximize Your Brand Performance
  • Top 10 cinema ads of 2021
  • Adform prepares for a bright future without third-party cookies
  • How brands can utilise HUAWEI Ads to design creative yet seamless campaigns
  • Saudi focus: Beyond billboards, by Bassmat’s Abdulrahman Saud
  • Project Agora and Exit Bee bring “Micro Moment Advertising” to the Middle East and Africa region
  • Ahmad Abu-Zannad launches book Adman vs. Chomsky: reimaging the role of advertising in the modern world
  • Unlocking the power of first-party data and proprietary audience, by Huawei Ads’ Mohamed Mahmoud
  • W Group, Led by Hypermedia to Spearhead OOH Media Technology
  • Yazle partners with AirNow
  • Elan Media brings data-driven advertising network to Msheireb Downtown Doha
  • Rain creates ‘Advisory is Listening’ for Nexus
  • MMPWW announces exclusive tech partnership with Aqilliz in MENA
  • HUAWEI Ads expands Certified Partner Program with six new additions
  • Discovery Commerce: how agencies can leverage Meta technologies
  • The unique Middle East podcast market, by Next Broadcast Media’s Lemya Soltani
  • Prerna Mehra, Madonna Badger, Chaka Sobhani, Zara Mirza and Jung A Kim join an all-star jury for Gerety 2022
  • Sarah Trombetta Returns to WPP/Grey as Chief Client Officer for P&G, Asia, Middle East & Africa
  • OOH Industry snapshot: Roy Chehwane and Mohamad El Dandachly, Group Plus Media
  • Project Agora and Exit Bee join forces to introduce Micro Moment Advertising to the MEA region
  • A second life for billboards
  • Hit refresh, by TBWA/Raad’s Joe Laham
  • Measurability in OOH is a matter of utmost urgency, by Seventh Decimal’s founders Maud Moawad and Lewaa Hamadeh
  • When two screens are better than one, by JCDecaux’s Bertrand Mouraille
  • Saudi Research & Media Group appoints Saudi Media Company as Exclusive Media Representative
  • Share of outdoor, by Ipsos’s Andre Youssef
  • OOH: The Walking Dead of media touchpoints, by UM’s Ramy Mouganie
  • OOH Industry snapshot: Mr. Amer Ahrari, Media World
  • World Out of Home Organization adds seven new members from all main global markets
  • OOH Industry snapshot: Rehan Merchant, ENG
  • Digitisation and data in the UAE, by Backlite’s James Bicknell
  • Dubi Cars launches campaign Time for Change
  • Industry snapshot: Rabieh Adnan, Contour Media
  • Industry snapshot: James Bicknell, BackLite Media
  • Industry snapshot: Wissam Traboulsi, BSA
  • Industry snapshot: Fawzi Tueni, Arabian Outdoor
  • Hypermedia takes pole position in DOOH market
  • Download Campaign’s OOH Guide & Map 2021-22
  • How to Reduce Ad Fatigue & Keep Consumers Engaged, by Ad-Lib Digital’s Janira Hernandez
  • Motivate Val Morgan shares ads during the release of James Bond – No Time To Die
  • Introducing Meta: A Social Technology Company
  • Publicis overtakes rivals to be world’s most valuable agency group
  • Out of Home – the long and winding road to an advertising revolution, by Viola Outdoor’s Chris Moran
  • Yazle Media appoints Jamie Atherton as the company’s new managing director
  • Pikasso and Broadsign activate the first Programmatic DOOH Campaign in West and North Africa
  • Industry Forum: Is advertising getting less creative over the years?
  • Remembering David Kennedy: Adland legend passes at 82
  • Elan Media launches programmatic buying for digital out-of-home assets
  • FoxPush launches supply-side platform from the Middle East
  • HUAWEI Ads and Connect Ads run a series of e-roadshows on programmatic advertising services in Egypt and GCC
  • AdMobilize announces partnership with Pikasso
  • The next step, by Electriclimefilms’ Oliver Harbord
  • The Trade Desk and Choueiri Group partner to offer greater programmatic access in the Middle East
  • IAB GCC reveals first results of MENA digital adspend research study
  • Carbon integrates Narratiive data lake to increase publishers’ addressable data
  • OOH Guide 2021: We need your details
  • Ogilvy appoints Ben Messiaen chief client officer for EMEA
  • Ad campaign by Sharjah Book Authority takes global cosmopolitan hubs by storm
  • Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
  • How can advertisers optimize discovery this Black Friday? By Redseer’s Sandeep Ganediwalla
  • Digital Advertising – Whats Ahead? By Niranjan Gidwani
  • Chris Hemsworth invites the world to Expo 2020 Dubai in Emirates’ ad
  • Zenith releases regional adspend predictions
  • Long-term brand building – a good investment for B2B marketers in MENA, by LinkedIn’s Ziad Rahhal
  • PUIG – bringing the scent closer to audiences
  • Meet the New Influencer: The Triple Crown by BackLite Media 
  • No Cookie for you, by Wavit’s Varun Tikku
  • Yas Island boogies into holidaymakers’ hearts
  •  Huawei opens attractive new revenue stream for Android developers
  • A view from Dave Trott: Use your loaf
  • Production House Guide 2021: We need your details
  • Global advertising spend set to rise by 12.6 per cent this year to reach US$665bn
  • Alfi study reveals ad ecosystems and networks, plus the rise of smart cities, will fuel strong growth in digital out of home (DOOH) advertising
  • Publicis.Sapient and Carat make #FeminineArabic campaign for Mastercard Middle East and Africa
  • What will App Tracking Transparency change for your ad campaigns? By Gamned’s Yves-Michel Gabay
  • HUAWEI Ads enhances ecosystem with new features
  • What went on behind the viral video of the Emirates cabin crew on top of Burj Khalifa?
  • Online ad demand is ‘very strong’: How did tech giants perform in Q2 2021?
  • BookMyShow expands entertainment offering via new ticketing service for movies and attractions
  • A view from Brian Wieser: What Scarlett Johansson’s lawsuit against Disney tells us about future of advertising
  • World Out of Home Organization extends global reach with six new members
  • AMC designs the “Mitsubishi Pajero – The legend rules!” campaign
  • Facebook notches up 56% revenue rise, but warns of iOS headwinds
  • Memac Ogilvy creates Eidiya film for Emirates NBD
  • Pikasso and Darabase partner to run first Augmented Reality OOH campaign in MENA region for Samsung in Baghdad, Iraq
  • The personal touch, by Netizency’s Fadi Khater
  • All over the place, by Footprint Outdoor Advertising Kashif Merchant
  • Coca-Cola says it has doubled marketing spend year on year
  • Calling the tune, in conversation with Barry Kirsch
  • Tokyo Olympics 2020: 8 ads pulling for the gold
  • Call for listings in Campaign’s PR & Events Guide 2021
  • Have you taken the global ad industry’s first diversity and inclusion survey? The deadline is extended
  • TikTok promotes Fine Guard with Mama Fine in the house
  • Dentsu almost doubles global ad growth forecast for 2021
  • Global advertising spend set to rise by 12.6% this year to reach US$665bn according to WARC
  • The New Media – OOH: A view from the horizon, by Arabian Outdoor’s Fawzi Tueini
  • Why agencies should stop talking about creativity – an anonymous view
  • Introducing the Amazon advertising partner network
  • A view from Alex Wilson: Brands can’t tell people how to be happy, but they can create happiness
  • Alfi Global Research suggests Digital Out of Home (DOOH) advertising market to be worth over $50 billion by 2026
  • Mars and AdColony achieve success with the Be-kind nutrition bar mobile gaming campaign in MENA
  • DDB Middle East names Ramsey Naja regional ECD
  • How the pandemic paved the way for a Green Revolution
  • Adidas and Havas liquid billboard for the launch of their new Burkini Collection
  • Google delays its plan to block third-party cookies in Chrome until 2023
  • BAT to the future, by Starcom’s Elio Kassab
  • Programmatic Digital Out of Home in GCC, by UM’s Rohan Sawant
  • HUAWEI Ads and ArabyAds partner to revolutionize the on-device mobile advertising
  • DelphysME introduces OFFICE #9 for the new age of marketing
  • The Trade Desk and L’Oréal launch first programmatic Digital Out of Home campaign in the Middle East
  • Global ad industry’s first diversity and inclusion census gets under way
  • WFA launches global ad industry census
  • ABG reinforces gender equality with its ‘Ethical Guidelines for Gender Portrayal’
  • MAGNA advertising forecasts – June 2021: Global economic recovery brings record ad market growth
  • Saudi Report 2021: Audit, audit, by FirmDecisions’ Stewart Morrison
  • Misfits Content Creators create video for Virtuzone
  • Narratiive partners with Carbon to bring next-gen revenue optimization for publishers in the Middle East and South Africa
  • Till Hohmann returns to Memac Ogilvy as chief creative officer for MENA
  • Hublot and Topgolf Dubai partner up
  • DMS Case study: Start the day right with Puck
  • Google expands shoppable content with YouTube product feeds
  • Majid Al Futtaim expands digital transformation with new ad tech solution
  • OPPO’s Ramadan 2021 campaign featuring MEA ambassador Mo Salah captures the hearts of UAE fans, by M&C Saatchi
  • The time has come for brands to speak to fans, not consumers, by DMS’ Carl Chalhoub
  • Wunderman Thompson and KitKat remind people to take a break from quarantine hobbies
  • Campaign ME to host ‘Online Briefing – TV 2021: Changing Channels’
  • ‘Most people get sick before they realise their work pattern is harming them’
  • Digital Turbine announces completion of acquisition of AdColony
  • YouGov BrandIndex data reveal the Top Ten Year-on-Year Movers of Ramadan in UAE
  • Capital Club DIFC appoints Footprint Advertising as exclusive media partner
  • Panamera Campaign ‘Drivers of the Region’
  • Chevrolet reimagines Iconic Fawazir Riddle Shows
  • SHAREit Group announces Mrwan Gharzeddine as new sales director for GCC operations
  • Scale and reach, by Choueiri Group’s Walid Yared
  • Continuous consumers, by MBC Media Solutions’ Ahmed Al Sahhaf
  • Choueiri Group’s “Media Dome” Exclusively Brings “MiQ” – A Leading Programmatic Media Partner To The MENA Region
  • Call for listings – Campaign’s Radio Guide 21
  • ‿ and us works with Deliveroo to promote Ramadan ‘just the way you like it’
  • Tech Insanity, by UM’s Nadeem Ibrahim
  • Horizon FCB launches radio campaign ‘Lost in Translation’ for Citi
  • Middlesex University Dubai gains accreditation from IAA
  • Home of Switz and Socialize launch Endless Iftar Table Ramadan campaign
  • Grey Dubai names Philippe Berthelot as new managing director
  • Anwar Al Amin and Impact Proximity create ‘Feel The Essence’ for Swiss Arabian
  • IKEA’s new campaign on sustainability shows the changing relationship of people with nature
  • Mobily engages with TV audiences to drive traffic to E-Shop
  • Impact BBDO and Makerhouse create film for the launch of the new Ford F-150
  • SodaStream taps Zuckerberg for Earth Day campaign
  • WFA names new global leadership team
  • Call for agency listings – Campaign’s Saudi Report 2021
  • Yas Island launches first consumer brand campaign to attract Israeli holidaymakers
  • Will contextual targeting replace cookies in a privacy-centric world? By Dynadmic’s Céline Gauthier
  • SOCIATE Communications rolls out The Red Carpet and launches SOCIALITE in April
  • Zee Entertainment’s ATL Media appoints Choueiri Group’s Diginet Arabia with exclusive advertising rights
  • David Beckham finds escape in global Maserati campaign by Droga5
  • Footprint Advertising signs Mai Dubai as outfield partner for Topgolf Dubai
  • adidas appoints Havas Middle East as PR Agency in the GCC
  • Dubai Lynx announces winners
  • TikTok for Business helps reinvigorate the UAE’s tourism with World’s Coolest Winter Campaign
  • Can training save the world? By Nick Clements
  • Cheil, Houbara Communications and Volkswagen Middle East launch ‘Born Confident’ for the T-Roc
  • Three tips for a successful Ramadan campaign, by Ad-Lib Digital’s Janira Hernandez
  • The Iconic 2021 Cadillac Escalade Arrives in the Middle East with the series ‘UNBOXING (FEAT. SLORKS)’
  • AppsFlyer releases its Performance Index, ranking the top media sources in mobile advertising
  • Demand for new smartphones and 5G to fuel 4.5 per cent annual growth in telecoms adspend to 2023
  • Team Red Dot collaborates with Tata Group on Tanishq
  • BIGO Ads Partners with Connect Ads exclusively for advertising business in MENA
  • MOTAD crafted Daikin’s new campaign that encourages to #CHOOSEPURE
  • Heriot-Watt partners with Campaign’s Agencies Faces to Watch 2021 with scholarships for winners
  • The Dunkin’ UAE Mother’s Day campaign that takes you on an emotional ride
  • AGMC challenges MINI lovers to share their hidden gems with the launch of #TheMINIThingsDXB
  • The future of outdoor media is 3D, by IQdata’s Dimitri Metaxas
  • OOH Capital sets out to boost the global Out of Home industry
  • INFINITI Middle East announces Nadim Ghrayeb as GM Marketing, Customer Experience & PR
  • TBWA\RAAD wins Under Armour Account
  • stcpay grips the attention of young tech savvy Saudis thanks to TikTok For Business
  • Same Same, But Different – by The MediaVantage’s Manoj Khimji
  • Unilever bans the word ‘normal’ from ads and packaging
  • What The FLoC? By MMPWW’s Nader Bitar
  • AdColony analyses Apple’s iOS 14 consumer privacy updates
  • How Pringles’ zombie escape broke rules in gaming and advertising
  • Google shatters hopes of replacing cookies with independent identifiers
  • Five real girls, five real stories of ‘the marriage beauty test’ – by Ogilvy India and Dove
  • Almost six in ten UAE consumers think watching ads in exchange for free content is a fair deal
  • M&C Saatchi team up with Pizza Hut to put “Eatertainment” on the QSR table
  • Ramadan in a new light — how to make this Ramadan 2021 more meaningful than ever
  • Coke promises to make you bust a move in unexpected circumstances
  • Anghami announces the Ramadan 2021 trend report for marketers
  • Home Centre launches ‘Start something new’ campaign
  • Unilever’s Knorr celebrates ‘eativists’ in global campaign by IPG agencies
  • A view from Dave Trott: What influences the influencers?
  • Snickers rubs salt in the wounds of Liverpool fans with Klopp ad
  • Misfits creates series of films for The Entertainer, ‘It’s a no brainer!’
  • Edmond Moutran 1944-2021
  • Pikasso and Darabase partner to provide the latest augmented reality outdoor media technology
  • The inherent risk of progress, by Kamal Dimachkie
  • Predictions2021: Ad fraud, by Dhiraj Gupta, mFilterIt #Marcomms360
  • It’s time to break with the ramadan clichés
  • Why Gulf News is going behind a paywall
  • Five ways SMBs can scale up their TikTok campaigns while maintaining a solid ROI
  • ArabyAds appoints Gulrez Alam as the chief investment & strategy officer
  • Web 3.0 – the power shift, by The TechVantage’s Gagan Uppal
  • Global new-business revenue slips 5.8 per cent in 2020 as value of creative wins declines
  • Choueiri Group’s C-Media Appointed as the exclusive media representative for Al-Nahar TV and Al-Nahar Drama channels
  • Himalaya unveils ‘Face of Change’ campaign to encourage young women and endorse change
  • HUAWEI Mobile Services launches proprietary ad exchange – HUAWEI Ads
  • WPP and TikTok announce first-of-its-kind global agency partnership
  • Retaining existing customers or attracting new Customers: YouGov Profiles helps uncover where the focus should lie in 2021
  • Netflix slashes annual global adspend by 23 per cent despite record year
  • Can you hear the scent?
  • Campaign’s Media & Creative Agency Guide 2021 – we need your details!
  • Dejavu and Science & Sunshine create film ‘Aziza’ for PEUGEOT
  • Gen Z demands more diversity and inclusion from brands
  • Horizon FCB produces “It’s More Than Wealth” campaign for Citibank
  • ArabyAds strengthens its Influencer marketing platform by acquiring Dmenta
  • My 5 Takeaways from Ads Academy MENAT at TikTok Hive
  • 4 Trends Set to Dominate Digital Marketing in 2021, by AppsFlyer Paul Wright
  • Gerety 2021 Open for Entries With All New All Female Power Jury
  • How are you protecting your brand identity? By mFilterIt Dhiraj Gupta
  • Rebel Kitchen tells Trump to ‘F Off’ in outdoor ads
  • David Fox replaces Patou Nuytemans as Ogilvy MENA CEO
  • StitcherAds named a Snapchat certified partner
  • Netherlands national trade association Outreach joins World Out of Home Organization
  • Publicis Groupe holds sale talks with private equity investor
  • GMC Arabia and FP7 McCann launch Legacy of Verse GMC Yukon campaign
  • Campaign’s Digital Agency & Ad Tech Guide 2021
  • Rain and Milkshake Media create the series ‘Everyone is coming’ for Volkswagen
  • Starbucks marks a milestone as it launches its first ever straw-less lid across stores in MENA
  • Programmatic and data giants Crimtan and Adara partner up to supercharge customer acquisition
  • How do you convince the nation to take the Covid-19 vaccine?
  • Review of 2020: Black lives take centre stage
  • Wavemaker wins Perfetti Van Melle’s $80 million global media account
  • Unilever to end Facebook and Twitter ad boycott
  • GroupM predicts e-commerce sales will hit $3.9 trillion by 2024
  • Why TikTok makes sense for advertising agencies, by TikTok’s Hyun Seo Yoo
  • TikTok for Business launches Ads Academy in MENA, a virtual classroom designed with media agencies in mind
  • Now’s not the time to dismiss broadcast advertising
  • The Annual 2020: Top 20 integrated and activation campaigns
  • Christian Juhl interview: ‘Group M should look more like a software company’
  • Ipsos launches out-of-home media measurement in MENA
  • Pick of the quarter: Striking the right balance between influencer & brand content
  • Axis Integrated brands three Cloud Kitchen concepts in Dubai
  • Coca-Cola kicks off massive $4 billion global creative, media review
  • Using your influence: Maximise your Influencer Marketing ROI, by Heriot-Watt University’s Dr. Paul Hopkinson
  • AdTech’s Foundations are breaking
  • Google-certified creative partner Ad-Lib launches first API integration to DV360
  • Geometry/VMLY&R COMMERCE promotes Manuel Bordé to global chief creative officer
  • Publishers high on Brand Safety will get maximum of the advertisers’ money
  • Camouflage Productions produces a Mars film for Nissan X-Terra in collaboration with TBWA/ RAAD
  • Marcomms 360 – Predictions 2021 is now live
  • A view from Jen Ives: Why brands are embracing inclusive design
  • Matter of fact – The viral nature of authenticity
  • MARKETING FACES TO WATCH 2020
  • Digital Essays 2020: RIP IDFA, by Chain Reaction’s Saif Jarad
  • Snoop Dogg takes doggystyle to dizzying new heights in Just Eat’s Christmas ad
  • Digital Essays 2020: Delivering true effectiveness during a pandemic, by PHD Roxane Magbanua
  • V4 Good presents film ‘Ma’an Spirit of the Union’ for UAE National Day
  • WARC Global Advertising Trends: State of The Industry 2020/21
  • FP7 McCann Dubai tailors film in celebration of UAE National Day for Babyshop
  • JGroup and Blis partner to strengthen location-based digital advertising in the Middle East and North Africa region
  • Digital Essays 2020: Aim to please, by Choueiri Group’s Kishore Pandurangan
  • The changing digital landscape
  • Digital Essays 2020: Uncovering necessary truths, by OMD’s Alejandro Fischer
  • We need more diverse talent to thrive in advertising
  • PG Tips promotes ‘green’ tea bags in eco-savvy campaign
  • Science & Sunshine creates film “Lights on” for Netflix’s “Paranormal”
  • Campaign ME and Dubai Lynx launch the Student Cover Competition 2021
  • To be a good client, advertisers need a clear ambition for media
  • Five ads I wish I’d made, and one I did – by Blue Apple’s Amresh Mondkar
  • D&AD announces key changes to make 2021 Awards more accessible and affordable
  • Campaign officially announces Marcomms 360 – Predictions 2021
  • Coca-Cola takes poetic approach in post-Covid search for purpose
  • L’Oreal Paris responds to pandemic with first digital make-up line
  • ? UAE Music Lovers Speak Out: Why Being Local Matters To Them
  • Nokia owner looks for creative shop after ill-fated Bond ad
  • Moray MacLennan ascends to the throne at M&C Saatchi PLC
  • YouTube launches audio ads
  • JCDecaux Oman celebrates Oman National Day
  • Take an emotional journey through the legendary John Lewis Christmas ads
  • WHAT IF with Wunderman Thompson Dubai produced online spots for NESCAFÉ Dolce Gusto
  • RETAIL 2020 – White Paper by Choueiri Group
  • Like Digital poised for GCC growth with new brand identity
  • WHAT IF videos increase visibility for Eyewa eyewear in GCC
  • Risk-taking vs risk management: creatives and consultants at odds
  • How brands should use Fleets, Twitter’s new Stories-style feature
  • A view from Adam Mingay: Four ways to play in the branded gaming ecosystem
  • Agency start-ups: the same only different? – A view from Maisie McCabe
  • Highlights – Campaign’s Online Briefing, OOH 2021
  • Optimizing your digital marketing channels for the sale season, by mFilterIt’s Debsena Chakraborty
  • For traveling the digital highway, take the bridge ‘not too far’ – by Sensibly Weird Company’s Subhas Warrier
  • Mahmoud Hamdy of Argaam Investments, speaks about the publishers’ challenges during the pandemic and beyond
  • The biggest challenge facing programmatic OOH may be its name
  • WPP to keep Grey brand ‘for some time’ and won’t rush to drop it after AKQA merger
  • UAE launches national chapter of UN’s Unstereotype Alliance
  • Bridge of Minds shares ‘six states of mind’ filter
  • McDonald’s refreshes ‘intangible’ brand purpose
  • Cityfilms with Messi and OOREDOO go for a UFO experience
  • Beats champions black culture in ad with Solange Knowles, Naomi Osaka and more
  • Finalists announced for largest-ever MEPRA Awards
  • Microsoft launches Xbox Series X with a series of global activations
  • Virtual Thought Leadership Forum for Sell-Side Partners from Project Agora
  • Axis Integrated creates film for Enchanteur
  • Snap Introduces Snap Connect for DR advertisers
  • WPP merges AKQA and Grey to form AKQA Group
  • Will Joe Biden’s win help improve public trust in the media?
  • JCDecaux’s ultimate digital icon ‘The Wave’ debuts at DXB Airport
  • Zoho CRM signs Prism Digital to be their official partner in the UAE
  • Why consistency is key to navigating change, by UM’s Alina Waite
  • Teads launches a virtual educational program for clients and partners
  • JGroup and FoxPush Launch the World’s First Performance & Arabic Demand-side Platform
  • Home Centre partners with FP7 McCann to ‘Get rid of things you don’t love’
  • tabby expands KSA presence through a partnership with Salla
  • The adventure begins, Tonic International and Blippar create AR experience for Coco Pops
  • Global Village tops YouGov ad awareness polls in October 2020
  • Steering social success, by Vamp’s Karl Mapstone
  • Sir Martin Sorrell interview: WPP is still “my baby”
  • Shop and search, by Wavemaker’s Sushil Tripathi
  • New study from TikTok For Business shows behavioral shifts towards online shopping across its Middle East audience
  • How automotive brands are communicating in times of crises on Twitter
  • Elevision announces brand re-positioning as it introduces new products and services to its Digital-Out-of-Home business
  • E-commerce, evolved, by Magna Santadip Roy
  • Arab women influencers join for Vatika campaign that reached more than 30 million viewers
  • Media channels relevance and importance, by Niranjan Gidwani
  • Video entertainment ad-spend will achieve stability this year despite pandemic
  • Commerce in the UAE, by Reprise Digital’s Stuart Mackay
  • Cracking Commerce, by Mindshare’s Robin Phillips
  • The 4 dimensions of audience addressability: screens, technology, time and data
  • OOH Industry Snapshot: Elevision Media’s Daniel Wright
  • Now, Near, Next, By Vizeum’s Diala Hamad
  • Landmark Group’s Saudi-based E-commerce platform STYLI Celebrates First Anniversary
  • Ask Gamned: what is smart retargeting all about?
  • Boomtown Productions creates a series of capturing films for LG
  • A packed treasure chest and an empty toolbox, by Fusion 5’s Natale Panella
  • MBC GROUP appoints Ahmed Al Sahhaf as CEO and Nadim Samara as COO of MBC Media Solutions (‘MMS’), its New Commercial and Ad Sales Unit
  • The future of commerce is social, by Facebook MENA’s Ramez T Shehadi
  • Project Agora shares Native Advertising Best Practices & Webinar to help brands boost White Friday & Holidays sales
  • Billboards with brains, by The MediaVantage’s Manoj Khimji
  • What the future holds, by Havas Media’s Naveen Chacko Mathews
  • How to win at cyber month, by Omnicom Media Group MENA’s Stefanie Cunningham
  • Engaging customers post Covid-19 using long-term marketing strategies with Evamotion
  • Product feeds, the backbone of your e-commerce strategy, by Group M’s Hicham Auajjar
  • Assumptions vs actions: adapting to changing times, by FLC’s Adriana Usvat
  • The way to Recovery, by Hatem Fakih, UM
  • Listen now! Campaign Middle East launches 1st ‘On The Record’ podcast: Ecommerce
  • We are adding trust to digital, by mFilterIt’s Amit Relan
  • Abu Dhabi Islamic Bank awards media duties to Carat
  • Snapchatters generate over 355,000 hours of AR play time during Saudi National Day
  • Blink, and you might miss it, by PHD’s Chandni Varma
  • Brand survival after Covid-19, by Ad-Lib Digital’s Janira Hernandez
  • SHAREit Recognised as the Fastest Growing Media Publisher Globally, Including Middle East
  • Your OOH strategy may not be as effective as you think it is, by Seventh Decimal’s Maud Moawad and Lewaa Hamadeh
  • Mediabrands announces Bassem Massoud as CEO of Initiative Media in MENAT
  • OOH Industry Snapshot with Hypermedia’s Habib Wehbi
  • Gearing up for Black Friday, by Criteo’s Abdelrahman Alfarra and Samer Saad
  • Ask Gamned: why should a trading desk master different DSPs
  • Smartly.io Q4 survey results from 2,000 global consumers on social advertising
  • Outdoor media, a marriage made in heaven, by BPG Max’s Amit Raj
  • Busting the myth of CPS, by mFilterIt’s Dhiraj Gupta
  • ‘Brand Gardens’ – Is this the future of Programmatic? by Adform’s Pawan Setpal
  • Taking TV Advertising to the Next Level by Activating Connected TV in MENA
  • Campaign ME’s Out-of-Home Guide 2020-21
  • Anavizio to bring Pulsar’s audience intelligence capabilities to the Middle East
  • Programmatic Fixed Buying Model Shapes the Future of Advertising, by JGroup’s Imad Jomaa
  • Influencing Change: How six MENA-based celebrities are using Facebook’s #LOVELOCAL campaign to champion small businesses
  • Only smart engineering will save the media industry, by CNN’s Robyn Peterson
  • Matter Of Fact – A Pandemonium of Change
  • It’s Time to Get Your Game On, by Ahmed Khaled, OMD Egypt
  • Dubai Tourism launches brand new international ‘LIVE YOUR STORY’ campaign
  • Big Kahuna Films with Impact BBDO Abu Dhabi create the film ‘The Sound of Togetherness’ for Etisalat
  • Why video is the future of digital marketing, by Binoj Nair, Canon Middle East
  • The emoji that wants to save your life
  • Ask Gamned: the difference between direct booking and programmatic
  • The sound of a city: MassiveMusic launches brand new sonic identity for the Roads and Transport Authority in Dubai
  • You can do more with Ritz, say Tomorrow Film and YouExperience
  • OPPO announces winners of TikTok #FameOPPOrtunity contest, which attracted over 168,000 participants and more than half a billion views
  • Careem releases a new Super App Campaign: It’s not an App. It’s Everyday life, made simple.
  • adidas launch first FIFA 21 tournament in the region in collaboration with EA Sports
  • Ask Gamned: the difference between Google Display Network (GDN) and programmatic
  • Project Agora further expands MEA team and investment in the region
  • RAKfoodie launch by RAKBANK makes it to the top 100 global campaigns by WARC
  • Accenture repositions biggest brand move in a decade and triples media spend
  • Pepsi launches an inspiring new song and campaign to mark the Kingdom’s 90th National Day
  • Quality. Convenience. Value. Safety. – Liquid talks e-commerce
  • Ask Gamned: The drive to store campaign
  • Opportunities and challenges for advertisers in CTV: making the most of this emerging and effective channel
  • ‘Brands: The Engine for Economic Revival’ Conference
  • The Automotive Industry: Gearing-up for a second chance, by Tony Sarkis, DMS
  • Create Media Recognised in 2020 Adweek Top 100: Fastest Growing Agencies List
  • Ask Gamned: Planning the main programmatic KPIs (Part 2)
  • LIGHTBLUE MEDIA produces campaign ‘Rouge Artist’ for Make Up For Ever
  • Nabd and Huawei partner to provide personalized Arabic news to Huawei smartphone users in MENA
  • COTY Leans Into AR To Drive Sales
  • Premiere in the Middle East: Mercedes-Benz Introduces the Global Storytelling Initiative “How To”
  • New Business Win: Hawaya Appoints Havas Middle East as Partner in the GCC
  • USA’s Topgolf Dubai signs Footprint Advertising Solutions as media partner
  • YouTube – 7 ways to boost brand equity on the grown-up video platform, by Broomstick Creative’s Fahad Ali
  • D&AD announce digital Annual for 2020
  • The International Advertising Association Holds Elections for the 2020-2022 Term
  • WizShops teases e-commerce platform for UAE and Egypt
  • Havas and Lego recreate Saudi newspaper
  • Ask Gamned: Planning the main programmatic KPIs (Part 1)
  • Facing the challenges, embracing change – by Nathalie Garino
  • Etihad Airways launches campaign #CheckTheEngine for Breast Cancer Awareness Month
  • How to get in the game – and why you’re missing out
  • Snap’s Antoine Challita looks at how to align purpose, context and reach throughout the consumer journey.
  • Rise to the challenge with KFC gaming’s biggest tournament in the region
  • Ask Gamned: Media vs Audience Planning
  • Leo Burnett Beirut creates film ‘Born Brave’ for Always
  • Grant the Gift of Music
  • electriclimefilms with M&C Saatchi brought together 3 influencer to promote the new Oppo ‘Find X2 Pro 5G’
  • Etihad airways launches ‘Altitudes by Etihad’ podcast series touching on the industry’s hottest topics
  • Auto ad spend to fall more than twice as fast as the market according to a survey by Zenith
  • Matter Of Fact – Guiding Influence
  • ‘It’s Not Business, It’s Personal’: Facebook, TBWA\RAAD showcase people behind local businesses in new SMB campaign, #LoveLocal
  • Socialize and OPPO pair up for Reno4 Series Launch
  • Campaign Conversations 2020: The changing role and significance of strategic planners in these times
  • Power Essay 2020: Life after the cookie: what to expect when you’re expecting, by Choueiri Group’s Youmna Borghol
  • Liwa goes cricket-crazy for HomeBox with ‘Unboxing-Cricket’ series
  • BBDO works with General Electric’s for “Every Turn” campaign
  • Pick of the quarter – Samsung’s got talent
  • Pierre Choueiri issues his first comments on the non-renewal of the partnership between MBC Group and AMS FZ LLC
  • Dubai Media City Launches New Live Show DMC Amplify
  • Power Essays 2020: I believe; therefore, I buy, by Rain’s Kavita Ramrakhiani
  • Businesses are struggling to stay afloat. Don’t take away their lifeline – Facebook’s David Fischer
  • Tourism Authority of Thailand highlights destinations to visit with popular Egyptian singer, Ahmed Hassan
  • The ABG unveils board members until 2022
  • Science in creativity: the dawn of a new era, by Alternative’s Tabarak Razvi
  • Anomaly tailors new global campaign ‘Open Doors to a World of Fashion’ for FARFETCH
  • Why it matters to be local to Saudi listeners
  • Iconic clock towers and landmarks in 11 countries lit up to mark International Day of Peace
  • World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens
  • OOH Guide 2020: We need your details
  • WARC uncovers marketing strategies for growth in MENA
  • Ahead of its 40 year anniversary, Emarat launches brand refresh campaign ‘Expect the Expected’
  • Twitter celebrates 90 years of Saudi Arabian heritage on #SaudiNationalDay
  • Skyne receives prestigious awards in 7th MEA Transform Awards 2020
  • Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic
  • WFA says it has cracked cross-media measurement
  • Nomads appointed as lead digital agency for PepsiCo Corporate brand in MENA
  • TishTash hosts #TishTashThru for clients including Costa Coffee
  • Loeries Creative Week session to be hosted by Getty Images’ Dr. Rebecca Swift
  • Research (Global Edition) – How Haircare Brands Are Breaking Through The Clutter
  • MBC GROUP acquires minority stake in Al Arabia – Arabian Contracting Services Company to support Saudi growth strategy
  • Langpros’ Matteo Ippoliti emphasizes the need for top-quality translation services for businesses
  • UAE and Egypt agencies win D&AD Awards 2020
  • Those who fail to pivot to AR advertising will be left behind, say DIC guests
  • Impact BBDO and An-Nahar Newspaper win Grand Prix of The Year at Ad Stars 2020
  • MBC to replace Choueiri Group with in-house advertising and sales unit
  • AdColony and GWI survey reveals Gen Z trends
  • OPPO engages more than 10,000 people with ‘find more’ campaign to inspire youth of UAE
  • Regional focus key as Spotify launches “Listening is Everything” campaign in Saudi Arabia and Egypt
  • Leo Burnett helps Pampers introduce Baby George, born in the midst of the Beirut Blast
  • Research On Advertising Perception – Intensive Hair Care Category
  • The Hybrid Manoeuvre by Entourage’s Mohammed Tayem
  • Socialize and Bugles team up for Crunch Time
  • Snap celebrates its unique community in its first B2B campaign
  • TikTok invites the industry to “Open Day at The Hive”
  • Mai Dubai pads up for biggest T20 cricket extravaganza with multi-team partnerships
  • Fun Asia Network takes over Shock ME frequencies, launches new radio stations
  • Epica Awards extends closing date
  • Ramsey Naja: The Accountability Games
  • PR Industry Snapshot with Plus 1 Communications’ Anna Hope
  • Trend creates coronavirus awareness campaign on Snapchat for “Sabq” in collaboration with Saudi Ministry of Health
  • Production House Guide 2020: We need your details
  • Motivate Val Morgan #LongLiveCinema Series by Dumindrini Ratnayake
  • Rolls-Royce Announces New Brand Identity
  • KFC drops ‘finger-lickin’ slogan – for Covid-19 reasons
  • Etisalat celebrates Emirati Women’s Day with ‘Emiratiya’ map
  • Sony breaks the ice with first PlayStation 5 global campaign
  • Five ads I wish I’d made, and one I did – by Ramzi Moutran
  • DIFC launches new Innovation License to boost creativity and entrepreneurship
  • Blockbusters are back at VOX Cinemas
  • UniLever’s Anthem through a Face Mask
  • TikTok launches global ad campaign as Donald Trump’s deadline looms
  • IAA partners with UN on World Humanitarian Day
  • WPP to end salary sacrifice for top agency executives
  • Pikasso joins #OurSecondChance Biggest Worldwide DOOH Campaign to date
  • PepsiCo switches play to reflect Champions League revamp
  • Motivate Val Morgan #LongLiveCinema Series by Pavan Deshpande
  • Is low empathy killing our creativity? – by Mimi Nicklin
  • ArabianEye launches ‘new normal’ collection of Covid-relevant images
  • Global food & beverage companies in the GCC achieve 100% commitment to restrict marketing to children
  • STARZPLAY’s first English language original series ‘Baghdad Central’ records overwhelming response in MENA
  • Motivate Val Morgan #LongLiveCinema Series by Sahal Valliyot
  • Case study: PDO and TBWA/Raad teach the world to count in Arabic with #FirstArabicCountdown
  • You cannot be kind of pregnant – the secret to being virtual, by Ramzi Moutran
  • Dubai Lynx launches three-day digital Lynx Live
  • Delivering ROIs during COVID – by OPPO’s Lucy Aziz
  • Wunderman Thompson helps Burger King turn salary cuts into discounts
  • Marketing’s Next Big Moment, by Unilever’s Asad ur Rahman
  • The New Marketing: Telcos and the new normal, by Du’s Abdulwahed Juma
  • OMD Case Study: The Emirates teams up with Hollywood star Kevin Hart to make dreams come true
  • The New Marketing – by General Motor’s Kelly Macdonald
  • The New Marketing – Brand Purpose First, by Babyshop’s Mitin Chakraborty
  • #ThereInSpirit: Instagram brings football fans closer with new initiative
  • Accelerating Digital Marketing Transformation: A Comprehensive Guide for the CPG Industry
  • Ramsey Naja: Culture needs company
  • Ready or not, the big shift is happening
  • On its 75th anniversary, The Lebanese Army turns its camouflage uniforms into icons of peace
  • Omnichannel or multichannel? Which one, why and how? By Karan Kukreja, Phygital Now
  • Case Study – Oasis Boxed Drinking Water inspires people to #BeTheChange
  • Calling entries for Campaign’s PR & Events Guide 2020
  • Case Study – Takes 2 To Tango + Good Audio To Set The Rhythm!
  • Drop the ‘girl power’ shtick when marketing women’s sport
  • Horizon Group of agencies unite to fight Covid-19
  • Fear can be a useful sales tool for the ad industry
  • Slow growth ahead for holding companies, warns Credit Suisse
  • M&C Saatchi set to report better than expected Q2 financial results
  • Ogilvy lists creativity and inclusivity as top priorities under Andy Main
  • Fork Media launches AI-based ContextAd technology
  • Omnicom Q2 organic revenue plunges 23 per cent
  • GEN Z is on TV All Over The World
  • Zenith Report: Digital now more than half of Global Adspend
  • PDO and FP7 McCann help The Emirates invite the world to dream as big as they do
  • Case Study: Galaxy Dates x Anghami – A Fusion That Sounded So Good You Can Taste It!
  • BPG Orange rolls out new integrated communications packages to support businesses as they focus on recovery
  • #CreateChange Loeries partnership with Tractor showcases Digital OOH innovation
  • From offline to online: discover your favorite communities
  • Publicis Groupe’s Sadoun: Nothing would make me happier than to prove agency doom-mongers ‘wrong’
  • Socialeyez, PDO and Khaled Al Amiri scour Dubai International for Flight UAE001 Probe to Mars
  • Can sustainable brands survive the pandemic?
  • Lincoln launches the new Aviator series using the power of AR in partnership with Snapchat
  • Impact BBDO partners with Google to set new Guinness World Record in Saudi Arabia
  • The Loeries announces the appointment of a new board for 2020/2021.
  • Socialize helps Spotify Premium and Shahid VIP battle annoying ads with an annoying ad
  • TikTok For Business launches new solutions to help small businesses in MENA connect and grow with the TikTok community
  • Camouflage announces new directors
  • TBWA and Emirates Mars Mission introduces the first Arabic countdown the world has heard
  • Horizon FCB creates TikTok workout challenge for Clorox
  • TBWA creates WhatsApp chat film to celebrate Louvre Abu Dhabi’s reopening
  • With And Us, Batelco pays tribute to the world’s COVID-19 #StayAtHomeHeroes
  • When crisis shapes an audience
  • AMC creates video for Bawabat Al Sharq Mall to celebrate Mars Hope Probe
  • Should we score a goal or win the game? By Ziad Abou Rjeily
  • GEN Z IS ON TV
  • Spotify’s Rakesh Patel asks what the future looks like for audio innovation and what marketers can do right now
  • Music Streaming In MENA – Why It Matters To Be Local
  • Riyadh Municipality signs SAR 570m deal with Saudi Signs
  • #AllTheSensitivityWillPass campaign launched by Sensodyne and Isobar MENA to fight Covid19 negativity in Egypt
  • $1m SME support initiative SME Revival launches in UAE
  • The situation in Oman – by Bechir Chehab
  • Science + Storytelling = Results : Liwa’s efficacy formula for COVID-19 communication
  • Five campaigns I wish I’d made, and one I did – by Beatrice Cornacchia                                     
  • Electriclimefilms and DDB produce ‘Ensure Moments’ for Abbot Ensure
  • Consumer Attention guaranteed with Project Agora’s pay-for-results “One Video” Solution
  • Radio At Its Peak: By Channel 4 Radio Network’s Mohammad Jundi
  • World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign
  • Empathetic communication is the way forward: RAKBANK’s Banali Malhotra
  • Immersive audio – virtual reality through sounds by Anghami’s Georges Josh Rouhana
  • Sheraa and Motivate to offer tech startups access to AED 1m Covid-19 fund
  • DViO Digital breaks furniture customer stereotyping with Home Box this Father’s Day.   
  • Turn up the volume – Sofia Serrano examines the regional podcasting scene
  • To failure, my best friend – Shehzad Yunus learns to rediscover himself
  • Marketing in times of Covid-19: How do we Adapt & Review KPIs by Micro Focus’ Sandra Skairjeh
  • The Wolf on my Back – Matt Butterworth’s personal take on depression, Covid-19 and the creative industries
  • Disrupted but still relevant – Fusion5’s Anthony Mchayleh on radio
  • VMLY&R Dubai is named Lions Regional Agency of the Decade
  • WARC Prize for MENA Strategy 2020 – shortlist announced
  • Contactless Experiences and Virtual Events  – The New Era of Communications by Havas’ Dana Tahir
  • BP, Milka and HSBC top the tables in Kantar’s Creative Effectiveness awards
  • Ermenegildo Zegna partners with Instapoet Alisha Patel
  • How to keep your company culture intact as we head into #the_new_normal of doing business by boopin’s Ramzi Haddad
  • Can print media survive the digital onslaught? – by Waseem Yakdi
  • Pepsi’s Virtual Suhours on Instagram Live bring people together even when they are apart
  • Luxury sector: what can Gulf brands learn from multi-market consumer trends?
  • When will the region’s brands act to #StopHateForProfit? – By Alex Malouf
  • Tear up those playbooks: In the new normal, everything has changed by ASDA’A BCW’s Sunil John
  • Adapting To ‘New Normal’: How Brands Can Flourish During and Post COVID-19 Pandemic by Al Masaood Group’s Marwa Kaabour
  • KKDD Films conducts a Remotely Directed Shoot for Dubai Duty Free Reopening
  • Dubai Tourism Campaign partners with Snapchat and uses Augmented Reality to transport travelers to Dubai
  • MBC Academy opens its doors to discover, upskill and manage Saudi talent in various sectors of media and production
  • TikTok introduces TikTok For Business, its global brand and platform for marketing solutions for brands
  • STARZPLAY viewership data reveals popularity of DC series in GCC
  • Performance marketing can give businesses the measurable business results they need – by Boopin’s Shadi Abdulhadi
  • Case Study: OSN takes new streaming service to the market with Snapchat
  • Crimtan Launches New Mobile Performance Company, Crimtan Mobile.
  • Instagram expands shopping to help more creators sell on the platform
  • The rise of programmatic communication methodology – by Raw’s Mohammed Ajawi
  • Ogilvy nabs Deloitte Digital boss Andy Main to be next global CEO
  • Latest data from BackLite Media shows that Dubai traffic patterns are returning to pre-lockdown levels
  • Cannes Lions and WARC unveil how brands and agencies can increase creative effectiveness
  • Snapchat launches Dynamic Ads to drive their e-commerce business
  • Off-the-Shelf or Bespoke eCommerce Solutions: it’s all about the fit by Karan Kukreja
  • FP7 make an emotional Father’s Day ad for Home Centre with a major plot twist
  • Ramadan 2020 – How consumers in MENA adapted to the unusual by Choueiri Group’s Yasmine Rohban
  • Ramsey Naja leaves Wunderman Thompson
  • VOX Cinemas research predicts big-screen bounce-back
  • Let’s Fast Forward to Post-COVID eCommerce by UM’s Ruqayiah Al Usman
  • Strong trust in the UAE across all major institutions despite economic challenges and future uncertainty: 2020 Edelman UAE Trust Barometer
  • Snap Inc. announced new features, latest updates and AR experiences at the 2020 Snap Partner Summit
  • Dubizzle launches self-serve advertising platform for SMEs
  • Burj Khalifa secures 1.2 million meals one week after turning into the World’s Tallest Donation Box
  • Loeries deadline extended to July 15, 2020
  • Digital Health: what’s next for the industry that thrived during the pandemic?
  • #MakeItRight: A campaign by UN Lebanon and TBWA\RAAD on World Environment Day
  • Auditoire launches #ForeverThankfulUAE campaign to support frontline workers
  • Campaign Conversations 2020: Covid-19 Impact on Event Management Industry
  • Horizon FCB produces FINE reusable mask ad for World Oceans Day
  • A Flight of Consumer Expectations, on the Horizon for Travel and Tourism Brands Post Lockdown
  • TailWind EMEA & GlobalWebIndex announce exclusive partnership in MENA & South Eastern Europe
  • TBWA\RAAD launches Livebosses
  • Spread Talent establishes presence In the Middle East
  • Laugh out loud with the comedic talents as Intelligence premieres on STARZPLAY
  • Film Production – We are ready when you are says Camouflage’s Dania Salha Quaglio & team.
  • Amazon accelerated: Covid-19’s effects on consumer and audience behaviour – by CNN’s Tini Sevak
  • 2020 Effie Index: Here are the world’s most effective marketers
  • Five ads I wish I’d made, and one I did – by Cristiano Tonnarelli
  • The New Media – Experiential, by Auditoire’s Samira Sadatgousheh
  • TBWA\RAAD reveals its Covid-19 lessons
  • Dubai-based RAW introduces Matic: maintaining results on a reduced budget
  • The New Media – Out Of Home, By BackLite Media’s Bill Fordyce
  • GfK Covid-19 Consumer Pulse report for EGYPT reveals new buying patterns
  • The New Media – Influencers by Vamp’s Karl Mapstone
  • Retail Industry: Online shopping booms while Covid-19 dooms physical stores
  • Five ads I wish I’d made, and one I did – by Bold’s Ziad Abou Rjeily
  • GCC tops list of markets asking brands to adjust their ad message during the COVID-19 crisis, Union Media study finds
  • Radio Guide 2020: We need your details
  • The New Media – Print by Ian Fairservice
  • ‿ and us works with Lush and Deliveroo to create self-timing soap
  • GfK Covid-19 Consumer Pulse report reveals new buying patterns in KSA
  • Refining your measurement strategy during Covid-19 – by Facebook’s Rishi Saxena
  • The New Media – Programmatic by MMPWW’s Ayman Haydar.
  • It’s time for Gaming to respawn the Advertising industry by FP7’s Aysar Joudeh
  • The New Media – Cinema by Motivate Val Morgan’s Avinash Udeshi.
  • Mind Over Market by Radix’s Rajat Kaura
  • The New Media – TV by MBC’s Mazen Hayek
  • The New Media – Digital by DMS’s Georges Zakkour
  • Nabd Rolls Out New Video Feed and Doubles Time Spent
  • Consumers in GCC feel most favorably about a brand when they see the Ad in a Premium News Site
  • It’s an ideal situation to rethink OOH – by Zia’s Waseem Yakdi
  • Influencers under Covid-19 by Fusion5’s Johnny Khazzoum
  • Dubai Tourism (DTCM), Starcom & Publicis Media Content promotes Virtual Tours
  • Publicis Emile & Mercedes-Benz drive #KeysAtHome campaign to show that you are #SafeAtHome
  • YouTube collaborates with top Arab creators on virtual iftar in Saudi Arabia
  • Horizon FCB & Fine Hygienic raise awareness about Environmental Impact of Disposable Masks
  • WARC Global Advertising Trends: Brands cut $50 billion from Global Adspend in wake of COVID-19
  • On the occasion of Eid, FP7 & Al Mosafer brings a film made by people themselves, titled ‘Stories of Mecca’.
  • ASDA’A BCW’s Sunil John named Best PR Professional in the Middle East in PRWeek Global Awards 2020
  • Ultra Connected and Highly Reachable – The Modern-day Pandemic Consumer, by Atteline’s Bianca Riley
  • Havas creates #VeetIsMySalon for beauty brand
  • Flexibility, speed and relevance: the new DOOH currencies – by Jamie Ball
  • Publicis helps Maggi’s customers ‘cook the difference’
  • Reaffirming the Performance and Power of TV, by Brand4mance’s Salam Sawaya
  • Havas tells Kiri’s customers, Iftar is #BetterWhenShared
  • Vatika’s new campaign focuses on making quarantine a quality time
  • Cheil’s Volkswagen and Disney campaign ties 7-seater Teramont to Incredibles 2
  • Reflecting on an unusual Ramadan – Research on UAE & KSA
  • Yum Brands appoints Beverley D’Cruz as chief brand officer for Pizza Hut META
  • LinkedIn Celebrates the Spirit of Ramadan with Campaign from MENA Region
  • Twitter launches ‘Heroes of Good’ campaign to celebrate the spirit of Ramadan
  • Bose launches “Dear Neighbor”, conceived and produced by Wunderman Thompson Dubai
  • The Impact Of Covid-19 on News Consumption in the UAE
  • How 5Ds of digital marketing are reshaping global business sector today
  • United Minds Forms Workforce Re-entry Specialty to Help Companies Manage Employee Workplace Return from COVID-19
  • Success of eCommerce in a Changing Paradigm by Liquid’s Sachinn J. Laala
  • Ramadan 2020: Top tips on how brands can connect with customers, by Facebook’s Ahmed Hafez Younis
  • Ogilvy’s Paul O’Donnell voted president of EACA
  • Twitter’s Benjamin Ampen: Advertise but be thoughtful
  • Weyyak launches Live TV service
  • Say It With a Song with Anghami Studios
  • Huawei’s masked ballet dancers instill hope in in-house campaign
  • Five ads I wish I’d made, and one I did – by Team Red Dot’s Kartik Aiyar
  • Bridgestone celebrates Ramadan with campaign showcasing resilience and human endeavour
  • Leo Burnett creates Sand Clock for McDonald’s during Ramadan
  • Do Epic Group launches Do Epic Debates
  • The future needs courage – by Mohammad Baalbaki
  • Camouflage and Saatchi & Saatchi tell Cadillac drivers: The Pleasure is All Yours 
  • Omantel’s Ramadan campaign shows people can be together while being apart
  • This Ramadan we still want the same things – by OMD’s Saleh Agha
  • Ads I wish I’d made, and one I did – by Bold’s Mohammad Baalbaki
  • CNN Worldwide unifies global commercial strategy under Rani Raad
  • Wunderman Thompson and Bose launches Noise-O-Meter to bring noise cancelling savings to loud home offices
  • Gamned launches programmatic webinar
  • Kantar data: stopping advertising will backfire for brands – by Manaswita Singh
  • Look for the opportunity amid the chaos – by Ayman Haydar
  • Communication in the time of Covid-19 – by Rahul Nagpal
  • Facebook partners with Getty Images to launch Yalla Ramadan image library
  • Five ads I wish I’d made, and one I did – by VMLY&R’s Fernando Miranda
  • Publishers in quarantine: the effect of Covid-19 on digital media consumption
  • Elevision Media creates AED 4m media fund to support local SMEs affected by Covid-19 crisis
  • Kartik Aiyar joins Team Red Dot as Head of Creative
  • Digital transformation: The 5 steps to success – by Nader Bitar
  • Brace yourself for revenge consumerism – by Elie Haber
  • Low-budget content ideas for all business sizes – by Rohit Arora
  • Omnicom Media Group MENA rallies media owners to support partner charities
  • AdMazad study finds more than half of Cairo’s billboards were empty under Covid-19
  • Wunderman Thompson Cairo creates social distancing campaign for Vodafone Egypt during Ramadan
  • MG Motor’s call to unite
  • Bold Communication Agency is only GCC shop in latest ACT Responsible Good Report rankings
  • KFC Middle East starts blockchain media buying
  • New issue out now – read our Faces to Watch issue in print, online and on ISSUU
  • Is your brand a Caring Nurturer, a Wave Surfer or a Clever Hacker?
  • Job losses, pay cuts and furloughs hit Omnicom, CEO tells staff in memo
  • Dubai Lynx 2020 cancelled
  • Webedia partners with Deezer to promote platform in KSA
  • Creative responses to the Covid-19 crisis – by Colman Sheil
  • ArabianEye announces exclusive partnership with Trunk Archive and Gallery Stock
  • Cannes Lions 2020 cancelled
  • TBWA\RAAD introduces Covid-19 insights microsite
  • MBC’s Stay at Home operation sees significant growth
  • Some agency groups won’t send delegates to Cannes Lions in October
  • Is creativity jeopardized in the data-driven advertising industry? – by Waseem Yakdi
  • This is not the time for gimmicks. Act accordingly – by Sasan Saeidi
  • WPP cuts awards, reduces top salaries and freezes hiring in response to COVID-19 crisis
  • “Productivity and efficiency have increased” – Reda Raad on remote working
  • Six actionable content strategy ideas during challenging times – by Rohit Arora
  • TBWA\RAAD and Nissan tell people not to drive with Ode to Empty Roads
  • How honest and transparent communication can help brands navigate COVID-19 – by Ketaki Banga
  • Leap Communications launches in the UAE with a focus on mental health
  • Loeries launches coronavirus campaign
  • Can I still read Campaign magazine? (Spoiler: Yes!)
  • Exponential Interactive announces its new business division VDX.tv, is expanding into the UAE
  • Cannes Lions postponed until October
  • Dubai Lynx postponed due to coronavirus
  • BackLite Media partners with IQ Data to launch an advertising measurement platform in UAE
  • Dubai Lynx announces 2020 Jury Presidents
  • MullenLowe strengthens Dubai office
  • Campaign’s worst ads of the decade
  • Bruno Bomediano is new ECD of TBWA/Raad
  • TBWA/Raad’s chief innovation officer examines the role voice will play in the future of e-commerce
  • Mood music
  • Raised voices: Finyal’s management discuss podcasting
  • Ready Marketer One: inside Accenture Interactive’s Innovation Centre
  • No nonsense: Havas’s Dany Naaman speaks frankly
  • Two become one: Interview with Mel Edwards, global CEO of Wunderman Thompson
  • Power Essay by FP7 McCann’s Jon Marchant: Be brave and prosper
  • Create Media Group named as one of fastest-growing agencies
  • The Classic Partnership hosts live judging for 2019 New York Festivals Global Awards
  • MullenLowe: Love, discipline, credibility
  • Hug to become AKQA
  • Nirvik Singh made COO of Grey Group
  • The value of diversifying your data in 2019
  • MUVI Cinemas partners with Motivate Val Morgan for screen advertising in Saudi Arabia
  • Loeries 2019 winners announced
  • Agency creative competition: free work from you, free pizza from us
  • TBWA\RAAD Dubai shuffles its creative deck
  • Our experience
  • Keeping up with the consumers
  • Jury’s out
  • Room for change
  • Making an Impact
  • Rise up
  • The best of Cannes, the worst of Cannes
  • Wanted: Filipinos
  • Impact BBDO wins region’s first Cannes Grand Prix
  • Expo 2020 Dubai releases Messi ad by Face to Face
  • Expo 2020 Dubai: Welcome to the Future
  • Twitter announces new and expanded partnerships for video sponsorship
  • Beyond human: Farid Chehab’s book will help prepare the children of today for a future where man and machine will merge
  • Accenture Interactive buys Droga5, consultancy confirms
  • UAE Young Lions Competition is Open for Entries
  • An industry that can still change the world
  • Fadi – And Us
  • Dubai Lynx 2019 winners announced
  • Lynx shortlists announced for Integrated, Creative Effectiveness, Healthcare and Glass categories
  • Ian Fairservice named Dubai Lynx Advertising Person of the Year following IAA nomination
  • Paul Shearer: Go to the Lynx!
  • ARN launches MPN advertising network
  • Gamned’s five programmatic resolutions for 2019
  • TF1 Group announces new digital division, Unify
  • Twitter takes the ‘elevator pitch’ to the next level with #ElevatorTweets
  • UAE radio network to air only two ads per commercial break from today
  • Calling all media and creative agencies: we need your details for our Agency Guide
  • Nearly 40 per cent of women reacted negatively to Gillette ad
  • Memac Ogilvy appoints Samer Abboud as the regional MD for KSA, Lebanon and Iraq
  • AdColony reveals research on Brand Safety and how mobile gaming is the right environment for advertisers
  • Predictions 2019: The year ahead for advertising agencies by Reda Raad
  • Dubai Lynx 2019 jury presidents revealed
  • Nissan announced as 2019 Dubai Lynx Advertiser of the Year
  • Campaign annual: Best integrated campaigns from 2018
  • Campaign Annual: The best PR and activation campaigns of 2018
  • Campaign Annual: Review of the year 2018
  • Campaign Annual: The top 10 digital and social campaigns of 2018
  • Campaign Annual: The top 10 print and outdoor ads of 2018
  • Campaign Annual: The top 10 film campaigns from 2019
  • Updated: WPP merges Wunderman and JWT
  • Snapchat expands local content
  • On a (pre)roll
  • Patou Nuytemans: Putting social at the centre
  • NMC issues guidelines on influencers, alcohol and more
  • The signs are bright
  • Y&R becomes VMLY&R in merger
  • Dubai Lynx announces launch of the Glass Lynx
  • Bordé becomes second TBWA/Raad ECD
  • Ogilvy wins Expo2020
  • BPG holds 25th offsite
  • Loeries winners announced
  • A new legacy
  • The future’s Orange
  • Banham completes Saeidi’s JWT exco
  • Change the script
  • They don’t make Mad Men like they used to…
  • The Genderation Game
  • Ogilvy’s Ronald Howes resigns as Chief Operating Officer
  • OMG restructures specialist agencies including Resolution and Fuse
  • Social agency Holler streamlined into Leo Burnett
  • The new breed of female creative directors
  • CES 2016: What new technology will revolutionise advertising?
  • Advertising’s technological revolution
  • MullenLowe MENA formed following merger
  • Emirates and Boeing use drones to capture ‘the view from above’
• Category: Appointments
  • Memac Ogilvy unveils new leadership for UAE operations
  • Create. Group expands leadership team
  • MSL Group appoints Christophe Ginisty as Business Lead for MSL KSA
  • Donnacha Kinsella appointed Head of Starcom KSA
  • Cheil MEA appoints Brenda Kassir as Strategy Director
  • Carat MENA appoints new integrated client growth lead
  • Media.Monks appoints Omar Abou Ezzeddine as regional MD MEA
  • Like Digital & Partners appoints Sheridan Moodley as Senior VP of Tech
  • L’Oréal Middle East appoints Olfa Messaoudi as Chief Digital and Marketing Officer
  • Nike appoints Nicole Hubbard Graham as new CMO
  • Publicis promotes Loris Nold to global CFO as Demet Ikiler takes over as EMEA CEO
  • Ogilvy appoints global and EMEA president for integrated comms
  • Jumeirah, Saadiyat Island Resort announces new sales and marketing appointments
  • Starcom Middle East appoints Stuart Mackay as Business Lead
  • MRM appoints Ed Kim as Global Chief Commerce Officer
  • Entourage appoints Jill Jiao as Account Director
  • PHD co-founder Jonathan Durden reveals new role
  • Lightblue welcomes Andrew Gibbons as Group Account Director
  • Jellyfish founder Rob Pierre steps down after 18 years
  • TBWA\RAAD welcomes new Executive Creative Directors Frederico Roberto and Santiago Cuesta
  • Publicis Communications appoints Shereen Mostafa as Head of A/V Productions
  • Dentsu appoints André Andrade as EMEA chief executive
  • Change in leadership at PHD
  • Doumet and Shepherd step up as Allam steps down at PHD
  • Mazen Mroueh joins Publicis Media Middle East as Head of Performance Product and Ops
  • Incubeta appoints Victoria Webb as Managing Director
  • Memac Ogilvy appoints Steve de Lange as ECD
  • Yandex Ads appoints Mohamed Mahmoud as Head of Client Partnerships and Data
  • Platformance expands its leadership team
  • Memac Ogilvy appoints MENA CEO and Group President
  • Impact BBDO Dubai announces new leadership team
  • Sunil John to step down from role after 24 years as ASDA’A BCW President
  • McCann Worldgroup names global ECD and Gotham global CCO
  • Publicis Groupe appoints Ramez Zeineddine as new Starcom CEO
  • Mehdi Moutakil moves up the ladder at L’Oréal
  • Edelman appoints new chief creative officer
  • VMLY&R Commerce expands digital commerce with new appointments
  • MSL appoints Mary Smiddy as business lead
  • Tuesday appoints Shamrock Nevis as Senior Creative Director
  • The Network Communication Group appoints Dany Azzi as ECD
  • Keko Dubai appoints new leadership team
  • Havas appoints Leonardo Borges as ECD along new hires
  • Publicis Groupe appoints Elie Milan as CPO for Publicis Media
  • Horizon Holdings promotes Haian Nayouf to GM of GolinMENA
  • Socialeyez promotes Alaa Abdulrazek to Head of Operations
  • Entourage appoints Manassvini Rizvi as Head of Marcom
  • Former Dentsu Creative CEO James Morris heads for Publicis Groupe
  • YAAP appoints Raj Nayak to its advisory board
  • Omnicom Media Group names Dan Clays EMEA chief executive
  • Futuretech appoints Elie Kassis as Sales Director
  • TBWA\RAAD appoints Salwa Elmeniawy as CFO
  • Samar Maakaroun joins Pentagram as Partner
  • Futuretech appoints Puja Pannum as Managing Director
  • Fusion5 appoints Fadi Sader as Digital Director
  • PHD Worldwide appoints Guy Marks as global CEO, Philippa Brown steps down
  • Flint Culture appoints Elizabeth Sen as regional MD
  • Horizon Holdings appoints Stephen Worsley as regional MD of Golin MENA
  • Weber Shandwick promotes Ghaleb Zeidan to Regional MD
  • Jummar PR announces change in leadership
  • Faris Sibai to leave Mindshare MENA for new role
  • WithFeeling adds Michelle Meyrick to its talent roster
  • Kaizzen expands to MENA with new president
  • Brazen strengthens its team with new hires
  • Lapita Dubai Parks and Resorts appoints new sales and marketing director
  • Fusion5 announces new hires
  • Horizon FCB Dubai appoints Mohamed Bareche as Executive Creative Director
  • Nabd appoints Rabah Assaf as Business Development Director
  • Viola Communications announces new hires
  • Atteline appoints Malaika Fernandes to lead its sustainability division
  • Tactical appoints Jose Sanchez as Head of Creative
  • Q Comms promotes Rebecca Gill to Account Director
  • Big moves in Dentsu MENA
  • SSUP expands to Saudi with a new GM
  • Serviceplan Middle East appoints Nishant Shah as ECD
  • Al-Futtaim appoints Katib Belkhodja as Customer Centricity Director
  • Mindshare MENA appoints senior leadership
  • JW Marriott expands into Riyadh to tap into tourism boom
  • MacLean Brodie appointed as new CEO of MSL Middle East
  • Ajit Ramaswami leaves role in the Middle East for Asia-Pacific
  • Adscholars appoints Jad Abou Mitri as Commercial Director
  • Merkle appoints new Managing Director
  • Havas promotes Naveen Chacko Mathews to GM
  • Coffee Communications welcomes Dana Oraibi
  • Grand Prix winning marketer leaves Adidas
  • Havas promotes senior leadership
  • Xelement expands its offerings with media services
  • Publicis Groupe appoints new Digitas CEO
  • Gambit announces new hires
  • Snap appoints new senior director of marketing for EMEA
  • Serviceplan appoints Rawida Saadé Maksoudian as Client Servicing Director
  • Alo announces new appointments
  • Shady Mazhar appointed as Augustus Misr’s managing director
  • Steven Sidawi is Maddict’s new COO
  • Leo Burnett appoints Muhammad Ali as Executive Creative Director
  • Merkle appoints Omar Khan as Head of Data & Analytics, MENA
  • Publicis Media appoints Tony Wazen as CEO
  • Proven Arabia names Leandra Meintjes as Chief Marketing Officer
  • TBWA\RAAD promotes Romy Abdelnour to Head of Communications
  • Amer El Hajj appointed as GroupM CEO
  • Oppo promotes Lucy Aziz to Head of PR & Communication
  • Dentsu announces Faisal Ahmed promotion to Head of Performance
  • Assembly promotes Faisal Dean to CEO
  • James Drummond joins AGBI as its first editor-in-chief
  • Dentsu parts with global chief creative officer Fred Levron
  • Natalie Thompson takes over Mercedes marketing and comms
  • YAAP appoints Nandita Saggu as Partner
  • Andrew Buckingham to lead Coca-Cola’s Middle East operations
  • Electriclime° adds Joel Burrows to their director roster
  • Leo Burnett appoints Vicky Kripalani as business lead
  • Netizency announces promotions
  • Publicis Groupe appoints Nadim Ghrayeb as business lead for Studio M
  • OMG launches TRKKN in Middle East
  • UM MENAT promotes Nayan Joshi to digital & innovation director
  • Aster DM Healthcare appoints Rahul Kadavakolu as group chief marketing officer
  • UM MENAT appoints Abdelnabi Alaeddine as regional director
  • Electriclime° welcomes James Stapleton to roster
  • Campaign announces new editor
  • MBC Studios appoints Christina Wayne as MD
  • DMS appoints Mohamed Kabbani as director of creative strategy
  • Horizon Holdings promotes Reham Mufleh to managing director of Horizon FCB and FuelContent
  • Asda’a BCW appoints Rami Halawani as executive vice president
  • Mindshare appoints Faris Sibai as chief growth officer MENA
  • Publicis Groupe appoints Demet Iklier as EMEA COO
  • Horizon Holdings promotes Dina Saadeh to Blue Barracuda MD
  • Group M appoints Josh Krichefski to dual role as CEO of EMEA and UK
  • Sky News Arabia appoints Abdou Gadallah as head of news
  • Banali Malhotra leaves RAKBANK
  • Team Red Dot appoints Prashant Lodaya as general manager
  • BPG announces promotions and 15 key hires
  • The Annual 2022: Top 20 movers and shakers
  • CleverTap appoints Samer Saad as regional sales director for META region
  • Dejavu Network welcomes Pratixa Kanojia as group CEO
  • AGA ADK appoints Omar Fleifel as general manager
  • Ghassan Kassabji joins Impact BBDO as chief growth officer
  • Current Global appoints Peter Jacob as managing director
  • TBWA\RAAD appoints Paulo Areas as executive creative director
  • Vice Arabia appoints Gloria Abou Diwan as senior production director
  • Like Digital & Partners appoints James Goodwin as director of talent
  • Rise studio appoints Diana Baddar as managing director
  • Viola Communications announces team promotions
  • Lightblue strengthens digital offering with tech department
  • Gambit makes dedicated sustainability and ESG hire
  • Augustus media announces new leadership hires
  • IMPACT BBDO announces promotions
  • Rizk Haddad joins Walee as head of monetisation – MENA
  • Horizon Holdings appoints Nabil Moufarrej as managing director
  • WebEngage appoints Hetarth Patel as MENA vice president
  • Saudi Music Commission appoints Paul Pacifico as CEO
  • Mohammed Bahmishan to head FP7 McCann KSA
  • Viola Comms appoints Samer Khansa as integrated client services director
  • UM MENAT appoints Pierre-Emmanuel Mahias as regional strategy director
  • Vice Media Group strengthens creative leadership
  • The Luxury Closet taps chief brand officer from New York
  • Twitter appoints head of revenue and head of communications
  • Adele Baxter joins JWI as client services director
  • Action UAE appoints Kate Dixon as director of operations and client service
  • Tim Hortons appoints Aamir Allibhoy as chief marketing officer
  • Rasha Rteil joins Hearts & Science MENA as managing director
  • Wunderman Thompson elevates Sasan Saeidi to CEO of New York
  • Edelman appoints Tariq Bin Hendi as chairman
  • Viola Outdoor appoints Henrietta Shakespeare as executive growth director
  • Horizon holdings appoints Michael Habre as creative director in KSA
  • Imagination appoints Christophe Castagnera as head of strategy
  • Wendy Clark poised to step down as global CEO of Dentsu International
  • Samer Shoueiry steps down as CDO of Publicis Communications ME
  • Houbara Communications promotes senior talent
  • Mashreq appoints Muna Al Ghurair as group head of marketing and corporate communications
  • Saudi creative agency Phi names Riebal Hmaydan as CEO
  • Red Havas appoints Rusty Beukes as creative director
  • Lightblue welcomes Morgan Merle as associate creative director
  • MullenLowe MENA welcomes Oliver Robinson as ECD
  • Like Digital & Partners appoints Karl Escritt as CEO
  • YouExperience appoints Sachin Brian Mendonca as chief creative strategist
  • Impact BBDO promotes Johannes De Beer to creative director
  • Hashtag Agency welcomes new faces
  • You Experience appoints Zaakesh Mulla as senior account director
  • Abu Dhabi Music and Arts Foundation names Michel El Gemayel as executive director
  • KeenePR hires Hannah Castleton as account manager and wins Hilton F&B account
  • DViO appoints Nandita Saggu as chief growth officer 
  • Augustus Media promotes Josef Obeid to CFO
  • Vice Media Group appoints Joseph Aquilina as senior director and head of experiential for MEA
  • Wael Hamdan promoted to chief financial officer for Dentsu MENA 
  • Saleh Ghazal promoted to CEO of OMD MENA
  • Ykone appoints Ali Cha’aban as creative director
  • Criteo appoints Gosia Wajchert as managing director – MENA
  • Edelman welcomes senior sustainability expert Eleanor O’Keeffe
  • Red Havas welcomes Rishi Talwalker as strategy and growth communications director
  • Markettiers MENA appoints Mia East as general manager
  • We Are Social promotes key members to regional leads
  • Kings Way Tourism and Travels appoints Sharjeel Ahmed as marketing and operations head
  • Samsung Electronics promotes Mohammed Azzawe to marketing director
  • IAS Media appoints Karan Sharma as head of marketing
  • Imagination expands Saudi Arabia team
  • Bloomberg Media Studios appoints Nicola Porter as executive editor for MENA
  • Lotus appoints Ramzi Atat as head of marketing and PR
  • Dentsu MENA appoints Maya Tayara as first head of client engagement and growth
  • Nadeem Ibrahim appointed as head of digital, UM KSA
  • Havas Middle East appoints Alejandro Fischer as SVP – strategy & product innovation
  • The National appoints Alex Gubbay as head of digital strategy
  • IMPACT BBDO promotes Ali Rez to CCO for MENAP region
  • Fusion5 appoints Abdulelah Al-Nahari as director of business development for Saudi Arabia
  • Atteline promotes Bianca Riley to group director
  • Dentsu MENA appoints Alex Jena as head of strategy and product
  • BOLD Management appoints Ahmad Daabas as regional director for MENA
  • Kalpesh Patankar takes the creative helm at Leo Burnett UAE as chief creative officer
  • Property Finder announces new senior executives to join the company
  • GTV Media Group welcomes director Gerry Blaksley to the team
  • Medialinks announces new hires
  • Brazen MENA announces promotions of two team members
  • PRCA MENA, Europe And Africa appoint Monika Fourneaux-Ceskova as head of EMEA
  • Sam Guess joins LIGHTBLUE as Partnerships Director
  • UM MENAT appoints Toseef Butt as regional director
  • Downing Street’s Natasha Moor joins Manara Global
  • Chris Lloyd joins Launch
  • The Saudi Media Company appoints Nader Bitar as executive director
  • Acorn Strategy announces staff promotions and expansion with Dubai office
  • BOND appoints Matt Horobin as partner and head of strategy
  • Omnia appoints Nasri Nasr as executive director digital
  • Publicis Groupe appoints Tahaab Rais as chief strategy officer in the Middle East & Turkey
  • SOCIALEYEZ appoints Marwan Diaa as associate director
  • electriclime° welcomes new members to its Dubai team
  • Rising Giants Network announces the appointment of Luz Salem Villamil as head of partnerships and growth
  • Cuemath appoints Varun Jha as the new chief marketing officer
  • US-based filmmaker Anthony Pellino joins electriclime° director roster
  • Grand Millennium Business Bay appoints Anu Van Der Sande as director of marketing and communications
  • OMG MENA restructures its Investment Team
  • Wunderman Thompson Dubai brings Pablo Dachefsky on board as ECD
  • Davi Sing Liu takes on new role as Grey’s first CCO for P&G AMEA
  • Renu Dhankhar to lead Intercare Ltd as marketing manager
  • Noor Hassanein joins Grey Dubai as head of strategy
  • NEP opens Middle East Office
  • Careem appoints Rohan Kapoor as the new digital marketing director
  • Charles Eddy joins MRM Middle East, North Africa & Turkey as general manager
  • adidas announces the appointment of Bilal Fares as general manager MENA
  • Carma and Socialeyez appoint Pauline Sorba-Kao as general manager of people management, culture and performance
  • Hussein M. Dajani leaves Nissan to join Deloitte Digital
  • Katch announces the appointment of Huda Ismail as engagement director
  • Marie Claire Arabia names Salama Khalfan as Editor-at-Large
  • FCB Global CEO Carter Murray departs; North America CEO Tyler Turnbull takes his role
  • Memac Ogilvy appoints first regional chief growth officer for MENA
  • Netizency announces new promotions
  • Meta appoints Fares Akkad as regional director for the Middle East and North Africa
  • FP7McCann MENAT welcomes Federico Fanti as chief creative officer
  • Euronews announces appointments for the sales team
  • Google announces the appointment of Anthony Nakache as the new managing director for Google MENA
  • Latitude announces key appointments to their Dubai studio
  • electriclimefilms changes name to electriclime° and adopts new working hours
  • VMLY&R COMMERCE announces Nazia Khan as the new head of growth for MENA
  • Influencer.com announces launch of Dubai office and new hire
  • TishTash announces promotion and new joinee
  • TBWA\RAAD appoints Rafael Lavor as head of strategy
  • GES Middle East appoints Fabio Palma as director of strategic engagement
  • Sitecore names Jose Valles as President for EMEA
  • We Are Social promotes UK’s Mobbie Nazir to Global Chief Strategy Officer 
  • Alo agency appoints Prakash Elumalai as their new Head of Creative
  • VMLY&R hires Miguel Bemfica as CCO for MENA
  • TishTash announces promotions
  • Award-winning creative Pablo Maldonado named ECD of Grey Dubai
  • BPG appoints Mark Soufiar as Chief Media Officer
  • KROHNE Group appoints Jonathan Ashton as Head of Marketing and Communications MEA
  • Fusion5 activate their Generation Z recruitment plan
  • Havas Middle East expands team with new appointments 
  • TishTash announces appointment and promotions
  • Electriclimefilms signs Australian director Clare Plueckhahn
  • Sitecore appoints Goncalo Mateus as regional Vice President at CX Live Event in Dubai
  • Team Red Dot appoints Rickson Lucas as Director of Strategic Partnerships
  • Mediaquest promotes Obeida Danhach to CEO
  • Electriclimefilms promotes Layal Mooti Production Manager
  • Amr Wagih joins FullStop as executive creative director
  • Nielsen announces the appointment of Christine Isshak as senior client partner
  • Liquid Retail appoints Kristine Varma as its new EMEA director of finance and operations
  • SOCIALEYEZ appoints Nadim Nachawati as associate director
  • Katch International appoints Petra Boutry Spanko as regional director
  • Fusion5 appoints Ghida Ismail as director of planning and product development
  • Wissam Najjar takes on group COO role as Chadi Farhat leaves OMG
  • Acorn Strategy heralds Australia expansion with new office and new leader
  • Pixel Artworks appoints Alex Apthorpe as managing director for Middle East
  • FutureTech promotes Hala Lababidi to director of digital solutions in MENA
  • Gambit Communications announces new hires
  • Ogilvy names Patou Nuytemans regional chief executive officer for EMEA
  • CARMA appoints Kristin Devey as chief marketing officer
  • Snap Inc. appoints Zadi Hobeika as the new product marketing lead MENA
  • JA Resorts & Hotels appoints new vice president of sales and marketing, Robert El Khoury
  • Amazon Payment Services appoints Peter George as managing director
  • James Kaye joins Artefact Mena in Dubai as VP of digital marketing
  • Naguib Toihiri Joins ForwardPMX’s MENA Business as regional strategy director
  • Travel Connections Arabia appoints Galia Baker as senior public relations manager
  • TBWA\RAAD promotes Alex Pineda to the role of executive creative director
  • OSN appoints Sangeeta Desai as Interim CEO
  • CAFU appoints Jeff Baker as chief experience officer
  • Osama Siddiq joins Memac Ogilvy
  • CSM appoints Charlie Beauchamp as inaugural country manager for kingdom of Saudi Arabia
  • McDonald’s names Morgan Flatley as global CMO
  • RAPP MENA announces its new managing executive creative director, Ramzy Haddad
  • Omnichannel eyewear brand eyewa appoints Shyam Sunder as CMO
  • ArabyAds strengthens executive team with Bachir Siam as the CFO
  • BMW Group Middle East names Osama Sherif as new head of corporate communications
  • TBWA\RAAD appoints Marianne Sargi as new head of production
  • PRCA MENA incorporates Baha Hamadi, head of communications at Crescent Enterprises, to its board
  • GES appoints Calvin Campbell as associate director, content and multi-media
  • David Droga becomes CEO and creative chairman of Accenture Interactive
  • UM appoints Maria Poulton as managing director UM UAE
  • Sofitel Dubai The Palm appoints new director of sales and marketing
  • Impact BBDO Dubai appoints Syed Azeem Afzal as CEO and Samantha Stuart-Palmer as COO
  • Augustus Media announces Michael Smith as group commercial director 
  • Like Digital & Partners appoints Pradeep Shukla as the agency’s new director of technology
  • TikTok promotes Katie Riccio Puris as head of global brand and creative
  • Ghassan Harfouche adds APAC president title as McCann makes global management changes
  • Saakshi Khubani progresses to PR Executive role at SOCIATE 
  • We Are Social names Brittany Wickerson as its first global head of media
  • Dentsu names FCB’s Fred Levron as global chief creative officer
  • GES Middle East appoints expert in experiential marketing, Mohammad Al-Moulki
  • Dentsu Group appoints creative chief Jean Lin as executive officer
  • Rain appoints new hires for strategy and account management team
  • Ex-CNN anchor John Defterios joins APCO Worldwide, boosting its emerging markets, sustainability expertise
  • Wunderman Thompson hires Paul Shearer as CCO global clients
  • Kantar appoints second CEO in less than a year
  • Narratiive appoints Marianna Rideg as the new platform solutions lead for Carbon RMP
  • GM Middle East appoints new chief marketing officer Sharon Nishi
  • MCN launches Craft with Marcus Johnston as MD
  • TishTash expands their team with new PR director appointment
  • Omnicom Media Group MENA promotes Elda Choucair to CEO
  • Imagination strengthens the Middle East leadership team with two promotions to senior roles
  • OSN appoints Alex Murray as head of creative
  • Crimtan welcomes Philippe Khouri as their new MENA business director
  • OMD UAE appoints Claire Fletcher as head of engagement
  • Omnicom Media Group MENA appoints Alanna Turpin as director of sustainability and culture
  • CNN Eleni Giokos promoted to anchor & correspondent, moving to CNN UAE
  • Fusion5 welcomes new senior performance executive, Raji Tarabay, as part of its expansion plan
  • Omnicom Media Group appoints Chris Solomi as its new chief digital officer
  • FCB Appoints Tina Allan to lead global data science & connections
  • Performance Communications welcomes Amanda Fox-Pryke as new deputy managing director for Middle East operations
  • SOCIATE welcomes Malek Shlone as its new Arabic PR executive and social media maestro
  • Ogilvy names Liz Taylor as global chief creative officer
  • IPG Mediabrands Appoints Aisha Suleiman as head of diversity, equity & inclusion, EMEA
  • DoubleVerify expands into MENAT region to cover increased demand
  • RAPP Worldwide announces new president, Curtis Schmidt
  • APACD launches Gulf chapter
  • Publicis Groupe appoints Bassel Kakish as chief executive officer, Middle East & Turkey
  • Like Digital & Partners appoints Sarah Gamboni as senior editor
  • Emaar appoints new head of marketing
  • TBWA\RAAD appoints Jim Robbins as its new executive creative director
  • Abdul Rahman Al Thehaiban joins Google Cloud as managing director, Middle East, Turkey and Africa
  • Emakina MENA appoints Siham Berrached as managing director for Qatar
  • Eros Group appoints ALISA PR as its PR Agency
  • Sweetwater MEA appointed lead brand agency by Mashreq
  • IPG Mediabrands unveils new global president
  • Gambit Communications bolsters team with new hires across senior and junior level
  • Jumbo Group appoints Hill+Knowlton Strategies
  • Swiss International School Dubai appoints Shakespeare Communications as PR agency
  • Virgin Mobile UAE partners with Merkle for performance media
  • Group Partnership wins creative mandate For Mai Dubai
  • North Ladder chooses PivotRoots as digital marketing partner for the region
  • Mirchi UAE appoints Sadaf Syed as senior manager
  • Superbrands welcomes Niranjan Gidwani to the Superbrands Council
  • Chain Reaction appoints Firas Shabaneh general manager of Jordan and the Levant
  • PRCA MENA appoints Khaled AlShehhi to board of directors
  • The National appoints The MediaVantage for global media sales
  • Infinity des Lumières appoints Havas as GCC communications partner
  • Emirates Wet Wipes appoints Medialinks as media agency of record
  • Wunderman Thompson appointed global campaign creative AOR for Dubai Department of Tourism and Commerce Marketing
  • TBWA\RAAD appoints Joe Lahham as managing director
  • UM MENAT appoints Rasha Karim as managing director
  • Kantar names Adeola Tejumola to lead Middle East and Africa business
  • Shakespeare Communications partners with production agency a.k.a Media
  • ICCO and PRCA announce CARMA as global and exclusive media monitoring & analysis partner
  • MBC STUDIOS KSA appoints Zeinab Abu Alsamh as general manager
  • Spotify’s Rak Patel to lead EMEA sales
  • PRCO appointed to launch Mango House Seychelles, LXR Hotels & Resorts
  • Nishe Consulting appointed as auditors for UAE Media Measurement RFP process
  • REPRISE appoints Vincent Spruyt as chief AI officer and sets agency to become a leader in the AI revolution
  • Lightblue appoints Jemma Cassey as executive producer
  • Hill+Knowlton Strategies to lead Bayer consumer health’s communications in Egypt
  • The Wolves appoints The MediaVantage for expansion in the Middle East
  • Create wins VW Middle East
  • Rotana audio visual appoints Choueiri Group’s Digital Media Services (DMS) – Saudi Arabia, as its exclusive advertising media representative
  • MCN announces Karim Slim as new regional managing director at MRM
  • McDonald’s RICC strengthens partnership with MEmob+
  • Media City (Qatar) enters a strategic partnership with Euronews
  • Havas extends Alberto Canteli’s remit to SEA and North Asia
  • OMG MENA appoints Luca Allam as CEO of PHD MENA
  • Edgematics picks Empyre Communications as MENA PR agency
  • Wavemaker wins global media account for Channel 5 and MTV owner
  • LIGHTBLUE’s David Balfour becomes Tribe Global Chair
  • JPMorgan Chase consolidates $400 million global media account with WPP and Dentsu
  • Abela & Co appoints AllDetails as its PR representation in the GCC region
  • MEPRA announces chair & vice chair for 2021-23
  • Philippe Berthelot joins entourage as managing director
  • Ogilvy Appoints New Global Finance & People Leadership
  • Newly appointed chief growth officer at “CG Digital” and new COO appointed at DMS
  • Like Digital & Partners Announces Lyndon Smith As sales director – MENA
  • Mindshare elevates Adam Gerhart to global CEO
  • MBC Group reappoints Sam Barnett as CEO
  • APCO worldwide reinforces MENA leadership team with two key appointments in Dubai and Riyadh
  • Dubai Media Incorporated (DMI) renews its media representation contract with Choueiri Group’s MEMS
  • Mitsubishi Motors Middle East and Africa appoints new president
  • Shahid VIP appoints ‿ And Us as its creative agency of record
  • HOYA vision care appoints Nomads as global creative agency
  • OMG MENA appoints Maroun Hassoun as Regional General Manager of OMD MENA
  • Eros Group appoints DViO Digital as their key marketing partner
  • Brand New Galaxy MEA appoint Darko Bosiljčić to strengthen Dubai operations and e-commerce competencies
  • Mail Metro Media appoints The MediaVantage as its representative in the Middle East
  • MBC GROUP and Rotana Media Group sign landmark deal to bring Rotana’s channels and content to Shahid VIP
  • Havas Middle East wins social media of Coty beauty brands in the GCC
  • electriclimefilms welcomes trio of directors for representation in Australia, Asia and Middle East
  • Clear Channel’s Martin Corke to succeed Philippe Baudillon on World Out of Home Organization global board
  • New Media Academy signs partnership with Mega Influencer Mina Al Sheikhly
  • CNN International Commercial appoints Cathy Ibal and Rob Bradley to lead ‘Audience First’ strategy
  • YouTube appoints Tarek Amin to become Director for Middle East East & North Africa
  • Philippe Krakowsky to succeed Michael Roth as IPG CEO
  • Kamal Dimachkie leaves Publicis Groupe, to be succeeded by Samer Shoueiry
  • Global Amazon agency Podean launches in the Middle East, appointing Paul Hart as Managing Director.
  • Active DMC new team members
  • The Qode appoints new General Manager – Zeina Hallassou Sakr
  • Netflix Inks Five-Year Partnership with Saudi Studio Myrkott
  • Discovery to merge MEA business with Russia and Central & Eastern Europe
  • Snap Inc. appoints head of UAE operations
  • The challenges that await incoming CEO Wendy Clark at Dentsu Aegis Network
  • Markettiers MENA hires Arabic senior account manager
  • Gambit Communications continues expansion with new hires
  • Claire Beale leaves Campaign after more than two decades
  • Mashreq appoints Aimee Peters as group head of marketing and corporate communications
  • Jonathan Fisher Joins PRCA MENA as NextGen vice chair
  • APCO hires Mohammad Kamal to head up creative practice
  • Brazen MENA appoints its first client services director
  • Socialize appoints strategy team
  • TikTok owner ByteDance hires Facebook’s Shant Oknayan
  • Marketing Society Middle East adds two board members
  • Hill+Knowlton Strategies appoints Abhishek Gulyani as new CEO for India to capture the country’s enormous growth potential
  • Geometry announces head of experiential strategy For MENA
  • Geometry announces experiential lead for MENA
  • Nick Walsh promoted to CEO of Geometry MENA
  • OMD MENA promotes Wissam Najjar to COO
  • Hande Güler joins MRM//McCann Dubai as creative lead
  • TJ Lightwala joins Accenture Interactive
  • Richard Nicoll joins Liquid Omnicommerce
  • Gita Ghaemmaghami joins TikTok
  • Twitter appoints Head of Video Solutions for the MENA region
  • Christos Solomi and Naguib Toihiri join Artefact
  • PR industry veteran Andreas Keller joins Leidar MENA
  • Ravi Rao to head Group M MENA as Filip Jabbour steps down
  • Carat names Eyad Zarea as KSA general manager
  • MCN Mediabrands appoints Rasha Rteil as regional director, people development
  • UM MENAT announces Jad Chababi as general manager, UAE
  • MCG & Group goes global
  • Two new regional director appointments at MCN MediaBrands
  • IABC’s GCC chapter elects new board for 2019
  • Mepra announces new chair and vice-chair
  • Facebook names new regional managing director
  • Lee Boden appointed MENA MD for Initiative
  • Ramzy Abouchacra becomes Carat CEO
  • Starcom appoints new CEO
  • Marketing Society appoints new chair
  • Aurora wins Atmosphere account
  • The Year Ahead 2017: Planning
  • Leo Burnett names Rich Stoddart new worldwide CEO
• Category: Awards
  • Winners‘ Circle: Create Group on winning Independent Agency of the Year
  • Winners’ Circle: Gambit on winning the UAE Agency of The Year
  • Winners’ Circle: Publicis Groupe on winning Integrated Marketing Agency of the Year
  • Winners’ Circle: Impact BBDO on winning Creative Agency of the Year
  • “An award like this gives gravitas”
  • Dubai Lynx reveals jury president line-up for 2024
  • “A wonderfully unexpected vote of confidence”
  • MEPRA awards PR agencies for outstanding achievements
  • “The team is everything, and everything is the team”
  • Agencies win big at Campaign Middle East Awards
  • Anghami strikes gold for “Sound of Saudi” at the Effies
  • The Athar Awards ceremony- Saudi Festival of Creativity
  • Cannes Lions introduces humour category to awards
  • Ali Rez and Rita El Hachem named jury chairs at Clios Awards
  • Khaled Al Shehhi named jury chair for the Warc Awards
  • Leo Burnett Middle East tops AME Award’s 2023 agency report
  • Five days to go until Athar – Saudi Festival of Creativity
  • LIA names Impact BBDO Regional Agency of The Year
  • Impact BBDO and AnNahar Newspaper win Ad Club of New York Brave Brands award
  • WARC Awards 2024 are now open
  • LIA reveals award winners for 2023
  • Cannes Lions swaps mobile for luxury
  • Khaled Al Shehhi awarded Loeries Marketing Leadership and Innovation Award
  • UAE agencies bag two Grands Prix and more at the Loeries
  • NKN Media and India Today Group hosts ‘Icons of the UAE’
  • Teeb Made wins AlUla design award
  • Andy Awards announces Ali Rez as Swana region chair
  • Ogilvy’s global chief creative officer named chair of judges for Campaign’s Big Global Awards
  • The master of winning awards on a shoestring budget
  • Gerety Awards announces 2023 Winners
  • The Loeries jury and presidents announced for 2023
  • Publicis Groupe tops New York Festivals AME Award
  • Ali Rez: A room full of sunshine, brains and hope
  • London International Awards welcomes young creatives in Las Vegas
  • Cannes Lions 2023: UAE wins 21 Lions
  • Gambit Communications wins Gold at Cannes Young PR Lions
  • Saudi Arabia wins first Grand Prix at Cannes
  • Impact BBDO bags a Grand Prix at Cannes
  • WARC announces Grand Prix and Gold winners
  • Khaled Al Shehhi named Chair of Campaign’s AOTY Awards
  • 5 regional campaigns shortlisted at Gerety Awards
  • Award winners share their creative secrets
  • Impact BBDO wins Global Agency of the Year at Caples Awards
  • MMA Smarties MENA winners announced
  • Cynicism has no place at Cannes
  • Campaign Global Agency of the Year Awards 2022: winners revealed
  • UAE agencies lead the region at the Clio Awards
  • Advertising on its deathbed by Ramsey Naja
  • ASDA’A wins ‘Middle East Consultancy of the Year’ at SABRE Awards
  • Oscars goodie bag campaign ‘worth millions of dollars’ in PR value for Bateel
  • And Us Wins Gold at the UAE Young Lions Digital Competition 2023
  • Dubai Lynx partners with Publicis Groupe to host the Young Lynx Academy
  • The Gerety Awards announces executive jury for Dubai
  • WARC announces MENA Strategy Award winners
  • Impact BBDO’s Ali Rez announced as Cannes jury president
  • Houbara Communications – Independent Agency of the Year: PR continues to diversify to new platforms
  • MEPRA reveals winners of its 14th edition awards
  • Gerety Awards announces 2023 jury
  • Unilever’s Aline Santos shares hopes as chair judge for Campaign Global Agency of the Year Awards 2022
  • MENA Effie Awards announces winners
  • IMPACT BBDO named MENA Regional Agency of The Year at LIA 2022
  • MEPRA receives record award entries
  • PRCA MENA announces digital awards finalists
  • LIA Awards announces Middle East Winners
  • Dubai Lynx announces Jury for student hackathon
  • UAE agencies dominate the Loeries
  • Horizon FCB is most awarded as Impact BBDO wins Grand Prix at Crestas
  • Cannes winners receive trophies in Dubai
  • Gulf Business announces GB Tech Web3 Awards
  • Mad Stars names Impact BBDO Agency of The Year
  • The Loeries 2022 jury presidents announced
  • Have you entered Agency of the Year? Early bird deadline approaches
  • Khaled AlShehhi wins the World Media Award for content leadership & innovation
  • UAE Government Media Office leads AME Awards 2022 shortlisted entries
  • Cannes Lions 2022: all the Grand Prix winners
  • Cannes 2022: Petrichor, and being there at Cannes – by Impact BBDO’s Ali Rez
  • Cannes 2022: In the thick of it
  • Cannes 2022: The Beauty in the Black Veil – by Fatma Al Suwaidi
  • WARC Awards for MENA Strategy 2022 announces Jury Panel 
  • MEPRA hosts its first-ever Arabic communications awards
  • The Loerie Awards head to Cape Town
  • MENA Digital Awards announces winners for 2022
  • Loeries deadline extended to June 30, 2022
  • Winners announced at Transform Awards MEA 2022
  • D&AD announces winners
  • Seven Media wins PR Week Middle East agency of the year
  • WARC launches awards for MENA Strategy 2022
  • Hussein Dajani wins CX Professional of the Year at the The Customer Centricity World Series
  • The Gerety Awards to host Diamonds Are Forever BBQ Party
  • A day in the life of a D&AD judge – part 2
  • MMA announces SMARTIES MENA 2021 winners
  • Meet the Cannes Lions 2022 Shortlisting Jury from the UAE
  • Cannes Lions 2022 Awarding Jury from the UAE Revealed
  • Winning talent: Heriot Watt University Dubai’s Scholarship Winners – Faces to Watch 2022
  • Cannes Lions announces 2022 jury members
  • A day in the life of a D&AD judge, by do epic sh*t’s Ramzi Moutran
  • Campaign reveals global Agency of the Year shortlist
  • Fatma Al Suwaidi to represent the UAE at the Cannes Lions Roger Hatchuel Academy 2022
  • SPIA returns for ninth edition to celebrate best of the sports industry
  • MMA MENA announces ‘Smarties NFT Edition’
  • New Award recognises exceptional communication skills
  • Saatchi & Saatchi ME wins gold at the UAE Young Lions digital competition 2022
  • The One Club for Creativity appoints ‿ and us founder, CCO Fadi Yaish to the international board
  • The Party is back: The industry celebrates creativity at the Dubai Lynx
  • The Immortal Awards announces BIG KAHUNA FILMS as Middle Eastern partner
  • PRCA MENA celebrates outstanding PR campaigns across the region at its sixth awards ceremony
  • Dubai Lynx announces 2022 winners
  • Dubai Lynx completes announcements of all Awards Shortlists for 2022
  • Dubai Lynx releases shortlists for Creative Effectiveness, Direct, Entertainment, Film, Healthcare, Mobile, PR, Print & Publishing, Radio & Audio and Social & Influencer categories
  • Dubai Lynx releases shortlists for Creative Strategy, Digital, Industry Craft and Outdoor categories
  • Dubai Lynx releases shortlists for Film Craft, Brand Experience & Activation, Media and Design categories
  • Register for the UAE Young Lions Competition 2022
  • IMPACT BBDO wins with two Golds at the Inaugural Anthem Awards
  • Chain Reaction wins 11 MENA Search Awards in 2021
  • The Gerety 2022 announces executive jury for all locations
  • Dubai Lynx announces jury members for the 2022 awards
  • Entries open for inaugural Arabic Communications MEPRA Awards
  • Vimeo picks Etisalat UAE film by Impact BBDO as one of Year’s Best
  • Loeries reveals 2021 Loeries Official Rankings
  • D&AD announces jury members
  • Khaled AlShehhi among six executives added to New York Festivals AME Advisory Council
  • Cannes Lions announces its 2022 Jury Presidents
  • Dubai Lynx Announces 2022 Jury Presidents
  • TBWA Named Adweek’s 2021 Global Agency of the Year 
  • MEPRA hosts largest-ever awards with more than 500 guests in its 20th Anniversary Year
  • Campaign calls for Global Agency of the Year entries from Middle East
  • MENA Effie Awards announces 2021 winners
  • The One Club announces five from MENA to judge The One Show 2022
  • D&AD Awards 2022 introduces new categories to reflect changing creative landscape
  • MENA’s Loeries wins
  • Three from MENA are global and regional winners in Next Creative Leaders 2021
  • WARC releases insights from the WARC Prize for MENA Strategy 2021
  • Like Digital & Partners wins Sitecore Experience Award
  • Havas Middle East wins the Cresta 2021 Grand Prix in design
  • IMPACT BBDO leads Cannes Lions 2020/2021 rankings for MEA
  • PRCA MENA Awards and Digital Awards are open for entries
  • The New National Anthem Edition, A Dad’s Job and The World’s Tallest Donation Box win at Gerety 2021
  • Cloudfactory creates “No Bias. No Excuses” campaign for The Epica Awards
  • The Red Dot Design Awards announces Adform FLOW as winner of Communication Design Category 2021
  • Loeries Creative Week 2021 to be held in the City of Cape Town
  • Academic achievement: Kamilla Bakytova wins at Cannes Lions’ Hatchuel Academy
  • Insider notes from London International Awards’ Creative LIAsons Programme 2021,  featuring coaches from TikTok’s Creative Lab duo – HyunSeo and Sarah
  • WARC reveals insights from the 2021 Cannes Creative Effectiveness Lions winners
  • London International Awards calls for entries
  • Collective roar, by Impact BBDO’s Paul Shearer
  • Cannes Lions announces final winners
  • Cannes Lions announces winners from the first three days
  • FP7 McCann Dubai wins two Grand Prix at WARC Awards for Effectiveness 2021
  • MEPRA Awards opens for entries as MEPRA celebrates its 20th anniversary
  • IMPACT BBDO Dubai wins the first ever One Show Best Of Discipline Pencil for the MENA region
  • Memac Ogilvy Dubai wins Pencil in D&AD awards
  • Al Jazira FC and TikTok’s partnership wins SPIA’s 2021 Best Sponsorship Collaboration Award
  • Five of the best ads from Campaign’s Global Creative Agency of the Year
  • MullenLowe MENA wins Agency of the Year at Campaign Tech Awards
  • Heriot Watt University Dubai announces scholarship winners from Campaign’s Faces to Watch 2021
  • How a new shared language can advance Creative Effectiveness, by LIONS’ Susie Walker
  • Cannes Lions announces 2021 jury members
  • Memac Ogilvy wins gold at the UAE Young Lions Digital Competition 2021
  • Chalhoub Group recognized by Great Place To Work as one of KSA’s best workplaces in 2021
  • MMA announces SMARTIES MENA 2020 Winners
  • Dubai Lynx honours Bechara Mouzannar as advertising person of the year
  • Loeries and Red & Yellow partnership unveils new bursary student
  • ‘The Present’ gets nominated for an Academy Award
  • Dubai Lynx Awards releases shortlists
  • PHD named EMEA media network of the year and UK media agency of the year at Campaign Awards 2021
  • Dubai Lynx announces virtual awards show for April 7
  • PRCA MENA Awards 2021 announces winners
  • London International Awards (LIA) extends the 50 per cent discount for entries
  • Loeries 2021 – Entries open to #fightthegoodfight
  • The Golden Drum appoints Fadi Yaish as president of the Omni-Channel Drum Jury
  • Sarah Al Amiri named among Time’s 2021 list of the next 100 most influential people in the world
  • ATL’s ‘Ser’ grabs the best adaptation of a foreign-language drama series to Arabic
  • Sennheiser MOMENTUM Wireless 2 earphones creative concept wins MENA Search Awards 2020 for BEST low budget campaign
  • Loeries reveals 2020 official rankings
  • The One Show 2021 features three jury members from the Middle East
  • Dubai Lynx announces 2021 juries
  • D&AD announces 2021 Awards Jury
  • MENA Digital Awards honours a series of transformative campaigns
  • MEPRA announces it 2021 board nominees
  • TikTok launches its first filmmaking competition in MENA in collaboration with MBC ACADEMY
  • Cannes Lions will go ahead in person, organisers confirm
  • UAE based female producers awarded ‘Member of the Order of the British Empire’ on new year 2021 honors list
  • PRCA MENA Regional Awards Finalists Announced
  • The Marketing Society winners
  • Win a life, by Channel 4 Radio Network’s Mohammad Jundi
  • Marketing Game Changers 2020: Fahad Osman
  • Marketing Game Changers 2020: Ozge Zoralioglu
  • Marketing Game Changers 2020: Priya Sarma
  • Marketing Game Changers 2020: Vikram Krishna
  • Dubai Lynx announces President line up for 2021 awards
  • Marketing Game Changers 2020: Banali Malhotra
  • Marketing Game Changers 2020: Maria Gedeon
  • 2020 MEPRA Awards bring together more than 700 virtual guests in award ceremony
  • Marketing Game Changers 2020: Cherry Fu
  • Marketing Game Changers 2020: Peter DeBenedictis
  • Marketing Game Changers 2020: Alice Bézirard-Fischer
  • FCB named Adweek’s 2020 Global Agency of the Year
  • Marketing Game Changers 2020: Khaled Rashed AlShehhi
  • 2020 MENA Digital Awards recognises brands delivering results and impact
  • Loeries Creative Week ends with Impact BBDO Dubai and FP7 McCann Dubai winning Grand Prix Awards.
  • Yas Theme Parks wins big at the MENALAC awards
  • ZEE5 Global named ‘Digital Content and Streaming Service of the Year’ at the 2020 Telecoms World Middle East Awards for 2nd consecutive year
  • Fine Hygienic Holding Wins Big at Global Brands Magazine Awards 2020
  • Netflix announces a new $500,000 COVID-19 emergency relief fund in collaboration with the Arab Fund for Arts & Culture to support Lebanon’s hardest hit film and TV community
  • STAR Quiz Challenge 2020 resurfaces in an all-new avatar in Star Plus
  • Interbrand wins at the Transform Awards MEA 2020
  • Loeries Creative Week judging unites creative thought leaders from around the world in support of Africa/Middle East creativity
  • HSBC and Potential.com launch Tatawwar, a flagship programme focused on high school students as the next social innovators
  • Uma Thurman, Annemarie Jacir and Sophia Al-Maria join SundanceTV Shorts Competition jury
  • TikTok and Gritti Fund take start-up founders to new heights with the #PitchUpInTheSky challenge
  • PRCA MENA Launches the Digital Awards 2020
  • RAKBANK Paints MMA MENA Gold
  • The PRCA MENA Awards 2020 Winners announced
  • Dubai Lynx Awards announces full jury line up for 2020 Festival
  • The Marketing Society and Serviceplan announce Marketing Leader of the Year Award
  • Marketing Game Changers 2019: Anthony Ward
  • Marketing Game Changers 2019: Asad ur Rehman
  • Marketing Game Changers 2019: Anita Mehra
  • Marketing Game Changers 2019: Carla Klumpenaar
  • Marketing Game Changers 2019: Abdulwahed Juma
  • Marketing Game Changers 2019: Khaled M. Ismail
  • Marketing Game Changers 2019: Islam ElDessouky
  • Marketing Game Changers 2019: Mitin Chakraborty
  • H+K and Brazen lead winners at MEPRA awards
• Category: Blogs & Comment
  • Former England cricketer knows the power of personal brand
  • ‘Good communication and marketing will always require a personalised approach’
  • Peter Hellyer: ‘As a writer and journalist, his voice was powerful’
  • What one social media expert makes of Twitter’s latest changes
  • Battling the ‘dark side of social media’
  • A common purpose: the road to sustainability
  • Goodbye old-school [partner content]
  • Ramsey Naja: A crisis is not a media channel
  • Covid-19-accelerated changes: Internet of Things – by Fadi Maktabi
  • How to idiot-proof your next Zoom call – by Zaib Shadani
  • A checklist for Covid-19 – by Louise Jacobson
  • How to handle coronavirus crisis comms by Zaib Shadanai – video
  • Radio Industry snapshot : Walid Yared from Choueiri Group
  • Future-proofing talent in the ever-changing marketing landscape
  • Purpose becomes real when it’s personal
  • Creativity Takes Courage!
  • Deciphering Digital Transformation in the Marcomm Industry
  • Ad-tech’s most powerful brand safety tool yet
  • Digital Essay: Algorithms vs the Human Element – Who wins? by Nader Bitar
  • Elie Khouri’s 2019 predictions
  • The MullenLowe Corner – It takes change to make change
  • Matter of fact – Real Virtuality
  • Petra Spanko: Machine marketing
  • Leena Kewlani: Are you being followed?
  • SheSays Abu Dhabi is the new girl in town
  • In it for the long run
  • World Mental Health Day: Smashing through stigma and making tough conversations easier
  • The Tortured Soul And The Eager Beaver
  • Matter of fact – A corporate sense of security
  • Production industry snapshot – Ali Azarmi, Managing partner, Joy Films
  • Production industry snapshot – Kinjal J Tanna, Producer, KKDD Film Production
  • The MullenLowe Corner – Cost today, Value tomorrow.
  • Matter of fact – Are Podcasts killing the radio star?
  • What Automotive brands need to know about Saudi women driving.
  • IAS Media’s Ali Asgar Mir discusses the industry’s future as he makes list of top Indian business owners
  • Study: Twitter finds 16 million football fans in MENA
  • MATTER OF FACT – News, Views & Trends from the World of Public Relations
  • The year ahead for technology by Alex Paquin, managing director of Nomads
  • The year ahead for marketers by Gita Ghaemmaghami, marketing communications manager for the Middle East & Africa at Sony Mobile.
  • The year ahead for Public Relations by Sunil John, founder and CEO of ASDA’A Burson-Marsteller
  • The year ahead for creativity by Mounir Harfouche, CEO, MENA, at MullenLowe
  • MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations
  • The year ahead for advertising agencies by Kamal Dimachkie, executive regional managing director of Leo Burnett
  • The year ahead for Digital Agencies by Fadi Khater, founder & managing partner of Netizency
  • The year ahead for Media Agencies by Steve Parker, CEO of Publicis Media Middle East
  • A statement from Fadi Yaish
  • How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas
  • We must look beyond traditional marketing and embrace immersive experiences to breed consumer loyalty, says Hall & Partners’ Ziad Skaff
  • Netizency xplains: Dubai 30×30 Fitness Challenge
  • Driving Principles: Motoring Middle East’s Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road
  • Grey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together
  • Google has been explaining how it is tackling problems with advertising and content. But the lines are not always clear
  • How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track
  • Good health
  • Un-box your agency
  • Looking up
  • Word on the street: FP7’s Tahaab Rais tells what he learned from McCann Worldgroup’s Truth About Street initiative
  • From all sides
  • Disruption, digital duo and data: the Ds transforming our industry, says Elie Khouri
  • Signs of things to come
  • Flying start
  • Gita Ghaemmaghami on managing the client-agency relationship.
  • Netizency xplains: KSA Women Driving; the social conversation
  • Dead cert: We’re wrong; we do need certification to move the industry forward
  • Tapping into the spirit of the Middle East
  • As the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its rise
  • Driving change: GM CMO Molly Peck examines the impact of the Saudi driving decree
  • Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising
  • A large and homogenous population makes for great creative insight in Egypt, says Hug’s Ramy Kandil
  • MEC CEO Neil Hardwick says the agency is looking at much more than just a name change
  • Power Essays 2017: Organised chaos – by Nadim Samara, CEO, OMD UAE
  • Power Essays 2017: Not a battle but a partnership – by Luca Allam, managing director, PHD UAE
  • Power Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC
  • Power Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC
  • Power Essays 2017: Numbers with emotions – a smart strategy for international media – by Dan Qayyum, international sales director, The Mediavantage
  • Power Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads
  • Power Essays 2017: Now that everyone is doing everything and agencies are being paid less and less, who can we afford to blame? – by Wassim Bassil, CEO and founder, Interesting Times
  • Power Essays 2017: Take care of your people and everything else will take care of itself – by Sasan Saeidi, Gulf CEO, J. Walter Thompson
  • Omobono’s Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East
  • Six Trends: Mintrics CEO Tarek Nasr on the future of video
  • Twitter COO Anthony Noto: “The role of a platform is to give a microphone to the world”
  • Beyond the blockbusters: where to watch independent cinema in Dubai
  • The Bravo Romeo story
  • We are already using artificial intelligence, writes Sajid Akhtar, . But we can always take more from the technology
  • Searing heat and sacred celebrations: a marketer’s guide to summer in Dubai
  • Mina Al-Oraibi’s new National: editor’s plans for the Abu Dhabi daily
  • Khaleej Times is making grand plans to change and expand
  • The end of the agency: Media planning and buying will soon become fully automated, says C1X’s Rammohan Sundaram
  • Guinness World Records offers individuals the chance to be the best. It also gives brands a chance to do something special
  • Media faces to watch 2017
  • Avi Bhojani: “We need to define who we are”
  • Pierre Choueiri talks reinvention and agility
  • Behind the scenes: what advertising production companies do
  • Moving targets: sometimes creatives have face more threats than just obstinate clients
  • VR is a bold new branding medium, but it is not a sales tool
  • Using geolocation to enhance mobile marketing
  • Why Zee Entertainment is launching its Big FM radio station in the UAE
  • Ramsey Naja: ‘Crossing the line’
  • Ramsey Naja: Dear Data, we need to rethink how we can work together
  • Ramsey Naja: The fast and the furious
  • Ramsey Naja: Back to school. Again
  • Ramsey Naja: Any spare change? It’s time to rethink our modus operandi
  • Ramsey Naja: Sometimes inspiration strikes. Today it’s gone on strike
  • Ramsey Naja: Cross fertilisation is essential to prevent ugly agency inbreeding
  • The power of Pokémon
  • Make a video go viral? Make it relevant first
  • Ramsey Naja: ‘ Bandwagons and circus clowns’
  • Pokemon Go and the Middle East: how brands and consumers reacted
  • Rocking the #UAE PR boat
  • The evil twins of procrastination and phoneism
  • My Secret Work Weapon: People
  • My Secret Weapon: Work itself
  • Should Twitter extend its character limit?
  • Ramsey Naja: Where is technology’s human touch?
  • Ramsey Naja: The ad industry collects delusions
  • BBC’s Richard Pattinson: Why authenticity is simply not enough
  • Ramsey Naja: ‘Electricity and fire aren’t created by silence’
  • Dubai Lynx 2016: ‘How we won is as important to us as winning’
  • Women in PR: ‘less money, fewer directors’
  • Dubai Lynx 2016: Abla Fahita on being famous and fabulous
  • Dubai Lynx: ‘content and continuity’
  • MEPRA’s Alex Malouf: ‘A year for cause-related marketing’
  • Ramsey Naja: The age of the freelancer is upon us
  • The year ahead: BBDO’s Dani Richa on advertising agencies in 2016
  • Top 10 words of wisdom from Jeremy Bullmore
  • 18 Feet & Rising’s CEO Jonathan Trimble on ‘creative conscious de-coupling’
  • Memac Ogilvy Dubai’s Evan Kearney: ‘When procurement meets life at home’
  • Media blindness and our narrowing world view
  • Go your own way
  • Living in a multi-screen world
  • A Moment of Truth
  • A view from inside Iran
  • A digital world takes shape
  • When technology pilots content
  • Turning your mobile off is no answer to a crisis situation
  • The moment a painting was the primary screen
  • The Artist vs The Brand
  • Beware, the monster is now amongst us
  • Whatever happened to those games of chance?
  • Inside the Arab internet
  • Why do we stick to ‘more is better’ rather than ‘less is more’?
  • ‘Let’s make a difference’
  • Listen: that’s the sound of inevitability
  • 24-hour news channels are fuelling the decline of humanity
  • Cannes Lions: Will you be a victim or champion of technology?
  • ‘We are lost as an industry’
  • Follow the yellow brick road
  • Directors’ drought  
  • Dubai Lynx 2015: Young Gun underlines difference between ‘branded content’ and branding
  • Dubai Lynx 2015: Young Gun urges industry to strengthen client-agency bond
  • The only safe haven from advertising: Mars
  • Evan’s blog: Simmering audiences into stupor
  • Dave Trott: We don’t want what’s good for us
  • There’s value in the public announcement, if it doesn’t go like this…
  • #CampaignSuperBowl: My TV gave me a concussion
  • Evan’s blog: Unique challenges in a region of transience
  • The devil’s not in the detail; he is in retail
  • First impressions…
  • Integrating in real time, sans boundaries
  • Chintan’s blog: Is Facebook organic reach heading to zero per cent?
  • Dave Trott’s blog: Always Question the Question
  • #Predictions2015: The year ahead for media specialists
  • #Predictions2015: The year ahead for ad agencies
  • #Predictions2015: The year ahead for production
  • #Predictions2015: The year ahead for planning
  • #Predictions2015: The year ahead for digital
  • #Predictions2015: The year ahead for integration
  • #Predictions2015: The year ahead for experiential
  • #Predictions2015: The year ahead for marketing
  • CES 2015: As marketers, it’s time to take self-driving cars seriously
  • Free your mind (but don’t tell anyone)
  • Standard Chartered’s (paid) search claim ambushed by Mashreq (Updated)
  • Is TV really dead and is video (now) king?
  • Isis: Media, marketing and murder
  • Did you hear the one about the cows and the orchestra?
  • We can all have our Oreo moments
  • Start looking at the bigger picture
  • La Difference is not such a bad way to go
  • Distorting Arab beauty
  • Where’s the real storytelling?
  • The milestone and the crossroad
  • Nine signs that you can count on mobile
  • Nothing is worse than taking advantage of tragedies
  • So Facebook ate WhatsApp
  • Time to prepare some humble pie for doom merchants
  • Can it be true that Facebook has had its day?
  • Does the advertising world stand for justice and humanity?
  • All creatives have experienced how fragile a beautiful idea is
  • Are the bullies getting away with murder?
  • Let’s drive to have creative work developed and produced here
  • Nothing is tougher to deal with than an agency with strabismus
  • Isn’t it time to ask ourselves some questions?
  • The heaviness of mirrors
  • A feeling of smilyness that has nothing to do with reality
  • Under investment in digital adspend is baffling
  • It’s not you, it’s me
  • Left out in the cold by Grand Theft Auto V
  • Sport is the epitome of an integrated strategy
  • We need to accept that the ad industry is a symbiotic organism
  • Important questions must be asked if we’re to get serious about video
  • How cronyism can wreck your brand
  • Welcome to the bizarre world of ‘Fake Fakes’ and ‘Real Fakes’
  • Yahoo! must tap into Tumblr’s mobility and data
  • Be conscious of the dangers of hypocrisy
  • The next big thing will be physical, not social
  • Now that we have ‘word of mouse’, why aren’t we listening?
  • Remote Control – Smart Wearable Technologies
  • Old deal makers die hard
  • Moving from earned media to earned business
  • Are regional brands willing to take a risk?
  • History repeats itself you know
  • Move over Free, New Free is here
  • When print did not die
  • Loving a barbarian who turns cuddly
  • An antidote to digital delirium
  • It’s not advertising, it’s torture
  • Why unified and consistent messaging is key for Palestine
  • The general’s last planning stand…
  • When art and words unite
  • Is asking for a budget such a dirty deed?
  • ‘Art is more important than a country’
  • Where’s the faith?
  • Are we creative or just insane?
  • Man made monsters
  • I’d love to punch my old me’s face
  • Track record trumps experience hands down
  • What do you stand for? What are you against?
  • Why we need great Arabic copywriters
  • Consumer belief is better than ads
  • Calm down, dear, it’s only a bad ad
  • Journalist or publicist?
  • Do experience and skill need to be imported?
  • Juggling hunger and satisfaction
  • The plague of plagiarism
  • Team marketing’s football first XI
  • It’s what you know about the people in the know
  • The sting will be in the tail for the UAE’s newspapers
  • The Best Niagara never went away
  • It’s all done in the worst possible taste…
  • Time for adland to take a pitstop
  • ‘We will get back to you with our feedback…’
  • Let’s all make it up as we go along…
  • The jury’s still out when it comes to PR awards
  • Let’s use Cannes as an inspiration
  • We’re in danger of taking Cannes far too seriously
  • CSR is a front for awards ambition
  • Iraq is so much more than a spillover market
  • You don’t need to be mad to work in this industry but it helps
  • Cometh the hour, cometh the suit
  • The daily grind buys daily bread
  • ‘Trim the useless, the redundant and the window dressing’
  • Why experience matters
  • Ship jumpers can go walk the plank
  • This social media bubble needs to pop
  • Welcome to the age of movement marketing
  • I wish Kipling ran an agency today
  • How I learnt to stop worrying and wait for the Lynx
  • Measuring the distance between ‘just okay’ and ‘great’ work at the Lynx
  • If you want to meet the wizard, practice some magic
  • Less hormonal adolescent, more civilised adult
  • Making gamification work for brands
  • I’ll take a pass on the steroid burger
  • Where’s the industry’s global ambition?
  • This Luddite has been converted
  • Can the logo be a bit bigger please?
  • Calling all riders of the unknown
  • Come on, ditch the carpet bombing
  • Survival of the most venomous
  • Michael Bolton to sing about Jack Sparrow in Dubai
  • Should Arabs be allowed to sit on Lynx juries?
  • How about declining to pitch?
  • To save the world, press ‘shift’ and ‘3’
  • Einstein should’ve talked to us first
  • Keep your words in your mouth if I were you
  • Let’s all pray for more short skirts
  • ASAP is everybody’s enemy
  • Is online gaming still just child’s play?
  • Don’t wait for change to come knocking
  • If you’re going to loot, go for brands
  • Grads, this is how to get ahead in advertising
  • Warning: this coffee is, erm, hot
  • Long live the mighty artisan!
  • We’re drowning in a sea of digital stats
  • We’re all crabs in the creative basket
  • UAE Young Lions embrace ‘indescribably awesome’ experience
  • Cry ‘advert’, and let slip the dogs of war
  • The year of the mobile? It’s coming, you’ll see
  • It’s time to dust off the dinner jacket
  • Surely brands don’t want to be associated with repression?
  • Please forward my mail to Ulan Bator
  • The wisdom of crowds? No thanks, I’ll pass
  • Forget ‘like’, I have to ‘love’
  • Never has so much been lost by so few
  • Revolutions aren’t made in 140 characters
  • We’re all living in a beige submarine
  • Sorry Prasoon, creativity doesn’t need to be cultural
  • ‘I wish there had been more flavour from the region’
  • Conversations are contagious
  • Awards… what are they really all about?
  • Why Bahrain could damage Al Jazeera’s image
  • Great minds think alike
  • Now, my friends, that is good advertising
  • A snapshot of humanity that echoed worldwide
  • What’s in a slogan? Everything, stupid
  • Losing the write stuff?
  • The ethos of ‘it will do’ won’t do any more
  • The web – it’s all about good behaviour, don’t you know
  • The many can never be the few
  • Going the extra mile is rewarding
  • Only strong competition will keep us creative
  • We want real things, not simulated ones
  • Don’t shoot the revenue generator
  • Going solo is the sweetest sorrow
  • Iraq’s medium-term prospects are looking bright
  • ‘I’m now an online evangelist’
  • Angry Panda goes global
  • It takes all sorts to make an ad world
  • Don Draper wouldn’t like the here and now
  • As plain as the nose on my face
  • Do we really add anything?
  • Why groupthink is creativity’s biggest enemy
  • Hard luck BB users
  • You can win at Cannes without playing the game
  • ‘A momentous year for Egyptian television’
  • UAE print media is lost in the dark
  • Three magazines suspended
  • Cannes Lions glory could be out of reach
  • Less of the stupid and less of the pretension
  • Germans take Lebanese plagiarism in their stride
  • Seductive viral video promotes Portfolio Night
• Category: Brands
  • Flormar gives itself a makeover with a fresh face
  • Oakley embraces diversity with new creative vision
  • Puck unveils ‘your creativity, infinite possibilities’ sustainability campaign
  • AI world of lollipops with Chupa Chups
  • Adidas creates clothing for Roblox avatars
  • Binghatti pairs up with another luxury brand for a new residence
  • Gillette taps into the gaming community with global campaign
  • Apple tells children’s story to illustrate new feature
  • Deliveroo sees expansion with new retail concept
  • Emirates Nature-WWF and IKEA join forces to launch sustainable activation
  • Heinz unveils world’s first ketchup racetrack ramp
  • Dove promotes inclusivity in video game characters
  • Fenty and Puma partner to launch new shoes
  • Dove partners with animated influencer promoting mental health
  • The LEGO Group launches new initiative to help children in need
  • Coca‑Cola launches festive campaign with AI and digital experiences
  • BMW partners with Legends Football League in sustainability drive
  • IKEA champions sustainability with its 30-metre-long table
  • Unilever launches comedic ‘soap opera’ on TikTok
  • ‘Moist’ is word of the year in Kraft Real Mayo campaign
  • Nike launches teenager digital platform for females
  • Footlocker hypes up holidays with global campaign featuring NBA stars
  • Behind the scenes of a historic rebrand
  • Deliveroo: ‘The rules are, there are no rules’
  • Tumi launches 3D Out of Home ad in latest campaign
  • Doritos launches AI crunch cancellation tech for gamers
  • Etisalat by e& and STC lead most valuable brands in region
  • Adidas and Bugatti pair up for football boots
  • Abu Dhabi International Airport to adopt a new name
  • Nando’s sponsors Arabian Falcons FC to empower young football players
  • Dove and Nike launch body positivity sport programme
  • Microsoft and Majid Al Futtaim set to drive digital transformation with innovation hub
  • Saudi Exports and Amazon collaborate to launch local products storefront
  • New campaign revealed for Puma and Warehouse Gym’s partnership
  • Air India Express adds the X factor to new logo
  • Nespresso and Peet’s battle it out over a name
  • E& launches AI powered telcom store
  • Bureau Béatrice launches new show division
  • Adidas gears up for Guinness World Record during Dubai fitness challenge
  • TikTok and Disney partner to launch first of its kind content hub
  • InterContinental rebrands to redefine luxury travel experiences
  • 33 Superbrands celebrated at annual tribute event
  • Deliveroo unveils revamped brand identity
  • Starbucks launches new campaign ‘Canvas of Pride’
  • Saudia undergoes a “major rebrand”
  • How AI-powered mascots are changing the brand communication game
  • Namshi and Adidas launch new campaign to celebrate Saudi National Day
  • Adidas rolls out new global brand campaign
  • PFL’s expansion into the region ‘exciting for brands and sponsors’
  • Lipton picks homegrown brand as its cup of tea
  • It’s time we stop telling Saudi women who they are
  • New Balance launches fresh retail concept in Dubai
  • Premier Inn kicks off its winter sports campaign
  • New brands joining the Rugby World Cup scrum
  • AlUla: “We don’t pretend to be building out a family destination”
  • McDonald’s: Partnerships, personalisation and swings
  • Majid Al Futtaim rolls out scheme to connect start-ups with global opps
  • Samsung: the evolution of Back To School campaigns
  • Redefining the brand perspective on blockchain and Web3 
  • Bang & Olufsen and Ferrari explain what makes an ideal brand collaboration
  • The Finger Lickin’ Formula
  • Emirates racks up 12 years as official airline of US Open tennis
  • Barbie – a marketing case study that can last years
  • Adult fans of LEGO get ‘first of its kind’ community in the region  
  • Majid Al Futtaim enters luxury home and beauty categories
  • Collaborations are key for local brand
  • Why employ a community manager for your brand?
  • Why do luxury brands open their own cafes?
  • What luxury brand is the most mentioned among UAE influencers?
  • Air India rebrands as it begins new journey
  • Jaguar Land Rover shows its adventurous side in latest campaign
  • New Balance kicks up a Storm with latest celebrity tie-up
  • Lamborghini: tapping into the youth market
  • Nissan shows off motorsports heritage in Gran Turismo film
  • Embracing customer personas for targeted performance
  • Rixos Hotels scoring big wins from its content
  • Black+Decker tackles gender bias in household chores in latest campaign
  • Rare sneakers that sell themselves
  • The shareable by design revolution
  • Lacoste launches virtual store to showcase its summer collection
  • The rising tide of plant-based milks
  • e& launches ‘first metaverse in the region’
  • Nissan creates music track using sounds from team radios and racing cars
  • PUMA: ‘We understand the needs of the region’
  • ASICS launches global study to tackle gender exercise gap
  • TikTok kicks off new era of women’s football
  • Rich Paul becomes latest sneaker collaborator
  • HONOR positions itself as go-to phone for gamers
  • “Gaming audiences don’t just want to passively consume content”
  • Jeep Middle East hits ‘significant milestone’ as it chooses short-form reels over TV ads
  • VW Group media review back on track after nine-month break
  • Audi enjoying world’s most beautiful car showroom
  • Campaign’s Faces to Watch: Brand Edition 2023
  • From Emirates NBD to du, big brands go after gamers
  • McDonalds giant 3D coffee cup ‘steals the show’ in Oman
  • Emirates adds another football club to its sponsorship list
  • Nike and Fortnite partner to offer gamers a ‘sneakerhunt’
  • Toyota wants to bring some fun to its ‘reliable’ image
  • Sun & Sand Sports owner: Brands are listening to us more
  • CAFU: “We are all about disruption”
  • Hublot goes green with recycled Nespresso pod watch
  • UAE-based podcast for women in sport ‘goes global’
  • Footballco: ‘The beautiful game is changing fast’
  • ASICS partners with BOSS in latest sport and fashion brand collab
  • Can Arab hip-hop help sell fried chicken?
  • Fujifilm: Call us artists not influencers
  • Coca-Cola launches new flavour just for gamers
  • ‘As a brand we are relentless, we don’t stop’
  • Why did it take three years to redesign a logo?
  • Branded properties on the rise as Binghatti teams up with Bugatti
  • Nike launches hydrogen barge to deliver products as it sails to zero-carbon future
  • How to launch luxury sneakers in a crowded market
  • There’s no place like home as PAN rebrands
  • Balancing the future with the past – New Balance
  • VW and Carpool Karaoke Arabia make music for another season
  • Botim begins its ultra app journey with a rebranding
  • How the consumer became king
  • Will the de-influencing trend catch on?
  • How to market to ultra high net worths (aka very wealthy people)
  • Careem rolling out ‘most significant rebrand’ in its history
  • How exactly does Yas Island choose its brand ambassador?
  • Stellantis‘ time to get creative
  • Michelin: an influencer campaign in motion
  • Raw Coffee rebrands to celebrate 15 years
  • Two steps toward gender equity – by Logitech’s Soo Chun Tan
  • Saudi Focus: Riding into Saudi Arabia’s new era – by Jeeny’s Hasan Abughosh
  • Take Ramadan marketing campaigns beyond dates and lanterns – by LEGO’s Dzila Dik
  • Vodafone Fan Academy keeps the fever alive
  • Predictions 2023: The year ahead for industrial communications – by Krohne’s Jonathan Ashton
  • Predictions 2023: The year ahead for purpose-driven marketing – by Pizza Hut’s Beverley D’Cruz
  • Predictions 2023: The year ahead for consumer electronics – by Samsung’s Mohamed Al Azzawe
  • Predictions 2023: The year ahead for sustainability – by Al Masaood’s Marwa Kaabour
  • Predictions 2023: The year ahead for automotive – by MG Motor’s Lara Sous
  • Tim Shorrocks on marketing a new vision of civilisation
  • Yas Island Abu Dhabi invites applicants for the ‘World’s best job’
  • Storytelling of a legacy brand – by Al Ghurair Investment’s Sara O’hara
  • UAE’s top 5 metaverse activations in 2022
  • Marketing Game Changers 2022: E&‘s Noreen Nasralla
  • Marketing Game Changer 2022: Mastercard’s Beatrice Cornacchia
  • Marketing Game Changers 2022: NEOM‘s Tim Shorrocks
  • Marketing Game Changers 2022: Abu Dhabi Airports‘ Huda Al Shamsi
  • Marketing Game Changers 2022: Volkswagen‘s Anja Petrovski
  • Marketing Game Changers 2022: Stellantis’s Cristina Guida La Licata
  • Marketing Game Changers 2022: Dubai Economy and Tourism’s Aida Mohammed Al Busaidy
  • Marketing Game Changers 2022: Pizza Hut’s Beverley D’cruz
  • Marketing Game Changers 2022: PepsiCo’s Mohamed Aboelfotouh
  • Marketing Game Changers 2022: LEGO’s Ula Bieganska
  • Leading corporate sustainability – by IBM’s Jonathan Adashek
  • In loving memory – Tarek El Kady
  • Abu Dhabi Airports announces rebrand
  • ESG 2022: Here comes the sun – by Al Masaood
  • Unilever pledges boost to ‘brand and marketing’ spend
  • 36 Superbrands recognised at gala tribute event
  • Oman Insurance rebrands as Sukoon
  • Power of influencers in the Middle East – by Stellantis’ Cristina Guida La Licata
  • Campaign’s Faces to Watch: Brand Edition 2022
  • Humanising a digital world through creative storytelling – by Mashreq’s Suad Merchant
  • Al Masaood Power and All About Brands launch electric charging network
  • Drive your brand to success, make your customers central, by Arabian Automobiles’ Nathalie Garino
  • Unlocking the full value of corporate brand in B2B – by Richard Crookes
  • Engaging Gen Z through Marcomms, by OPPO’s Cherry Fu
  • 30 years of inflight entertainment on Emirates
  • A new frontier for marketing, by Radisson Hotel Group’s Stephanie Aboujaoude
  • Understanding consumption patterns and what it means for retailers, by BFL Group’s Ayman Beydoun
  • Smartphones are for everyone, by Samsung’s Mais Al Masri
  • The year ahead for sustainability, by Al Masaood Group’s Marwa Kaabour
  • Shifting focus by Arabian Automobiles’ Nathalie Garino: The changing face of marketing that is challenging the norms of connecting with audiences
  • Purpose-driven marketing, by Heriot-Watt’s Paul Hopkinson
  • Volkswagen’s new road to success: A customised website experience, by Volkswagen ME’s Karen Weibrecht
  • Marketing Game Changers 2021
  • Marketing Game Changers 2021: Mai Youssef, Canon
  • Marketing Game Changers 2021: Siddarth Sivaprakash, Home Centre
  • Marketing Game Changers 2021: Najwa Raslan, DHL Express Middle East and North Africa
  • Marketing Game Changers 2021: Aimee Peters, Mashreq Bank
  • Marketing Game Changers 2021: Trixie LohMirmand, Dubai World Trade Centre
  • Marketing Game Changers 2021: Marwa Kaabour, Al Masaood Group
  • Marketing Game Changers 2021: Mohammed Ismaeel, Visa CEMEA
  • Marketing Game Changers 2021: Badr Bourji, Yas Island
  • Marketing Game Changers 2021: Bilal Adham, Batelco
  • A new paradigm in spiritual tourism marketing, by Canadian University Dubai’s Dr Farooq Haq
  • Ten ideas to enhance your small business online marketing strategy, by GoDaddy’s Selina Bieber
  • Building powerful food delivery brands in a world without restaurants, by kaykroo’s Dalia Eit
  • Future of brands: The power of purpose, by Easa Saleh Al Gurg Group’s Alyza Beg
  • Beyond print, by Xerox Emirates’ Simon Howells
  • The New Marketing: Communicating with empathy, by Saudi German Hospitals Group’s Rami Zahran
• Category: Case Study
  • Mentos levels up engagement with gaming
  • Alrifai’s nuts about Tiktok
  • Betty Crocker’s “30 Ways to Share Your Love” Ramadan Campaign
  • Sephora Ramadan Souq reaches millions across the region
  • Case Study: Toyota launches the Land Cruiser 300 with precision marketing powered by DMS’s Zero Party Data
  • Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS
  • Case Study: Faces Ramadan brand-formance campaign bridges offline and online and delivers 10 pts lift on e-commerce purchases
  • Case Study: Jawwy By stc achieves a 5 point lift in brand favourability and drives online sales of its SIMs by using AR
  • Case Study: Etihad Airways reduces Cost per Flight Search by 4x with Dynamic Ads for Travel
  • Viola Communications creates a dynamic partnership to launch Reem Hills luxury villa development
  • Mobily partners with Brand4mance to drive results and traffic during Ramadan 2022
  • Samsung x TikTok: the power of deep engagement
  • Abu Dhabi Islamic Bank (ADIB) and Talkwalker publish case study on consumer intelligence
  • #BreakTheBias: The Kitchen is for Everyone
  • OGX® Drives online sales and achieves great ROAS on Snapchat
  • Case Study: Centrepoint uses AR lenses on Snapchat to drive offline purchases
  • The Saudi Arabian telecom app Jawwy boosts ad recall with Instagram Reels
  • TikTok launches global report into the impact of potentially harmful challenges and hoaxes
  • Case Study: Snapchat partners with NESCAFÉ Dolge Gusto
  • How Panadol Migraine connected with consumers in Ramadan 2020 to drive awareness and increase consideration with DMS video
  • Toyota tops YouGov’s 2021 Automotive Rankings in Saudi Arabia
  • UAE strengthens position as one of the most trusted governments in the world: 2021 Edelman Trust Barometer
  • Mediabrands Ranked as the No.1 media agency group in MENA by RECMA
  • UAE tops MENA region as most active in CSR
  • Facebook research unveils trends and behaviors of UAE consumers during Ramadan
  • New Snapchat report reveals Middle East users’ USD425 billion spending power
  • Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands
  • Tonic Worldwide’s research division ‘GIPSI’ unveils a report highlighting positive sentiment of 2021 for UAE
  • FIFA World Cup tops YouGov Sport’s Global Buzz 2021 Rankings in UAE
  • Global marketing and tech M&A fell 19 per cent by volume and 50 per cent by value in 2020
  • The Future Sounds Good ? ?
  • 2021 Ford trends report finds consumers resilient and adaptive amid the pandemic
  • The state of the podcast in the MENA region – in conversation with Chirag Desai
  • Social media overview of UAE legal reforms announcement – a report by anavizio and PULSAR
  • ‘Consumers gear up for festive season’, consumer predictions by Nielsen Global Connect
  • Bullying: the industry must face up to endemic problem
  • Infographic: Gaming industry revenues grow 8.3% worldwide, pandemic accelerating upward trend
  • Conversations with Campaign: Growth hacking
  • More than 4,000 posts on social media as the UAE comes out in support of Pink October
  • Zoom Supports UAE’s 2021 Vision to Becoming a “Digital Nation”
  • Black Friday: the lead up to the gifting season by Google’s Cynthia Chami and Karen Saleh
  • Inaugural MSL Access event, #TourismTomorrow, gathers perspectives and trends from across industry
  • Tamatem leverages all App Ads products on Snapchat to efficiently scale their games
  • Schneider Electric Outlines Four Key Outcomes for Successful Digital Transformation
  • elGrocer customer outreach reveals shift in buying patterns and profiles in the “new normal”
  • Insights from Dual Surveys reveal the impact of crises on small businesses
  • The WARC Guide to brand activism in the Black Lives Matter era
  • Consumers Expect All Brands to Provide Wellness Offerings, New Ogilvy Study Finds
  • Carrefour tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in Egypt
  • Kantar to launch the first BrandZ Top 30 Most Valuable Emirati and Saudi Brands
  • Emirates and Almarai top the 2020 YouGov BrandIndex Customer Loyalty Rankings in UAE and KSA
  • Zain KSA’s 5G campaign reaches new heights with Snapchat
  • BPG Case study: Navigating Brands through a Pandemic
• Category: Close Up
  • Power Essays 2022: written by AI; created by Group M’s Hicham Auajjar
  • Power Essays 2022: Solving the identity crisis – by Epsilon’s Saira Mehdi and Publicis’ Pankaj Pagarani
  • Power Essays 2022: An instinct for the future – by PHD’s Karen Doumet
  • Power Essays 2022: A tale of two futures – by Havas Middle East’s Alejandro Fischer
  • Power Essays 2022: At a crossroads – by ASDA’A BCW’s Sunil John
  • Power Essays 2022: The humanity behind smart and predictive experiences – by Publicis Sapient’s Manja Kurzak
  • Power Essays 2022: The OOH Digital Revolution – by W Group’s Habib Wehbi
  • Power Essays 2022: The power of revelations – by Publicis Groupe’s Tahaab Rais
  • Power Essays 2022: How web 3.0 is disrupting the advertising world – by Fusion5’s Ghida Ismail
  • Power Essays 2022: Are you ready? – by Reprise’s Riddhi Dasgupta
  • Snap’s global AR strategy lead discusses the tools showcased at the Snap Partner Summit
  • Productive workplace cultures – when collaboration is the secret ingredient, by Sage MEA’s Gerhard Hartman
  • New normal home-work-lifestyle, by 6W Agency’s Carolina Salas-Tapia
  • Is It Time to Refresh? By Itani & Company’s Maya Itani
  • E-commerce – it takes a village, by Havas Media’s Houda Tohme
  • WPP to pay annual bonuses despite Covid-19 and cut offices by up to 20%
  • Empowered women in a male-dominated market, by Filmmaster MEA’s Heather McDonald
  • Campaign’s Online Briefing, ‘Power Up: 5G and Gaming’ webinar with GfK
  • How COVID is teaching us to be better communicators, by Olga Arara-Kimani, Standard Chartered AME
  • TikTok H1 Global Transparency Report
  • Managing your mental health in Covid-19 times
  • PRCA MENA celebrates Mental Health Week
  • UAE seen as ‘Model Nation’ by Arab youth for ninth year in succession
  • Power Essays 2020: 1916. Now, by MullenLowe’s Matthew Butterworth
  • UAE publishers appeal to Emirates Publishers Association for establishment of local book distribution company
  • Power Essays 2020: Big ideas are no longer big enough, by Digitas’ Mario Soufia
  • Power Essays 2020: If not now, when? By PHD’s David Barnes
  • Adform FLOW unveiled: Adform´s new platform for effortless modern marketing
  • Power Essays 2020: Complex structures require simple solutions, by OMD’s Terry Mo
  • Dentsu Aegis Network rebrands as Dentsu International
  • Non-stop news by Toh’s founder Sophie Toh
  • Can’t touch this – by Geometry’s Elias Bassil
  • Launching a physical product to a virtual audience in the face of the pandemic – by Ikea’s Carla Klumpenaar
  • Covid-19 did not disrupt; it accelerated the inevitable – by Fusion 5’s Elie Haber
  • Luxury brands: outlining a new model of restraint – by Acorn Strategy’s Kevin Hackett
  • Communicating with Empathy: an underrated approach to cut through turbulent times – by talabat’s Osama Sherif
  • We’ve got to get public relations professionals back to work: we need industry-certification – by Alex Malouf
  • Conversation with Campaign – The state and evolution of market research during the crisis – by Shyam Sunder
  • Honest and transparent communication is key right now – by Policybazaar.ae’s Neeraj Gupta
  • Evolve to endure: With the media landscape constantly in flux, communications professionals need to adapt as well
  • Unsmoking – by Marian Salzman, Philip Morris global communications chief
  • Industry Snapshot with Magna’s Bassem Massoud
  • Industry Snapshot with Fusion 5’s Natale Panella and Samran Waheed
  • Adtech Industry Snapshot with Ayman Haydar
  • The Loeries – Telling Better Stories
  • Logic and magic: Rabe Iyer and Ajit Varghese interview
  • Mohan Nambiar’s new life
  • What AR means for marketers
  • Using technology to measure media habits
  • Smart cities and out-of-home
  • Which ad-tech company will take its place beside Google and Facebook?
  • Is there such a thing as digital retail?
  • Marketing in the IoT era will be about collaborative ecosystems
  • The future of programmatic
  • Influencing Iran: why content is the only way to reach the Islamic Republic’s social media users
  • Brands make a stand in the first post-Trump Super Bowl
  • Make the most out of your mobile branding budget
  • Top 10 Things We Like
  • Top 10 Movers and Shakers 2016
  • Top 10 MENA Films 2016
  • Top 10 Pitches 2016
  • Top 10 News Stories 2016
  • Top 10 Media Milestones 2016
  • The rise of the client
  • Google’s Rayan Karaky on data for all
  • A gentle fall of Rain
  • Beirut street artist Yazan Halwani on life beyond graffiti
  • At the recent PR Measurement Summit, the discussion was not whether to measure but what to measure
  • Redrawing the lines
  • Anything you can do I can do better
  • Meet The Misfits
  • Poets vs plumbers: why science and creative should work together
  • Open sesame: agency culture and the breakdown of silos
  • Ziad Hasbani: ‘We need more Arab leaders in the PR industry’
  • Meet Generation M
  • ‘As a creative in a media company I felt like an alien’
  • Ziad Skaff: ‘Data is about more than just the number of clicks’
  • Campaign graduates 2016: Nagham Samy
  • Campaign graduates 2016: Dana El Hassan
  • Campaign graduates 2016: Nour Montasser
  • Campaign graduates 2016: Kamala Ram
  • Campaign graduates 2016: Tala Ali
  • Campaign graduates 2016: Karen Abou Jaoude
  • Campaign graduates 2016: Vanessa Amaral
  • Campaign graduates 2016: Ayah Qaddoumi
  • Campaign graduates 2016: Rana Daoud
  • Campaign graduates 2016: Galia Seraydarian
  • Campaign graduates 2016: Aleesha Sayyed
  • Campaign graduates 2016: Omar Takkouch
  • Campaign graduates 2016: Yasmine Hamadallah
  • Sorrell, Gallop and Weed urge industry to tackle ‘trust crisis’ in Campaign documentary
  • Lessons from the Ladder: ‘Don’t be afraid to stay quiet’
  • My Secret Work Weapon: Building puzzles
  • Will agency fee erosion ‘kill the sector’?
  • Pokemon Go and augmented reality – what lies ahead?
  • Abdullatif Alsayegh: ‘This business does not accommodate laziness’
  • MuslimGirl founder Amani Al-Khatahtbeh talks stereotypes and Donald Trump
  • TaskSpotting founder Karim Aly on people power and brand advocacy
  • Sound and vision: BKP Media Group targets growth and millennials
  • What is the future of news?
  • Are brands too quick to switch strategy?
  • Can Mike Shackle help Grey matter?
  • Why we’re loving: Myriam Boulos
  • Lessons from the ladder: ‘I treat my clients like friends’
  • Edelman’s Ema Linaker on messaging and the rise of voice
  • Cannes Lions judges: ‘Don’t let jealousy get in the way’
  • What was buzzing at ArabNet?
  • Media faces to watch 2016 Part II
  • Media faces to watch 2016 Part I
  • Brands with purpose: How to be good
  • Digital viewability: How the digital publisher industry is getting its act together
  • UAE filmmaker Ekta Saran on ‘Chasing Bur Dubai’
  • Beirut Madinati and the politics of design
  • MEC Wavemaker: riding the tide of change
  • TBWA\Raad’s CCO Walid Kanaan on being back in the game
  • The necessary demise of the creative team
  • From screen to screen – Cinema Akil
  • Are Dubai’s boutique agencies in trouble?
  • Data science: more than just performance play
  • Souq.com co-founder: ‘mobile is at the heart of everything’
  • Calligraphy: the Middle East’s beautiful heritage
  • Publicis Media chairman Alex Saber: ‘We have to transform’
  • Making mobile count in the Middle East
  • ‘Let’s make more Ferraris and less Reliant Robins’
  • Why is everybody talking about content?
  • ‘We can make women realise they can change things overnight’
  • Arab Youth Survey 2016: a generation in transition
  • Is the advertising industry racist?
  • How Dentsu Aegis leapfrogged into the Middle East
  • Mindshare CEO Ravi Rao: ‘We need to build on what we have’
  • Arab identity and the region’s musical icons
  • The Classic Partnership on ideation, horizontality and why they are a family
  • Publicis’ Raja Trad on ‘the power of one’
  • ‘Naivety lets media agencies down’
  • OMD’s Fadi Maktabi: ‘It’s Heartdrive, not hard drive’
  • Author Shereen El Feki on the crisis of Arab men and masculinity
  • Pan-Arab television’s quest for authenticity
  • You Tube star Hayla Ghazel: ‘a voice for our generation’
  • Publicis Groupe’s Maurice Levy: ‘Pay us our due’
  • Good times ahead? Directors’ collective launched in the Middle East
  • ‘M’ and the digitisation of Lebanese culture
  • The name of the game: What is the next level for games and advertising?
  • What impact will zero-based budgeting have on agencies?
  • Kasra’s Nawaf Felemban: ‘Arabic is in severe danger’
  • Memac Ogilvy’s Evan Kearney on the future of planning
  • How Lebanese indie band Mashrou’ Leila and Leo Burnett Beirut created the ‘music of the night’
  • Havas Worldwide CEO Andrew Benett on collaboration and integration
  • ‘Twitter is here to stay,’ says MENA head of sales Benjamin Ampen
  • Shortening the distance between brands people
  • What’s in a name?
  • When the product comes last
  • Twist and Share
  • ‘Marketing has been emasculated’
  • DDB Dubai: where did it all go so right?
  • The talent drain
  • Creativity is a muscle… you just have to work for it
  • The longest commercial break in history
  • Generation BOLD
  • ‘I’m not too optimistic for the region’
  • Is Dot Com Dead?
  • Drawing from observation
  • WHY ‘COMMUNITY COMES FIRST’
  • ‘An agency should be an angst-free zone’ – Jan Leube
  • Instagram’s Amy Cole explains why ‘community comes first’ as advertising launches in the Middle East
  • Behind every beautiful face
  • PHD’s Field of Dreams
  • Is Goodson for real?
  • The future of media
  • From a Tweet to the street
  • Murder most foul
  • Raising the stakes
  • WPP’s man in Beirut
  • Deconstructing Beirut
  • From adman to director
  • ‘We’re not interested in volume, but in performance’
  • ‘We do advertising for the love of it’: Alok Nanda
  • ‘Marketers are being braver and bolder’: Terry Savage, Lions Festivals
  • Why isn’t the advertising world doing more for Syria?
  • The myth of editorial independence
  • Are brands listening to Arab youth?
  • Where have all the art buyers gone?
  • Perceptions of beauty in the Arab world
  • Privacy and censorship
  • Bribery and corruption
  • Records tumble at Cannes
  • The gender divide
  • An Arabic social experiment
• Category: Creative
  • The campaigns that caught our eye in 2023
  • Top 20 news stories from 2023
  • The best of Campaign’s Spin from 2023
  • Wunderman transforms billboards for a life-saving initiative
  • Landor & Fitch drops Fitch with its rebrand
  • RAK Fine Arts Festival returns with a redefined identity
  • KFC launches its “world-first anti-UGC campaign”
  • What went down at Day 1 of Athar Festival
  • Are no logos and no branding more effective? – Part 1
  • One day to go until Athar – Saudi Festival of Creativity
  • Four days to go until Athar – Saudi Festival of Creativity
  • Sweden builds a campaign out of presidential faux pas
  • Who wants to be a millionaire with Cari’s new campaign
  • Burger King asks people to look for its invisible ads
  • Dubai Culture hosts creative forum for creative businesses
  • How would you feel about sitting on a panel with an AI robot?
  • Athar Festival to host academies for young professionals
  • Saudi journeys through the continents on Tourism Day
  • Lhamim Marketing and Media unveils new corporate identity with captivating products and inspiring initiatives
  • Abu Dhabi’s latest campaign gets away with stars across the globe
  • Adidas evokes the past in Originals brand platform
  • Is this the end of creative writing?
  • “We’ve been repeatedly told to raincheck our crazy creativity”
  • Why every creative needs a side project
  • View from Cannes: Tuesday’s Alok Gadkar
  • Mena’s big wins at Cannes
  • Should creatives move to Saudi?
  • Purple Brain and 24/7 Sports announce collaboration
  • Where do great ideas come from?
  • How a marketing strategy turned the whole world pink
  • Client-side marketers are paid more than agency-side creatives
  • SSUP: Empowering brands with unified creativity
  • Nissan launches new campaign to showcase the iconic Patrol
  • 8 tips to connect better with your audience
  • Industry View: What podcast are you listening to?
  • The DNA of a new PR practitioner
  • Which agency has just rebranded?
  • Can you think like a Cannes Lions judge?
  • SRMG returns to Cannes Lions
  • New culture-based creative house launches in Dubai
  • TikTok creates fun videos to help advertisers use its platform
  • Leading photographers among first to take pictures of NEOM’s diverse landscape
  • The art of storytelling in experiential events
  • Likee celebrates a digital Ramadan
  • Provocations: Is the industry on its death bed?
  • Etisalat slides into business pro with Camouflage
  • It’s child’s play for Toyota’s hybrid
  • MG drivers break away from trends
  • Campaign’s Creative Faces to Watch 2023
  • Heriot Watt University Dubai’s Scholarship Winners – Faces to Watch 2023
  • Aramex delivers Ramadan memories to Alzheimer’s
  • How brands are turning play into solutions
  • Olga Ivanova on the business of empathy
  • Making noise beyond ads
  • Oakley: Dear runners, we’re sorry
  • Brands want more gamification
  • The change in production across the Mena region
  • Netizency is 10 years young – by Fadi Khater
  • Ditch the brief – by Create Group’s Matt Fortune
  • Short videos in the new era of tourism marketing
  • DDB Egypt causes a stir with Lipton
  • Lacoste collaborates with Saudi illustrator for Ramadan
  • Food brands Papa Johns and Maggi launch NFTs through OneRare foodverse
  • ‘Work Like A Mom’ for Mothers’ Day
  • Launching your brand through experiential – by Katch’s Georgie Woollams
  • Alexa, I See Coke: Saudi Arabia’s voice campaign
  • Burger King hijacks Elden Ring game
  • How Saudi’s youth will be architects of change – by VICE’s Alvaro Bretel
  • Stella MENA launches of female-focused mentoring program
  • KAUST’s ‘Dear AI’ tackles gender bias in AI softwares
  • Gaming app marketers must brace for impact
  • Heriot-Watt partners with Campaign’s Agency Faces to Watch 2023 for 3rd year with scholarships for winners
  • Breaking the Ramadan mould – by Zenith’s Dima Zaytoun
  • Be Avengers, not the Lone Rider – by Publicis’ Jennifer Fischer
  • Nakheel taps into the flavour of life in Dubai Islands campaign
  • Netflix launches programme to upskill television producers in Saudi
  • Unlocking the power of AI – by SAE’s Hiba Hassan
  • Tribe Global announces Rising Stars programme
  • My Stuff vs Our Stuff: Al-Futtaim IKEA helps couples who have disagreements over furniture
  • Do Epic Good launches sustainable leadership workshops
  • ADMAF partners with Sky News Arabia Academy
  • Jordan Tourism Board joins the AI-generated images trend
  • Greenpeace and Digitas raise funds for the vanishing Lebanese symbol
  • Predictions 2023: The year ahead for content tools – by Broomstick’s Fahad Ali
  • All hands on deck for sustainability goals – by Rain’s Manoj Ammanath
  • Predictions 2023: The year ahead for digital landscape – FP7’s Ibrahim Hasan
  • Predictions 2023: The year ahead for content – by MMS’ Jalal Jassoma
  • Predictions 2023: The year ahead for creativity – by TBWA’s Paulo Areas
  • Predictions 2023: The year ahead for creative agencies – by Havas’ Fabio Silveira
  • DET collaborates with Hans Zimmer for Sounds of Dubai
  • UAE Young Lions Digital Competition is open for entries
  • Film AlUla to host film industry bootcamp
  • The crash boom: the wonders of embracing creative risk – by TheOr London’s Paulo Salomao
  • Mind the (Gen Z language) gap – by One Twelve’s Hannah Campbell
  • Ti22 produces a new lifestyle TV show to air on Dubai One
  • IKEA’s sustainable takeover at Dubai Design District bus stop
  • Tiktok’s Sarah Guessoum wins Next Creative Leaders 2022
  • Action swaps stickers in a football-themed campaign
  • Trends that will drive brand experiences in the Middle East
  • The Annual 2022: Top 15 Film Campaigns
  • Call for listings in Campaign’s Annual Agency Directory 2023
  • Momentum Dubai brings the 2023 MG RX5 dramatically back to life
  • The UAE space anthem: Emirates NBD’s tribute on National Day
  • McDonald’s UAE and Studio M turn heated World Cup moments into happy rewards
  • Red to green: catering to growing need for ESG communications
  • Industry Forum: Do creative teams produce better work when they are dedicated to a single client than if they work across several categories?
  • Wunderman Thompson Dubai’s campaign targets Argentina football fans with innovative Passion Calculator
  • Sputnik Floyd and sister company Mr. B.Chain launch first ever football-inspired NFT for Ithra
  • Sharjah Media City launches Shams Valley to build new ventures, startups in media and technology
  • M.A.L.I highlights female referees with ‘Refs for Change‘ campaign
  • Aiming for experiential success in 2023 – by Lightblue‘s Craig Borthwick
  • Adidas creates aerial beach billboard with Messi, Pedri and Hakimi
  • Film AlUla commences studio complex construction
  • Dubai Lynx reveals Student Hackathon winners
  • McDonald’s UAE navigates the ‘drive thru’ lane with new drivers
  • Former Viaplay and Shahid chief content officer launches new production company
  • Ithra draws the curtain on another creativity season
  • MassiveMusic expands into the Middle East with Dubai office
  • Tiktok’s Rock the Tok competition concludes second year
  • Adidas Terrex gives summits a new meaning
  • A View from Ramsey Naja: Disaster artists
  • AI generated art: friend or foe? – by VMLY&R’s Sachi Ediriweera
  • From original to critical: shifting the dial on creativity
  • The handbook of Arabic copywriting – Part 1 – by Impact’s Rani Amayri
  • Jack Morton expands to KSA with leadership hires
  • OOH Guide 2023: Street power – by TBWA’s Alex Pineda
  • Motad wins pitch for Gorenje World Cup campaign
  • Listen now! Campaign’s Podcast – Culture of Creativity: Ithra’s creative director, Robert Frith, talks about its Tanween season, Saudi’s largest creativity platform
  • Production Industry Snapshot: Ali Azarmi, Joy Films
  • Production Industry Snapshot: David Zennie, Disruptive
  • Experiential marketing builds an emotional connection with consumers – by SpinWorx’s Maan Kaassamani
  • TikTok introduces Follow Me for businesses to grow on TikTok
  • Two brands are better than one – by Ithra’s Robert Frith
  • Saving lives through brands – Serviceplan’s Abdalla Yousef
  • Mastercard sets ‘Highest Altitude Game of Football on a Parabolic Flight’ record
  • Ithra’s Tanween festival returns for a fifth year
  • Industry Forum: As it becomes easier to produce content, is the marketing and advertising industry less reliant on production houses?
  • ‘Sport is Never Done’ with Nike
  • Video Mastering – by NestedVFX’s Samer Asfour
  • From AI to NFTs – by Shadani Consulting’s Gregor Amon
  • Always x Saudi designer Nasiba Hafiz launch the world’s ‘coolest’ fashion collection
  • Oreo helps other Oreos in need
  • Rory Mcloughlin creates a dramatic promotion film for Better Than Reality
  • Adapting to the inside culture – Virtue’s Ciaran Bonass
  • To the metaverse and beyond – by Disruptive
  • Create Production expands operations with drone service
  • The Gen-Z Arab strategist you never knew you needed – by Impact’s Lina Ibrahim
  • Coca-Cola launches 60-second World Cup ad
  • Creativity behind events – by Be Experiential’s Thembi Hlekane
  • Dubai Lynx announces Creative Student Hackathon 
  • OSN+ and Beautiful Destinations spot dragons at AlUla
  • Campaign announces Hegarty competition winner
  • Leadership for today’s new talent – by Cameo Comms’ Lara Geadah
  • Seven ways to avoid humiliation when presenting ideas – by Across the Pond’s Jim de Zoete
  • Designing customer connections – by KMMRCE’s Dominic Andrews
  • New kid on the blockchain – by Sputnik Floyd
  • Meta reveals the winners of the global spark AR challenge in ME
  • McCann Tunis wins Agency of the Year at Pros D’Or Awards
  • The power of technology: enabler or enemy of creativity?
  • Incubeta accquires Bruce Clay MENA
  • A global message from Campaign: We are for creativity
  • Short Video Platform Likee Shares Insights on How to Execute a Successful Ramadan Campaign
  • Snap and PEPSI celebrate Saudi talent with “Thirsty for Music” interactive musical campaign
  • Saudi Industry Snapshot: Rami Husseini, Havas Saudi Arabia
  • Coffee Communications welcomes six new hires
  • A day in the life of a D&AD judge – part 3
  • Sky News Arabia announces new training course line-up
  • When was the last time you started something new? – by Al Masaood’s Marwa Kaabour
  • Adidas launches 3D interactive board with Havas Middle East
  • Localise to fit in – by Hashtag’s Rola Omar Hashem
  • Everybody is listening – by UM Qatar’s Irem Limnili Angun
  • Grey Dubai and Singapore ‘Brick the Rules’ in their new campaign for LEGO MEA
  • A reel legacy to be told, by Al Masaood’s Marwa Kaabour
  • Cadillac Arabia partners with prominent content creators to document the brightest nights of the Holy month of Ramadan
  • Campaign’s Creative Faces to Watch 2022
  • Camouflage creates animation promo for the Crypto Bear Watch Club
  • DDB Egypt create film for MG Motor Egypt
  • Zia Creative Network produces commercial for Chevrolet Arabia
  • This Ramadan LEGO Middle East brings us a glimpse of Ramadan through the eyes of children
  • Grey and Lifebuoy drive gender inclusivity change in school curriculum in Pakistan
  • Let’s start selling value, not hours, by Do Epic Sh*t
  • Mercedes-Benz Middle East launches ‘Road to Mecca’ Ramadan campaign
  • A view from Ramsey Naja: Believe it or not
  • A matter of time: Creatives gather at pre-Lynx round table
  • Breaking the surface, by TBWA\RAAD’s Maian Alken
  • Babyshop celebrates Mother’s day with a short film
  • Horizon FCB Dubai partners with ‘Teach A Child’ to support children across Lebanon
  • Why would Dubai be the best creative agency in the world? By MullenLowe’s Mounir Harfouche
  • Snapchat and Expo 2020 Dubai invite visitors to explore the power of Connections across the physical and digital worlds
  • IMPACT BBDO and adidas launch the Arabic iteration of new “Impossible is Nothing” campaign
  • Emirates NBD brings a new voice to a 250-year old tradition on International Women’s Day
  • McDonald’s launches McCafé’s For Every Beat of the Day
  • New report from Virtue, in collaboration with The Dematerialised, expects digital fashion to go mainstream within 5 years
  • Impact BBDO and ACDelco tap into regional storytelling with Hatoola ACDelco campaign
  • Serviceplan Middle East teams up with Dubai Science Park to Raise Awareness about Depression
  • Boredpuma joins forces with Splash Fashions to create an NFT collection, the Celestial Collection
  • Serviceplan Middle East creates an NFT campaign with BMW, the Museum of Sound
  • Industry snapshot: Sebastian Roland, Impact BBDO Dubai
  • Max Fashion and TBWA\RAAD create Abu Benti on Arab Women’s Day
  • An evening with Steven Bartlett and guests, a special one-night event at Dubai Opera
  • The year ahead for talent, by ARC Talent’s Abdul-Rahman Risilia
  • Mars Wrigley and VMLY&R COMMERCE give an ‘Extra Friendly Alert’
  • The year ahead for creativity, by Impact BBDO’s Ali Rez
  • Hilton and TBWA\RAAD launch Waitographer programme in the UAE
  • Al-Futtaim IKEA runs ‘IKEA co-worker for the day’ campaign
  • The Creative Industry Summit concludes its 12th edition in Egypt
  • BinSina launches the 50/50 Vision NFT
  • Franklin Templeton launches global campaign Hello progress
  • The UAE Government Media Office launches “A Winter Through My Eyes”
  • MENA Content Creators Awards: The region’s largest event for content creators and talents
  • Majid Al Futtaim launches MIB: First Assignment VR experience at Dreamscape
  • Belhasa Driving School and MullenLowe Mena create 100 Meters Blind: an unusual driving test
  • Cheil and Houbara collaborate for Volkswagen and Disney latest campaign
  • HATTER creates Play Now Dubai for Nike
  • Castrol Lubricants celebrates UAE mechanics in world’s biggest frame
  • electriclimefilms collaborates with Craft Worldwide for Mastercard’s Expo 2020 Dubai spot
  • Emirates releases film with Burj Khalifa’s cabin crew inviting to “the world’s greatest show”
  • World’s Coolest Winter campaign launches Warm Winter initiative
  • Liwa partners with Emirates NBD and Emirates Islamic at the Expo 2020 Dubai to showcase ‘banking of the future’
  • Gift And Save intends to save heritage buildings in Beirut
  • Top 20 Film Campaigns – 2021
  • Barakat And Havas Middle East build on brand name to celebrate blessings of the UAE for the country’s 50th
  • The National and Havas Middle East create the UAE’s first-ever plantable newspaper in celebration of the nation’s 50th jubilee
  • Rain creates films for HSBC to promote Rugby Sevens
  • SOCIALEYEZ reveals pivotal role in the Ministry of Culture & Youth Campaign – ‘Creative UAE’
  • World Conference on Creative Economy (WCCE 2021) concludes, reaffirming UAE’s role as a global leader in driving conversations and outcomes for the creative economy
  • FP7 McCann and McCann Health create film Stuck
  • Bored by perfection: What can brands learn from the new age of raw and simple art? By Havas’ Laman Yusifzada
  • X marks the spot: TBWA’s Agathe Guerrier explains Disruption X
  • For their 25th anniversary, Home Centre celebrates your ‘Home. Your Home Centre’
  • Sharjah Media City (Shams) to launch podcast competition
  • Middle East’s first consultancy dedicated to workplace culture launches in the UAE
  • Snapchat announces a new music licensing agreement with Sony Music Entertainment
  • Century Financial launches its National Day campaign #WhatsUAEForYou?
  • adidas inspires the city of Dubai to race for the deserts through powerful film featuring Zidane
  • Havas Middle East launches #YMCASelfCheck for breast cancer awareness
  • Dubai Tourism releases latest in Dubai Presents series “Dubai: A Slice of Family Fun”
  • Mediabrands and Snap Inc. announce joint collaboration for a mobile video measurement initiative
  • Oreo celebrates cake fails this Halloween
  • Bio-Oil with Brazen launch campaign for Bio-Oil Body Lotion 
  • New electriclimefilms director Tig Terera to premiere Tinashé short at Sydney Film Festival
  • New research by WARC shows that highly awarded creative ideas are significantly more effective
  • Hegarty, Ritson, Tutssel, Arnold, Woods and Serpa endorse the power and value of the global cinema medium in SAWA’s #HelloBigScreen Ad Legends campaign
  • Squid Game inspires fashion, art and culture to die for
  • Dubai Tourism releases the latest in Dubai Presents series with Jessica Alba and Zac Efron
  • Rivoli Group launch OMEGA’s ad campaign for the 007 Edition timepiece on Burj Khalifa
  • Dubai Culture and Letswork collaborate to provide creative spaces in Dubai
  • Science and Sunshine and Sensa Digital collaborate for Peugeot’s Disconnect Before You Drive campaign
  • Snap Inc. launches Creator Hub
  • Lightblue creates animations for Vacheron Constantin’s Spirit of Ramadan
  • CreatorUp launches video marketplace
  • We took the Crate Challenge to Roblox and got hurt anyway, by Socialize Agency’s Peter Mazloumian
  • From flying to filming, by Shadani Consulting’s Gregor Amon
  • The Ras Al Khaimah Tourism Development Authority reveals new identity
  • Look who’s talking, by voice-over artist Maya Sarji
  • Industry snapshot: Sagar Rege, Liwa Content. Driven
  • Industry Snapshot: Ali Azarmi, Joy Films
  • Leo Burnett Saudi Arabia creates latest campaign for IKEA
  • Rain Creative and KKDD Films create short video for Al Rawabi
  • Pick of the quarter: Emirates NBD campaign educates the public about fraudster’s tactics
  • Dubai Lynx Festival of Creativity announces LYNX Live Virtual
  • Goody Kitchen celebrates food with a hub of culinary content
  • SIVVI launches Style On Every Street campaign
  • Create Production collaborates with David Guetta and DTCM for United At Home DXB
  • UAE Government Media Office launches “It’s Possible” film series with VICE to portray UAE’s investment environment
  • Canon launches special series Of Frontiers of Innovation Expo 2020 events
  • Horizon FCB Dubai launches DHL’s new e-commerce platform
  • Telling Tales Makes us Human, by Wavit’s Varun Tikku
  • Dubai Tourism unveils ‘Buddy Comedy’ featuring Hollywood stars Jessica Alba and Zac Efron
  • The first LIONS Decoded takes place in September
  • Lightblue creates campaign with world-class stunts for the launch of the PS5 in the Middle East
  • SRMG launches the magazine Manga Arabia Kids
  • The TikTok Creative Digest: Combining the region’s love for football and creativity for a winning formula
  • RedPeg Middle East, the kitchen where magic is made
  • New agency FREEDM launches in Dubai
  • Beyond data, by Ad-Lib Digital’s Janira Hernandez
  • LEGO Middle East launches ‘Girls are Ready’ campaign across the region
  • NFTY Souq launches the MENA’s first NFT marketplace for creators and collectors
  • Nissan celebrates Emirati Women’s Day by honouring women across the country in film
  • TikTok continues efforts towards family safety with new campaign and a suite of features
  • Loeries’ chairperson Fran Luckin looks back at a year of creative innovation
  • After the success of Stayin’ on Yas, Badr Bourji tells us more about the campaign
  • The Film House creates dance film for Land Rover’s Defender
  • Canon Middle East launches the second season of AKTASHIF to empower the next generation of creatives across the region
  • To battle rising COVID numbers, BBDO and Reckitt introduces social distancing prayer mat
  • Creatives in Cairo and Dubai selected as One Club 2021 Portfolio Night All-Stars
  • Tomorrow films and La Fabrica Creative Studio create Always Start…Up video for ADGM
  • Second cohort of ‘Google for Startups Accelerator: MENA’ welcomes 12 startups
  • OPPO launches Renovators 2021 Emerging Artists Project
  • W7Worldwide’s short video highlights Kingdom’s efforts in hosting successful Hajj during pandemic
  • Dubai Design District launches Rethink Summer
  • electriclimefilms brings natural haven Aldar ‘Alghadeer’ vision to life in new campaign
  • Wunderman Thompson launches content creating camel, Sarha, for stc (Saudi Telcom)
  • John Cleese wants you to relax
  • Dubai-based filmmaker Alex Suhorucov shares top tips on shooting a fashion film
  • Film AlUla debuts at Cannes and announces new facilities for film crews
  • Putting a Creative Spin on FinTech, by baraka’s Bechara Malak
  • Dr. Suaad Alshamsi is the UAE’s first female aircraft engineer and the latest Canon “trailblazer”
  • MSL produces films Behind Every Hero for Pampers Arabia
  • The Film House creates video series #BeatTheHeat for Star Juices
  • Saudi Report 2021: The road to renewal, by FP7’s Mark Lawandos
  • Full Stop creates Don’t Let it be Your Story for Mobily
  • Yas Island ‘flips the script’ on summer ad campaigns with Toy Talks video series
  • Rock the Tok: TikTok challenges agencies to unleash their creativity in regional competition
  • The Dubai Miracle in 90 seconds by Liwa Content.Driven
  • Levi’s celebrates Dubai with Its We Are DXB campaign
  • The TikTok Creative Digest: Celebrating regional creativity at its finest
  • Dress to impress: making waves in the desert
  • Industry snapshot: Abdalla Alsaid, Onsor Mosha
  • stc and Rotana Audio Visual use Twitter Spaces to promote Sawalef Ramadaniya show
  • A deeper look at the Middle East’s creative industries, by Instinctif Partners MENA
  • ‿ and us Dubai leads as UAE has 47 Finalists for The One Show 2021
  • A view from Omar Oakes: Don’t leave it to media shops to ‘do creative’
  • APCO Worldwide launches ‘.Pomelo’, a full-service creative practice in MENA
  • CREATIVE FACES TO WATCH 2021
  • OPPO’s MEA Ambassador, Mo Salah invites UAE fans to #CaptureTheSpirit of Ramadan
  • Alserkal unveils new brand direction with launch of Alserkal advisory and new digital platform
  • MOHAP UAE honours healthcare workers on World Health Day with a film
  • Snickers ‘Hunger Support’ Campaign wins four awards in MMA SMARTIES MENA 2020
  • The purpose of creative innovation, by Tales & Heads’ Lisa King
  • Delphys ME celebrates mothers with special titles and golden business cards
  • Something’s Twitching, by Socialize’s Peter Mazloumian
  • MTV Lebanon launches its vaccination campaign: #StopTheMyths
  • Aramex upgrades its website with female Arabic language
  • Home in a Bite: A true taste of Lebanon in the UAE
  • The boat that launched a thousand memes, by Quill Communications’ Sarah Mohamed
  • Pick of the quarter: Pepsi pays a musical tribute to Saudi Arabia
  • Vatika launches world’s first music album created by plants
  • Agthia surprises mums for Mother’s Day
  • Swedish meatballs have never been Swedish. until now.
  • TENA supports women’s ask for new and more positive phrase instead of age of despair
  • Canon Middle East launches ‘women who empower’ program in line with #ChooseToChallenge campaign on International Women’s Day
  • arabianEye launches creative stock images for Omani market
  • Pixel Artworks launches Middle East office with an immersive showroom experience
  • NBCUniversal Formats’ “celebrity game face” to launch on Abu Dhabi Tv and the ADTV application
  • The first emoji pledge
  • TBWA\RAAD and M.A.L.I. launch the “Traditional Virginity Test” campaign, to fight the demeaning ritual of ‘virginity testing’
  • Forging Radical ConnectionsTM: BPG showcases interactive brand experiences through revamped BPG LIVE
  • Annahar newspaper issues the Bloodline Edition to #EndTheBleed
  • 10 startups join the first “Google for Startups Accelerator” in MENA
  • Future Astronauts
  • Team Red Dot turns talabat into a Super Saviour with Super Saver campaign
  • UAE visitors to receive ‘Martian Ink’ passport stamp upon arrival
  • Save the trees, ducks and $$$ through sustainable productions, by Do Epic Sh*t
  • McCann Health Dubai and Astrazeneca launch Neb Adventures to calm children during nebulization
  • OPPO and Socialize collaborate to bring MBC’s The Masked Singer – Inta Min? experience to the public
  • Google Arts & Culture helps preserve Maslawi cultural landmarks using technology
  • electriclimefilms hires for studio expansion in Australia
  • Spacetoon debuts its new original animation series “The Moshaya family”
  • Dubai-based Rising Giants Network secures an investment-deal valued at $1M to bolster its podcast offering in the Middle East
  • The Film House Dubai and BBDO Pakistan collaborate for film ‘I am a Speaker for 509’
  • In defence of mavericks, by Memac Ogilvy MENA’s Joe Lipscombe
  • P&G commits to 2,021 acts of good in 2021 and inspires millions through lead with love campaign
  • Welcome to the “new normal”
  • How can you build a ‘good’ brand?
  • MBC 4 partners with DViO Digital to launch ground-breaking AR filters for its prime series, Aroos Beirut
  • The year of gratitude and resilience: Spotify launches Wrapped global brand campaign in KSA and Egypt
  • Do Epic Sh*t and Free Turn announce strategic partnership to bring brand-funded entertainment to the Middle East
  • Colors to launch NRI Haadsa – a new format crime show dedicated to NRIs
  • Hilton and TBWA\RAAD work with electriclimefilms for film, ‘To New Memories’
  • Dubai Media City launches Instagram filter for UAE National Day
  • Virgin Radio Dubai’s The Kris Fade Show sets new Guinness World Record
  • Spotify launches SAWTIK to celebrate emerging Arab female artists across the MENA region
  • The way ahead: How technology guide us in the post-Covid-19 era, by VFS Global’s Benjamin Boesch
  • OSN to double investment in Arabic content and original productions with OSN Originals
  • The launch of “Baaz”, the first culturally relevant and tailored social media platform for Arab communities
  • Dior, Snapchat launch new AR experience
  • ExhibitV launches interactive 360 panoramic platforms for virtual exhibitions
  • New Snap Inc. report shows how Covid-19 has changed our relationships with our friends
  • Orient Planet Group joins Allison+Partners’ global network to lead expansion in the Middle East
  • Efficiency & Effectiveness: The Yin & Yang of Marketing, by BPG Max’s Tej Desai
  • Contactless smartphone launches go more creative campaign
  • Amaeya Media announces the launch of the Mommy’s Happy Hour podcast
  • STARZPLAY brings back the historical drama The Spanish Princess, exclusively for MENA subscribers
  • Move To Game celebrates a landmark of 10 billion steps generated by more than 150,000 participants across Saudi Arabia
  • Viu reveals rising star cast for upcoming Arabic original Ansaf Majaneen
  • SHAREit sets its eyes on Middle East; crosses over 70 million monthly active users in the region
  • Google launches program to accelerate economic recovery in MENA
  • Do Epic announces second ‘Do Epic Debate’ with regional industry experts
  • Code D’azur expands and opens office in Dubai
  • Sky News Arabia: ‘Vertical Viewing’ Proves Successful One Month After Launch
  • Amy Roko and Deezer break new ground with Saudi Today, Deezer’s first original podcast for the Kingdom
  • OPPO marks five years of 5G with the launch of all-new Reno4 series
  • The ‘new normal’ is no longer new – so how should marketers adapt?
  • There is now a mayo-themed Hellmann’s Island on Animal Crossing
  • “Dubai, Thank you for your support” – VIP Films.
  • Tonic Worldwide collaborates with Vidz.ai to launch personalized video marketing solution for brands
  • Lenovo and Power League Gaming Partner to Empower Female Gamers in MENA
  • Arishi Set to Expand the Possibilities of New Technologies in the Middle East & Beyond
  • Introducing Live Radio on Anghami
  • Film and Television Industry Cooperation Understanding Announced between Abu Dhabi and Israel
  • Deezer calls on Saudis to capture the Kingdom’s musical spirit
  • Liwa ‘Celebrates Technology’ in animation for Wired magazine
  • Sky News Arabia digital platforms go vertical
  • Liwa with Injazat empower human achievement, featuring Faris Alzaabi
  • Sole Continues its Digital Expansion
  • Skyne announces official business expansion to twofour54, Abu Dhabi’s media hub
  • New AI-writer, Kundera, launches in Middle East with 10,000 downloads in first 48 hours
  • DMS’ Exclusive Media Partner Anghami raises over US$1 Million in Donations with “The Sound of Beirut”.
  • Fitness fans flock to TikTok for ‘Fitspo’ and sports content
  • Crowd and FSM launch #StopDistancingYourself campaign based on research among marketers
  • National Geographic Abu Dhabi & Almarai launch 10th edition of ‘Moments’ photography competition
  • Yardstick Marketing Management sees strong engagement for Inform and Inspire series
  • Sundance TV launches short films competition for MENA
  • Realism is drowning out perfection on social media
  • The Nusaned Association, Carmen Bsaibes and PHD join hands to support communities in Lebanon
  • Rove Hotels opens podcast studio – with free rental through August
  • Why brands must seek to leverage new creator platforms on social (but with caution) – By Sooraj TR
  • UTURN by Webedia launches “Takki” on Netflix
  • I know you hear me, but are you listening? Hammad Khan explores the spoken word in a digital world
  • Geometry Creative Week kicks off
  • How is communications going to change post Covid-19? – by Alex Malouf
  • Creating in a crisis – by Ailidh Smylie
  • Continental tyre brand shares advice for car owners gearing up for post-Covid-19 lockdown driving
  • TikTok and UNICEF raise $200,000 during Ramadan to provide critical assistance for children during Covid-19
  • Louvre Abu Dhabi and Anghami release curated playlists inspired by the museum’s collection
  • Lightblue creates ‘This One’s For You’ to thank the community
  • Zia documents Tadweer disinfection drive
  • Raouf Ketani: Optimise everything, from top to bottom
  • Twofour54 looks for Emirati interns for Oscars event company
  • Leading ladies: Pegah Ghaemi on women in film
  • Titan Watches – Create Your Moment
  • ON.DXB issues call for content to regional film, game, video and music industry creatives
  • OMG launches Adylic in MENA
  • Transform your brand by transforming the way you talk to consumers
  • Sudan broke the internet, without the internet – PARTNER CONTENT
  • Living dual lives as a creative – PARTNER CONTENT
  • Nothing to fear: How marketers can overcome their vulnerabilities – and even turn them into strengths
  • Hey Jude: The challenges of finding sponsors to pay for St Jude pupils’ life-changing education
  • Predictions 2019: The year ahead for events, by Jo Webber
  • Zia Creative Network partners with Dubai Police for voting initiative
  • Stereotype World: What Made Haifa Go Viral
  • Seven Media launches Seven Studios production company
  • Another sort of creative agency
  • 10 creative highlights from Google on its 20th birthday
  • Production industry snapshot – Tony Lehal, head of content, UAE and KSA, Filmmaster MEA
  • Production industry snapshot – Dania Salha Quaglio, executive producer, Camouflage Productions
  • One voice
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  • FACES TO WATCH 2018 – DIGITAL & CREATIVE.
  • Creative production company Baroque launches in Dubai
  • Where are all the Middle East’s female directors?
  • Can technologists be creative leaders?
  • Bezerra named ECD of J. Walter Thompson Dubai
  • The Middle East’s creative departments need more Arab leaders, says Memac Ogilvy’s Paul Shearer
• Category: Digital
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  • Digital Essays 2023: The evolving role of the media employee in the next digital age
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  • Digital Essays 2023: Why people-first, not programmatic-first, is the key to growth
  • LEGO Group launches LEGO-themed Fortnite
  • Etihad Airways pulled up again for ‘greenwashing’
  • Etisalat and Abu Dhabi Tourism join forces to launch new gaming platform
  • Meta reveals tools to create and edit videos with AI
  • IBM freezes ads across X over brand safety issues
  • Improving holiday marketing campaigns with AI
  • 5 digital trends that will shape communications in 2024
  • Dubai launches AI prompt generation challenge with AED1 million prize
  • Musk launches AI Chatbot that offers “real-time knowledge”
  • Leveling up with Mastercard: The ‘Priceless Legends’ campaign
  • Sheikh Hamdan launches initiative to support gaming and creative industries
  • L’Occitane lights up a virtual holiday experience
  • Time to up your relationship goals
  • Omnicom makes biggest ever acquisition with $900m deal for Ascential’s Flywheel
  • Dubai enters the future with four unique experiences
  • Two innovative Amazon Ads campaign strategies bring success to Finish and HP in the UAE
  • Banking: the treasure trove of actionable data and direct insights
  • Saudi Arabia’s TikTok sensation – and the booming business behind it
  • Snap takes over iconic global monuments for Riyadh Fashion Week
  • New digital billboard network rolls out across Abu Dhabi
  • Why is personalisation becoming complicated?
  • Unlocking China’s digital advertising opportunities
  • Does Google punish AI content?
  • Stream Shreek and inStreamly partner to create gaming campaigns
  • 7 steps to avoid obstacles along your digital transformation journey
  • Why should brands care about gaming and the metaverse?
  • What does digital transformation look like, really?
  • What are the 7 key ingredients of a digital transformation?
  • Amazon Ads’ The Connected Worlds event debuts in Dubai
  • Amazon joins the AI-race with ChatGPT rival
  • BAB Middle East embraces AI and launches UAE’s first “copy shop” app
  • Coca‑Cola launches new flavour created by AI
  • Off-the-cuff travel: a new trend for UAE consumers
  • Gamers more likely to buy from brands featured in-game
  • “Saudi Arabia is a completely different animal”
  • TBO links up with WebEngage
  • UAE consumers have become more price conscious
  • 7awi Media, Inc. to launch new website
  • AI will not replace you, communication experts who use it might
  • Making significant strides in the region’s AdTech landscape
  • How SEO can boost your B2C and B2B strategy
  • Continuum Media partners with DRIM
  • View from Cannes: SRMG’s Fadi Mroue
  • A View from Cannes: Horizon FCB’s Thomas Nicolae Gheorghiu
  • ‘Test and learn’ approach to Saudi female gamer boom
  • Industry Forum: Should brands disclose if they’re using AI in social media campaigns?
  • Is using ChatGPT really secure?
  • Snap-Havas report says the next gen is not ‘trigger happy‘
  • Will tourism in the Middle East last?
  • Emirates NBD unveils new brand identity to target gen now
  • Landmark Group’s Shoemart appoints new social media agency
  • Will Threads be the Twitter killer?
  • Motivate Media partners with Beacon Media to offer immersive tech
  • Dettol and Noon share blessings with delivery heroes
  • Call for listings in Campaign’s PR & Events Guide 2023
  • Campaign’s exclusive look at the SRMG Experience at Cannes
  • “Being proactive rather than reactive” is the key to KSA
  • Campaign announces Future is Now event
  • TikTok launches Moving Topics
  • Can Saudi reinvent marketing?
  • ”We are constantly battling the sharks hunting in our territory”
  • Property Finder campaign answers all home-seeker questions
  • Saudi Arabia’s Vision 2030 is the “right example that will be replicated”
  • Short vlogs on the rise in Saudi
  • 5 ways to build credibility for Web3 brands
  • Is testing in marketing always the right choice?
  • New generative AI features in Google Ads, Product Studio and Performance Max
  • SAS Media to represent Hindustan Times Group
  • How to Build Creative B2B Campaigns that Stand Out
  • What do ChatGPT’s plugins and Bard extensions mean for marketers?
  • Flora shares healthy hearts for Ramadan
  • OTT is the new global influencer
  • Optimise marketing spend with predictive marketing
  • “Don’t get stuck with what used to work”
  • Staying on top in a competitive market
  • Digitall partners with Advertima to bring AI DOOH solutions
  • Conquering the first-party data skills gap
  • ”Young people are the most affected by climate change”
  • Evolution of behavioural targeting
  • Why many global brands struggle in the Middle East
  • Asharq Al-Awsat relaunches with a digital-first approach
  • Media.Monks appoints Youssef Hallal as Head of Data and Analytics, MENA
  • Footprint Outdoor renamed to Footprint Advertising Solutions
  • StickyGinger reveals new brand identity
  • Unleashing the power of logic in advertising
  • Super-niche is the new niche
  • Campaign’s Digital Faces to Watch 2023
  • How MarTech transforms the education industry
  • BackLite Media launches first ‘SPOTLITE’ magazine
  • Call for listings – Campaign’s Audio Guide 2023
  • ChatGPT starts addressing privacy concerns
  • Kia partners with The Waste Lab to launch ‘Cycle of Life’ campaign tackling food waste
  • How brands can predict their consumers’ next move
  • FIVE luxury hotel chain winning followers
  • The AI chatbot revolution
  • SRMG launches new Saudi-based travel magazine
  • Getting more bang for your buck
  • Game on for Pizza Hut
  • Barista goes back to the basics on Mother’s day
  • Influencer Industry Snapshot: AnyTag’s Maha Mahdy
  • How do UAE privacy laws affect the content industry?
  • Dailymotion and Gulf News join forces
  • Influencer marketing V.2
  • The rise of the influencer agency
  • The Influencer Marketing Revolution
  • Know Your Platform Guide 2023
  • Measuring influencer campaigns
  • PLG launches Flux to help brands enter gaming and e-sports space
  • Aleph launches Digital Ad Certification program
  • Warner Bros. Discovery: ‘Localization is crucial for us’
  • Continuum media partners with Komsomolskaya Pravda
  • TikTok battles on
  • Tech Talk: Through the looking glass
  • Transforming a brand’s digital marketing landscape
  • Diversifying the social media strategy
  • How to keep up with the Gen Z – by Hashtag’s Maha Hussein
  • ‘We have become lazy’: Gary Vee
  • Vice Media reveals ‘The state of Arab Youth’
  • Dubai International Arbitration Centre unveils metaverse platform
  • Digital Industry Snapshot: Proximity’s Muhammad Waqar Haider
  • Snap AR Ramadan mall returns this year
  • Navigating through the attention economy
  • Tech Talk: Not so big tech – by Jalaja Ramanunni
  • Serviceplan’s Ramadan spot looks for missing dates
  • Team Red Dot partners with WebEngage
  • A new wave of accessible celebrities – by By Niggi Marketing Management’s Nikita Phulwani
  • Retention marketing: reconnecting with customers in Ramadan
  • Accenture report identifies five macro movements for 2023
  • Popular communication trends in Ramadan for Saudi Arabia
  • Starzplay reveals Ramadan content line-up
  • Connect with authenticity this Ramadan – by Assembly’s Bryony Carpenter
  • Continuum Media partners with Travel.ru
  • How to drive and measure impact this Ramadan – by Meta’s Rasheeqa Jacquesson
  • Dentsu hosts first ‘Now to Next’ event in Riyadh
  • Retail strategies to survive and thrive amid a recession – by Liquid’s Nyka Miglani
  • Exploring the cultural significance of TV programming during Ramadan – by Ipsos’ Raed Harb
  • Measuring the ROI on brand experiences – by Imagination’s Christophe Castagnera
  • Data Overloaded – by VMLY&R MENA’s Louise Blake
  • Digital Industry Snapshot: Impact’s Ana Júlia de Oliveira
  • Local talents try to pronounce LOEWE
  • Transforming the airport passenger experience – by JCDecaux’s Bertrand Mouraille
  • Synergistic impact in the marketing world – by Reprise’s Riddhi Dasgupta
  • Unprotected: Peak season Ramadan Arabic dramas – by H Consult’s Heba Korayem
  • Digital Industry Snapshot: YouExperience’s Sachin Mendonca
  • ChatGPT: an ally or adversary – by Century Financial’s Sharad V K
  • Digital Industry Snapshot: Mindshare’s Abdallah Safieddine
  • Navigating the metaverse – by Accenture’s David Fregonas
  • Trade Desk research: 65% of UAE residents watch streaming content at least once a day
  • Listen now! Campaign’s ‘On The Record’ Podcast – Ad opportunities during the Ramadan period from Meta
  • OSN signs exclusive HBO agreement
  • Digital Industry Snapshot: Cicero & Bernay’s Tariq Al Sharabi
  • Building differentiated relevance during Ramadan – by TikTok’s Jochen Bischoff
  • Roche Diagnostic’s ‘Jasady’ puts women’s health in the spotlight
  • Campaign announces CBB: Sharpening Your Marketing Strategies
  • Digital Industry Snapshot: Reprise’s Stuart Mackay
  • 4 key strategies to engage consumers this Ramadan – by Pivotroots’ Mohamed Junaid
  • Zero-party data – by Choueiri Group’s Mathieu Yarak
  • John Cleese brings his unique brand of humour to Dubai
  • The opportunity for data clean rooms – by MMP’s Walid Ramadan
  • Riding MENA’s MetaMarketing wave in 2023 – by RRD’s Amardeep Devadason
  • YAAP partners with Tagger Media
  • IKEA’s soft toys narrate their surprising family stories
  • Ramadan 2023: Leveraging social media – by Hashtag’s Anas Hani Hussien
  • Bringing the magic back to media
  • Orange highlights the Middle eastern and African culture in video games
  • From local to global: Havas’ Yannick Bolloré
  • Growing trend: influencer marketing – by MBR Recruitment’s Sanjana Bhosale
  • WARC study: Do stronger relationships produce stronger results?
  • Impulsively planned: A new paradigm of shopping behaviour in the digital era
  • Make this Ramadan a time for connection, inspiration and expression – by Snap’s Jake Thomas
  • Predictions 2023: The year ahead for Metaverse – by Publicis’ Ryan Loots and Epsilon’s Paul Wallis
  • Myco partners with MoEngage
  • Snap launches Ray Tracing
  • VUZ announces partnership with MBC
  • WPP expands payment solutions with Stripe partnership
  • Atteline launches social media division and expansion to Philippines
  • Euronews partners with MBC’s Shahid
  • The fear of AI and its place in content creation – by Viola’s Chris Moran
  • MoEngage report: brands see 85% increase in open rate of personalised emails
  • The year for retention marketing – by Webengage’s Hetarth Patel
  • Emplifi reveals how marketers can maximise reach on social media to engage the modern consumer
  • 5 ways to target young Saudis in your 2023 digital strategy – by Assembly’s Lauren Hey
  • Snap launches Saudi Idol-inspired AR lenses with MMS
  • The year of Web3 – by RRD’s Amardeep Devadason
  • Building successful companies through connected teams – by MoEngage’s Raviteja Dodda
  • Noon completes Namshi acquisition
  • HungerStation and Wunderman Thompson tap into the subconscious to help people order food
  • Predictions 2023: The year ahead for influencer marketing – by Vamp’s Zainah Yassin
  • Predictions 2023: The year ahead for experiences – by Lightblue’s Craig Borthwick
  • Predictions 2023: The year ahead for user experience – by RBBi’s Amol Kadam
  • The gulf football renaissance – by Sputnik Floyd’s Patrick Honein
  • Predictions 2023: The year ahead for quick commerce – by Interesting Times’ Bahaa Awad
  • MMP Worldwide accquired by LifeOnScreen
  • Digital Industry Snapshot: Inhype’s Jad Gosen
  • Starzplay partners with Zain Kuwait
  • Predictions 2023: The year ahead for social media – by LPS’ Aasim Shaikh
  • Predictions 2023: The year ahead for digital agencies – by Audience Collective’s Jess Hickman
  • Socialeyez report highlights 5 key trends to connect with audiences
  • Predictions 2023: The year ahead for digital media
  • Predictions 2023: The year ahead for media agencies – by Mindshare MENA’s Lamiya Boumlaki
  • User-friendly design in the mobile-first world – by AppsFlyer’s Paul Wright
  • Predictions 2023: The year ahead for public relations – by Cicero & Bernay’s Ahmad Itani
  • Digital Industry Snapshot: Boopin’s Shadi Abdulhadi
  • Starzplay partners with Watchit
  • Top 5 data privacy trends that will rule 2023 – by VFS’s Astrid Gobardhan
  • MBC Group partners with Vice Media Group
  • How the metaverse will impact PR and communications
  • 7awi Media Group launches Kuwait Moments and Oman Moments
  • Taking lessons from horses – by Publicis’s Nathalie Gevresse
  • Sustainability focused Keel Comms launches in Dubai
  • MBC Group extends partnership with Warner Bros. Discovery
  • Salesforce data: 2022 holiday season online sales top $1.14 trillion globally
  • Jazeera airways partners with MoEngage
  • Spotify signs licensing agreement with Rotana Music
  • WARC highlights three key trends in media for 2023
  • Time for a new diet? – by Rain Creative’s Samir Shanbhag
  • CNN Business Arabic goes live
  • Unlocking AI’s Potential with ChatGPT – by SAE’s Hiba Hassan
  • CleverTap partners with Storyly for real-time personalised user experience
  • TikTok highlights three trend forces for 2023
  • Galaxy Racer partners with Polaris Sports to engage with Gen Z
  • Top trends for consumer brands to watch in 2023 – by MoEngage’s Raviteja Dodda
  • SRMG and Bloomberg Media launch Asharq Quicktake
  • Robots aren’t the enemy: how to change the narrative around tech – by Across the Pond’s Aaron Hutchinson
  • Tamanna partners with MoEngage for insight-led customer engagement
  • The rise of digital innovation in UAE’s real estate industry – by Pixl’s Imran Khan
  • Nivea and PLG relaunch female gaming community
  • Medialinks releases report on future of e-commerce in MENA
  • The Annual 2022: The Top 10 YouTube videos
  • What does the crystal ball hold for digital marketers?
  • Creating football communities with short video platforms – by Likee’s Gibson Yeun
  • AnNahar takes pages out of six defunct newspapers
  • The Annual 2022: The Year in Spotify
  • KFC Arabia brings limited edition gaming headsets
  • LPS – Social Media Agency of the Year: 2023 will be about new-age media
  • Comco MEA celebrates first year with major client wins
  • The Annual 2022: Top 10 Milestones
  • Pick of the Quarter: Qatar Airways will rock you
  • Amazon Ads: Building deeper connections with Gen Z and gaming audiences
  • Two sides of the same story – by DMS’s Sally Makarem
  • Token efforts: a look into the NFT future – by SAE‘s Hiba Hassan
  • Moov-ing into the subscription model – by Al Futtaim Automotive’s Katib BelKhodja
  • Imagination launches interactive experience in Doha Port
  • Amazon Ads: Welcome customers to your own Amazon Storefront
  • Vodafone Qatar scores with match updates in the universal language of hip-hop
  • How creatives can stay relevant as Web3 emerges – by Impact’s Fouad Abou Mansour
  • Google Street View brings Qatar’s football stadiums to the world
  • Saudi Focus 2022: Keeping up with digital – by Assembly’s Salma Eraki
  • Meta launches My Digital World to secure the online safety of students in Palestine
  • How football star Nigel De Jong became a Careem Captain
  • Saudi Focus 2022: Transcending potential – by Entourage’s Mohammed Tayem
  • Digital Essays 2022: Brands go big on retail media – by Gamned! MEA’s Yves-Michel Gabay
  • Digital Essays 2022: Navigating a cookieless world – by Initiative’s Jennifer Wartabedian
  • Saudi Focus: Ready, Saudi, go – by Fusion5’s Abdulelah Shaher Al Nahari
  • How app brands can maximise success when utilising subscription models – by Appsflyer’s Paul Wright
  • Digital Essays 2022: The metawhat? – by UM’s James Dutton
  • Uncertainty is certain, so where should we invest – by MMPWW’s Ayman Haydar
  • Digital Essays 2022: Let that sink in – by Boopin’s Ali Aboukhreibe
  • Digital Essays 2022: Finding your digital North Star – by MediaCom’s Burt Reynolds
  • Digital Essays 2022: growing your brand on TikTok – by Hashtag’s John Karam
  • Strategy& report: Metaverse projected to contribute $15bn annually to GCC economies by 2030
  • Digital Essays 2022: Is social media taking over ZMOT? – by Fusion5’s Natale Panella
  • Digital Essays 2022: Consumers want meaningful conversations with brands – by Digitas’ Tony Wazen
  • YouTube announces ‘Play it Forward‘ video and podcast series
  • Digital Essays 2022: Gear up for the metaverse – by Havas’s David Do Rosario
  • Digital Essays 2022: Multiple screens make a comeback – by ArabyAds’ Sachin Kumar
  • Helping consumers understand privacy in the metaverse – by Heriot-Watt University’s Ullas Rao
  • Digital Essays 2022: Checkmate; Why being human wins in the end – by PHD’s Daniel Shepherd
  • Digital Essays 2022: Changing the narrative from ‘influencers’ to ‘creators‘ – by InHype’s Nour Chaar
  • Marketing leap into the Metaverse – by Creative Zone’s Neha Thomas
  • Digital Essays 2022: Beyond the obvious – by OMD’s Viktor Maksymov
  • Listen now! Campaign’s ‘On The Record’ Podcast – The widening web: MMS’s Richard Addington talks web 3.0
  • Incubeta expands to KSA
  • Digital Essays 2022: Make your youtube spend work harder – by MiQ’s Mike Gray
  • Wunderman Thompson reveals most inspiring brands for 2022
  • Five key opportunities for brands in the metaverse – by Latitude’s Oliver Corrin
  • Snap and Qatar Tourism showcase the wonders of Qatar with AR
  • Prism Digital launches WhatsApp for Business API solutions
  • Nike survey reveals UAE and KSA parents’ perception of the benefits of playing sport
  • Snap reveals media partners for FIFA World Cup Qatar 2022
  • Interesting Times expands to Saudi Arabia
  • Why MENA is one of the most exciting OOH markets to watch – by Veridooh’s Mo Moubayed
  • Amazon Product Variations 101 – by PiWheel’s Nur Atbinici
  • Is tech killing off brand building? – by Braze’s Mariam Asmar
  • The shape of things to come or back to basics? – by Viola’s Ahmed El Sherbini
  • In defense of empiricists: blindly following numbers is leading us from reality – by Ogilvy’s Joe Lipscombe
  • YouTube teams up with Bein Sports for the FIFA World Cup Qatar 2022
  • Google announces new features for football fans
  • Collective commerce: One passion. Many shoppers – by Liquid Retail‘s Nyka Miglani
  • The case of FTX – by Jensen Matthews PR‘s Loredana Matei
  • Cadillac Arabia partners with classic cars owners to mark it’s 120th anniversary
  • Saudi Focus: Lost in translation – by FCB’s Tony Rouhana
  • Saudi Focus: Brand vs storytelling – by Mediavantage’s Manoj Khimji
  • Houbara launches inaugural ESG Report
  • E-commerce 2022: Beyond reality – by SAE Institute’s Hiba Hassan
  • Spotify launches video podcasting in UAE
  • The first World Cup for a passionate footballing region – by Imagination’s Christophe Castagnera
  • How MENA brands can leverage Snapchat’s immersive experiences to accelerate their conversion this shopping season
  • Nabd rolls out World Cup 2022 coverage
  • ESG 2022: Can plant-based foods deliver Meaningful Change? – by M&C Saatchi’s Scott Feasey
  • InHype: A next-gen influencer agency for brands
  • E-commerce 2022: To each their own – by Samsung’s Shafi Alam
  • E-commerce 2022: Back to basics – by VMLY&R Commerce’s Hemal Soni and Cristina Mas
  • Social media giants copying features in the face of competition – by Light Digital’s Varuna Mehta Jagwani
  • Al Arabiya and MMS launch Akhtar
  • OOH Industry Snapshot: Contour Media’s Rabih Adnan
  • Zuckerberg announces Meta job cuts in wake of ad downturn
  • OSN launches OSNtv box product
  • OOH Guide 2022: Radical evolution – by Viola’s Ammar Sharaf
  • PRCA MENA announces Jargon PR as new member
  • Sony hosts Indian ‘Millionaire’ quiz show event in the UAE
  • Plan3Media reveals winners of Customer Happiness Summit & Awards 2022
  • E-commerce 2022: Fast-moving consumers – by FP7’s Auni Sen
  • E-commerce 2022: Eyes on the prize – by Lenskart’s Sudhir Syal
  • ESG 2022: On purpose – by VFS’s Sukanya Chakraborty
  • Gaming as a channel – by Mediaplus’ Charbel Jreijiri
  • Get the ball rolling to find new customers – by Meta’s Fares Akkad
  • The four phases of Black Friday and festive season – by Assembly’s ​Amel Chettouf
  • E-commerce 2022: A piece of cake – by InMotion’s Cosmin Ionescu
  • DMS research: 71 per cent fans check out football post-match online content
  • ESG 2022: the changing climate – by Asda’a BCW’s Stephen Worsley
  • Property Finder launches ‘Get What You See’ campaign with Superagents
  • E-commerce 2022: the well-stocked self – by BNG’s Oliwier Koziol
  • B2B e-commerce; the reality is around the corner – by Niranjan Gidwani
  • ESG 2022: Green shoots – by Red Havas’ Mathilde Montel
  • E-commerce 2022: Getting off the ground – by PiWheel’s Shashank Singh
  • ESG 2022: Hail CSR – by Cicero & Bernay’s Ahmad Itani
  • E-commerce 2022: Aggre-culture – by Liquid’s Richard Nicoll
  • Amazon.sa hosts its the first seller summit
  • Digital platforms take commerce back to its roots – by TikTok’s Elias Bassil
  • Creating infrastructure for global communications – by APCO’s Imad Lahad
  • Meta asks investors to be ‘patient’ as profit plummets and revenue declines 4 per cent
  • WPP flags profit margin squeeze because of staff costs and inflation
  • YouTube ad revenue declines as brands cut budgets
  • Bein Media Group and SMC sign partnership
  • Talkwalker and Khoros release Social Media Trends 2023 Report
  • Mall of the Emirates launches digital concierge service
  • Hisense and Mcdonald’s partner for regional World Cup campaign
  • The new-age luxury consumer – by Atteline’s Stephanie Dafeta
  • How to win the world cup on twitter – by Twitter MENA’s Rabih El-Khoury
  • Snapchat introduces features for Snapchat+
  • Linkedin study: B2B marketers optimistic despite economic uncertainity
  • Early adopters of the future; social media and the metaverse – by Socialeyez’s Cassie Bell-Misri
  • MBC Group partners with Turkish production houses Medyapim and Ay Yapim
  • Shahid launches 21 subscription-free digital channels
  • Snap and Ipsos release new ‘Augmentality Shift’ study
  • Trends vs originality; An ever-growing paradox – by Motivate’s Hebah Ikhleif
  • Google highlights key UAE and KSA shopping habits in new study
  • Digital Turbine releases KSA World Cup Research
  • Metaverse; the new frontier for brands – by YAAP’s Atul Hegde
  • The Marketing Society’s Scholarship Programme returns for 2023
  • Majority of CMOs set to increase digital retail media budget in next year
  • BPG launches BPGverse
  • Marketing mix modelling: A view from Meta’s Rasheeqa Jacquesson
  • Searching for Information? TikTok It! – by Mediaplus’ Suparshv Chopra
  • Saudi Focus: Identity, innovation and impact
  • Why NFTs are more than just art – by Nifty Souq’s Talal AlAfghani
  • The role of UX in effective marketing campaigns – RBBi’s Fadi Ali
  • Web 3.0: opportunities for next-gen marketing – by Creative Zone’s Neha Thomas
  • PRCA MENA welcomes five new Board Members
  • A shift in the influencer paradigm – by Proven 360’s Leandra Meintjes
  • Prism Digital launches e-commerce website for BAFCO Middle East
  • Saudi Focus: Same, but different – by Starfish’s Maria Khoriaty
  • Saudi Focus: Finders keepers – by Extend’s Tarek Shalby
  • Seedtag and YouGov Survey highlights opportunities in data privacy
  • Driving insights-led actionable data for customer engagement – by MoEngage’s Kunal Badiani
  • Tailoring marketing approach for Healthcare – by Accumed’s Dedef Kayrouz
  • Like Digital & Partners announce partnership with Commercetools
  • TikTok launches the TikTok MENA Creator Hub
  • Khoros and Talkwalker announce partnership
  • Pick of the Quarter: Sephora redefining commerce for beauty
  • Snap reveals new tech at fashion and beauty AR event
  • Volkswagen Middle East says ‘We care too much’ on TikTok
  • Mashreq launches new sonic identity
  • e& launches communications platform, engageX
  • Artefact opens office in Lebanon
  • Snap showcases ‘Future of Saudi’ through AR
  • W7Worldwide video celebrates Saudi generosity on 92nd National Day
  • Yazle signs exclusive DOOH partnership with Aswaaq
  • Campaign announces CBB: Content, performance marketing and measurement event
  • Mashreq reveals new brand identity and positioning
  • Spotify UAE trend report: Gen-Zs are blurring lines between consumption and creation
  • How much closer can brands get to customers? – by Virgin Mobile’s Rob Beswick
  • Asda’a BCW Arab Youth Survey: 89 per cent of Arab youth say they shop online
  • Making DEI Work – Bain & Company’s Julie Coffman and Sara Minelli
  • Snap hosts first summit in Qatar
  • Evolution of marketing skills – by Linkedin’s Diana Daou
  • Project Brazen and PRX present People Like Us podcast with Kim Ghattas
  • Rebranding as a soul-searching tool – by G42’s Faheem Ahamed
  • DMS reveals key MENA travel trends post-Covid
  • Keeping consumer streaks alive – by Alixandra Barasch and Jackie Silverman
  • Tiktok launches new feature Tiktok Now
  • Snapchat launches family center
  • TikTok launches podcast series on the future of retail in the GCC
  • Metaverse: developing the legal strategy for business – by Landmark’s Payal Manhas
  • Nabil Moutran and Dan Moore launch digital gaming marketplace
  • Creators of Tomorrow – by Meta’s Louise Holmes
  • Automation at the heart of customer engagement – by Unifonic’s Roger Graham
  • Sowt Media announces the acquisition of Finyal Media
  • APCO and GCC BDI release ESG in the GCC study
  • Managing crises using systems thinking – APCO’s Nic Labuschagne
  • Hypermedia launches OOH media concept Z Gallery
  • PR Industry Snapshot: ASDA’A BCW’s Sunil John
  • PRCA opens entries for Digital and MENA Awards
  • Dentsu to drop international CEO role in restructure as Wendy Clark heads for exit
  • Metaverse: a dissonance – by Xapads’ Gagan Uppal
  • Transform or be transformed – by Spiro’s Beki Winchel
  • Twitter tests Edit feature
  • MoEngage partners with MySyara
  • The evolving face of communications – by Catch’s Injeel Moti
  • What Netflix can learn from Disney – by Claire Huxley
  • Snap unveils new Dual Camera feature
  • Curiouser and curiouser – by MCH Global’s Uli Stanke
  • Listen now! Campaign’s ‘On The Record’ Podcast – Leadership Focus: Abdulaziz Al-Roomi
  • Young gamers are globally embracing the metaverse reveals Bain & Company
  • The future is vertical – by Euronews’ Guillaume Canard-Duchêne
  • Reprise Digital reveals new partnership with Optimizely
  • Dentsu sees ‘tremendous competitive advantage’ in offshoring 10,000 jobs
  • Prism Digital introduces WhatsApp auto chatbot service for hotels
  • Influencer vs Influential – by Motivate Talent’s Nicole Little
  • Analogue essentials of digital transformation – by Bond’s Matthew Horobin
  • Empire Entertainment celebrates Bullet Train release
  • MBC Media Solutions and Saudi Sports Company renew partnership
  • The Gen Z problem: how to convert sports agnostics in the digital age
  • Dahua Technology partners with ABCOM
  • Protecting your business reputation from social media – by Krohne’s Jonathan Ashton
  • Matter of fact – Is Meta ushering the future or just reflecting it ?
  • Striving for sustainability? Consider this before jumping into the metaverse – by Essence’s Laura Wade and Zoe Brook
  • Publicis Sapient acquires Changi Consulting
  • Reeling shoppers back into stores with mobile apps – by AppsFlyer’s Sue Azari
  • Hypermedia partners with Streach for OOH measurement
  • NFTs are worthless — and that’s great for brands – by Berlin Cameron’s Ewen Cameron
  • Incubeta restructures following Bruce Clay acquisition
  • BeIN SPORTS and Twitter partner ahead of FIFA World Cup Qatar 2022 
  • NNC partners with Contour Media
  • Sun & Sand Sports kickstart #MakeSportsFun campaign
  • Gaming world walkthrough for Brands – by Socialize Gamez’s Peter Mazloumian
  • The Marketing Society announces new Abu Dhabi leadership board 
  • Three types of gaming frauds – By mFilterIt’s Debsena Chakraborty
  • UK-based agency The Romans expands into Dubai
  • WebEngage raises $20m in funding
  • Seamless Service – by Samsung’s Erbil Topgül
  • Bespoke, renewed – by Red Havas’s Dana Tahir
  • Full spectrum – by Prism’s Lovetto Nazareth
  • A catalyst for sustained success – by Al Masaood Automobiles’ Stephan Davies
  • Socialize partners with Tiktok as Branded Effects Partner
  • Hyped up – by SAS’s Nurcan Arcan
  • The future of our economy – by Heriot Watt’s Prof. Paul Hopkinson
  • Proven launches new marketing consultancy Proven 360° in KSA 
  • imo introduces ‘Messenger for Business’ – a new feature that enables brands to get closer to its targeted customers
  • Snap study 2022: 63% of Snapchat users say that AR experiences feel more personal
  • TikTok reinforces #SaferForYou Initiative
  • Digital Turbine unifies brand identity and strategy
  • Times of great change call for great changemakers – by Euronews’ Carolyn Gibson
  • Can the metaverse help future work readiness – by Impact BBDO’s Fouad Mansour
  • Talkwalker launches predictable analytics feature Forecasting
  • India based YAAP fully acquires Dubai agency Crayons Communications
  • Immediate impact
  • Lightblue launches metaverse creative space
  • Bringing it back home to Saudi Arabia – by UM’s Nadeem Ibrahim
  • The need for speed – By MMP’s Ayman Haydar
  • How Twitter shapes public opinion In Saudi Arabia – By Hashtag’s Abdullah Alliefan
  • Make it work – by TBWA\RAAD’s Claudinia Harper
  • Pick of the Quarter: Banking on Reels ads to deliver results
  • Crossing the chasm – by Vamp’s Karl Mapstone
  • Call for listings in Campaign’s PR & Events Guide 2022
  • Sustaining dealerships – by Al Masaood Group’s Marwa Kaabour
  • Lovin Dubai launches in 6 new cities
  • Gfk reveals Consumer trends focused study
  • World Social Media Day – by Acorn Strategy’s Rad Arekat
  • Digital agency Chain Reaction partners with Mdlbeast
  • Spotify celebrates Egyptian hip-hop culture with Melouk El Scene
  • Audience Collective expands to the Middle East
  • PiWheel presents Amazon Brand store: the path to customer delight
  • Driving discovery and growth across borders – by Meta’s Rana Bouri
  • TikTok announces new screentime management tools
  • Pizzaro rebrands with ‘The Italian that gets you’ campaign
  • Fired up: How to do the fireside chats right – by Mariam Farag
  • Etisalat rebrands to “etisalat by e&”
  • The magic and logic of brands – by Marketingcube.co’s Maya Moufarek
  • Twitter talks football ahead of FIFA World Cup Qatar
  • Saudi Industry Snapshot: Mazen Nahawi, CARMA
  • Saudi Industry Snapshot: Bassel Kakish, Publicis Groupe MENAT
  • Heart+Mind Strategies launches in MENA
  • Transformed perception – by CARMA International
  • Changing face of retention marketing, and the role of technology – by WebEngage’s Keyur Dhami
  • Ready. Saudi. Grow – By OMG Transact’s Stefanie Cunningham
  • Disney+ launches across MENA
  • Comms in times of crisis – By Ananda Shakespeare
  • DMG events CEO elected president of UFI global events industry association
  • The major themes – by W7Worldwide’s Abdulrahman Inayat
  • The speed of light: Be part of the game – by Carat KSA’s Julie Larguier
  • Podcasts and the law – by Al Tamimi’s Charlotte Sutcliffe
  • It’s in the game – by MediaVantage’s Dan Qayyum
  • Sound; very much switched on – by MEMS’s Nadeen El-Hadidi
  • Turning tides – by Starcom’s Jad Saab
  • The golden age of podcasts – by Ipsos’ Ziad Issa
  • Is Saudi’s Gen Z dropping radio for digital audio? – by Next Broadcast Media’s Suzi Kuban
  • Synergy in Saudi Arabia – by Snap Inc’s Ankur Jalan & UM’s Nadeem Ibrahim
  • Learning from the numbers – by Socialize’s Ailidh Smylie
  • Augustus Media acquires CamPlus Sports
  • Think different – by Assembly’s Hind Hassan
  • Coming back for more – by Epsilon’s Saira Mehdi
  • mFilterIt launches Q-commerce tool, mScanit
  • Act like a Saudi, think like a local brand – by DMS’s Brendan Walsh
  • Untapped potential, impactful opportunities- by MMS’s Ahmed Al Sahhaf
  • Hope comes to the fore – by ASDA’A BCW’s Sunil John
  • Driving the 5G Revolution – by Oppo’s Fadi Abu Shamat
  • Reprise Digital – MENA receives Google Marketing Platform certification and reseller status
  • Nabd launches AI-powered personalised email newsletters
  • TikTok partners with Injaz on jobs initiative
  • e& launches region’s first Telco NFT collection
  • Oracle Food and Beverage study reveals new behavioural trends
  • PiWheel Presents 5 must-have Visual Content on Amazon, by PiWheel’s Eliane Chama
  • Google announces 2021 Ads Safety Report
  • PivotRoots acquires DeepFlux
  • How are brands driving the customer experience shift from a cost center to a profit center? By Cuemath’s Tanaya Kilara
  • The Metaverse and its endless possibilities, by Katch International’s Georgie Woollams
  • Project Agora is named among this year’s 1,000 fastest-growing companies by the Financial Times. Nikos Komninos explains the company’s growth
  • Campaign’s Digital Faces to Watch 2022
  • MoEngage to host #GROWTH Summit 2022 in Dubai
  • Motion approved, by Dailymotion’s Bichoi Bastha
  • Call for listings – Campaign’s Radio Guide 2022
  • How to Prepare your Business for The Days Before Eid Al Fitr 2022, by GoDaddy’s Selina Bieber
  • The Mystical World Metaverse – Guide for Brands and Advertising, by DViO’s Sowmya Iyer
  • Codeless AI infrastructure company Pixis enters MENA
  • mFilterIt launches AI-powered online reputation management solution for tracking unidentified reviews
  • Breaking down the silos – Delivering CX against the brand promise, by Kantar’s Satish Dave
  • BIGO Ads enables companies to thrive on Likee within the MENA region
  • How big brands are utilising gaming and e-sports during Ramadan
  • Meta’s #SheCreates initiative returns for a second year with the launch of new e-book celebrating 30 women in MENA
  • Call for agency listings – Campaign’s Saudi Report 2022
  • One year on: analysing the impact of Apple’s landmark iOS 14 privacy update, by AppsFlyer’s Samer Saad
  • Meet SHAREit, the company driving financial inclusivity in MENA
  •  Snap introduces Snap Ramadan Mall, an AR-powered virtual mall in the MENA region
  • D&AD and WeTransfer launch free, digital masterclass to harness creativity for purposeful action
  • Admix and JGroup partner to bring in-play to Mena brands
  • PiWheel presents Amazon Vendor vs Seller Central: How do you decide?
  • The psychology of the Metaverse within our Universe, by Dalia Abi Mosleh
  • Journey of the Expo 2020 Dubai, a summary by Meltwater
  • Google launches Plus Codes in MENA
  • SHAREit empowers users and companies in the crypto space
  • Why the Metaverse will kill the digital marketing agency of today, by YAAP’s Atul Hegde
  • Cookies are dead, long live the Customer Data Platform! By Artefact’s Florian Thiébaut
  • Know Your Platform Guide 2022
  • Amazon Vine: The next big thing for brand credibility, by PiWheel’s Nur Atbinici
  • The future of content for brands, by Hashtag’s Reine Jalloul
  • Consumer expectations in a new-er normal, by Initiative’s Poonam Lakhani
  • Plan ahead, by Google’s Maha Nizam and Sandy Maksoudian
  • Horizon FCB lights up the night at Downtown Dubai for the launch of the Starbucks Rewards App
  • Time to ditch the Ramadan cliches, by OMG Transact’s Farah Basmaji
  • Can AI be a meaningful force for content creation? By Deep Knowledge Group’s Baha Hamadi
  • TOD, a new streaming platform, launches In MENA
  • Introducing The Fananees NFT Genesis Collection: MBC GROUP’s most popular characters in collectable digital (IP)
  • Meta research reveals trends and behaviours of UAE consumers during Ramadan
  • AdColony reveals research on Ramadan shopping behaviors in UAE
  • Meta supports Palestinian entrepreneurs and small businesses with $100,000 in grants and digital skills training
  • New cheddar pizza with a side of NFTs
  • NVIDIA Studio Laptops the Best Choice for Creatives
  • Why we must market fintech to women, by Ziina’s Sarah Toukan
  • Grow & scale your business through Amazon Live: explained by PiWheel
  • YouGov’s Global Media Outlook Report 2022 shows that young consumers will likely drive subscription growth
  • SEO for Startups: 6 tips to grow your organic traffic, by Bruce Clay’s Asad Shaikh
  • Third Future Talks session discusses the potentials of the Metaverse at the Museum of the Future
  • Vice Media Group unveils Metaverse Headquarters
  • Google to support Palestinian graduates, app developers and tech entrepreneurs
  • TikTok for Business reveals key insights into culture drivers in 2022
  • Mirchi introduces app in the United Arab Emirates
  • Launching Facebook Reels globally and new ways for creators to make money
  • Industry Forum: Will the metaverse shape society as much as social media did?
  • Havas Group opens its first virtual village in the Metaverse
  • A new culture of care, the metaverse, and higher employee expectations, by Accenture Interactive’s Luis Arnal
  • Wego to acquire Cleartrip’s Middle East business from Flipkart
  • Fjord Trends 2022 investigates human behaviours that will affect culture, society and business in the coming year
  • 6 app-store optimisation tactics to catapult your app discovery to the next level, by AppsFlyer’s Samer Saad
  • Industry snapshot: Muhammad Waqar Haider, Impact Proximity
  • Industry snapshot: Stuart Mackay, Reprise Digital MENA
  • AppGallery partners with 4 top local apps for campaign
  • Al Hilal rebrands with a fresh identity and a bold digital vision for the future of banking
  • The year ahead for data & analytics, by e-CENS’ Bashar Hafez
  • The year ahead for consumer electronics, by Samsung’s Ali Ahmed
  • NEOM and MBC GROUP form joint venture to establish AAA games studio in the Middle East
  • The year ahead for e-commerce, by ArabyAds’ Gulrez Alam
  • Meltwater releases ‘Influencer Marketing in a New World’ report
  • The year ahead for AI-driven marketing, by Prism Digital’s Lovetto Nazareth
  • Industry snapshot: Kamal El Agha, Havas Middle East
  • The Fastest-Growing & Declining Categories in UAE’s e-commerce, by PiWheel’s Maher Ghazal
  • Twitter sheds light on platform safety with حملة_تويتر_للسلامة# on Safer Internet Day
  • Industry snapshot: Tariq Al Sharabi, Cicero & Bernay Communication Consultancy
  • Industry Snapshot : Boopin’s Shadi Abdulhadi
  • The Future of Retail: Extail, by Liquid’s Nyka Miglani
  • NEOM Tech & Digital Co. unveils XVRS, a cognitive digital twin metaverse platform
  • Adform launches new open internet solution, ID Fusion
  • Mastering the Loyalty Game, by Aqilliz’s Gowthaman Ragothaman
  • Gaming consumption in Saudi Arabia projected to reach $6.8bn by 2030  
  • Mall of the Emirates and Cisco showcase high-tech shopping at Store of the Future
  • AppsFlyer research shows Mobile App downloads in UAE Grew 15 per cent in 2021
  • Liquid Retail launches Elev8
  • Meta’s Workplace integrates WhatsApp to help organizations better reach their frontline workers
  • Social Distrikt drops 150 NFTs for its grand launch
  • Embracing the ‘Commerverse’, by VMLY&R Commerce’s Fabio Medeiros
  • Spotify announces its latest RADAR collaboration with Elyanna and Balti
  • R/GA London partners with NBK to create ‘Weyay’ – the first fully-digital bank in Kuwait
  • Third Cohort of ‘Google for Startups Accelerator: MENA’ welcomes 11 rising startups
  • W7Worldwide publishes 7 communications strategies for the construction sector to harness the Covid-19 rebound
  • Metaverse: There’s a new world calling, by Xentrix Global’s Vinod Thangoor
  • Launch of LIVENow will further drive MENA media and entertainment growth
  • The 2022 trends for digital advertising, by Gamned! MEA’s Yves-Michel Gabay
  • MullenLowe MENA raises awareness on cyberbullying with CHOCAPOLOGIES
  • Imagination creates Saudi Arabia’s first music streaming channel BEAST TV
  • DViO Digital signs off 2021 with KT Digital and Aster Retail business wins
  • How Goal created its new show for young Arab football fans
  • Google’s Year in Search 2021
  • Etihad airways selects Ad-Lib.io to evolve and scale its cross-channel digital marketing
  • Top 10 Digital and Social
  • Socially awkward, by We Are Social’s Brittany Wickerson
  • Building up and breaking through, by Nielsen Media’s Kamesha Milton
  • Industry Forum: has experience become more important than convenience in digital commerce?
  • A seamless path from discovery to transaction, by OMG’s Karim ElGohary
  • E-commerce at the tap of your finger, by Horizon FCB’s Reham Mufleh
  • Convenience store, by Snap’s Vishal Badiani
  • With you all the way, by Emakina’s Victor Madueno
  • Digital Essays 2021: Democratising digital advertising with first-party cookies and retail media, by ArabyAds’ Gulrez Alam
  • Culturally disruptive commerce, by VMLY&R Commerce’s Fabio Medeiro
  • Digital Essays 2021: Rage against the machine, by And Us’ Steve de Lange
  • Digital Essays 2021: CX and service design – attending to the new ‘liquid’ expectations of customers today, by Mirum’s Nour Abou Alwan-Lagier
  • Digital Essays 2021: Advertising 2022 – creatively navigating your digital journey, by Team Red Dot’s Ali Soudah
  • Digital Essays 2021: Decoding your post-pandemic customer, one trend at a time, by Team Red Dot’s Irfan Mirza
  • The global state of programmatic, by MiQ
  • Digital Essays 2021: Media Dome partners with MiQ
  • Digital Essays 2021: Merging the realms of humans and technology, Boopin’s Toseef Butt
  • ‘Alexa, Ya Hala!’ Amazon introduces Alexa in Khaleeji Arabic and English and Launches Echo Devices in the United Arab Emirates
  • Digital Essays 2021: Watch closely – The evolution of linear TV, by The TechVantage’s Natasha Van As
  • Digital Essays 2021: Your Rewards Programme: Just Points or Differentiated Brand Experiences?
  • Digital Essays 2021: Marketing transformation, by Digitas’ Tony Wazen
  • Video made the e-commerce star, by Prism Digital’s Lovetto Nazareth
  • Digital Essays 2021: Rethinking our reality: marketers join the metaverse, by Fusion5’s Elie Haber
  • Best of both: hybrid shopping
  • The future shopper is here, now, by Wunderman Thompson’s Faysal Abdul Malak
  • Digital Essays 2021: Our path towards holistic measurement, by MMS’ Bassam Rizk
  • Digital Essays 2021: Stop planning for social media as we know it, by OMD’s Terry Mo
  • In the age of digital transformation, is luxury transforming digital? By DMS’s Floriane Kawkabani
  • Danube Home Mad Red Sale – announces the 2nd edition of its biggest annual shopping extravaganza
  • The digital dilemma – driving brand growth with a more holistic approach to media planning, Kantar’s Manaswita Singh
  • Project Agora to host thought leadership event on header bidding
  • First Saudi NFT marketplace, Nuqtah, closes pre-seed round
  • UAE Digital WellBeing Council, the Ministry of Interior’s Child Protection Center and Meta launch “Report it. Don’t share it” campaign to prevent online child abuse
  • Meta-makers or metaverse appropriators? Let’s talk Facebook 2.0, by Socialize’s Peter Mazloumian
  • Rising Menace of ad fraud in MENA region, by mFilterIt’s Debsena Chakraborty
  • ABG, IAB GCC and TAG launch new standards to fight criminal activity and promote brand safety in digital advertising in GCC region
  • MBC GROUP signs media deal with COFE app to prioritize investment in forthcoming round of funding
  • #TikTokMadeMeBuyIt is helping brands in MENA become viral sensations
  • Martech company WebEngage expands into MEA region
  • Meta and Microsoft announce partnership to integrate Workplace and Teams
  • MMA WARC Report Reveals Research on the Trends and Future of Mobile Marketing and Technology in the MENA
  • NFTs are the NBT, by Fusion5’s Johnny Khazzoum
  • In-app advertising is the new hot spot for modern advertisers, by HUAWEI Ads’ Kashmala Khan
  • Who are the mobile gamers in UAE and how do they spend their time? By AdColony
  • NFTs: Is Winter Coming? By Meltwater’s Zubair Timol
  • Young males in UAE are most likely to follow gaming influencers according to YouGov Study
  • Amazon Best Seller Badge: The Basics by PiWheel
  • GfK launches AI-supported intelligence platform “gfknewron” in the UAE
  • Hybrid events platform Hubilo secures Series B funding of US$125m
  • Data-driven marketing platform MEmob+ welcomes Near as new investor
  • Adjoe is Android’s fastest growing media source according to latest AppsFlyer’s Performance Index
  • DMS wins exclusive media representation across MENA for online video streaming player Viu
  • Why White Wednesday and Black Friday is a fraudsters’ Christmas come early, by mfilterit Debsena Chakraborty
  • Change is good: what it takes to hop on the digital transformation bandwagon, by Infobip’s Hussein Malhas
  • Is your business ready for the end of third-party cookies? By Emakina’s Scott Naude
  • GoDaddy partners with Arab Fashion Council to empower young creative entrepreneurs
  • Amazon web services opens office in Kuwait
  • Etihad Cargo strengthens its digital footprint with a revamped website
  • ASDA’A BCW unveils the results of the Arab Youth Survey
  • Abu Dhabi-based Seo Souq, an ROI based marketing agency, gains global recognition
  • TikTok explains Community Commerce
  • RAKBANK launches firefly
  • AnyMind Group announces new features on AnyTag platform
  • Embracing community commerce to win Black Friday, by TikTok’s Aref Yehia
  • This Holiday season: people will always shop as people first, by Facebook’s Rana Bouri
  • What’s On Saudi Arabia launches Arabic site
  • Analysis beyond the data, by Boopin’s Zeena Kurd
  • Twitter’s feature Tips now available to everyone
  • Sweetwater helps Arwa Al-Banawi in collaboration with adidas to gain global recognition
  • Emplifi acquires live commerce software provider Go Instore
  • Liquid expands into Europe
  • FilMe set ups OTT hybrid platform with Khaleej Times
  • INFINITI Middle East appoints new customer experience partner, PUBLICIS GROUPE
  • Industry forum: Are brands in the region using the right digital transformation tools and strategies?
  • Why are we doing this? By Behavioral Management Consulting’s Dr Basmah Omair
  • Better, not bigger, by MediaCom’s Burt Reynolds
  • Innovate and integrate, by Prism digital’s Lovetto Nazareth
  • All aboard, by Sherpa Communications’ Anastasiya Golovatenko
  • Stepping stones, by Bain & Company’s James Anderson and Tom De Waele
  • Digital transformation, who dis? By Netizency’s Ala Shashaa and Carlos Estrada-Ruiz
  • Omada and Augustus Media sign a partnership for media and ad tech solution services
  • An essay not really about digital transformation, by OMG’s Chris Solomi
  • Loading… Digital Transformation, by MMPWW’s Nader Bitar
  • Nissan introduces new digitization program to enhance customer experience in the region
  • Majid Al Futtaim Launches AI Powered Carrefour City+ The Region’s First Check-Out Free Store
  • Applied imagination, by Havas’s Fabio Silveira
  • A mindset, not a technology, by Starcom’s Ralph Adaimy
  • THE E-Volution BOOM, by BASSMAT’s Faisal AlGain
  • Back-to-School 2021: Top insights to win your audience on TikTok in MENA
  • Evolution at the speed of data, by Du’s Andy Ward
  • Hard to hack, by Help AG’s Soumya Prajna
  • Reimagining payments, by Amazon’s Amira Aboushousha
  • Changing rooms, by Rixos Hotels’ Ali Ozbay
  • How mobile video has become the great connector for consumers and brands in the Kingdom, by Snap’s Abdulla Alhammadi
  • Create Media builds online experience for The Department of Culture and Tourism – Abu Dhabi
  • Research shows 89 per cent of UAE customers are converts to e-commerce
  • Loeries partners with the Accenture Interactive in supporting the Digital Communication Category
  • Mobile key to bringing customers back into stores post Covid in UAE
  • Products find people: The new commerce, by Facebook’s Anna Germanos
  • Apple extends advertising lead following iOS 14.5
  • Industry forum: Has digital marketing struck the right balance between performance and awareness?
  • Twitter introduces shopping module
  • A light touch, by BPN’s Vedrana Jovanovic
  • Prism Digital Dubai supports Rite to launch e-commerce solution
  • Why the future of the Middle East’s digital commerce is more open than you think, by Sitecore’s Steve Tzikakis
  • What’s Google’s End Game? By MMPWW’s Ayman Haydar
  • Funnel vision, by UM’s Abdul Basith
  • Are you ready? By Carat’s John Ekambi
  • More than half of UAE & KSA residents trust review and rating sites and find them to be useful
  • Good behaviour, by Five Hotels and Resorts’ Ahmad Kheir
  • Visit Abu Dhabi launches Official Tourism Public Profile on Snapchat
  • Huawei announces Huawei HMS App Innovation Contest (Apps UP)
  • The vertical era, by Extend – The Ad Network’s Ahmed Saadeldin
  • Latest Cisco AppDynamics App Attention Index reveal key indicators for UAE customers
  • Staying power, by Mindshare’s Robin Phillips
  • Liquid expectations, by Accenture Interactive’s TJ Lightwala
  • Meet Flowsam, the AI video tester
  • Aleph acquires 86% in Connect Ads, MENA’s launchpad for digital innovations
  • TikTok and eSafe join forces to safeguard youth on the platform
  • WARC releases ‘Rethinking Brand for the Rise of Digital Commerce’
  • YouTube Shorts arrive in the UAE
  • Publishers should prepare for a cookieless future now, by Narratiive’s Marianna Rideg
  • Building the Next Era of Personalized Experiences, by Facebook’s Dan Levy
  • UAE Sees 55 per cent Growth in Finance App Installs as FinTechs Up Marketing Spend
  • Asharq News announces the launch of Asharq Business Green
  • Google launches ‘Grow My Store’ in Arabic for MENA retailers
  • Re-connecting with consumers in a post-Covid world, by Heriot-Watt University’s Dr. Paul Hopkinson
  • Smart acquires cookie-free CTV and video advertising platform DynAdmic
  • Introducing “Rashash”, a Shahid original series by MBC STUDIOS
  • The New Media – Digital: All for one and one for all, by DMS’ Ziad Khammar
  • Upskilling is the only way to future proof careers in digital marketing, by upGrad’s Saranjit Sangar
  • Challenging times need new perspectives, by Schneider Electric’s Firdaus Shariff
  • INVIDI technologies and Irdeto partner for global integrated addressable solutions
  • Saudi Report 2021: Changes in store, by Liquid’s Khaled Ghorayab
  • Amazon.ae reveals Prime Day Deals, starting June 21
  • Saudi Report 2021: Add to cart, by Bassmat’s Abdulrahman Saud
  • Ampersand partners with Nextatlas in MENA
  • How to Win the Amazon Prime Day UAE and KSA, by OMG Transact’s Karim ElGohary
  • Create Media Group designs a digital journey with The Living Museum
  • Saudi Report 2021: The hybrid retailer and the hybrid shopper, by Chalhoub Group’s Henri Abi Nader
  • What is DCO? and why is everyone talking about it? By Ad-Lib.io’s Janira Hernandez
  • Action Global Communications expands Action Travel division into MENA
  • PiWheel research analyses UAE’s fastest gaining & falling categories in e-commerce during Ramadan 2021
  • TV speaks the digital language to reach Saudi viewers
  • Mastering mobile marketing by closing the gap between web and app, by AppsFlyer’s Samer Saad
  • 7awi and Gecko announce partnership
  • Ramadan provides a boost to UAE mobile app installs and spending
  • Apple spells it out with new ad for app tracking privacy feature
  • 4SiGHT and Anavizio join forces to leverage potential of social media for market research
  • A view from James Fox: Making the digital world work better for kids on Global Accessibility Awareness Day
  • BetterMe launches wheelchair workouts for Global Accessibility Awareness Day and expands its offer for the Middle East
  • Incubeta partners with e-CENS to expand offering with the launch of Dubai Office
  • DIGITAL FACES TO WATCH 2021
  • HUAWEI Video enhances library of shows and channels to bring something for everyone
  • STARZPLAY strengthens content aggregation strategy with new BluTV add-on
  • IAS Media partners with US-based, Moburst to launch Mobile Marketing Solutions in the MENA region
  • Gulf News launches digital subscription
  • Ooredoo presents a unique Ramadan message: The life of the internet
  • Bring your social media stories to the open web with Project Agora’s versatile and shoppable new ad-experience
  • Why is nobody talking about HiHo? By Quill’s Sarah Mohamed
  • Strategic Growth Agency Grow announces Rebrand
  • Introducing Dynamic Ads for Streaming on Facebook
  • UTURN signs exclusive content partnership with Facebook starting Ramadan 2021
  • SHAREit showcases window of opportunity for marketers in MENA this Ramadan
  • The Fun Asia Network launches free OTT platform BIG FAN TV
  • AKQA introduces Aramco LIFE: a bold approach to internal communications
  • Dogecoin’s Rally: A Social Media Prophecy? By Meltwater’s Zubair Timol
  • Safety, sales and social conscience: Ramadan success stories using Facebook Marketing Solutions
  • Crypto-Experiences: The future we didn’t know we needed, by Lightblue’s Simon Walsh
  • Arabic Google Assistant will now respond with expert-reviewed information on emotional wellbeing
  • RAKBANK joins the Mobile Marketing Association as board member
  • Has the world suddenly changed or were you just not paying attention? By Meltwater’s Zubair Timol
  • How can Middle East marketers prepare for a post-IDFA world, by AppsFlyer’s Paul Wright
  • Hubilo establishes local sales and support team in UAE
  • TikTok For Business launches SMB Academy in MENAT
  • Five essential things you can learn about Artificial Intelligence
  • Access exceptional STARZPLAY bundles on HUAWEI video
  • What’s On expands into Saudi Arabia
  • DMS’ media partner Dailymotion launches powerful video solution at no extra cost for publishers & broadcasters
  • Approximately 70 percent of organizations are faced with challenges in their digital transformation journey
  • AppsFlyer announces Predictive Analytics Product for SKAdNetwork as part of SK360
  • Five things a single campaign taught us about marketing in the new world of work, by Avaya’s Iman Ghorayeb
  • Brazen MENA secures contract extension for Stashaway
  • Power to the people: SHAREit reimagining mobile gaming experiences across the Middle East
  • KSA Gaming Industry attracts Global Players Webedia Arabia Group finalizes acquisition of SaudiGamer.com
  • Predictions2021: Digital marketing, by DViO Digital’s Sowmya Iyer
  • A year of promise: DMS’s Imad Sarrouf reveals his top six ad tech predictions for 2021
  • STARZPLAY secures first debt financing of US$25 million (AED 92 million) from Ruya Partners
  • Covid-19: the greatest ‘digital accelerant’ of the decade? By Heriot-Watt University’s Dr. Paul Hopkinson
  • Pinterest introduces Story Pins on the homepage in influencer push
  • Wunderman Thompson and stc build a campaign based on Google’s trending search queries of 5G
  • SHAREit meets new milestones in the period of sustained success and overcomes challenges in 2020
  • Western Union Camp Ka Champ season 14 goes virtual
  • Unilever hosts Annual Sustainable Living Plan Event 2021 MENA Green Recovery – Building Back Better
  • AppsFlyer committed to empowering Middle East marketers with attribution and measurement solutions
  • WhatsApp users flock to Signal and Telegram in light of privacy concerns
  • A view from Daniel Gilbert: Take control of your first-party data, or quit marketing
  • Google investigated over third-party cookie replacement plans
  • The importance of Ecommerce Analytics, by mFilterIt’s Debsena Chakraborty
  • Redhill extends footprint to the Middle East with office in Abu Dhabi
  • MediaMonks invests in leadership and expands in the Middle Eastern region
  • Accenture Interactive returns to growth after six-month decline
  • The end of a historical saga
  • Google’s Year In Search
  • Celebrating World Arabic Language Day, Spacetoon Supports Google’s initiative “Internet Heroes”
  • The Annual 2020: Top 10 digital & social campaigns
  • elGrocer focuses on family cooking and tradition this December
  • MMM Re-Discovered! By Facebook’s Dimple Dinesh
  • Amazon payment services launches in the Middle East and North Africa to empower businesses to go online with simple, affordable, and trusted payment experiences
  • Digital Essays 2020: Five digital trends to foresee, by Gamned’s Yves-Michel Gabay
  • Digital Essays 2020: Optimise the digital customer experience to communicate better, by Boopin’s Shadi Abdulhadi
  • Digital Essays 2020: In it together, by UM Worldwide’s James Dutton
  • Blue Ocean Academy offers free training for UAE nationals to commemorate 49th National Day
  • Digital Essays 2020: The threefold answer to the digital marketing future, by Magna’s Kareem Masri.
  • Digital Essays 2020: The invisible disruptor, by Publicis Media Stacy Fisher
  • Digital Essays 2020: Is it personalisation or individualisation? By Reprise’s Stuart Mackay
  • ExhibitV announced dates for Beauty Universe 2021
  • W7Worldwide’s 7-steps to maximizing virtual events in Covid-19
  • Digital Essays 2020: It’s business as ‘unusual’ as reality sets in, by MMPWW’s Ayman Haydar
  • The role of the supply-side platform, by PubMatic’s Cristian Coccia
  • National Geographic Abu Dhabi (NGAD) and Almarai celebrate ten years of unforgettable ‘Moments’
  • Spotify invites all female artists to boost their careers with SAWTIK
  • Amazon invests in delivery infrastructure, employees, and technology to meet growing demand in the UAE for White Friday
  • STARZPLAY strengthens partnership with Lionsgate Play India with multi-year deal to offer end-to-end OTT tech solutions
  • Snapchat’s Hussein Freijeh examines the camera app’s year
  • Twitter calls for public feedback to shape its new approach to verification
  • Application window open for the first ‘Google for Startups Accelerator’ in MENA
  • AnyMind Group brings AnyTag to the Middle East, one of Asia’s largest influencer marketing platforms
  • Adform sets a new standard for transparency & efficiency with independent PwC review of its recently launched Adform FLOW platform
  • Listen now! Campaign’s 2nd ‘On The Record’ Podcast : AR you ready? Augmented reality and retail
  • Asharq News unveils its schedule of programmes hosted by prominent arab anchors
  • AMC and Bawabat Al Sharq Mall raise cancer awareness with “Face Your Fear” initiative
  • Twitter creates two videos to showcase data on the automotive industry in times of crisis
  • Mastercard launches AI-powered solution to protect the digital ecosystem
  • Asharq News to Embark on New Journey in Arab Media Landscape with Launch of TV Channel, Digital Platforms
  • The Marketing Society hosts sustainability webinar
  • Highlights – Campaign’s Online Briefing – The Comms Survival Guide 2020 webinar
  • WAN-IFRA partnered with Dubai Production City, Dubai Media City for first Middle Eastern Media Leaders eSummit
  • Customer experience in the age of change, by Merkle’s Victor Madueno
  • Your own shop window, by UM’s Ruqayiah Al Usman
  • The right questions, by Radix’s Julio Rodriguez
  • Here to stay, by Publicis’ Wassim Jammal
  • A view from Ramsey Naja: LISTEN UP
  • W7Worldwide successfully manages communications for leading cybersecurity conference MENAISC 2020
  • For inspiration, shift your gaze from the West to West Africa, by Hanisha Lalwani
  • Amazon.ae Reveals Prime Day Deals
  • Gaming: Pulling 5Gs? By Active DMC
  • STARZPLAY is now available through Apple TV channels across MENA
  • Doing deals by Zoom: the unexpected upside of Covid-era M&A
  • STARZPLAY & PSB Research In-depth study on streaming video reports 141% growth in MENA unique users
  • TikTok Safety Ambassadors Program Rolls out in MENA
  • TikTok Hive hosts TikTok for Business virtual Open Day
  • The Sound of Beirut fundraiser concert to be live streamed at VOX Cinemas
  • Facebook introduces campaign to support local small and medium businesses in MENA
  • “The Sound of Beirut” fundraiser on Anghami
  • ABG launches UAE cross-media measurement initiative
  • Twitter adds more context to Trends
  • Communications for a changing world by TRACCS’ Mohamed Al Ayed
  • TikTok continues to grow in GCC despite global controversy around the platform
  • Adform’s sets out first-party ID solution to cookie problem 
  • An inside look at how TikTok is cosying up to agencies
  • Brands Can Now Get Behind Disney Soundtracks On Anghami
  • Finyal Media launches competition to find the region’s brightest podcast stars of the future
  • Disney announces new MENA line up for ESPN Player 
  • DCT Abu Dhabi selects Adara to run first connected TV campaign in USA
  • TikTok calls on community to support Lebanese Red Cross
  • What are ‘Zoomers’ in the region watching
  • Cash flow a major concern in UAE SMBs’ road to recovery, says Facebook, WB and OECD Survey
  • Blis launches consumer confidence tracker
  • Dubai Police partner with Zia Creative Network to launch virtual K9 forum
  • YouTube named most responsible social platform
  • OPPO Gaming Challenge to target Gamers this DSS
  • UAE-based Fine to host first global live-stream pole vaulting competition
  • Facebook donates to Beirut
  • Twitter launches new conversation settings
  • Major new study into podcast landscape in Saudi Arabia reveals 86 per cent of listeners tune in to brand-funded podcasts
  • The New Marketing: How creativity can thrive in periods of turmoil, by TikTok’s Shant Oknayan
  • The New Marketing: An open day from your living room, by UOWD’s Brendan Michael Vyner
  • The New Marketing: Different conditions, same objectives, by OPPO’s Cherry Fu
  • New report from The National Research Group and Snapchat shows vertical video ‘key to reaching KSA consumers’
  • The New Marketing: Be agile and ready to pivot – by Property Finder’s Alastair Sherriffs
  • Twitter ad revenue down 23 per cent despite boom in users
  • Three post-pandemic Gen Z behaviour trends to watch
  • ZEE5 Global announces launch of the first Zindagi original, CHURAILS
  • Warc report finds brand investment in e-sports to rise to $844m this year but new audiences were hard to woo during lockdown
  • A closer look at Omnicom and Spotify’s $20m podcast advertising deal
  • Life after Lockdown: Crowd Analyzer research examines the shifting social voices of MENA travellers during the Pandemic
  • Cultivating a culture of collaboration [Partner content]
  • The future of meetings is virtual [partner content]
  • The ‘world’s first virtual gaming festival’ GameOn will target 2.7 billion gamers globally
  • Snapchat launches in-app meditation experience with Headspace
  • The shifting sands of experiential – by Paul Hicks, CSM
  • Facebook releases emoji infographic for World Emoji Day
  • Snapchat launches beta Brand Profiles feature
  • Facebook, WB and OECD survey: Small business owners optimistic about economic recovery post-Covid
  • The Comms Room launches, offering complimentary PR and social media resources for SMEs and entrepreneurs
  • The grand reset – by Pauline Rady
  • Elevision extends SME support initiative with programmatic offering
  • Sole DXB launches sole.digital
  • Dubai Airports partner with OSN to offer OSN’s Streaming Service to travellers
  • MMA calls for help with Viewability survey
  • Elias Jabbe’s Saudi Arabia Podcast Report
  • Digital audio: a channel worth tuning in to
  • Anavizio data shows relief tempered by anxiety as UAE public reacts to easing of Covid-19 restrictions
  • Three digital tactics for crisis & recovery – by Saad Muhammed
  • Out now: the latest issue of Campaign, available online for free
  • D&AD New Blood Announce Details for 2020 Festival and Awards
  • Reopening for business: How communication is a critical tool during a pandemic by VFS’ Peter Brun
  • #BlackLivesMatter – Be The Change You Tweet About by Havas’ Razan Karim
  • Acclaimed Filmmakers From Around The World Join Together For “Homemade,” A Collection Of Short Films Created At Home
  • entourage launches eve – a 3D virtual events platform
  • Dentsu Aegis Network global study reveals that Covid-19 has led to more positive relationship with technology
  • TECOM Group Thanks Partners with Moving Social Media Campaign
  • MBC Group ranked 10th media company in the world for social video views
  • Crowd Analyzer’s ‘State of Social Media 2020’ report reveals evolving consumer behaviours in Middle East
  • Google says that user experience will soon affect your search ranking – by Robert McGovern
  • Hala bil Gamers, the first Arabic esports show on Twitter, launches in partnership with Millenium Arabia
  • FutureTech partners with Adimo
  • Zenith and Publicis ME transform Nescafe Instagram grid into a building.
  • The Arab Social Media Forum concludes its seventh edition
  • TikTok Trends: Sharing a meal with family and friends goes virtual during Ramadan
  • PiWheel research analyses UAE e-commerce consumption during Ramadan
  • How brands can tap into the new consumer mindset – by Criteo’s Alistair Burton
  • Diversity, data and delivery – Campaign’s e-commerce webinar
  • New Google data for GCC shows Covid-19 mobility response during Ramadan
  • Five impressions on influencing in a new world
  • The power of first-party data in a cookie-less world – by Robert McGovern
  • Out now! The latest issue of Campaign is available online for free
  • ITP to introduce Arabian Business paywall
  • Merkle and Sprinklr Partner in the Middle East to Pioneer a New Way for Brands to Create Memorable Customer Experiences
  • AdColony report finds Covid boost to mobile gaming
  • Abu Dhabi Media Office and VICE Media Group to launch online youth content platform
  • Keeping the business conversation going 24/7 – partner content
  • Choueiri Group releases research into the cross-generational impact of Covid-19
  • Give love, support kindly during the #MonthofGood – by Hala Kazim
  • Covid-19 accelerated changes: Cybersecurity and cloud computing – by Fadi Maktabi
  • STC and MBC Group announce strategic partnership to offer Shahid VIP to STC customers
  • Criteo report into Ramadan e-commerce finds surge in late-night shopping
  • Snapchat launches lenses to make it easier to donate to COVID-19 response efforts
  • Twitter launches regional wellness campaign around gaming
  • Egypt’s Digital Studio and MOH launch Facebook Live show on COVID-19
  • UAE’s Capital Radio announces double-digit audience growth
  • Google discusses rethinking Ramadan in times of uncertainty
  • How social distancing has shifted Spotify streaming
  • PHD MENA launches podcast with The Marketing Society
  • Why today our most primitive needs require the most innovative solutions – by Elias Bassil
  • Creators in a crisis – Alfan’s Mohammad Fattal looks at influencer and brand strategy during the pandemic
  • Coming and going: UAE travel search data revealed
  • IAS launches HawkEye
  • Survey finds 84 per cent of UAE influencers do not disclose paid content
  • Tech tips: Trends in social interaction
  • More than half of location-targeted adspend ‘wasted’
  • Electriclimefilms: a sustainable set
  • AdColony Intelligence Summit 2019 tackles latest trends
  • YouTube launches Premium and Music
  • Omnicommerce – the future of retail
  • Top data strategies for winning retail marketing campaigns
  • Tech Tips: Instagram shopping
  • DMS and Google co-host programmatic event for MENA advertisers
  • Redesigning business
  • Knowing me, knowing you
  • TV attribution drives better understanding
  • Decoding the purchase journey
  • ArabClicks performance-based affiliate marketing network launches in GCC
  • May the ads be ever in your favour
  • Predictions 2019: The year ahead for ad tech, by Ayman Haydar
  • Make sure you are listed in our digital agency and ad tech guide
  • BPG Orange survey turns the spotlight on social media influencers
  • Twitter launches Flight School in Arabic
  • Digital essay: More UGC, less branded content: By Amer Massimi
  • TF1 Group announces the acquisition of Gamned
  • Tamara Habib: The eye of the storm
  • Supercharge your influencer marketing with these Instagram updates
  • OMG partners with TrafficGuard
  • What next for Instagram?
  • 100 days later: why GDPR has been good for Google and Facebook most of all
  • Life through a lens
  • Data is talking… but are we listening?
  • C2 NATIVE with Oracle host Design Thinking For Modern Marketers Workshop
  • Technical differences, by Waseem Afzal, general manager of Transact, OMD’s e-commerce arm.
  • Measuring Influencers
  • The Year Ahead 2017: Digital agencies
  • Game of drones: why have winged robots yet to hit the marketing mainstream?
  • MediaCom’s Sue Unerman: Apps are dead, long live the app
  • Advertising and technology: the internet of better things
  • Augmented reality and the search for ROI
  • CyberNeurotica: a sketch of the future
  • R/GA EMEA managing director Matt Lodder on digital agencies in 2016
• Category: Dubai Lynx
  • Dubai Lynx publishes its first annual creativity report
  • Dubai Lynx’s CEO Roundtable: Fever Pitch
  • Do CMOs like it under the same roof?
  • Last call to apply for the Young Lynx Academy
  • Dubai Lynx partners with TikTok for this Summer’s Exclusive Young Lynx Academy Programme
  • Enter our Lynx augmented reality competition
  • TBWA bags eight Lynx Grands Prix
  • Dani Richa: Dubai Lynx Advertising Person of the Year 2018
  • This year’s Dubai Lynx festival has more of a female focus, with an improved women-to-men jury ratio, big-name speakers and the regional launch of See It Be It
  • How to win awards
  • Campaign survey: WIN tickets to Dubai Lynx 2017
  • Coca-Cola named Dubai Lynx Advertiser of the Year for 2017
  • Kamal Dimachkie on Dubai Lynx: ‘Are we heading in the right direction?’
  • How the Dubai Lynx was won – judges’ view
  • VIDEO: innovation, napkins and a robot – Dubai Lynx in 2 minutes
  • Dubai Lynx 2016: Impact BBDO named Agency of the Year
  • Dubai Lynx 2016: Mindshare’s Norm Johnston on love at first byte
  • Dubai Lynx 2016: Great Guns’ Laura Gregory on crafting excellence
  • Dubai Lynx napkin competition: ‘a blank canvas for creativity’
  • Dubai Lynx 2016: Isobar unveils virtual reality ride with GMC
  • Dubai Lynx 2016: FCB’s Susan Credle on ‘how to love advertising again’
  • Dubai Lynx 2016: Yousef Tuqan Tuqan on the Arab start-up revolution
  • Dubai Lynx 2016: Celebrating craft that matters
  • Twitter to launch social media award at Dubai Lynx
  • Photo Gallery: Dubai Lynx Awards Night 2015
  • Dubai Lynx 2015: Leo Burnett Beirut is Agency of the Year, propels network to top slot
  • Dubai Lynx 2015: ‘If everybody loves your work, you’re playing it way too safe’ – David Carson
  • Photo Gallery: Dubai Lynx 2015 Day 3
  • Photo Gallery: Dubai Lynx 2015 Day 2
  • Photo Gallery: Dubai Lynx 2015 Day 1
  • Dubai Lynx 2015: Jeddah duo crack YouTube 7-Day Brief for UN Women
  • Dubai Lynx 2015: Nissan-Mindshare team wins Young Lynx Integrated competition
  • Dubai Lynx 2015: “’Creativity for everyone’ could be a wonderful world” – Ije Nwokorie, Wolff Olins
  • Dubai Lynx 2015: “An acquisition could be a disaster” – Yannick Bollore, Havas
  • Dubai Lynx 2015: Seven shortlists in Mobile, five from Beirut
  • Dubai Lynx 2015: Media has 65 shortlists, FP7 and Leo Burnett lead race with 12 each
  • Dubai Lynx 2015: Interactive has 28 shortlists, Leo Burnett Beirut has seven
  • Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo
  • Dubai Lynx 2015: A wake up call to join the ‘maker’ movement
  • Dubai Lynx 2015: “Your audience now has an audience”
  • Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”
  • Dubai Lynx 2015: ‘Everything we create has to have a higher purpose and a wider impact’ – Dr Amina Al Rustamani
  • Dubai Lynx 2015: Youth drive the IAA agenda
  • Dubai Lynx 2015: MENA’s annual celebration of creativity arrives
• Category: Editor's Note
  • Listening in the darkness
  • I am not qualified to write this column
• Category: Editors' Picks
  • Shortlists for Campaign Agency of The Year Middle East Awards announced
  • What will AED30 million get you at COP28?
  • Apco founder says new Impact practice drives change from within
  • Twitter MENA launches insiders guide to marketing on Twitter during Ramadan with Campaign Middle East
  • Industry Night 2021 in pictures
  • Marcomms360- Predictions 2022 in pictures
  • MEDIA FACES TO WATCH 2021
  • A sense of community – internal engagement challenges
  • The Annual 2020: Top 20 Film Campaigns
  • The Annual 2020: Top 10 news stories
  • The Annual 2020: The year in review
  • Everyone say Cleese!
  • Now is the time to invest in internal communications – by Alex Malouf
  • DIGITAL FACES TO WATCH 2020
  • MEDIA FACES TO WATCH 2020
  • PR FACES TO WATCH 2020
  • CREATIVE FACES TO WATCH 2020
  • The Loeries 2020 announces free entries
  • Campaign’s Faces to Watch 2020 – call for nominations
  • Campaign Annual : Top 10 Youtube Videos of 2019
  • Campaign 2019 – Top 10 Movers & Shakers
  • Campaign 2019 – Top 10 PR and Activation
  • Campaign 2019 – Top 10 Integrated
  • Campaign 2019 – Top 10 Digital/Social Campaigns
  • Campaign 2019 – Top 10 Print & Out-Of-Home Campaigns
  • Campaign 2019 – Top 10 News Stories
  • Campaign 2019 – Top 20 Film Campaigns
  • Campaign Annual – Top 10 Pitches of 2019
  • Campaign Annual – Top 10 Media Milestones of 2019
  • The Bridge – why marketing and mindfulness are two sides of the same coin
  • Can we predict the unpredictable?
  • MBC CEO resigns
  • Grayling Dubai goes it alone
  • Dance 97.8 drivetime DJ passes away
  • MENA Media Report 2019: Saudi Arabia
  • Alex Saber Resigns as Chairman Publicis Media MENA
  • It pays to be emotional – ‘I am a feminist’, writes CNN’s Pippa Scaife
  • Call for nominations – media and PR Faces to Watch 2019
  • Media Innovation gets a boost at the Loeries with Barron
  • AUD-CEPPS Adds Courses on Best Practices in Customer Management
  • Communications life beyond Dubai
  • Predictions 2019: The year ahead for integrated communications, by Sunil John
  • Predictions 2019: The year ahead for marketers, by Banali Malhotra
  • Predictions 2019: The year ahead for public relations, by Ahmad Itani
  • James Aramouni, Dance 97.8 presenter, passes away aged 28
  • Predictions 2019: The year ahead for media agencies, by Zubair Siddiqui
  • Campaign announces speakers for Marcomms360
  • Agent of change
  • Campaign Annual – Top 10 Pitches of 2017
  • Lynx 2017 winners announced
  • FP7 bags creative brief for Atlantis The Palm Dubai
• Category: Essays
  • Digital Essays 2021: A digital landscape shift, by PHD’s Vittorio Barraja
  •  The UAE pioneers e-cigarette regulations: a necessity to counter illicit trade across the Middle East, by RELX’s Robert T. Naouss
  • The MENA Power List 2021: Challenges are growth opportunities for those who dare, by W Group’s Habib Wehbi
  • The MENA Power List 2021: New fulcrums for a new business world, by BBDO’s Dani Richa
  • The MENA Power List 2021: A paying hobby with twists, by GroupM’s Ravi Rao
  • The MENA Power List 2021: Living a balanced life, by TBWA\RAAD’s Reda Raad
  • The MENA Power List 2021: Evolution of Media and the Covid Accelerator, by Rotana Media Services’ Nezar Nagro
  • The MENA Power List 2021: Cultural relativity, by Havas’s Dany Naaman
  • The MENA Power List 2021: Navigating the platform world, by Publicis Groupe’s Bassel Kakish
  • The MENA Power List 2021: PR will thrive in the new ‘earned-plus’ era, By ASDA’A BCW’s Sunil John
  • The MENA Power List 2021: Unleashing Creativity fueled by technology and data, by Horizon Holdings’ Mazen Jawad
  • The MENA Power List 2021: 2021 till infinity, by Cicero & Bernay’s Ahmad Itani
  • The MENA Power List 2021: Keep it real and human, by OMD’s Saleh Ghazal
  • The MENA Power List 2021: 2021, the year of assimilation, by dentsu’s Tarek Daouk
  • The MENA Power List 2021: What we know today about the future of our industry, by Choueiri Group’s Pierre Choueiri
  • The MENA Power List 2021: The new era of growth, good growth, by Mindshare’s Tony Bourached
  • The MENA Power List 2021: Full Speed Ahead, by MMS’ Ahmed Al Sahhaf
  • The MENA Power List 2021: Same, same but different, by PHD’s Luca Allam
  • The MENA Power List 2021: Shift happens, by Mediacom’s Eyad Abdul Khalek
  • Digital Essays 2020: The battle for the future of online identity, by MMPWW’s Nader Bitar
  • Power Essays 2020: Next to normal, by C2 Communications’ Roy Aftimos
  • Power Essays 2020: Are we future ready? By UM’s Jad Chababi
  • Power Essays 2020: Designing for people in the era of cultural marketing, by Carat MENA’s Alex Jena
  • Power Essays 2020: The way forward to the next normal, by Fusion 5’s Avni Ved
  • Power Essays 2020: The paranoid public relations survivors, by ASDA’A BCW’s Sunil John
  • Finding tomorrow’s crisis communicators today – by Abdulwahed Juma
  • The role of the banking industry during tough times – by Kantar’s Chirag Buch
  • Covid-19 Accelerated Changes – Flexible Talent Management – By Fadi Maktabi
  • The New Marketing SCAMPER! – by Sarah Araigy
  • Power Essay 2019: One Source of truth by Harriet Checkley, Dentsu Aegis Network
  • Digital Essays 2019: Digitas, the connected CRM, by Steven Sidawi, Publicis Media
  • Digital Essays 2019: let the games begin, by Sarah Soufan, Wavemaker
  • Digital Essay 2019: Innovation is simplification by Ajaz Ahmed, AKQA
  • China: Challenges in an opaque media ecosystem by Javier Bravo, Spark Foundry
  • Digital Essay 2019: A customer journey is not complex; your tech stack is, by Adform’s Pawan Setpal
  • Digital Essays 2019: AI should not be a black box, by Todd Tran, Teads
  • The Digital Essays 2019: The future of Video On Demand by Aakriti Sharma, Wavemaker.
  • Digital Essay 2019: Digital creative attribution by Aazim Haque & Fahad Ali, Publicis Media
  • Digital Essay 2019: Algorithm & Blues by Daniel Shepherd, PHD UAE.
  • Digital Essay 2019 – Tech 101: how to be “human”, by Nader Bitar, MMP World Wide
  • Digital Essay 2019: Digital creativity, bridging the gap between consumers & brands by Yasmine El Nashar, Isobar MENA
  • Digital Essay 2019: Digital Transformation: Why the region is struggling to change, by Saadeddine Nahas, Initiative
  • Digital Essay 2019: Decoding DMPs by Santadip Roy, Magna
  • Digital Essays 2019: Life after cookies by Dylan Temple Heald, Publicis Media
  • Digital Essay 2019: Humanity is digital tech’s missing link by Ayman Haydar, MMP World Wide
  • Digital Essays 2019: Video ads everywhere, but is anyone even watching? by Nikita Airan & Alefiya Kapadia, Radix
  • Digital Essay 2019: Cracking the code for winning growth by Waseem Afzal, OMD
  • Digital Essay 2019: .CX by Cumai Aboul Housn, C2 Native
  • Digital Essays 2019: Reclaiming power: publishers’ audience data has never been more valuable by Youmna Borghol
  • Power Essay by Wavemaker’s Mariam Raafat: Agency of the Future
  • Power Essay by Perfomics Muhannad Hasan: Prepare for a Private Future
  • Power Essay by Publicis Cortlan McManus: Why software is eating the (agency) world
  • Power Essay by Fusion5’s Samran Waheed: When Art Meets Science.
  • Power Essay by PHD’s Karen Doumet: Culture identity – fashionable or meaningful?
  • Power Essay by Radix’s Rajat Kaura: The Curious Case of Content and Curry
  • Power Essay by Mindshare’s TJ Lightwala: Are you missing out on TV?
  • Power Essay by MCN Mediabrands Shadi Kandil: The New Way
  • Power Essay by lifeonscreen’s Ursha S. & Saeed Alshamsi: Reinventing a classic
  • Power Essay by OMD’s Saleh Ghazal: Budgeting for better outcomes
  • Digital Essays 2017: Client 2.0: success in a tech-fused world – by Waseem Afzal, executive director, integrated solutions, OMD UAE
  • Digital Essays 2017: Why big data needs big AI – by Charli Ursell, senior director of digital planning, PHD
  • Digital Essays 2017: Digital talent transformation in the era of mass technology and information
  • Digital Essays 2017: Putting AI into context: beyond the buzzword – by TJ Lightwala, regional head of performance & future adaptive specialist team, Mindshare MENA
  • Digital Essays 2017: Covering the basics to increase sales on ecommerce websites – by Julio Rodriguez, head of commerce and performance, MEC MENA
  • Digital Essays 2017: Building brand purpose – by Shyam Sunder, senior marketing and ecommerce head, and lead member of the group marketing committee, Landmark Group
  • Digital Essays 2017: Artificial intelligence is set to transform digital advertising
  • Digital Essays 2017: Finding the money for publishers – by Michel Malkoun, chief operating officer, DMS
  • Digital Essays 2017: Top challenges for digital transformation – by Imad Sarrouf, commercial and technology director, DMS
  • Digital Essays 2017: Tech agencies and companies: menaces, vigilantes or heroes? – by Elie Bassil, chief strategy officer, Mirum MEA
  • Digital Essays 2017: Beware failing at digital transformation – by Fadi Khater, founder and managing partner, Netizency
  • Digital Essays 2017: Beyond performance: the age of digitally powered storytelling
  • Digital Essays 2017: The future of social media for B2B – by Eddie Tan, regional director, Facelift
  • Digital Essays 2017: Embracing digital disruption – by Martin Sabbagh , CEO, JCDecaux Middle East
  • Digital Essays 2017: When in Rome – by Abhilasha Khanna, digital solutions director, The MediaVantage
  • Digital Essays 2017: Back to the Future – by Irfan Mirza, head of digital, Team Red Dot
  • Digital Essays 2017: It’s Crunch Time – by Tim Baker, CEO, Hug
  • ‘Phygital’ is making online-offline experiences seamless
  • Sophia Kenvold says it’s time to rethink how we make content for social
  • To marry or live together?
  • Paul Shearer: ‘Agencies should learn to celebrate each other’s wins’
  • The Year Ahead 2017: Technology
  • The Year Ahead 2017: Digital
  • The Year Ahead 2017: Creativity
  • The Year Ahead 2017: Media agencies
  • The Year Ahead 2017: Advertising Agencies
  • Review of the Year 2016: Riding the Storm
  • The only way is ethics
  • How can UAE newspapers save themselves?
  • Let’s talk programmatic
  • Could the internet of me power the next marketing unicorn?
  • We need to become one of the family
  • Instagram vs Twitter. You’d think there was no contest
  • Finding Cinderella with a digital glass slipper
  • Don’t let viewability overshadow user experience
  • Virtual reality – Where will it take us?
  • The future of commerce is Brand Commerce: a two-step approach to more effective marketing
  • From monologues to multilogues
  • Brands must extract the digital or risk getting left behind
  • It’s all about integration
  • Social media has moved on. Why haven’t we followed?
  • The moral dilemma for digital and data
  • Creativity vs data. Two kings, one throne
  • Connected moments and the future of marketing
  • Human-first in a mobile-first world
  • The over-analysis of digital – moving beyond behaviour
  • Performance Content and the future of SEO
  • Taking performance media to the next level with predictive marketing
  • Mass-personalisation is on track
  • Getting it right
  • Brains to Lebanon is like wine to France
  • Having second thoughts
  • Lessons from the Ladder: My colleagues are my village
  • Making the right turn
  • Why interesting Trumps right
  • If you want your slice to get bigger, get a bigger pie
  • Beyond Trumpology
  • Capturing the buzz
  • Blurred lines
  • The art and science of content planning
  • Here and now
  • Global neighbourhood
  • Start learning to surf
  • Datalicious
  • The magic formula
  • Will you get through?
  • Decoding demand and desire
  • It’s time to rethink the 80:20 split of production versus media
  • ‘Give Arabic communications agencies a forsa*’
  • Media fights to loosen grip of Facebook/Google ‘duopoly’
  • Effectiveness versus efficiency – finding the right balance
  • ‘Awards are not the purpose of advertising’
  • Instagram stars and advertising: how long can one live a lie?
  • A mobile-first world? It’s all about Artificial Intelligence now
  • ‘We live in a region where human rights are often at stake’
  • ‘There are few female creatives because men approve, buy and judge the work’
  • A Cannes Lions to remember?
  • Who is the next generation consumer?
  • Choueiri Group’s Youmna Borghol: Your guide to DMS Audiences
  • Wake up to the power of female Muslim consumers
  • Advertising heroes: Sachin Tendulkar
  • Ramsey Naja: “And the award for best dressed gladiator goes to…”
  • JWT: ‘Changing the gender conversation’
  • Nomad’s Dubai: ‘A people first’ approach to creativity
  • Driving marketing change in the 21st century
  • The Middle East’s birth of ‘smart nations’
  • Agency acquisitions and mergers: the new deal makers
  • We Are Social’s Jim Coleman: ‘Brands need to take influencers seriously, not as an add-on’
  • The year ahead: LightBlue’s David Balfour on experiential marketing in 2016
  • 2016: Stoked’s Rita El Hachem on the year ahead for production
  • DigitasLBi MENA’s Simon Attwater on 2016’s digital landscape
  • The year ahead: Edelman’s Robert Holdheim on public relations in 2016
  • The year ahead: Leo Burnett’s Kamal Dimachkie on creative communication in 2016
  • MENA Media Network of the Year 2015: PHD
  • The new publishing frontier
  • Mobile: the cornerstone of digital advertising
  • Could ‘Shopping 2020’ be the future of retail in Dubai?
  • Digital reconditioning
  • We need some digital reform
  • Inside job
  • Your future consumer: way less tolerant
  • Context and content
  • Trial and error: the future of advertising
  • Creativity and insight in the digital age
  • Still barking up the wrong tree
  • Coder or writer, remedy or disease
  • The digital ecosystem: Guilty until we are proven innocent
  • The rise of the ‘Content Brand’
  • Welcome to the amphitheatre of content
  • Thinking small
  • Rise of the digital walled garden
  • Automation in media
  • Stay calm, it’s just digital and we’re talking about it through print
  • When a client wins, everyone succeeds
  • The shape of things to come
  • The rise of the business planner
  • Eyes wide open
  • Adaptive in action
  • Is a free internet a thing of the past?
  • The medium data world of media audience measurement
  • The lies we tell ourselves
  • The allure of the boutique
  • Being a good houseguest
  • Almost famous
  • The magic of apps
  • Digital Essays 2014: Don’t blink
  • Digital Essays 2014: Life as we don’t know it yet
  • Digital Essays 2014: Analog thinking in a digital age
  • Digital Essays 2014: Do you have a data strategy?
  • Digital Essays 2014: Stack storytelling
  • Digital Essays 2014: Moving images – the native language of the mobile web
  • Digital Essays 2014: Shaping new roles in the communications industry
  • Digital Essays 2014: Programmatic buying redefines the media landscape
  • Digital Essays 2014: Welcome to the age of phygital
  • Digital Essays 2014: The truth about content marketing
  • Digital Essays 2014: Committing digital suicide
  • Digital Essays 2014: Everything (and nothing) has changed
  • Digital Essays 2014: How I learnt to stop worrying and love the revolution
  • Digital Essays 2014: The 24/7 ad agency
  • Digital Essays 2014: Adapt or die in a digital age
  • Digital Essays 2014: Influencing a user’s digital journey
  • Digital Essays 2014: Is mobile the new digital?
  • Digital Essays 2014: Keeping pace with the attention race
  • Digital Essays 2014: Connected digital marketing the only way to reach connected consumers
  • Digital Essays 2014: The rise and rise of video content in 2015
  • Digital Essays 2014: Predicting long-term user behaviour
  • Digital Essays 2014: 2015 – The year of developing a comprehensive mobile strategy
  • The year ahead for… Media agencies
  • The year ahead for… Creativity
  • The year ahead for… Ad agencies
  • The year ahead for… Production
  • The year ahead for… Innovation
  • The year ahead for… Experiential
  • The year ahead for… Trends
  • Advertising Network of the Year 2013 – JWT
  • Advertising Agency of the Year 2013 – Memac Ogilvy Dubai
  • Media Network of the Year 2013 – OMD
  • This sporting life
  • Unlocking the power of change
  • Palestine: Advertising under fire
  • Full circle to full service
  • The 140-character era
  • Revolutionary myths
  • Are advertising agencies dancing to clients’ broken tunes?
  • Answering the call for empowerment
  • Prevail or perish
  • The year ahead for creativity
  • The year ahead for advertising agencies
  • Stuck at social media 0.01
  • Without trust can we be social?
  • Purpose is everything
  • The great threat to Arab culture
• Category: Event
  • Dalia Mubarak takes over Riyadh at Anghami Lab
  • Showcasing the power of creativity at Dubai Lynx
  • MENA Effie Awards announces winners
  • Building the future of real estate marketing with Meta
  • Young Talent Academies kicks off at Athar Festival
  • PRCA MENA: Navigating reputation and crisis to financial trends
  • Campaign’s Marcomms360 takes on a sustainability theme
  • Marketing Mania: Brands that are driving change
  • Expand North Star kicks off with robotics, AI and entrepreneurship
  • Transformative power of innovation at Athar – Saudi Festival of Creativity
  • AI, democratising creativity and the future of artistic movements
  • Campaign announces Saudi Briefing in Oct
  • Abu Dhabi Travel and Tourism Week set to drive economic growth
  • Social Kandura launches event to drive media community
  • Highlights from Campaign Breakfast Briefing: The New Marketing
  • A tech-enabled future
  • Campaign announces The New Marketing event in Sept
  • GES launches Spiro In the Kingdom of Saudi Arabia
  • Campaign announces Breakfast Briefing: Video 2022 – Moving Pictures
  • Spin Content Festival to launch in the UAE
  • Expo 2020 Dubai finds a digital home on Google Arts & Culture
  • GES launches Spiro
  • The Viu from here: the OTT business
  • Campaign to host Online Briefing: Audio 2022
  • #RamadanTalks2022: Leveraging partnerships for higher impact
  • #RamadanTalks2022: The Building Blocks of Ramadan Strategies
  • Campaign announces Ramadan Breakfast Briefing
  • This is your last chance to get your tickets for Steven Bartlett at the Dubai Opera
  • On Safer Internet Day 2022  Meta MENA launches ‘My Digital World’ website
  • Emirates LitFest 2022: New book on Dubai’s Sheikh Mohammed unveiled
  • Step Conference celebrates a decade of promoting tech entrepreneurship and innovation in the region
  • Al Masaood Automobiles’ Nissan highlights UAE’s rich Bedouin heritage as sponsor of Al Dhafra Festival 2022
  • Step Conference celebrates a decade with a back in-person edition in February 2022
  • UAE Ministry of Culture and Youth reveals line-up for WCCE 2021 at Expo 2020
  • Al Aan TV hosts comedy show & musical performances during 15th anniversary
  • Middle Eastern brands commit to increased investment in Digital CX, reveals Customer Experience Live Intelligence Report for 2022
  • TikTok For Business launches SWAG U challenge
  • MMA IMPACT VIRTUAL 2021 reveals trends on the marketing ecosystem
  • YouTube Festival is coming with fresh insights on November 17
  • TikTok Hosts Its First Edition of #ForYou Summit in the MENAT Region
  • The ABG & IAB GCC to host the launch of the Trustworthy Accountability Group (TAG) in the GCC
  • The Marketing Society launches scholarship to accelerate young talent within the UAE
  • Campaign announces Marcomms360 – Predictions 2022 speaker line-up
  • Marketing leaders support UAE’s growth vision
  • YouTube Batala 2.0: A hub dedicated to highlighting the next generation of Arabic speaking women creators
  • World’s brightest digital content creators and industry leaders added to VidCon Abu Dhabi line-up
  • Everything you need to know about the METAP TikTok For You Summit 2021
  • PHD shifts gears with its BrainScape conference
  • Fairmont Hotels & Resorts launches ‘Experience the Grandest of Feelings’ in Dubai
  • W7Worldwide creates PR campaign for Cybersecurity Conference MENA ISC 2021
  • MEPRA’s Remap Conference shines a light on NFTs, marketing in the metaverse and creative brand strategies for PR in the middle east
  • Mall of the Emirates hosts its twelfth edition of World of Fashion
  • Garnier announces a series of new milestones towards greener beauty
  • YouGov evaluates brand awareness for the Expo 2020 Dubai partners
  • Nissan marks the launch of Expo 2020 Dubai with ‘Let’s Move’ campaign
  • World Mental Health Day: Three in five MENA PR professionals want more mental health support from their employer
  • MMS hosts its first event in Riyadh, ‘Unlocking Opportunities’
  • PepsiCo celebrates the opening ceremony and official inauguration of Pepsico Pavilions
  • Campaign announces Marcomms360 Predictions 2022
  • Mall of the Emirates launches The 9, an exclusive private members’ club
  • Campaign to host Online Briefing: Creativity you can hear – audio storytelling, targeting and the future
  • Vidcon to take place in Abu Dhabi in December 2021
  • Twitter’s community celebrates the 91st Saudi National Day
  • Celebrate Saudi Arabia’s historical treasures and future ambitions with Snapchat this National Day
  • Horizon Holdings marks its 45th anniversary
  • Spotify celebrates Saudi National Day with patriotic playlist
  • W7Worldwide celebrates the 91st Saudi National Day with a motion graphics clip
  • Canon hosts Frontiers of Innovation to celebrate International Print Day
  • Dubai to host the 8th Arab Social Media Forum
  • Nissan launches competition in the UAE and Saudi Arabia
  • Campaign to host Online Briefing: Cross-platform content – how to do it right
  • Driving inclusion: Al Masaood and Nissan partner with the Abu Dhabi Special Olympics World Games
  • V4Good creates film for the Ministry of Health and Prevention to commemorate Emirati Women’s Day
  • UAE to launch Global Media Congress in 2022
  • Reuters and Facebook Journalism Project e-learning course for journalists expands across the MENA region
  • From exhibition to experience, by GES’s Jo Webber
  • PivotRoots launches its MarTech lab and consulting division – PivotConsult
  • Zia partnered with trends to organize Think Tank Talent for the Future
  • UM’s Fourth Annual Global Impact Day Champions Flexibility and Inclusivity
  • Humanagement and Augustus Media sign a partnership for media & talent management services
  • Upfield launches Violife in the region
  • PepsiCo reveals pavilions at Expo 2020 Dubai
  • Global Village set to expand commercial partnership ecosystem alongside ASM Global
  • Staying connected, by Oppo’s Lucy Aziz
  • TikTok becomes the home for football fans in the MENA region this UEFA EURO 2020
  • The Future of Events, by 360X’s Cajetan Afonso and Tania Afonso
  • “Live & Safe” reopens the doors to in-person gatherings: Welcome back to the public with PublicisLive & SGS
  • MBC GROUP concludes annual meeting with Saudi Authority for Intellectual Property
  • Sharjah Media City debuts interactive digital initiative ‘Shams Talks’ with a webinar on user-generated content
  • Loeries launches an empowerment focussed youth committee
  • Snap Inc. announces new products and partnerships at annual summit
  • 2021 MEPRA Majlis speakers call for innovation in communications industry or risk being left behind
  • Speakers announced for the 2021 virtual MEPRA Leadership Majlis
  • Heriot-Watt University Dubai moves to new digitally enabled campus at Knowledge Park
  • Campaign ME will host an Online Briefing on Video 2021: Future Trends and Effectiveness
  • Social media stunt promotes Banksy exhibition at Mall of the Emirates
  • Horizon FCB launches H&M spring fashion show that rocked downtown Dubai
  • Cannes Lions 2021 to run as a fully digital experience
  • Upfield announces its new plant-based brand Flora Plant
  • International Schools Partnership invites students to share their love for the UAE through poetry
  • MEPRA launches UAE National Student Pitch Challenge
  • OPPO’s most innovative camera smartphones and first-ever “all-5G” Reno5 series launches in the UAE
  • Electra appoints Benoit Honnart as chief executive officer to drive GCC growth
  • PRCA global regions begin hunt for outstanding young professionals ahead of Cannes Lions contest
  • Abu Dhabi Media announces UFC Arabia on STARZPLAY ahead of “Fight Island” Abu Dhabi
  • Mazen Hayek leaves MBC GROUP to pursue new opportunities
  • Integrated communications and public relations firm Acorn Strategy celebrates 10th anniversary
  • MEPRA hopes to inspire a shift in communications with REMAP
  • ‘Gitex Technology Week’ conferences brings five major tech shows including Marketing Mania from 6-10 Dec
  • Dubai Media City Celebrates 20-Year Milestone
  • Dubai Design District launches curated playlists for local musicians on Apple Music
  • Dubai Silicon Oasis Welcomes Hubb Global Headquarters
  • Advertising Week event partners with Omnes Media for MENA expansion
  • TheCommsRoom to run free webinar on crisis comms
  • World Out of Home Organization Congress re-scheduled
  • AdTech 2020
  • Marketing and sales executives discuss digital disruption at the Marketing and Sales Show ME 2019
  • OMD readies for 10th OMD Predicts
  • MEPRA to hold Communication Leaders conference in Riyadh
  • PR & Events Guide: We need your details
  • Campaign Crunch
  • FEPE announces out-of-home congress in Dubai in May
  • Fast-forward: Video 2019
  • Campaign Breakfast Briefing – The Future of Programmatic
  • The Future of Out-Of-Home
  • Omar Johnson to highlight OMD Predicts
  • Official video of Campaign Breakfast Briefings : Future of Adtech.
• Category: Featured
  • Canon launches “Make Your Mark” campaign 
  • Biggest movers and shakers across the industry in 2023
  • Top 10 media milestones in 2023
  • Brand TD by Travel Daily Media partners with Continuum Media
  • Driving sustainability agenda from communications seat
  • Perfetti Van Melle’s Mentos Gum as sponsor of Al-Awwal Park Stadium
  • Strategies for effective digital marketing
  • Embracing tomorrow: Unraveling how the UAE views AI
  • Should all brands have to show their environmental side?
  • Cariuma plants its roots in the UAE after Sole DXB
  • ThePubverse by ArabyAds partners with PubMatic
  • 7 ways influencer marketing will change in 2024
  • How music fans across MENA engaged with Spotify in 2023
  • DCT Abu Dhabi signs 10 joint marketing programmes
  • Athar CMO roundtable: collaboration and transformation
  • Top 10 youtube videos in MENA in 2023
  • UAE announces new regulations for media
  • Growing at the speed of change
  • Saudi minister announces new media identity and strategy
  • SkyBlue lights up bus ads at night with “unique” sticker campaign
  • Alfai Al Marzooqi as Guinness World Records’ youngest female publisher
  • Building a resilient banking brand amid short-term pressures
  • Google’s new feature to ban third-party cookies
  • ThePubverse and Nativo join forces
  • Is it time for marketing to grow a conscience?
  • Navigating the marketing horizon
  • Billboard Arabia launches new website
  • Memac Ogilvy and Mather Lebanon join forces with AMSA
  • Warner Bros. Discovery continues its Cartoon Network Climate Champions
  • ATL Media to exclusively represent Zee Entertainment channels
  • Emirates reveals ‘most watched and listened to’ content in 2023
  • TrailRunner International becomes a PRCA MENA member
  • Majid Al Futtaim pledges a more sustainable future
  • The Beatles are back in the charts, thanks to AI
  • Yas Marina goes all out for race week
  • Netflix launches first creative campaign starring Leo the lizard
  • WAM, ADNEC and Choueiri Group jointly host a gala dinner
  • Marketing Game Changers 2023: Khaled Tash, Group Chief Marketing Officer, Saudia
  • Marketing Game Changers 2023: Tom Sword, Global Head of Brand & Creative, Careem
  • M&C Saatchi launches new campaign for Hamad International Airport
  • Taking a people-first approach
  • Pierre Choueiri outlines key challenges for Arab media at Global Media Congress
  • Marketing Game Changers 2023: Nermeen Negm, Head of Marketing & Communications, Masdar City
  • Podeo and Rotana pair up to monetise podcasts
  • DigiNet Arabia and ATL MEDIA conclude partnership
  • Should all brands have to show their environmental side?
  • Marketing Game Changers 2023: Errol Marquis, Head of Marketing, Danube Properties
  • Nielsen Research Reveals How Meta Maximises ROAS for Businesses in MEA
  • Jeddah Book Fair kicks off with the theme “Ports of Culture”
  • Transforming the out of home sector
  • BBC Studios launches new website for a global audience
  • Mother nature still rules
  • Rayna Tours and MoEngage join forces
  • Al-Futtaim Lexus launches campaign for colour blindness
  • Marketing Game Changers 2023: Alaa Khushaim, Director of Marketing & Communications, McDonald’s KSA
  • Marketing Game Changers 2023: Rania Helou, Brand Marketing Director, Miral Destinations
  • Reputation House launches headquarters in Dubai
  • Subverting expectations of a Middle Eastern country
  • Marketing Game Changers 2023: Passant El Ghannam, Marketing Director Middle East & Africa, Heinz
  • Messenger app launches real-time location sharing for families
  • Marketing Game Changers 2023: Sholto Douglas-Home, Chief Sales & MarComms Officer, Expo City Dubai
  • Marketing Game Changers 2023: Ahmad Chatila, Director of Brand and Communication, HungerStation
  • Maestro Pizza takes its pizza to greater altitudes 
  • Katch allies with Blurred for sustainable comms
  • Mashreq launches Climb2Change initiative to drive sustainability
  • Viola Outdoor celebrates UAE’s 52nd Union Day
  • Marketing Game Changers 2023: Richard Billington, SVP Global Brand and Marketing, Emirates Airline
  • Launch of 13amStudio in Dubai
  • Third Saudi Media Forum set to launch next year
  • Taking responsibility for change
  • Chestertons Polo in the Park enters the region
  • Doughnuts, social media and Middle East expansion
  • Stellantis global CMO Olivier François joins AFF Hall of Fame
  • Bridging the gap: The Pyxis journey with Mukhles Odeh
  • Meta reveals what’s driving Thread’s engagement
  • TikTok launches virtual AR showcase event
  • Visit Qatar launches ‘Hayyakum Qatar’ destination campaign
  • Kibsons: Selling sustainability
  • Fast Company Middle East unveils list of most innovative companies
  • Saudi Arabia to host World Expo 2030
  • ‘Authentic’ chosen as word of the year by Merriam-Webster
  • Carrefour launches new store at COP28
  • Nissan: ‘Keep asking why’
  • HubSpot and Opium Works launch tech stacks webinar
  • Going beyond: Learning from fictional worlds
  • The Company Films joins forces with Abu Dhabi TV
  • From change-makers to game-breakers
  • What’s new in event marketing?
  • Rapid changes in shoppers’ expectations
  • Saudi Arabia’s TikTok sensation and the booming business behind it
  • Emirates NBD collaborates with Leo Burnett to promote cybersecurity
  • Radio Bahrain launches new business club
  • Invest wisely: The non-media essentials for e-commerce success
  • Zenith retains BMW account
  • Majid Al Futtaim announces participation as partner at COP28
  • Deliver great creative performance while improving your ESG
  • The path to total commerce
  • Creating mini brand experiences
  • TikTok and Emirates Nature-WWF join forces to launch ‘Nature Diaries’
  • Accenture Song to drive content production for Accor
  • Unleashing shopping fever with Black Friday
  • Yellow Friday sale goes live on Noon.com
  • CARMA wins gold at AMEC’s Global Measurement Effectiveness awards
  • Disney sets new streaming record for cricket World Cup
  • Snapchat helps creator economy with new financial features
  • Sahara Centre wins 2023 MENA Shopping Centre and Retailer Awards
  • Why consumers come to Pinterest to discover luxury brands
  • Bapco Tawzeed installs digital screens across the country
  • UAE and KSA consumers find brands‘ sustainability efforts lacking
  • Where Design Meets Rocket Science
  • How experiential sits at the heart of regional luxury launches
  • Häagen-Dazs launches ‘The Rose Project’
  • Glimpse into the future of social media
  • Time Square Center hosts ‘Sustainafest’ during COP28
  • New global brands report shows slowdown in growth
  • Disconnect between what consumers want and what brands sell
  • Are no logos and no branding more effective? – Part 2
  • OUI Agency: Using French flair and ‘quiet luxury’ to cut through the marketing noise
  • Hypermedia launches new 3D interactive website
  • The enduring spirit of the Hard Rock Cafe Dubai at 25
  • Reach launches talent management arm
  • PR Arabia joins the PRCA as a member
  • Enter now for Campaign’s Agency of the Year Global Awards 2023
  • MBC group announces plans to go public with shares
  • The trends driving OOH’s global evolution
  • OOH is an unmissable medium
  • Creativity: continuing to elevate OOH advertising outcomes
  • OSN+ and Anghami merge to create new regional streaming giant
  • New platform launches in UAE for Filipino creatives, comms professionals
  • TBWA/RAAD and Nissan unveil desert trash campaign
  • An outdoor story in three acts by TBWA\ RAAD’s Frederico Roberto
  • Your brand sucks** atleast 2.7 billion millennials and Gen Z think so
  • How Expo City Dubai is becoming the city of the future
  • Huawei Technologies and Spica Media Intelligence announces media partnership
  • Manga Productions strikes a deal with popular anime series
  • The Bold Group unveils AI project at Athar Festival
  • Major advertisers pull out of X including Disney and Apple
  • Abu Dhabi Media Network joins forces with Roots Production Studio
  • Whatsapp announces new partnership with Mercedes F1 Team
  • Mcdonald’s partners with Crocs to drop first-ever shoe collab
  • New platform brings together global resort brands that offer all-inclusive experiences
  • Chalhoub Group launches new retail concept at Saudi Airport
  • TikTok defends itself after Saudi influencers call for boycott
  • Who are the biggest brand movers?
  • YouTube tests AI tools to clone pop singers’ voices
  • Big Ideas come out of small boxes
  • US-based brand strategist Idea Bakery selects Saudi as its first overseas base
  • Dubai Parks partners with Real Madrid to launch a theme park
  • Hypermedia’s expansion for a true impact in OOH lies in AI and data
  • ‘Viory’ news agency launches at Abu Dhabi Global Media Congress
  • More TikTok users are using the app for news
  • Experiential e-commerce in MENA: A new definition
  • From Amazon to Noon: Leveraging MENA’s Marketplaces for Business Growth
  • Placing sustainability at the core of airport advertising transformation
  • GoDaddy unveils guide to help entrepreneurs navigate the digital landscape
  • Google accounts to be deleted in December
  • Group M to shift agencies to country-level profit and loss model from 2024
  • Nahyan bin Mubarak launches new website for WAM
  • How to position yourself as a knowledgeable industry expert
  • OOH Industry Snapshot: BSA’s Wissam Traboulsi
  • Sharjah Airport announces new advertising opportunities
  • Google shares third of its ad revenue with Apple
  • Danube Properties takes to the skies, introduces the 1% man
  • Why the future of PR is integrated communications
  • Dubai Autodrome launches ‘No Traffic Here’ campaign
  • How to create a successful branded podcast
  • The Power of OOH
  • How Out of Home is embracing digital innovation
  • OSN+ and Google Cloud collaborate to boost content discovery
  • OOH Industry Snapshot: Media Mix’s Paul Abouchacra
  • Arabic news channel campaign asks audiences to seek the truth
  • Pyxis Events joins forces with Tawasul Transport to revamp taxis
  • OOH Industry Snapshot: W Group’s Habib Wehbi
  • Etihad steps back in time for its latest campaign
  • OOH Industry Snapshot: Group Plus’s Roy Chehwane
  • The future of aerospace at Dubai Airshow
  • “It’s about the message and engagement, not the medium”
  • Billboards in Dubai: A visual symphony
  • OOH: The most in-your-face medium
  • SAL’s new campaign showcases logistics creative journey
  • Snapchat announces new AR elements at Lens Fest 2023
  • Bottled drink firms called out for greenwashing
  • Hill & Knowlton moves forward with a retro rebrand
  • OOH Industry Snapshot: Elevision’s Niall Sallam
  • Highlights from Campaign Breakfast Briefing: Out of Home
  • Using data insights to navigate the future of out-of-home advertising
  • Panadol visualises pain relief as personalised art
  • Pepsico introduces recycled plastic bottles
  • OOH Industry Snapshot: Elan group’s Jaber Al Ansari
  • 1 Billion Followers Summit returns to Dubai
  • OOH Industry Snapshot: Al Arabia’s Mohamed Al Khereiji
  • Mr Toad’s teams up with Dubai Eye for live broadcasts
  • Contour Media extends its presence
  • City Centre Bahrain wins award at Retail Congress MENA 2023
  • The writing is on the wall
  • OOH Industry Snapshot: Viola Comms’ Ammar Sharaf
  • New global marketing agency launches in Dubai
  • Moving beyond panels in Out-Of-Home advertising
  • Commonwealth of Independent States travellers’ interest in GCC destinations is soaring
  • Six days to go until Athar – Saudi Festival of Creativity
  • Reddit launches new playbook for gaming advertisers
  • OOH Industry Snapshot: Hills Advertising’s Sami Al Mufleh
  • Novatiq partners with DMS to provide data driven campaigns
  • OOH Measurement: A journey of standardisation
  • Return of the icons
  • OOH Industry Snapshot: BackLite’s James Harrison
  • Continental launches‘Circle of Trust’ initiative at Dubai Design Week
  • Out of context
  • Redefining crisis communications: “Think like a person first”
  • Year of sustainability countdown: A call to arms for the private sector
  • Saudi Arabia launches new media system project
  • New luxury magazine launches in the region
  • Global Media Congress 2023 to feature new networking platform
  • Culture is king – Building cultural currency
  • Inspiring hope in sustainability communication
  • Sojern reports decline in travel to the Middle East
  • Meta announces new updates for creators
  • Provocations and culture by Publicis Groupe’s Tahaab Rais
  • ABG: Building green knowledge and communication
  • Behind the scenes with Emirates and Penélope Cruz
  • Expo City and Dubai Culture to collaborate for events and activations
  • Walmart reunites the Mean Girls for Black Friday campaign
  • What is different about the new agency model?
  • Crafting an ESG strategy ahead of COP28
  • Busta Rhymes to headline Sole DXB 2023
  • Amazon rolls out new AI tool to improve ad experiences
  • Anghami: The beat of your brand
  • Saudi authority warns against use of Riyadh Season trademark
  • Ambition and creativity show at Immortal Awards
  • Yazle partners with Dentsu for Mastercard’s new campaign
  • TikTok launches new guide for fashion marketers
  • Brands for Less opts for Yandex Ads for better business outcomes and online sales boost
  • From wasteful to sustainable
  • Sun & Sand Sports: Adventure, community and the outdoors
  • Warner Bros. Discovery: The rebranding of Boomerang
  • Beautyworld Middle East Awards celebrates brands driving innovation
  • Pikasso Jordan and Carrefour join forces
  • What to expect at Dubai Watch Week
  • X to launch news wire service
  • Pinterest launches new education hub for creators
  • Everdome launches new metaverse product
  • Do you need to pay to use X now?
  • Five Guys: “Word of mouth is our key ingredient”
  • The MediaVantage announces new collaboration with TED
  • Media monitoring and Arabic proficiency are key success factors in the region
  • New Unilever CEO downplays purpose and hikes adspend
  • Taraf and Karl Lagerfeld partners to launch luxury branded villas
  • Keko Dubai joins forces with Dubai Opera
  • Spotify celebrates fifth anniversary in the region
  • 7awi Media Group to launch Layalina digital magazine
  • META Film Fest 2023 officially cancelled
  • IKEA leaves out the spooks in its Halloween campaign
  • Manara Global expands to Masdar City, Abu Dhabi
  • PlayStation celebrates launch of Spider-Man 2 with spectacular stunt
  • The future of the digital publishing industry with Dubai Culture
  • How Twitch juggles what users and advertisers want
  • A fatherpreneur’s perspective from the events and production sector
  • Al Arabiya Network launches new service for news
  • Royal Commission for AlUla and Artefact partners to drive digital transformation
  • Emirates Dubai 7s and Dulsco Group announce cricket ambassadors partnership
  • Oakley and Garmin partnership scales new heights
  • Pinktober: Brands raising awareness for breast cancer
  • Rapid changes in shoppers’ expectations
  • Flexibility, personal branding and authenticity
  • PRCA MENA welcomes BPG Group as member
  • Genesis named presenting partner for Riyadh World Combat Group Tournament
  • Establishing clear lines of communication between product and marketing teams
  • Doha Festival City unveils virtual mall to reinvent the future of shopping in Qatar
  • Brand Lounge launches operations in Saudi Arabia
  • Entourage appoints Vincent Drevet as Head of Creative
  • “If you are not taking risks, then what are you doing?”
  • Film AlUla partners with Stampede Ventures to advance the movie industry
  • RTA grants Sky Blue Media advertising rights on bus fleet
  • What is sustainable indulgence?
  • German National Tourist Office to embark on a roadshow in GCC
  • AGMC Geely partners with Global Village as automotive sponsor
  • Former Publicis Groupe Executive Chairman honoured at MENA digital awards
  • Havas Red launches new global branding practice
  • How brands can play a more progressive role in society
  • Social media features and updates of the month
  • Yazle announces DOOH partnership with Invenda
  • ‘Tarahum for Gaza’ campaign to provide relief to Palestinian people
  • Elon Musk announces two subscription tiers for X
  • Yango expands its offices to Dubai Internet City
  • ADIB joins forces with Fusion5 media agency
  • Saudi Sports for All Federation launches new campaign to encourage fitness
  • Rapid changes in shoppers’ expectations
  • TBWA\RAAD and Core42 join forces for Arabic AI innovation
  • Carat partners with Pakistani agency for expansion
  • Gen Z fear rising prices more than climate change
  • Should production houses be more flexible to produce different formats?
  • Netflix expands ad opportunities by adding live sports sponsorships
  • X launches pink app icon as part of Paris Hilton partnership
  • TikTok unveils out of phone OOH ad solution for brands
  • Athar Festival And Publicis Groupe launch women’s empowerment programme
  • Generative AI strategies at Gamers8
  • How brand outcomes ensure advertisers’ peace of mind
  • GfK report reveals what regional marketers are looking for
  • LottieFiles brings the power of animations to Canva
  • GroupM partners with Amazon Ads to introduce creator-led shoppable content
  • Is Microsoft’s new AI bot a glimpse of the future?
  • TikTok promotes mental health with its latest campaign
  • Jummar PR’s CEO selected among the top influential media professionals
  • Saudi Arabia launches comms academy to enhance advertising sector
  • Inspiring hope in sustainability communication
  • Polestar develops emotional infotainment experiences with Prime Video
  • META film festival returns showcasing global films
  • The face of the future with RTA
  • FP7McCann appoints Tarek Ali Ahmad as Managing Director
  • How effective marcom strategies shape the future, build sustainable communities
  • TikTok’s new report explores GCC shopping behaviours and trends
  • Explosion of ideas powered by AI at BPG’s annual event
  • Are Saudi consumers really eco-friendly?
  • MENA Power List 2023: Opening new branding opportunities by Saudi Signs Media’s Hasan Zaini
  • Dubai Lynx 2024 Awards now open for entries
  • SIG to unveil sustainable bottles at Gulfood Manufacturing
  • MENA Power List 2023: Steering change in the industry by Publicis Media’s Tony Wazen
  • MENA Power List 2023: The evolution of OOH by Arabian Outdoor’s Fawzi Tueni
  • MENA Power List 2023: Disrupting the workplace by Havas Media’s Houda Tohme
  • MENA Power List 2023: Harnessing the power of humanistic leadership by Havas Red’s Dana Tahir
  • MENA Power List 2023: Seizing opportunities, overcoming challenges by Viola Communications’s Ammar Sharaf
  • Riyadh bank joins forces with Xelement to kick off marketing innovation
  • Loewe collaborates with On to unveil its latest collection
  • MENA Power List 2023: Are we ready by Mindshare’s Abdallah Safieddine
  • The rise of influencer marketing
  • SRMG and Warner Bros. Discovery launch free-to-view Arabic platform
  • MENA Power List 2023: A lighthouse for talent by BBDO’s Dani Richa
  • MENA Power List 2023: It’s a turn for the books by UM’s Joe Nicolas
  • Building more than just an experience
  • Revolutionary female podcast landscape in Saudi
  • New global female-led consultancy to launch in Saudi
  • Raff publishing join forces with Disney to release 90 movies
  • World Gold Council partners with Idris Elba for new documentary
  • Incubeta announces change in leadership
  • MENA Power List 2023: Adapt and adopt approach by Horizon FCB’s Reham Nader Mufleh
  • MENA Power List 2023: Mediocrity isn’t cool by PHD MENA’s Daniel Shepherd
  • MENA Power List 2023: The heart-to-heart creatives by Havas’s Dany Naaman
  • Where are young Saudis spending their time?
  • Masdar City reimagines green living in new brand film
  • Snapchat launches AR lens for deaf community
  • MENA Power List 2023: Architects of a new narrative era by Cicero & Bernay’s Ahmad Itani
  • MENA Power List 2023: Talent and tech, the dynamic duo of success by Publicis’s Bassel Kakish
  • YouTube opens doors for creators with latest partnership
  • MENA Power List 2023: The new and never finished Middle East by Horizon Holdings Mazen Jawad
  • Public Relations shapes the UAE’s real estate sector
  • MENA Power List 2023: Decoding Humanity by MullenLowe’s Mounir Harfouche
  • Dubai Tourism and Real Madrid kick off landmark collaboration
  • Where are Middle East consumers going to spend their money?
  • Saudi Airlines Catering revamps its brand identity
  • Emirates named ICC’s Cricket World Cup airline partner
  • Building a city within a city
  • MENA Power List 2023: Charting OOH’S Path by W Group’s Habib Wehbi
  • Snap shuts down its AR department
  • What are the 10 key drivers in media?
  • Warner Music invests in talent agency HuManagement
  • Sotheby’s International Realty Dubai gets a brand makeover
  • MENA Power List 2023: Beware of the lower funnel obsession by OMD’s Saleh Ghazal
  • Eyedias connects creators with market opportunities
  • Mall of the Emirates undergoes brand refresh
  • MENA Power List 2023: The creative idea, the golden nugget by Publicis’s Nathalie Gevresse
  • Estée Lauder Middle East unveils breast cancer awareness campaign
  • Smiles all around in times of distress
  • Maybelline launches immersive makeup experience to target gamers
  • New podcast to ‘find authenticity in Dubai’s glitzy glamour’
  • MENA Power List 2023: AI – Frenemy at the gates by Dentsu’s Tarek Daouk
  • IKEA’s latest campaign gets messy
  • MENA Power List 2023: Success un-stuck by Omnicom Media Group’s Elda Choucair
  • What is the new catalyst for rapid digital adoption?
  • Havas announces global partnership with Mirakl
  • Netflix set to release new Saudi short films
  • Can you write and start tomorrow?
  • Tom Hanks warns fans of deepfake ad using his face
  • Sheikh Mohammed announces Dhs500,000 fine for official Dubai emblem rule violation
  • MENA Power List 2023: Building an ecosystem where innovation thrives by BackLite Media’s James Bicknell
  • 7awi Media Group and Inc. Business Media launch IncArabia.com
  • TikTok introduces Creative Assistant for businesses
  • Calling all designers: Be part of Dubai Media City’s sustainability project
  • MENA Power List 2023: Brand strategies to resonate with Saudi audiences, by MMS’s Ahmed Al Sahhaf
  • Visit Saudi dips toe into Reddit communities
  • CNN Academy Abu Dhabi offers climate masterclass
  • New Balance names Amy Roko as ambassador
  • Dubai Media launches new corporate identity
  • Louis Vuitton invites people to its Discord
  • Gamers say ‘goodbye FIFA, hello EA Sports FC’ after major rebrand
  • Garrard’s new campaign with creative studio Who Wot Why
  • Keko to be new creative agency for EMAAR Entertainment Group
  • Citi unveils new campaign ‘Hidden Riches’ to help protect wealth
  • People, not tech, are the drivers of digital transformation
  • Ogilvy report reveals influencer marketing dominates B2B
  • Gulf for Good unveils ‘Champions of Change’ on Sheikh Zayed Road billboards
  • ClearPier buys Media Quest Group for $35M
  • There is no consumer like the Saudi consumer
  • Spotify tests AI voice translations for podcasters
  • Kellogg’s: The great cereal divide
  • MG Motor and Havas launches new campaign promoting customer care
  • Changing the marketing mindset
  • The future of retail is data monetisation
  • Pinterest shows new possibilities in latest campaign
  • Using technology to bring big ideas to life
  • The generation ignored by brands and the advertising industry
  • Everything goes green for KFC’s Saudi National Day celebrations
  • Mazadak partners with MoEngage to redefine online shopping
  • Pelham Communications launches in Dubai
  • TikTok explores partnership with Google to drive search traffic
  • Brands celebrate Saudi National Day
  • Expo City Dubai launches region’s first AI Film Festival
  • Flint Culture announces partnership with Shared Planet
  • Arab youth will boycott brands that damage the environment
  • YouTube unveils new AI products to help creators
  • Arsenal teams up with Sobha Realty for new partnership
  • Havas Red expands beauty and wellness division with new brands
  • Snap to host global Lens Fest for AR developers
  • We continue to shape the future of advertising
  • Hills Advertising unveils revamp of Golden Gate LED Bridges
  • The speed of development is the biggest challenge
  • Consumers in Saudi Arabia have witnessed considerable changes in recent years
  • Abu Dhabi Crown Prince launches new media strategy
  • X to start charging users monthly fee
  • MBC announces the release of the Arabic musical film ‘Sukkar’
  • Wunderman Thompson develops tech to analyse emotional responses to ads
  • Google launches new features for its AI tool
  • Visa launches new initiative to help Gen Z content creators and influencers
  • Emirates partners with Beirut Basketball Club in a multi-year sponsorship
  • General Motors host first gaming tournament showcasing car tech
  • Pinterest reveals new product updates and ad solutions
  • Qatargas rebrands to QatarEnergy LNG
  • PepsiCo and Talabat launch recycling drive to encourage sustainability
  • “Capture the viewer, or they are off”
  • Apple shares a carbon footprint update with Mother Nature
  • ACDelco tops Anghami charts in latest campaign
  • The growth in Saudi sports marketing comes parallel with the growth of other fields
  • APCO launched the Live Studio and Story Room services
  • Winly launches new e-commerce shopping concept
  • iKO Media Group merges with STN Storitve to expand broadcasting solutions
  • “It’s hard to ignore the impact the Middle East is having on global production”
  • What’s trending tomorrow with #TikTokFashion?
  • Clubhouse introduces new audio messaging feature
  • The creative industry in the kingdom faces two challenges
  • The weak impact of advertising is increasingly evident
  • Binance brings crypto and F1 enthusiasts together
  • Saudi consumers today are no longer satisfied with just any ordinary experience
  • PRCA MENA members participate in Guinness World Records
  • Ras Al Khaimah partners with Beautiful Destinations in latest tourism campaign
  • Digital Media Hub Blinx launches to help youth with digital storytelling
  • Consumers are now more digitally engaged than ever
  • UM partners with MediaMarkt to develop AI e-commerce application
  • Dentsu Creative launches CMO report
  • WhatsApp Channels set to roll out in UAE and KSA
  • Roya TV introduces three new live channels
  • META Film Fest returns this November
  • Miral collaborates with Media Camp to promote sustainability
  • Data Direct Group partners with SurveySparrow to strengthen CX landscape
  • Keel Comms joins UN Global Compact
  • Etihad boards Katrina Kaif as brand ambassador
  • Pizza Hut steps into the metaverse with latest campaign
  • Deliveroo launches fun takeaway map of Dubai 
  • How can brands engage in gaming?
  • Rising appetite for novel interactive experiences
  • The end of loyalty as we know it?
  • Publicis Groupe sponsors MeasureCamp to foster innovation
  • Jaco, Saudi Arabia’s first social network attracts 1m users
  • Putting the metaverse on hold, for now
  • McCann launches global social and creator content studio
  • Gen Z: ‘Prone to urgency, seeks exclusivity’
  • Theatre of Digital Art collaborates to promote cultural diversity
  • GoDaddy Studio introduces AI instant video to help entrepreneurs grow business
  • HSBC picks Omnicom Media Group as global media agency
  • World Gold Council partners with Idris Elba for new documentary
  • Garnier Green and Snap use AR lens to promote sustainable beauty
  • Tariq Al Sharabi: Are we deploying AI aptly?
  • Hopping on the Barbie bandwagon
  • Unlocking the power of PR and digital marketing
  • Rotana and Mangomolo launches fast radio channels for the region
  • It’s the message that matters, not the medium
  • New study reveals global marketers fall out of love with TV
  • What it takes to be trusted PR partner
  • The case for in-person brand-led engagements
  • Reddit rolls out keyword targeting and product ads
  • Abu Dhabi Multiply Group acquires majority stake in Media 247
  • ‘The hero is always the customer, not the brand’
  • What are the three main needs of PR?
  • Trusting an agency’s expertise
  • Saudi Esports Federation partners with KFC to promote local talent
  • ‿ and us and BlackBox Studio in partnership with Puma launches new campaign
  • Marketing Mania redesigns brand with ‘order and chaos’
  • Supercharging social commerce success
  • PRCA MENA partners with The Work Crowd to help PR agencies with talent
  • Insurance firms RSA and NLGIC announce rebrand
  • LinkedIn’s feed revolution: what’s changing?
  • Almatar partners with Acquisit to boost online revenue growth
  • Snapchat to roll out new AI feature ‘Dreams’
  • Golin’s Yiannis Vafeas bows out of Horizon
  • Gamma. expands into the region with Arab artist and DJ
  • Kids channel Boomerang gets a makeover
  • Molton Brown brings immersive digital experiences in latest campaign
  • How to get Reddit right
  • A LEGO lesson: “Sparked by the love of a brand”
  • “It makes a difference when women can be seen as role models to men”
  • Roya Media Group launches live news channel
  • Putting the human experience into experiential marketing and events
  • SRMG launches new factual documentary platform
  • Exeed Motors enters the region with launch of new car model
  • What’s new in event marketing?
  • VW, Red Bull and Al Masaood leaders join The Marketing Society regional board
  • Remote working in Zanzibar? This is how one agency made it work
  • Trying to connect with a Saudi audience
  • The MediaVantage partners with Reuters
  • Estée Lauder goes all in with generative AI
  • It’s time to define ‘purpose’ in brand PR
  • Take bold action against the barriers that women face in advertising
  • Success in any creative industry requires diversity of thought
  • Havas launches global report to tackle mental health
  • Women in advertising: The power of brand strategy
  • What can marketers learn from sneaker culture?
  • Women in advertising: Don’t underestimate what you can achieve
  • Red Havas ME announces influencer marketing initiative
  • Call for listings in Campaign’s Production House Guide 2023
  • Women in advertising: We need an ambitious and constructive debate
  • Women in advertising: Embrace your authencity
  • Omnicom Media and Snapchat reveals impacts of AR on brand building
  • L’Oréal and UM MENAT use authentic brand suitability to drive campaign performance
  • Modhesh gets a makeover with Inglot
  • The Geek Studio expands into the UAE
  • ‘Customers like buying from businesses that support social causes’
  • RAK Ceramics is new main sponsor of Emirates Club
  • GMC collaborates with Arab photographer to represent cultural heritage
  • Google: How can brands win at gaming?
  • View from Cannes: Havas’ Razan Karim
  • Agencies expand partnership from UK to Dubai
  • What is the Saudi talent market like?
  • LG Electronics: Life’s good when you get more love
  • “Storytelling is not just a marketing tool”
  • New energy drink’s campaign takes on a feline twist
  • TikTok: Emotainment is the new storytelling
  • Emirates takes 100 years of Warner Bros to the skies
  • Meta to launch web version of Threads
  • Amazon brings sponsored product ads to third-party apps and websites
  • MCM’s new heritage campaign stars Cindy Crawford
  • SRMG Ventures announces investment in Anghami
  • 7-Eleven enters the metaverse with Fortnite
  • Have you seen McDonald’s ‘It’s a sign’ campaign?
  • Ritz-Carlton revamps digital experience with new websites
  • Saudi culture minister and MBC sign deal to launch new TV channel
  • I still get enquiries from a 2012 press release
  • Raising communication trust barometer in the financial sector
  • Big Kahuna Films continues Immortal Awards partnership
  • So who are Generation Now?
  • Are we seeing a return to brilliant basics?
  • A view from Cannes: Khaled Al Shehhi
  • Starzplay launches fantasy sports game
  • SAS to represent Air India’s new in-flight magazine
  • YouTube introduces new feature to improve artists discovery
  • TweetDeck is now behind a paywall
  • Tahaab Rais: A deluded fantasy?
  • Encouraging customers to be disloyal
  • HP: How is climate change impacting parents purchasing decisions?
  • A view from Cannes: TBWA’s Noah Khan
  • MBC Media Solutions partners with Jahez to sponsor Roshn Saudi league
  • Bain predicts Metaverse could be $900B business by 2030
  • James Galland: The grass is green in MENA
  • JCDecaux Oman unveils new digital ad screen
  • Most followed TikToker Khaby Lame stars in Talabat’s new campaign
  • Can creativity be learned?
  • Marsaana Communications unveils new web-store
  • Netflix and AFAC launch training programme for female filmmakers
  • How can you boost your brand’s identity in the metaverse?
  • The quest for greater transparency
  • Snapchat unveils new after dark feature
  • Artisse launches new AI photography app
  • Saudi film confex set to debut in Riyadh
  • flydubai: Building a buzz, brand visibility and business class
  • Behind the scenes of Etihad’s daring cabin crew stunt
  • The impact of automation and AI on the advertising industry
  • Threads: Meta’s bold venture into the Twitterverse
  • Marvel’s Loki stars in Mcdonald’s new campaign
  • Unlocking the power of behavioural targeting
  • Pepsico and Arab Youth Center launch programme to tackle climate change
  • A bird’s eye view of AI-driven marketing
  • Importance of perfecting the customer experience
  • Everything’s gone pink as Barbie mania hits its peak
  • 5 key elements of a successful CX strategy
  • TikTok launches new AI-generated content labels
  • Readying for the next era of programmatic advertising
  • Google Pixel partners with Liverpool FC and Arsenal on women’s football YouTube channel
  • How CX enhances performance marketing strategies in Saudi Arabia
  • Harnessing user patience
  • TikTok challenges readers on Book Lover’s Day
  • Uplo ranks number one for customer satisfaction
  • PRCA MENA announces conference and digital awards in Saudi Arabia
  • Majid Al Futtaim partners with LiveRamp to provide personalised recommendations
  • Marketers mixed feelings about the future of AI
  • Talabat launches new credit card that offers free delivery on orders
  • Emirates partners with Bulgari for new collaboration
  • Where will the next consumer-driven disruption come from?
  • OSN+ collaborates with Arab celebrities for new campaign
  • How can brands leverage Whatsapp Channels?
  • New report reveals insights from Cannes Lions
  • Hypermedia’s Z Gallery unveils rené to launch data driven campaigns
  • Standard Chartered partners with DIFC to empower UAE women entrepreneurs
  • YouTube Shorts introduces new tools to inspire content creators
  • Five-star customer experience
  • SEO Sherpa and TishTash make Great Places to Work Middle East list
  • PRCA MENA partners with MCG talent to help PR agencies with headhunting
  • UM MENAT and Teads collaborate to foster sustainable advertising
  • New study reveals what marketers need to know about Gen Alpha
  • Arsenal and Emirates extend partnership to 2028
  • What does it take to be a ‘cultured brand’?  
  • Pizza Hut introduces new customisable offerings to connect with Gen Z
  • Warner Music Group & TikTok announce first of its kind partnership
  • Expo City Dubai unveils new film to showcase its transformation
  • New McDonald’s restaurant ‘first of its kind concept for the brand’
  • Twitter rebranding inspires WWF’s new wildlife conservation campaign
  • Pinterest: the forgotten social media platform?
  • Snap introduces lens creator rewards to inspire AR creators
  • Gellify launches luxury tech cx observatory
  • Pepsi honours The Notorious B.I.G. on 50th anniversary of hip hop
  • BIGO Ads: Pioneering innovation and growth in Saudi Arabia’s digital landscape
  • The world of gaming on TikTok
  • Meta’s Threads loses more than 50 per cent of users
  • Miral partners with Aldar and Creative Lab to foster creativity among university students
  • Breaking the branding vs sales dilemma
  • Dune|23 appointed as agency for DP world tour championship
  • The future of AI-powered spokespeople
  • PromoMedia selected as exclusive media representative for TikTok in Iraq
  • Hashtag pays tribute to the social media professionals with a new IG filter
  • Going naked with Lush
  • Publicis Groupe becomes gold-tier partner of Optimizely
  • Hilton: The future of food waste reduction
  • Murf AI launches new voiceover app on Canva
  • Snap reveals demand increases 33 per cent for immersive retail experiences
  • Creativity in the era of Generative AI
  • Behind Barbie’s viral video at Burj Khalifa
  • UAE President announces mourning period for Sheikh Saeed bin Zayed
  • Keel Comms signs AI host for sustainability podcast
  • Building a better future with female-owned businesses
  • RAPP MENA introduces hub model following Mercedes-Benz win
  • Ford dips its toe into TikTok waters
  • TikTok launches text-only posts as latest rival to Twitter
  • Bang & Olufsen launches brand campaign ‘see yourself in sound’
  • Etihad Airways ‘cabin crew’ jump from plane Mission: Impossible style
  • New multi-media studio launches in Dubai offering services for creators
  • Speak local or fall on deaf ears
  • Twitter: goodbye blue bird, hello X
  • The role of AI in marketing optimisation
  • The time for dialogue in Lebanon
  • New report reveals e-commerce app spend increase on android devices
  • How does a new publication get to interview a Bollywood actress?
  • Lush unveils new self-care app
  • TikTok launches music streaming platform
  • From gamers to trendsetters
  • The ‘trailblazers’ turning celebrities into brand ambassadors
  • Chalhoub Group reveals regional beauty report
  • AUD spreads sticker love on the campus
  • Memac Ogilvy and Gems Education launch mental health initiative
  • Subway’s AI campaign powered by curiosity
  • Stream Shreek partners with Emirati streamer
  • Omnicom launches global ESG solution Momentum in MENA
  • Hero Dubai Desert Classic achieves highest environmental standard
  • Big moments in a fast-paced first half of the year
  • Expecting a monumental fourth quarter
  • A new language of money
  • Do you have the ‘The Duck Factor’?
  • Vision Industry unveils first Nikon Lenswear store
  • Fanfix launches content creator platform in MENA region
  • Al Boom Marine expands its Reebok footprint
  • eVulpa acquires La Liga advertising rights
  • Jummar PR & Communication joins PROI Worldwide
  • Elon Musk says Twitter has lost almost half its advertising revenue
  • Puma’s new campaign celebrates everyday athletes
  • The modern marketer: generative AI and creative rights
  • German National Tourist Board launches new campaign for GCC travellers
  • WHY5Research rebrands and expands its services
  • Emirates signs football partnership sponsoring Saudi’s King Salman Cup
  • Minding the gap: marketing and communication in the new age
  • Honor launches new AI-powered smartphone
  • Lexus collaborates with MBC Media Solutions to promote Saudi’s space mission
  • Masdar launches new campaign to drive development of clean energy
  • Global expansion the Pret way
  • A view from Dave Trott: Thinking visually like a cow
  • Learning to fly: practical steps into web3.0
  • Campaign expands to Canada with acquisition of The Message
  • Maz Holding and Nexa partner to create new agency
  • Interesting Times and Red Bull Mobile partner to create Gigacoins
  • Don’t just sit there: AI for advancing industry
  • How to make brand purpose truly effective
  • A modern tortoise and the hare story
  • Reflections from Cannes Lions 2023
  • Locals launches social networking platform for entrepreneurs
  • Digital ads come to formula one
  • Gaming renaissance: the future of gaming
  • The internal brand of social responsibility
  • How are consumers and agencies changing in Saudi Arabia?
  • Saudi Real Estate Refinance Company signs deal with Al Ittihad
  • Homeless World Cup and Streetball Soccer collaborate to support community projects
  • Intersect by Lexus bids farewell after eight years
  • Samsung and FRAME partner to curate innovative accessories
  • Saudi Arabia’s social and digital trends: what you need to know
  • JCDecaux: street advertising at Jumeirah Road
  • A journey of vision, growth and opportunity
  • The evolution of digital agencies
  • How brands can win in Saudi Arabia
  • Brand strategies in a shifting landscape
  • Navigating the ethical landscape of AI-driven content creation
  • Threads: what marketers need to know
  • Saudi Arabia: a kingdom reimagined
  • GP Inc provides data driven accountability
  • Saudi Arabia’s high-tech future
  • The power of experiences in Saudi Arabia
  • Borderless Kingdom: Saudi Arabia is changing the communication narrative
  • APCO Worldwide and Middlesex University Dubai launch new partnership
  • Customer Experience: what it takes to win in the Middle East
  • Amazon Music partners with Global Chess League to drive sports demand
  • NO ONE revamps Fayrouz brand’s beverage bottles
  • L’Oréal and Google discuss skincare trends in Saudi Arabia
  • How AR is transforming Saudi’s thriving retail scene
  • SRMG launches beach experience at Cannes Lions
  • Brazen rebrands and launches new ‘club’
  • Hospitality brands can gain 21 times more reach partnering with an influencer
  • Google: New AI powered tool for YouTube
  • Nabd launches new games app feature
  • Snapchat celebrates 100 years of Disney
  • How can shopping malls unlock consumer behaviour?
  • ‘Don’t save creativity just for Cannes’
  • What does it take to rebrand a restaurant?
  • Using social media to get ahead in real estate
  • Google partners with Shahid
  • From Screens to Success
  • Celebrating 15 years of giving Arab youth a voice
  • Where are the Middle East’s top tech hotspots?
  • Make Up For Ever launches new campaign
  • What does the Saudi boom mean for the industry?
  • PRCO Group expands its operations in Saudi Arabia
  • Ogilvy pushes for full disclosure on AI-generated influencer campaigns
  • Hopscotch launches Saudi office
  • New digital tools for shoppers, retailers and brands
  • Dubai Esports and Games Festival to kick off two-day conference
  • Lush, Nickelodeon and Paramount announce new partnership
  • Rain collaborates with Amazon Payment Services for brand film
  • Pfizer launches new health campaign
  • Much more than a logo tweak: Havas revamps brand identity
  • The Independents Group announces $400 million investment
  • What’s the most valuable global brand?
  • Yas Island Abu Dhabi campaign features Miami Band’s hit song
  • How can you be more sustainable at trade shows?
  • Guerlain launches Bee Bottle with the help of AI
  • Burger Wars: Burger King’s comeback to McDonald’s ChatGPT ad
  • SRMG partners with NEOM
  • CNNB Solutions rebrands to Uplo
  • Instagram to roll out new “Shared Story” feature
  • Saudis look to technology to enhance their lives
  • Dubai Creek “glitches” for the day
  • TimeVallée and Mandarin Oriental announce global partnership
  • Spotify: Helping gaming podcasters in Saudi Arabia
  • What golf’s big merger means for sponsors
  • The Trade Desk launches new media buying platform
  • Majority of consumers are less loyal to brands now
  • CNN: The power of human-led storytelling
  • Gamned!: ‘AI has the potential to surpass humans’
  • Premium content is key to winning audiences
  • Three MENA advertisers make it to the top 10 ads on YouTube
  • Pizza Hut launches ‘hand slap’ no-sharing campaign
  • Why radio will remain as an unbeatable advertising platform
  • The future of brands is sound
  • Four ways podcasting can build your brand
  • Cobone provides an offer that even a gangster can’t refuse
  • Daikin brings in a fresh breath of air
  • ‘Customers should be able to entirely delete data held on them’
  • DET adds a Where’s Waldo-style game to its marketing mix
  • Hearts & Science takes the wheel for Jaguar Land Rover in MENA
  • Taking a responsible approach to menopause marketing
  • Is Instagram moving into Twitter’s territory?
  • Helen Farmer: Connecting with people over the airwaves
  • Running success in Saudi
  • Action Global Communications mourns passing of founder and chairman
  • Coffee Communications to represent Espresso maker La Marzocco
  • Vice Media to keep operating amid sale process
  • ‘There’s an impression on LinkedIn you have to be serious’
  • MBC launches new radio station MBC LOUD in KSA
  • The Middle East needs to talk about ethical AI
  • Embracing authenticity
  • Cathay Pacific takes flight with its new magazine
  • The golden ticket to consumer connection
  • Ferrero Rocher’s golden touch of love
  • Riot Games puts women at the top in esports
  • Your AI grocery assistant has arrived
  • IWC Schaffhausen sees big uplift with its socially-conscious campaign
  • APCO acquires Dubai-based NGC International Advisory
  • TikTok appoints MMS as official reseller in Egypt
  • Majid Al Futtaim scoops up two awards
  • Campaign’s PR Faces to Watch 2023
  • Winners of PRCA MENA Awards announced
  • New leadership team joins Condé Nast in Middle East
  • Campaign’s Media Faces to Watch 2023
  • Unveiling the ‘555 Strategy’
  • GroupM talks innovation and growth in Saudi Arabia
  • Identity expands to the UAE with two new offices
  • The Brill Collective model for freelancers in marketing
  • Making air waves with ‘world’s first AI presenter’ on commercial radio
  • Middle East’s influencer marketing industry to reach $1.3bn this year
  • Communicate ‘how’ a brand is purpose-driven
  • FIVE partners with Warner to make music
  • Meta restores revenue growth as newer ad formats show promise
  • The branding opportunity in Dubai’s luxury residences
  • How ChatGPT-4 is shaking things up
  • Why experiential marketing works in the Middle East
  • The content creation ecosystem will be disrupted
  • Etihad Airways asked to remove ads in the UK
  • Twitter is now X. What does it mean for us?
  • What do Arab Gen Z-ers want during Ramadan?
  • ‘We’re baking a new pie’ says Snap’s President for EMEA
  • A blueprint to branding for strategy – by Al Masaood’s Marwa Kaabour​​​
  • Boon Coffee’s interstellar journey with ‘Space Beans’
  • Project Agora named as one of Europe’s fastest growing companies
  • Standing out in the competitive Middle East market – by Socialeyez’s Cassie Bell-Misri
  • Industry Forum: Will the regional industry be cushioned from global economic pressure this year?
  • The importance of storytelling in a performance-driven world – by Sarah Owen
  • Toughlove advisors launch new book
  • Bold takes on Swat Challenge 2023
  • Laser tag brings the taste of survival to 65
  • Trading Enterprises Jeep celebrates women camel racers
  • ABG supports Wave II of the Global DEI Census
  • Amazon MENA supports new parents with inclusive leave benefits
  • How to kill your brand in 29 days – by BPG Group’s Souheil Arabi
  • Marketing Society partners with Weber Shandwick
  • In the honour of women in tech – by Sprinklr’s Dalia Mansour
  • Deloitte report sheds light on Middle East marketing trends
  • OMG stages first KSA conference
  • Ogilvy and GEMS address negative self-talk among young girls
  • Camouflage and MAGGI add a new touch to tradition
  • Backlite expands further into Abu Dhabi OOH
  • CNN opens new broadcast facility in Abu Dhabi
  • How a body wax appointment is fighting cancer
  • Back to basics: navigating the future of PR – by Instinctif’s Amel Osman
  • ASICS encourages fitness with At The Park
  • Digitalisation and sustainability: A love-hate affair – by Keel Comms’ Baha Hamadi
  • MMS highlights MBC Group’s Ramadan media reach
  • Hiring trends for advertising and media industry – by MBR’s Sanjana Bhosale
  • Saudi Focus: The apple of the Saudi eye – by Hashtag’s Nada Alarifi
  • Why Out of Home is the natural home for great creativity
  • WPP Stella MENA celebrates its launch
  • Predictions 2023: The year ahead for social commerce – by Zbooni’s Ramy Assaf
  • Predictions 2023: The year ahead for regional retail – by Liquid’s Richard Nicoll
  • Predictions 2023: The year ahead for branded content – by CNN’s John Malone
  • Predicitions 2023: The year ahead for GCC Marcomms – by BPG’s Avi Bhojani
  • Reprise partners with Seventh Decimal
  • Predictions 2023: The year ahead for artificial intelligence – by Pixis’ Neel Pandya
  • Rentals, set, done
  • FP7 McCann and Aldar invite residents to live life as it should be
  • Predictions 2023: The year ahead for Public Relations – Cicero & Bernay’s Ahmad Itani
  • WARC partners with The Marketing Society
  • MMS partners with Sephora for Saudi Idol
  • Responsible marketing: The human face of brands – by Heriot-Watt’s Dr Ross Curran
  • A leader’s most important job today is making employees feel that they matter
  • WARC reveals insights on effective marketing trends
  • Intersectionality and the path to progress – by Interbrand’s Anna Johannes
  • TOD chooses TPAY for mobile payments
  • RTA partnership with Hypermedia grants metro naming rights to Onpassive
  • Bland loyalty: Why doesn’t loyalty get as much love? – by Collinson’s Christopher Ross
  • Agencies should place greater stock on retaining clients – by Wavemaker’s James Wilde
  • TikTok strikes licensing deal with Rotana Music Group
  • PR industry is big on flexi working; needs to address gender equality – 2022 PRCA MENA Census
  • WOO MENA Forum announces Elda Choucair as keynote speaker
  • PRCA MENA partners with One Group
  • The Annual 2022: Top 20 integrated and activation campaigns
  • Vice Media Group to open new regional headquarters in Riyadh
  • Within a fragmented landscape, loss of predictability is also the birth of opportunity – by We Are Social’s Jim Coleman
  • TikTok celebrates creators with TikTok Creator Awards
  • Marketing Game Changer 2022: Aramco’s Kirk Collingwood
  • Marcomms360 – Predictions 2023 in pictures
  • Global Women in PR MENA announces new board member
  • Home Centre launches meaningful initiative through “The Homecoming”
  • AD and Condé Nast Traveller to become wholly owned and operated
  • Football excitement outside the stadiums – by Promofix’s Elias Wakim
  • Canon shows the ‘Masterpiece Camera’ behind all smartphone ads
  • PRCA MENA welcomes Bernays Worldwide as its latest member
  • MMA releases Data Maturity Survey
  • Snap celebrates UAE national day with ‘Give a Ghaf’ AR lens
  • Centrepoint celebrates White Wednesday
  • MEPRA reveals shortlist
  • Century celebrates national day with #UAEisMyHome campaign
  • Gedeon Mohr & Partners launches with a survey
  • Heinz Arabia turns football fan into human billboard
  • Dubai agency Talent creates ‘Better deal with real people’ campaign for inDrive
  • Dubai Tourism celebrates like an icon with Karim Benzema
  • Jumia’s Black Friday campaign tells Egypt ‘Now is the Time’
  • MENA AR developers invite Snapchat users to develop lenses for football
  • How to enjoy the 81,396 hours you spend at work – by Atteline’s Dushane Solomon
  • KKDD Films creates hair colour ad for Vatika
  • OOH Industry Snapshot: Viola’s Ammar Sharaf
  • OOH Industry Snapshot: Al Arabia‘s Mohammed Al Khereiji
  • The countdown begins for Marcomms360 – Predictions 2023
  • ESG 2022: Collective consciousness – by Entourage’s Nicholas Pereira
  • OOH Industry Snapshot: Media Mix and Starz Media’s Paul Abouchacra
  • The correlation between marketing, data mining, and operations – by Creative Zone’s Neha Thomas
  • FP7 McCann and Adidas ‘Bring It’ in rallying cry to Arab youth
  • Amber Communications creates ’Nissan Patrol Desert Rangoli’
  • Artificial intelligence is after all artificial – by Mediaplus’ Azhar Siddiqui
  • The Film House speeds with Aston Martin
  • India TV launches in UAE with NKN Media partnership
  • Campaign announces OOH Breakfast Briefing: Signs of Progress
  • The art of a work-life balance – by Atteline’s Sophie Simpson
  • Pitch Sports creates ‘Dream Bigger with QNB’ campaign
  • The Film House celebrates ‘The Big Five’ with Mondrian Doha
  • Empire movies promotes Brahmāstra release
  • Leading responsibly – by APCO’s Faten Al Masri
  • Lenskart lights up Ain Dubai
  • Digital Turbine releases UAE World Cup research
  • Activating purpose – by Heriot-Watt’s Paul Hopkinson
  • PRCA MENA announces the relaunch of its NextGen groups
  • Ogilvy PR launches global business influence offer
  • Nakheel rebrands with new logo and brand positioning
  • Starzplay appoints Adam & Eve/DDB and DDB Latina to expand presence
  • APCO Worldwide moves office to Yas Creative Hub
  • Role of emotion in new product development – by Ipsos’ Chirag Buch
  • Deloitte Middle East celebrates Saudi National Day
  • PRCA MENA welcomes Luna PR as a member
  • Maison Pyramide expands to Dubai
  • Business growth is key, but so is personal development – by Katch’s Petra Spanko
  • MBC Group announces new headquarters in Riyadh
  • ADS to stream Pro League in English
  • What about consumer behaviour today? – by Hanging Gardens’ Roger Halaby
  • Rani Float taps into the universal language of rap
  • Red Havas launches Red Impact in Middle East
  • Estée Lauder Company calls review of EMEA media account
  • Reviving brands in Yemen: a view from HSA
  • PR Industry Snapshot: Cicero and Bernay’s Tariq Al Sharabi
  • PR Industry Snapshot: Red Havas’ Rishi Talwalker
  • Gambit unveils quirky new HQ
  • Hand-in-hand – by MG’s Lara Sous
  • PRCA MENA welcomes Murdoch University Dubai as new university partner
  • Getting personal – by Red Havas’ Razan Karim
  • No pressure Friday – by Pop Communications’ Zainab Imichi Alhassan Alli
  • Heriot-Watt University Dubai announces new provost
  • Twitter launches Twitter Circle 
  • The power of nostalgia in recessionary times – by Fitting Room’s Charlotte Mair
  • Sharjah-based NNC and Italy’s Pragmatika sign exclusive agency partnership
  • Nissan celebrates Emirati Women’s Day with Huda Al Matroushi
  • Ad industry demands ‘tsunami of truth’ from Twitter in wake of whistleblower complaint
  • OTT platform TOD displays brand reveal on Burj Khalifa
  • TBWA Nissan United brings ‘Nas Nissan’ to life
  • Striking a green balance – by Communique’s Gihan Hyde
  • PRCA MENA returns with face-to-face trainings
  • PRCA MENA announces The Romans as new members
  • Dentsu continues strong growth trajectory in Q2
  • Remembering Firdaus Shariff by Alex Malouf
  • MoEngage releases customer engagement report for Middle East
  • TikTok showcases its new safety and well-being tools at interactive event
  • Crisis Management – by Atteline’s Karim Geadah
  • Snap to open office in Qatar
  • The changing landscape of shopper loyalty – by Liquid Retail’s Richard Nicoll
  • MBC Studios announces KSA’s biggest TV series ever
  • Houbara and Elementsix say authenticity is key in ESG
  • Kagool expands into MENA region with Dubai HQ
  • Eleven PR’s Sweta Fernandes joins new ICCO Global PR Youth Board 
  • YouTube’s ad revenue growth drops sharply in Q2
  • Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms
  • Impact BBDO creates ‘We Miss Lebanon’ for LCB International
  • Jargon PR launches in the UAE
  • Arabian Automobiles and Amber Communications ‘Sweat’ it out in new campaign
  • The MediaVantage and Dar Al Arkan buy out Harrods media
  • How Green? – by Do Epic Good’s Charney Magri
  • Electriclime produces Stranger Things promo in KSA
  • The New Now – by Spiro’s Beki Winchel
  • Targeting; into the future and beyond – by Choueiri Group’s Daniel Mena Garcia
  • Industry Forum: Do advertising awards equate to brand success?
  • Experiential events are the future of modern marketing – by Be Experiential’s Mo Hussein
  • Volkswagen launches Brand Attributes Campaign
  • Ti22 Films to produce a live show for the World Cup 2022
  • Burj Khalifa lights up with Yas Yas Baby for the World’s biggest Karaoke Display
  • Nawal Al Kuwaitia joins Spotify’s Equal Arabia
  • TishTash Communications expands to UK
  • ABCs of back to school – by DMS’s Farah Kanaan
  • Arthur Sadoun: Clients are still spending but there are fewer pitches and ‘clouds’ over 2023
  • Group M launches global framework to reduce carbon footprint of media
  • The rise of the #Gentleminions – by Amplify’s Ruby Ktori
  • Logi and Publicis Groupe highlight 47 seconds of helplessness
  • Twitter unveils key trends shaping the Saudi conversation in 2022
  • NielsenIQ survey reveals 65 per cent of consumers in UAE buy more brands than pre-COVID 
  • CNBC Arabia expands to Qatar and KSA
  • Snapchat introduces Snapchat for Web
  • TBWA and KFC boldly go where no chicken has gone before
  • Home Box transforms domestic workers’ ‘Hidden Room’ with Leo Burnett
  • Manga Production moves HQ to Prince Mohammed Bin Salman Nonprofit City
  • The MediaVantage partners US-based newsroom Politico
  • Industry Forum: Is regional content good enough?
  • Listen now! Campaign’s ‘On The Record’ Podcast – Return to togetherness
  • Foreign correspondence
  • Chris Hirst makes surprise exit as Havas joins up creative and health under Donna Murphy
  • Ravi Rao to leave GroupM
  • Youtube Shorts celebrates one year in MENA
  • TikTok hosts first edition of #ForYouSummit in Saudi Arabia
  • MenaTech launches new Arabic tech and business magazine
  • Pivot and stay relevant – by 7awi’s Anas Abbar
  • Houbara partners with carbon management expert, Elementsix to focus on ESG communications
  • BEEAH Group and Dubai Camel Racing Club ‘Race for Life’ with Leo Burnett MEA
  • The main event – by Entourage’s Ziad Faour
  • Blockchain developer Algorand appoints Lightblue for Decipher event
  • MCH Global’s Ties Hendriks explains the new wave of experiential
  • A small step for man, a giant leap for a perfectly executed PR launch – by OPPO’s Lucy Aziz
  • That sounds good to me – by Austyn Allison
  • IAM Entertainment receives multi-million dollar funding
  • Frame Publicity wins Vacheron Constantin
  • ASDA’A BCW releases ESG survey at the launch of OnePoint5 
  • Using data better to deliver personalized experiences – by MoEngage’s Raviteja Dodda 
  • The Marketing Society announces new Gender Equality programme
  • Entourage expands to Egypt
  • IMI and CNN partner to launch CNN Business Arabic
  • Prophet opens new office in Dubai
  • Industry Forum: Will Elon Musk’s ownership of Twitter be good for advertisers?
  • PRCA MENA announces new member Empyre Communications
  • Saudi Industry Snapshot: Steven Hetzer, Sweetwater
  • Saudi Industry Snapshot: Rabih Sabsabi, Spiro
  • B2B marketing; A creative renaissance in the UAE – by Linkedin’s Diana Daou
  • SRMG sets up shop at Cannes Lions
  • Saudi Industry Snapshot: Razmik Kalaidjian, Mindshare KSA
  • Cicero & Bernay and 3Gem Research launch MENA CSR Report 2021
  • Streaming ahead – By Choueiri Group’s Mathieu Yarak & WARC’s Ashik Ashokan
  • A giga opportunity – by Fusion 5’s Abdulelah Al Nahari
  • The Impact of Radio: Messaging that works – by MMS’s Jacques Touma
  • Nurturing your people and corporate culture – By W7Worldwide’s Abdulrahman Inayat
  • A viable alternative – by TRACCS’ Mohamed Al Ayed
  • It is Tee Time for Kevin Hart: Yas Island’s Chief Island Officer swings his way around Yas Links Abu Dhabi
  • MediaBrands research study reveals key Saudi consumer media trends
  • Viola Communications broadens presence in Egypt
  • WebEngage Trends & Insights Report 2022 reveals the highest-conversion-rate time slot in MENA
  • Rain creates film for Pattex
  • Watch Kevin Hart take on the world’s fastest roller coaster on Yas Island Abu Dhabi
  • MBC GROUP and BitOasis announce partnership to launch crypto educational drive across MENA
  • Influencer marketing is thriving, according to report by Meltwater
  • Lürzer’s Archive features Horizon FCB Dubai
  • New survey explores Amazon shoppers’ evolving behaviours, by Sitecore’s Paige O’Neill
  • Advertising Business Group (ABG) appoints Ipsos as partner for UAE cross media measurement
  • The Conscious Consultancy celebrates its first anniversary in the UAE with the launch of The Hungry Consultancy
  • Understanding the GCC customers, by Talkwalker’s Rami Deeb
  • Wunderman Thompson and Burger King bring extra heat to the Middle East summer
  • Assembly expands to Saudi Arabia
  • Sputnik Floyd launches the “RAK Calling” Tourism campaign
  • Yas Island goes Hart: Kevin Hart is the new ‘Chief Island Officer’
  • Sky News Arabia launches new Arabic business platform
  • JCDecaux celebrates 10 years of operations in Oman
  • Welcome to the new era of Emirates Woman digital
  • Ducklife’s ‘Urgent’ campaign promotes doing things properly
  • Matter of fact – Earn what you pay
  • Industry snapshot: Haitham Alkathiri, Abu Dhabi TV Network
  • Industry Snapshot: Elias Wakim, Promofix
  • Call for nominations: Faces to Watch 2022: Brand Edition
  • New UAE TV viewership research launches at CABSAT 2022
  • Industry Forum: Are we in a golden age for TV advertising?
  • Lacoste unveils its new brand campaign
  • Influencer fraud, how much is too much? By Catch Communications’ Injeel Moti
  • Abdulrahman Inayat named Chair of IPRN MENA
  • Tales & Heads wins Stellantis Middle East’s communications account
  • White Label Media celebrates 10 years in the UAE
  • FP7 McCann creates first Nescafé ad without Nescafé
  • The power of a vote: Annahar’s new campaign shows Lebanese people the real value of their votes
  • Campaign’s Media Faces to Watch 2022
  • UAE President HH Sheikh Khalifa bin Zayed Al Nahyan has passed away
  • VMLY&R COMMERCE MENA highlights key learnings from Expo 2020 Dubai
  • Introducing the world’s newest currency: The Lollar – Currency of Corruption, via Leo Burnett
  • Changing your business mindset from operational to aspirational, by Al Ghurair Investment’s Sara O’Hara
  • CFI announces Pep Guardiola as the new brand ambassador
  • Twitter reimagines and refreshes privacy policy approach through simplification and gamification
  • Fatafeat launches playlist featuring food recipes as lyrics
  • Epic Lion launches in the Middle East
  • MCN Hive gets filtered tap water fountains in support of Dubai Can
  • Blue Advertising creates film for Dice
  • A sword with two edges, by Hashtag’s Lamea Albaik
  • Cultural shifts, by IAS Media’s Prasad Amin
  • Tarek Nour Advertising and Magdi Yacoub Foundation create The Lonesome Traveller film
  • APCO Worldwide launches Institute for regional training
  • Talkwalker and YouGov Report: 66 per cent of GCC consumers look at the price first
  • Industry snapshot: Nezar Nagro, president, RMS
  • New collaboration with Finesse Group and AllDetails to help businesses in the Middle East
  • Industry snapshot: Ziyad Alomair, MBC Media Solutions
  • Sky News Arabia celebrates 10 years since first broadcast
  • The great reset, by MIS Gulf’s Marwan Kai
  • 1 Billion Meals’ personalised plates transform UAE citizens into philanthropists
  • Campaign’s PR Faces to Watch 2022
  • WPP’s Mark Read on MediaCom merger, pitch pipeline and halving Cannes attendance
  • Serviceplan captures all the Ramadan feels in a film for Abdul Latif Jameel Motors
  • Twitter records over 47 million Tweets in relation to Ramadan
  • ‘The Best View’. A Phygital Experience for Mountain View by Wunderman Thompson Cairo
  • Listen now! Campaign’s ‘On The Record’ Podcast – A living laboratory
  • Taking the Initiative, by Initiative Media’s Bassem Massoud
  • Behind the scenes at Expo 2020 Dubai, by markettiers’ Cheryl King
  • dubizzle launches ‘dubizzle cars’ campaign across Enoc stations
  • Al-Futtaim Toyota and AKQA tap into Islamic art to turn every drive into a ‘Journey of Mindfulness’ for Ramadan
  • The Branding Power of Influence – When You’re Too Big to Cancel, by Prestidge Group’s Briar Prestidge
  • WPP to merge MediaCom and Essence in radical Group M restructure
  • GWC’s global logistics solutions highlighted in new CNN campaign
  • Accenture announces Accenture Song
  • Worldcom Public Relations Group welcomes UAE-based ProGlobal to its Network
  • A Ramadan Tale: Infiniti celebrates human values with a Ramadan video
  • Meet the Real ‘Ronaldough’ – Locale’s Local Hero
  • Boosting women’s empowerment with #GiftAPush – Vatika Voices
  • NEXT launches in the Middle East
  • Edelman announces head office in Abu Dhabi’s Yas Creative Hub
  • Stagwell (STGW) acquires Brand New Galaxy to transform connected commerce solutions for global clients
  • ELAN Media signs agreement to develop digital-out-of-home advertising for Place Vendôme Qatar
  • RAPP MENA builds an innovative central marketing hub, after the Mercedes-Benz account win
  • Egypt’s Ministry of International Cooperation partners with CNN to highlight partnerships for sustainable development
  • TikTok and Nielsen study reveals the tangible impact of advertising on the platform
  • Home of Switz presents mothers with the gift of time for Ramadan
  • Ramadan #KindnessKloset campaign to donate personal care products
  • Max Fashion Ramadan Matching Moments
  • UM MENAT Futureproof planning capabilities, with TikTok Creator Collab
  • Empty plates on cars in Dubai create awareness about the empty plates around the world
  • Need leads for a B2B Business? Here are some strategies that work, by renewables’ Ruchir Punjabi
  • KKDD Film Production creates film Mother’s Day for Indomie Noodles
  • Sir Richard Branson and Made By Dyslexia collaborate with partners to recognise ‘Dyslexic Thinking’
  • EGA and Acer partner to launch “It Lies Within” predator gaming campaign
  • Anghami and TOD partner to provide users with world class sports and entertainment content
  • A clear message is key to the success of sustainable developments, by Sharjah Sustainable City’s Carl Atallah
  • Bureau Béatrice disrupts the beauty category with M.A.C Cosmetics
  • Reebok MENA revives the “Life Is Not a Spectator Sport” campaign
  • Launchmetrics announces partnership with daydreamer
  • Meta supports the 1 Billion Meals Initiative, launches #MealsforReels with influencers and content creators
  • Iconic and unforgettable images of Expo 2020 Dubai revealed by Canon in special book: Memories from the Greatest Show on Earth
  • BBDO and Milkshake Media create commercial for ADCB
  • Industry Forum: Will this Ramadan’s marketing be more digitally focused than last years?
  • Matter of fact – Tikking and fasting
  • New sports and entertainment company launches in the UAE
  • SRMG announces new headquarters in King Abdullah Financial District (KAFD), Riyadh
  • The search for value in the Middle East: Redesigning brands for evolving definitions of value, by Kantar’s Dina El Sehrawy
  • Ramadan 2022: Meta is bringing back #MonthofGood this April
  • Spotify reveals how its listeners connect with audio during the Holy Month
  • How UAE brands are leveraging product led growth to drive business goals and enhance CX, by MoEngage’s Raviteja Dodda
  • Plagiarism – where is conscience? By BKP Group’s Barry Kirsch
  • Talon Outdoor, an OOH media agency, expands to the Middle East
  • #RamadanTalks2022: Ramadan for Good
  • McDonald’s unveils 3D fries installation in partnership with Muscat Municipality and JCDecaux Oman
  • TikTok set to bring together community and creativity over shared Ramadan values this Holy Month
  • The media landscape turned upside down, by Ipsos’s Ziad Issa
  • Science & Sunshine creates Ramadan film for Peugeot
  • The beauty of predictability, by Wunderman Thompson’s Dana Al Kutoubi
  • Make sure your next customers find you this Ramadan, by Meta
  • All Set to Conquer Social this Ramadan? By OMG MENA’s Anthony Nghayoui
  • The ‘mindful drinking’ alternative: Lyre’s launches in the Middle East
  • Podcast platform Kerning Cultures Network signs with Creative Artists Agency
  • Strategic cooperation between Abu Dhabi Media and Huawei to provide ADtv app content via Huawei AppGallery
  • Survey by Next Broadcast Media finds Gen Z and Millennials in Saudi prefer podcasts during Ramadan
  • e& partners with Meta to drive innovation as it accelerates its transformation to a techco
  • High impact and reach, by MMS’s Sharif Badreddine
  • The Film House creates opening film for Doha Forum 2022
  • How to prepare your small business for Ramadan 2022: Tips for entrepreneurs
  • Finding the sweet spot, by Heriot-Watt University’s Paul Hopkinson
  • Memorable or merely correct? By VMLY&R Commerce’s Bilal Rachman
  • Al Emarat TV announces its shows for the Holy Month of Ramadan
  • The Power of personalisation, by Katch’s Petra Spanko
  • Do you close your ears during Ramadan? By DMS’s Carl Chalhoub
  • @FIFAWorldCup launches channel on TikTok
  • Abu Dhabi Media unveils its Ramadan line-up for Abu Dhabi TV
  • Joy Films joins the making of a new world for Expo2020
  • High demand, by DMS’s Ramy El Kassis
  • Ramadan 2022: Coming soon to MBC GROUP’s TV channels, and online via Shahid VIP
  • Kingsmen agency announces expansion into Saudi Arabia
  • Pick of the quarter: Instagram and Chalhoub Greenhouse have teamed up to mentor and develop high-potential local fashion startups in KSA
  • Ramadan unites us on Weyyak
  • MG Motor runs OH MG! campaign
  • Disney+ sets June 8th as launch date for UAE
  • Spotify sheds light on Arab female artists in the heart of Times Square in New York
  • Snapchat, a place for everything that matters this Ramadan, by Snap’s Sandra Essa
  • GTV Media Group partner with R3hab and Reem Al-Aboud for MDL BEAST FREQWAYS
  • #RamadanTalks2022: Launch something new during Ramadan
  • Havas Tel Aviv partners with Ohr Torah Stone to advocate against the Divorce Law in Israel
  • Sandstorm, a comic book studio, launches in Abu Dhabi
  • Creative Industry Summit: A network that accelerates creative economy
  • Multiply Group to invest AED 367 million in DEWA’s initial public offering
  • Yas Island Abu Dhabi launches electrifying Bollywood-themed campaign with superstar Ranveer Singh
  • Horizon FCB Dubai breaks chains with blockchain
  • TikTok Safety Quiz highlights user sentiment toward digital safety and showcases awareness of safety options on the platform
  • Twitter and MBC Media Solutions expand video offering with content-collaborations
  • City Centre launches ‘It’s Your Space’, enabling the community to create the malls they want
  • Nahayan bin Mabarak: UAE’s success is the result of exceptional leadership for building sustainable future
  • Industry Forum: does procurement win more pitches than strategy?
  • Pierre Choueiri Receives Bunyan Award for Leadership and Entrepreneurship during Group Delegation Visit to Expo 2020 Dubai
  • The Advertising Business Group releases report on UAE’s state of transparency in Influencer Marketing in 2022
  • The business of branding and why it matters in real estate, by Tonic International’s Nelson Sequeira
  • Listen now! Campaign’s ‘On The Record’ Podcast – Augmented Connections: AR x ART at Expo2020
  • ‘Is pitching broken?’ is the wrong question, by TrinityP3’s Jeremy Taylor
  • All things being equal: Demet Ikilier talks equality and sustainability
  • Camouflage Production with the Ministry of Defense celebrate the 8th Union Fortress
  • New WARC Sustainability Hub in association with LIONS and the Advertising Association to champion best marketing practice worldwide
  • Augustus Media And Zee Entertainment announce that Smashi TV is available on Weyyak
  • Edinburgh Business School at Heriot-Watt University Dubai establishes Industry Advisory Board
  • Bloomberg Media Studios launches creative hub in the UAE
  • PepsiCo and Impact BBDO launch What We Grow, an initiative of daycare centres at farms in Pakistan
  • WARC reveals Effective 100 Rankings 2022: the world’s most awarded campaigns
  • The Real Story Behind the Death of FLoC, by Adform’s Jochen Schlosser
  • Visual agency and production house ‘Crater’ launches in the MENA region
  • Is your brand even relevant if it’s not on the video content bandwagon? By Socialeyez’s Ambreen Kazi
  • YouExperience opens office in Beirut
  • Industry snapshot: Fatima Shaikh, Radix
  • Do Epic Good promotes sustainable communications in the Middle East
  • OSN Group announces the launch of OSN+
  • Segway calls for digital and PR agency pitch
  • Vatika Voices empowers 1000 arab women to launch successful businesses
  • Organ of record, chronicle of change, by Motivate Media Group’s Ian Fairservice
  • Industry snapshot: Natale Panella, Fusion 5
  • Marketing in the Metaverse, by Seven Media’s Mariam Elsayed 
  • MBC Media Solutions showcases MBC GROUP’s Ramadan 2022 line-up at exclusive Riyadh event
  • Industry snapshot: Ali Aboukhreibe, Boopin
  • Global women in PR Annual Index highlights factors affecting gender equality in the PR and communications industry
  • GEMS World Academy confronts the hidden hurdles women face for IWD 2022
  • Hamdan bin Mohammed opens Meta’s new regional headquarters in Dubai Internet City
  • talabat announces Cristiano Ronaldo as official brand ambassador
  • Nabd and Transsion partner to provide personalized Arabic news to Transsion smartphone users in MENA
  • MBC Media Solutions and Snap Inc. partner to bring popular shows and exclusive content to the platform
  • MMP World Wide becomes the first local marketplace in GCC to Join the Trustworthy Accountability Group (TAG)
  • Spotify launches EQUAL Arabia
  • Fast Company launches in the Middle East
  • Adidas launches “I’m Possible” campaign in the Middle East
  • The Ins and Outs of Brand Safety: How 1st and 3rd Party Solutions Work Together to ensure a Brand Safe Platform
  • Taa Marbouta: Applications reopen for MENA’s first women-to-women PR mentorship programme
  • CNN Arabic launches ‘Her Story’, dedicated to telling stories of Arab women
  • Does beauty need a new face? By Mariam Farag
  • MBC Media Solutions to launch ‘Experience Ramadan 2022′
  • TOUGH LOVE Advisors launches in the MENA region
  • MBC STUDIOS set to establish the Kingdom of Saudi Arabia as a major film production hub
  • NEOM partners with McCann NY for the launch of TROJENA
  • Industry snapshot: Lora van Hooff, Impact BBDO
  • Headlines, headaches and hopes: the industry celebrates the 300th issue – part 3
  • Co-creating on social media, by House of Comms’ Deepti Chadalavada
  • Fatima Al Harthi, Laila Al Yousuf, and Maximilian Büsser are the new Canon “Trailblazers”
  • Saudi focus: Don’t be afraid, we are all here to support you
  • Headlines, headaches and hopes: the industry celebrates the 300th issue – part 2
  • Headlines, headaches and hopes: the industry celebrates the 300th issue – part 1
  • What’s driving Dubai’s Museum of the Future flying hover car
  • Saudi focus: Why should brands in Saudi post three times a day on LinkedIn?
  • Students around the world renew their commitment to the fight against modern-day slavery on CNN’s #MyFreedomDay
  • Tiktok partners with The Media Regulatory Office in UAE to raise awareness of dangerous challenges & hoaxes
  • Ukraine agency Banda creates harrowing film calling for international support
  • Heriot-Watt University Dubai Partners with The Marketing Society
  • Marketers take note…your best investment is in the creator economy, by Whalar’s Marco Bertozzi
  • Rethinking retail this Ramadan, by Redseer Consulting
  • UAE professionals ‘working more efficiently in 4.5-day week according to PRCA research
  • This is how mobile apps are driving business growth in a pandemic world, by SHAREit’s Karam Malhotra
  • Snap introduces special Lens in support of UAE Innovates 2022
  • Google News Initiative Innovation Challenge seeks news innovators in the Middle East, Turkey & Africa
  • Tayarah releases The Jobless Number for Banque Misr
  • The secret to successful client/agency relationships in 2022, by Firm Decisions’ Stewart Morrison
  • Bureau Béatrice expands to the Middle East
  • Gotham City Pavilion is unveiled at Expo 2020 Dubai Ahead of The Batman release in cinemas
  • Etisalat Group rebrands as e&
  • DejaVu launches D&F Labs in Dubai
  • Why we believe in diversity and build for discovery, by Meta’s Carrie Timms
  • WPP’s Hogarth launches The Metaverse Foundry
  • W7Worldwide Sets Out 7 Post COP26 Communications Strategies to Build Back Sustainably from Covid-19
  • Science & Sunshine creates video for the launch of the Grand Cherokee L Jeep in the Middle East
  • Real life Iron Man promotes Museum of the Future
  • Reigniting Ramadan: a return to togetherness, by Snap’s Jake Thomas
  • How to successfully lead a global media company in the modern-day entertainment industry, by Discovery’s Jamie Cooke
  • New strategic partnership to propel sustainable brand impact in the UAE
  • How inter-connected communities empower marketers in #Ramadan
  • Key trends in marketing for 2022, by House of Comms’ Jamie Wilks
  • Why sustainable and plant-based brand positioning is more complex than being a part of a popular conversation, by POP Communications Sarah Curtis
  • Optimizely expands into MEA with a new office in Dubai
  • TikTok drives brands towards delivering an uninterrupted Ramadan experience
  • New consultancy in Central & Eastern Europe forges partnership with Houbara Communications
  • TBWA\RAAD and Nissan emphasize youthful appeal of KICKS through rap video
  • Horizon FCB Dubai and Clorox partner to ‘Go Anywhere’ with disinfecting power
  • Industry snapshot: Vijay Simon, YouExperience
  • Rising Giants Network launches an immersive podcast experience for kids
  • Whalar announces the opening of MENA office
  • Ramadan reconstructed: Key consumer behaviour themes set to stick in Ramadan 2022, by Kantar’s Lina Abou El Azm
  • Augmented Reality: Effortlessly Crafted for Luxury Retail, by Snap Inc’s Rasha El Ghoussaini
  • The year ahead for TV, by Starzplay’s Hamad Malik
  • Current Global launches in MENAT region as new communications offering
  • New campaign by Snickers and IMPACT BBDO helps UAE residents navigate the new weekend
  • The year ahead for automated journalism, by Nabd’s Shams Al-Attar
  • Simon says: In conversations with Malcolm Gladwell
  • IPG earnings boosted by media, data, tech offerings
  • Listen now! Campaign’s ‘On The Record’ Podcast – In conversation with Malcolm Gladwell
  • The year ahead for augmented reality, by Snap’s Amer Chehab
  • Houbara Communications marks second anniversary with Novel Impact Programme
  • Omnicom grew 10.2% in 2021 as pandemic impacts recede
  • New show, Dubai This Week takes you to the best of UAE
  • Paper and ink from unprinted AnNahar daily edition donated to print ballots in new campaign by Impact BBDO
  • The year ahead for marketers, by Shyam Sunder
  • The year ahead for User-centricity, by TikTok’s Elias Bassil
  • Why the future of marketing is building a media company around your brand, by Rival’s Eric Fulwiler
  • Becoming future-fit, by Heriot-Watt University’s Professor Paul Hopkinson
  • The year ahead for content, by MMS’s Rayan Hajjar
  • The year ahead for Public Relations, by Cicero & Bernay’s Ahmad Itani
  • The Qode announces expansion into the Kingdom of Saudi Arabia
  • The year ahead for media, by Starcom’s Racha Makarem
  • The story belongs to everyone: Akhbar Al Aan rebrand
  • Social trends shaping business in 2022 and beyond, by Meta’s Derya Matras
  • Snap introduces new shopping experience with catalogue-powered AR lenses
  • ESG communications versus climate change: A winning battle? By TXM Innovations’ Baha Hamadi
  • Tahaab Rais leaves FP7 and McCann Worldgroup
  • UAE’s Saturday is the New Friday, a study by Ipsos
  • Publicis Media launches marketplace that targets ‘underrepresented communities’
  • DISNEY+ confirms 42 countries, including the United Arab Emirates, to launch in Europe, Middle East and Africa this summer
  • W7Worldwide shares 7 communications lessons from Covid-19
  • Golf Digest proudly becomes world’s first Arabic language golf magazine
  • GOZOOP Group promotes Ahmed Aftab Naqvi to Global CEO
  • Huckster MENA launches ‘Huckster Productions’
  • Etisalat crowned as the strongest telecom brand in the world
  • The Marketing Society announces new leadership and regional expansion
  • Warm Winter initiative achieves two Guinness World Records titles
  • Carpool Karaoke Arabia drives back onto screens with Volkswagen Middle East
  • Argaam signs exclusive advertising agency agreement with Speakol
  • Hardee’s celebrates its 40th anniversary in the Middle East
  • New Podcast on The Block: Qrarat sheds light on moments in history that changed the world as we know it
  • Vistas Media Acquisition Company Inc. shareholders approve business combination with Anghami Inc.
  • Kelly Lundberg launches Brand YOU Creators
  • Social Media Trends in 2022, by Bruce Clay’s Aya Ashour
  • Best practices for Government strategies in a social-first world, by Socialeyez’s Heena Mak Garey
  • Agency Hackers to expand into the Middle East 
  • Amazon joins forces with MENATech to expand Amazon University Esports to UAE and KSA
  • 2022 Media Trends and Predictions by Kantar
  • What news means to audiences and advertisers of today and tomorrow, by CNN’s Nadim Khammar
  • Ykone Agency opens fully integrated influencer marketing hub in the Middle East
  • TishTash turns 10
  • Emirates releases behind-the-scenes footage of the latest Burj Khalifa stunt viral video
  • OSN Continues to be the exclusive home of HBO content across the MENA region
  • CNN Arabic celebrates 20 years
  • Around The Clock Communications (ATC) partners with Chipp’d.Com
  • Misfits Content Creators makes films for Property Finder
  • IPG was top-performing global agency stock in 2021
  • International talent agency Bold management launches in the Middle East
  • Adidas ‘frames’ the future with Havas Middle East in film shot at Dubai Frame with football icon Zinedine Zidane
  • The Coca-Cola Company lights up Burj Khalifa to introduce new global brand philosophy and visual identity to the Middle East
  • New book about HH Sheikh Mohammed Bin Rashid Al Maktoum by Raed Barqawi to be published by Motivate Media Group
  • Abu Dhabi-listed tech-focused holding company Multiply Group to invest AED 275 million in Getty Images
  • A refreshed 2022: Mindshare starts the year with a rebranded corporate ID
  • 12 Predictions For The MENA Media Industry In 2022, by Augustus Media’s Richard Fitzgerald
  • Admanager.fm launches a new self-serve audio advertising platform
  • The Year in Twitter
  • The Year in Spotify
  • Top 10 YouTube videos (trending in the region, ranked by Google)
  • Top 10 The Spin
  • The Year in Podcasts
  • TikTok Celebrates a Year on TikTok 2021
  • The Year in Social Media
  • New World Manifesto, by Starcom’s Racha Makarem
  • Top 20 Movers and Shakers
  • Top 20 Integrated and Activation Campaigns
  • Top 10 Media Milestones – 2021
  • Top 10 Pitches
  • Top 20 News Stories – 2021
  • The year in review – 2021
  • LinkedIn Marketing Solutions: New data and insights, by LinkedIn’s Ziad Rahhal
  • Sony Music Middle East and Anghami Partner to Launch Vibe Music Arabia
  • Louvre Abu Dhabi brings cultures together
  • Two become one: Wunderman Thompson CEO, Nassib Boueri talks on the merge of J. Walter Thompson and Wunderman
  • Strike a goal with game-changing new media, by Promofix’s Elias Wakim
  • Pick of the quarter: Reel-y inspiring content
  • Saudi focus: Meeting the challenge, by Hashtag’s Najma Alsharif
  • Party planning, by Twitter’s Benjamin Ampen
  • IMPACT BBDO ranked No.1 MEA 2021 agency on WARC Creativity 100
  • FP7 McCann creates The Emirates Constellation for Emirates NBD
  • Saatchi MENA and Milkshake Media create “Celebrating Individual Togetherness” for Max Fashion
  • Admitad & Gulf News launch the first coupons and deals section in a MENA newspaper
  • The Festive Season launches at Mall of the Emirates with a sustainable message
  • Next year no more content, by MMS’s Rami Salame
  • Actionable e-commerce analytics for brands, Brand New Galaxy’s Darko Bosiljčić
  • How to win the social commerce race in the Middle East, by Vamp’s Karl Mapstone
  • JGroup’s Promofix opens Qatar office
  • Create Media Group expands its strategic digital consultancy under a new name and brand identity
  • The Power of Personal Branding:  Natasha Koifman shares how she inspired a building to be named after her
  • The power of partnership, by Liquid’s Sachinn J Laala and Richard Nicoll
  • Taking e-commerce to the next level, by Meta’s Anna Germanos
  • Quantum leap, by Nielsen Media’s Sarah Messer
  • Raja Trad to retire as chairman of Publicis Groupe Middle East and Turkey
  • VMLY&R creates film The Last Possessions for Save the Children
  • Digital Essays 2021: The importance of using attribution and contribution tools, by Gamned’s Yves-Michel Gabay
  • Discovery Inc and Deezer partner to launch first of its kind Fatafeat Podcast
  • Havas Tel Aviv creates campaign for the domestic violence helpline for Israeli women – *6724
  • Euronews launches Euronews Culture, a vertical dedicated to creativity in action
  • UAE’s reduced workweek, an overview of conversations across social media by Anavizio
  • Team Red Dot and talabat ‘deliver’ a campaign to celebrate the UAE’s 50th National Day
  • Creative expansion: Fullstop’s new ECD explains his role
  • Middle Eastern brands have a key part to play in tackling the climate crisis, by Euronews’ Carolyn Gibson
  • CEO Troy Ruhanen’s agency TBWA Worldwide is revising its core philosophy of Disruption
  • Saudi launches TV measurement, by Nielsen’s Sarah Messer
  • YouTube launches fund to reward short-form video creation in the MENA region
  • How to adopt a hybrid marketing strategy, by Proven’s Leandra Meintjes
  • The new workweek: 20 per cent off? By Active DMC’s Sawsan Ghanem
  • New Balance puts the call out for Middle East #SneakerFluencers
  • Global women in PR MENA launches “Empower”,a first cross-border mentoring program for female leaders in communications
  • Turning the table on Algorithms: What to expect in 2022? By SOCIALEYEZ’s Heena Mak Garey
  • Weyyak Pan Arab original production “Wathiqat Sharaf” set to launch in January
  • Cooking up a storm: how can brands drive differentiation in a heavily cluttered foods market, by Ipsos’s Chirag Buch
  • Listen now! Campaign’s ‘On The Record’ Podcast – Saudi on a small screen: mobile video in the Kingdom
  • Cartoon Network ME collaborates with UNICEF MENA on anti-bullying campaign CN Buddy Network
  • Ooredoo partners with Snap Inc. to create next-gen AR experiences powered by 5G connectivity
  • Chalhoub Group’s Greenhouse and Instagram collaboration sets the stage for fashion start-ups in the Kingdom
  • JGroup acquires a majority stake in Xentrix Global, a media and buying agency in the Middle East
  • Marketeers in the UAE intend to increase mobile marketing spending
  • Rising Giants Network launches Podcast Consumption in Saudi Arabia 2021 report
  • Relevance is the New Reach, here’s the proof
  • The real deal in the big deals, by Emakina’s Victor Madueno
  • Ogilvy reveals the Key Influence Trends for 2022 in new report
  • Middle East Ad Spend on Facebook and Instagram Climbs 33.32% YoY in Q3
  • Engage Purposefully: How MARCOM professionals can get the best out of brand partnerships, by Catch comms’ Injeel Moti
  • The Curation Generation: How UAE millennials and Gen Zs are redefining digital audio
  • COP26, marketers and the ESG agenda
  • The Importance of Measuring PR, by CARMA’s Mazen Nahawi
  • A view from Ramsey Naja: Ready to Break
  • Key trends marketers in MENA need to know for 2022, by Rival’s Ema Linaker
  • The next episode, by The MediaVantage’s Manoj Khimji
  • Dubai Tourism releases final in series Dubai Presents, ‘The Mash Up’
  • A peek into the marketer’s evaluation toolbox. What should I use? By Meta’s Dimple Dinesh
  • Where are the Power Women? By Austyn Allison
  • Saudi focus: What exactly is PR? By W7Worldwide’s Abdulrahman Inayat
  • Social Media Trends in 2022: Consumers are calling the shots
  • LinkedIn announces plans to shut down in China. What does it mean for brands?
  • Joy Films produces ‘Made To Change’ for Neom
  • Saudi focus: the soft force of Saudi creativity, by Extend’s Ghassan Kassabji
  • MEPRA announces finalists for region’s largest-ever communications awards
  • Expo 2020 Edition – Pavilion marketing heads explain how they are selling the show
  • Listen now! Campaign’s ‘On The Record’ Podcast E=MC2 – The Evolution of Media Consumption
  • Beyond ‘Digital First’: Journalism in the Age of Digital Tech and Artificial Intelligence, by Asharq News’ Riad Hamade
  • How the virtual setting has shifted crisis management for companies, by Kekst CNC’s Ben Curson
  • Brands connecting never sounded so good, by The Entertainer’s Sarah Pollard
  • Mindshare hires former Razorfish CEO in new global role
  • Snap Inc. will launch Creator Studio in Riyadh to empower local creative community
  • Can we please take corporate governance seriously? By Schneider Electric’s Alex Malouf
  • De’Longhi unveils rebrand in partnership with Landor & Fitch
  • How augmented reality is driving business reality
  • Amid the great resignation, perks and pay are no longer enough according to United Minds and KRC Research
  • COMCO Southeast Asia announces Middle East & Africa expansion as it culminates its 5th-anniversary celebration 
  • Kantar BrandZ Emirati and Saudi Spotlight Report 2021 shines a light on the forces driving brand growth in the Middle East
  • Multiply the moment: four factors that drive higher ROI this shopping season, by Snap’s Farimah Moeini
  • Volkswagen unveils the Teramont LEGO build at Al Nabooda Automobiles
  • W7Worldwide sets out 7 Covid-19 communication strategies for transport & logistics operators
  • Snap Inc. launches ‘Open Your Snapchat’ global marketing campaign in UAE and Saudi Arabia
  • A cascading landscape of culture and arts brought to the world via Google Arts & Culture
  • Electriclimefilms director Hopi Allard on igniting his imagination and the impact of the pandemic on filmmaking
  • Get to know The Shop by TikTok For Business
  • First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
  • Vamp opens new Saudi Arabian office to meet growing influencer marketing demand
  • Omnicom organic revenues rise 11.5 per cent in Q3
  • Procter & Gamble increases marketing spend by 30 per cent
  • Building Brand ‘You’, by Prestidge Group’s Briar Prestidge
  • The Evolution of Instagram, Can We Just Be Real Again? By Social Colab’s Hayley Hilton
  • TikTok teams up with regional creators to empower users to take control of their digital privacy
  • IHC’s Multiply Group acquires UAE marketing and communications firm Viola Communications
  • W7Worldwide releases report on the 7 CSR strategies to deploy in Covid-19
  • Why marketing is so much more than lead generation, by UOWD’s Brendan Vyner
  • Omnicom bags Chanel in global media pitch win
  • TikTok removes more than 80 Million videos for violating stringent community guidelines in Q2
  • Tactical collaborates with Snap for KSA National Day campaign
  • Rain and Deja Vu partner for Dermoviva campaign
  • Saudi Research and Media Group sign content licensing agreement with Japanese publisher Kodansha for Manga Arabia
  • Barakat and Havas Middle East collaborate for #ReadTheLabel awareness campaign
  • Impact Entertainment Media launches to address global challenges
  • The game changer: Reimagining customer experience in the new normal, by Kantar BrandZ
  • PHD launches new global visual identity
  • Saudi Focus: Back for the holidays, by Mohammed Alkhotani
  • The MENA Power List 2021
  • Snap Inc. launches in-app mental health portal Here for You
  • Your playbook to get into the Saudi market (without fumbling), by Extend’s Ghassan Kassabji
  • Saudi Focus: Memory lane, by Bassmat’s Abdulrahman Saud
  • LIGHTBLUE collaborates with Burberry for TB Summer Monogram campaign
  • Asharq News launches new weekly economic programme ‘TAQA+’
  • Once upon a time – lapsed producer, by Dev Vaswani and Tom Gattos, Milkshake Media
  • Brand Storytelling, by Vamp’s Nour Hamam
  • COLORS TV launches the new season of Bigg Boss
  • SRMG launches Raff Publishing
  • The next era of marketing has begun on TikTok
  • BPG bets big on talent with upskilling initiative and elite mentorship programme
  • Kinder Bueno scores with Kooora partnership
  • YouTube launches music charts in Saudi Arabia, Egypt, and the United Arab Emirates
  • Brands + music = harmony, by Anghami’s Georges ‘Josh’ Rouhana and Sabine Oneissy
  • PRCA launches new Global Advisory Board to expand international growth
  • Customer Centricity and Sharpening the Customer Experience, by Heriot-Watt’s Paul Hopkinson
  • Lights, camera, action, by Action UAE’s Euan Megson
  • YouGov reveals FMCG/CPG brand rankings 2021 in UAE, KSA and Egypt
  • TikTok showcases its top regional creators in new Meet the Talent Live event series
  • Brand Travel, by Interbrand’s Nancy Villanueva
  • Dods Group and IAS Media announce new strategic partnership
  • Socialize creates Back to School campaign for Home of Switz
  • The courage to grow, by Kantar’s J. Walker Smith
  • PR Academy MENA offers accreditation for continuous learning courses in the UAE 
  • Black Friday: Ready, Set, Splurge!
  • TikTok tops Kantar’s Ad Equity charts for second year
  • A recipe to build a robust marketing technology stack, by PivotConsult’s Yogesh Kothari
  • PopArabia launches ESMAA, by PopArabia’s Spek
  • Study by Deloitte Digital and Snap Inc. shows Augmented Reality to be the future of engagement
  • Euronews launches ‘Feel connected to Europe’ campaign
  • Use of AI in Medical Marketing, by Prism Digital’s Lovetto Nazareth
  • TikTok enhances mental wellbeing resources in honour of world suicide prevention month
  • Representation matters, by Nour Hamam, digital marketer
  • Breaking the mold: Why destination marketing requires more than a one-size-fits-all approach, by Sojern’s Chris Gregory-Pasha
  • New Statesman Media Group launches in Abu Dhabi
  • On Black Friday, TikTok For Business leads the way to humanizing digital commerce
  • Listen now! Campaign’s ‘On The Record’ Podcast – Highly placed: brand integration – how to do it right
  • CNN ramps up Middle East business coverage with further expansion of global CNN Marketplace franchise
  • ASDA’A BCW supports ‘Where You Shop Matters’ campaign for Visa
  • “I Will Not Stay Silent”: Working for a better and more equitable workplace for journalists in MENA
  • Forging meaningful connections on Saudi National Day
  • We need more eco-influencers, by Sara Hamam
  • Dentsu expands Merkle MENA with its launch into KSA
  • Al Arabiya News anchor Fatima Daoui publishes book Don’t Look Down
  • If you know, you know, by Gambit’s Jamal Al Mawed
  • PHD wins Unilever media business in Middle East
  • Stop, collaborate and listen, by Katch’s Georgie Woollams
  • How data analytics changed companies marketing strategies, by Pangaea X’s Jadd Elliot Dib
  • Inner effectiveness, by Entourage’s Manoshi Banerjee
  • Family fortunes, by Brazen MENA’s Louise Jacobson
  • Culture shock, by W7 Worldwide’s Abdullah Inayat
  • UAE launches international campaign to attract foreign talent
  • The growth of an industry: MEPRA celebrates its 20th anniversary
  • Next Gen Scan features hit Snapchat
  • Raise your voice: How the right communication helps brands become leaders, by Kantar’s Alexandra Mukhanova
  • ASDA’A BCW and Proof Communications create #MoveForwardWithBayer
  • Industry snapshot: A constant in a sea of change, by Cicero & Bernay’s Ahmad Itani
  • MEPRA announces largest-ever membership surge during 20th anniversary year
  • Visa reintroduces brand with Meet Visa Campaign
  • Relevance is the new reach, by TikTok
  • Behind the scenes, by Shadani Consulting’s Zaib Shadani
  • The future of loyalty, by RAPP’s Curtis Schmidt
  • When will the region’s brands address sustainability? By Schneider Electric’s Alex Malouf
  • More than 80 per cent of ad executives want to take more control of their media spend
  • Al-Futtaim ACE celebrates anniversary with 30 Years of ACE – Helping Homes Improve campaign
  • Disgruntled board eradicates successful marketing department, by Golin MENA’s Amel Osman
  • In conversation with OPPO brand ambassador and the UAE’s first female film writer, director and producer, Nayla Al Khaja
  • Balqees and Almas curate Spotify’s Guest List to celebrate the spirit of Emirati Women’s Day
  • A view from Giles Fitzgerald: Brands, entertainment and the rise of convergence culture
  • One in three marcomms staff eyes career change
  • Dubai Chamber and TikTok help over 280 start-ups and SMEs strengthen their digital growth strategies goals
  • #HashtagDay: here’s a look at UAE’s most tweeted hashtags
  • The Middle East’s response to sustainable beauty in the rapidly evolving beauty market, by Liht Organics’ Nerissa Low
  • Media outlets suspend broadcasting amid Lebanon’s fuel crisis
  • New Saudi gaming podcast “The Code” to launch by Finyal Media
  • PopArabia launches ESMAA music rights entity
  • UAE firms need a bridge to international markets, says Xentrix Global
  • electriclimefilms developing young production talent in Dubai through internship programs
  • The UAE’s State of Marketing in 2021: 81 per cent report new or reprioritized metrics
  • Google offers career certificates and scholarships for MENA job seekers
  • W7Worldwide releases 7-Step Communications Guide to Transform the Oil & Gas Sector Post Covid-19
  • Memac Ogilvy supports Messi’s fans with campaign for IKEA
  • P&G defies pandemic with 12% jump in annual adspend
  • Saudi Research and Media Group launches Manga Arabia
  • TikTok For Business partners with Shopify to connect users with brands in the Middle East
  • Five ads I wish I’d made, and one I did – by The Film House’s Omar Khalifa
  • UK’s PR Academy launches operations in Dubai
  • TikTok achieves TAG Brand Safety Certification in the Middle East
  • Al Etihad Credit Bureau and Serviceplan Middle East campaign features animated film
  • Marketing in the Millennial Age: what works for the world’s most influential generation? By Emoteyes’ Maya Hamad
  • Influencers want to be paid more than ever. Blame the pandemic
  • Dubai Tourism releases second film with Zac Efron and Jessica Alba in ‘Dubai: A romance to remember’
  • Cinépolis Cinemas opens the first luxury cinema in Muscat
  • Why a more polarized news environment means increased risks for advertisers, by Euronews’ Carolyn Gibson
  • Rotana Group and SBI sign strategic agreement
  • FreshToHome’s Anushé Ramzi explains the growth of veganism
  • Spotify ties Nielsen demos to audience measurement on podcasts
  • Healthcare marketing insights are behind Liwa Content.Driven’s video for Fakeeh University Hospital
  • No ‘diversity’ without disability: why marketing needs to wake up to the world’s most underrepresented minority group
  • JWT sex discrimination case: why two ousted male creatives won
  • Interview: WPP’s Mark Read on the surprising recovery, delayed office return and JWT case
  • Majid Al Futtaim announced as new distribution partner for Warner Bros. Pictures across the Middle East
  • Augustus Media Has Raised $400,000 In Debt Financing Through Beehive
  • Jessica Alba and Zac Efron star in Dubai Tourism spy thriller
  • S4 unites MediaMonks and MightyHive under new brand: Media.Monks
  • As business improves, Kraft Heinz boosts marketing focus
  • WPP hikes staff bonuses after ‘stand-out performer’ Group M fuels H1 growth
  • Moneim + Gado creates awareness with campaign Safety before selfie
  • Tesla, TikTok and Pinduoduo are quickest growing brands
  • Matter of fact – Automated progress
  • Soundtrack to the summer: Yas Island extends ‘Stayin’ On Yas’ campaign to Spotify
  • Emotional technology, by AGA ADK’s Joy Sahyoun
  • TBWA\RAAD partners with TV channel MTV to commemorate the Beirut Blast with campaign #WeAreUnbreakable
  •  IMPACT BBDO – MENA creates campaign for Annahar #InnocentTruth
  • Cracking the code, by Wunderman Thompson’s Adil Khan
  • SRMG acquires 51 per cent stake in podcast platform Thmanyah as part of new digital-first growth strategy
  • W7Worldwide sets out the 7 best practices in influencer marketing in Covid-19
  • Putting things in context, by Socialize’s Alex Lopes
  • Hakawati announces launch of new podcast series – Startup Confessionals
  • Transform and grow, by Publicis Media’s Taher Jawadwala
  • Majid Al Futtaim’s VOX Cinemas launches Middle East’s first interactive movie experience
  • Worth a try, by Tryloka’s Rohaid Stanley
  • Augustus Media launches Lovin Isloo in Pakistan with additional cities in UAE And KSA
  • TikTok For Business introduces Spark Ads in the Middle East
  • Strategic Marketing Consultancy Saturnfive launches Dubai hub 
  • Age of consent, Havas Media’s David Do Rosario
  • Beyond touch points, by AKQA’s Bassel El-Sawy
  • Demand for digital creative talent is on the rise as the world paces on the path towards recovery
  • Learning from the pandemic, by Niranjan Gidwani
  • JoyFilms Dubai creates documentary for Mubadala
  • Are you s-comm ready? By OMG’s Jessica Usenbor
  • First place, by Reprise’s Alan Azar
  • ‿ and us partners with Deliveroo for ‘Deliveroo presents: Lebanese’
  • Finyal+: Is this the future of podcast listening? By Finyal Media’s Leila Hamadeh
  • Why Corporate Social Responsibility and Giving During Hajj Matters, by W7Worldwide’s Abdulrahman Inayat
  • Arthur Sadoun: ‘Publicis is recovering from Covid faster than expected but I worry about mental health’
  • TikTok Football fans ranking amongst the most engaged audiences in the world!
  • A tale of two synergies, by Batelco’s Bilal Adham
  • Twitter ad revenue crosses $1bn in Q2
  • Opportunities in performance marketing, by SHAREit’s Karam Malhotra
  • Trusting relationships and communicating values, by Collars & Cuffs’ Samrat Amarnani
  • Matter of fact – The customer is king
  • ESG can give agencies the competitive edge, IPA research says
  • International travel sentiment is the strongest among UAE residents than other global consumers
  • PRCA MENA’s NextGen Arabia Committee Launches ‘Hala NextGen’
  • COLORS presents Khatron Ke Khiladi Season 11
  • Saudi Research & Media Group announces transformation strategy
  • Travelers: Start packing your bags, by DMS’ Eddy El Abyad
  • Emirates, adidas and iPhone top YouGov’s Recommend Rankings 2021 in UAE, KSA and Egypt
  • WPP’s Mark Read on ESG and turning down clients who don’t ‘do the right thing’
  • Working from home – an opportunity to seize or a dilemma to freeze? By NCG’s Roger Sahyoun
  • Translating the sustainability story into brand language we can all understand
  • The New Media – Radio: Beyond audio, by FAN’s Sunny Ahuja
  • Measuring milestones: Performance marketing, by SHAREit’s Karam Malhotra
  • The New Media – Programmatic: It’s how you use it, by MMPWW’s Ayman Haydar
  • The new media – Influencers: The right approach, by Moment’s Meshary Alharbi
  • CNN to be an official broadcaster for Expo 2020 Dubai
  • The new media – Television: Gathering momentum towards a new era, by Mediasat’s Ziad Moussa
  • Millenials as leaders in the workforce, by Catch Communications’ Injeel Moti
  • FACES TO WATCH 2021: BRAND EDITION
  • TikTok releases fifth global Community Guidelines Enforcement Report
  • The New Media – Publishing: Changing gears, by Motivate’s Ian Fairservice
  • The New Media – Social Platforms: the re-fragmentation of social media, by Socialize’s Brittany Wickerson
  • Global superstar comes to Dubai to create music video with a.k.a media
  • The New Media – Television: The revolution is still being televised, by DMI’s Ahmad Saeed Al Mansoori
  • Finyal Media launches Finyal+ on new Apple Podcasts subscriptions platform
  • Nomads create video for PepsiCo x Expo2020 launch
  • W7Worldwide highlights the vital role of public sector communications in the pandemic
  • Whizz with purpose, by Mashreq Bank’s Aimee Peters
  • Building trust, by G42 Healthcare’s Faheem Ahamed
  • The Rise of Voice channels in MENA, by MRM/McCann’s Mira Daher
  • Kerning Cultures Network and Egychology partner for new podcast
  • Canon Middle East celebrates one year milestone of uniting industry experts through ‘Frontiers of Innovation’
  • Driving creativity on the road to disruption, by Stellantis Melhem Najem
  • FIFA Women’s World Cup’s popularity peaks among UAE residents
  • Technology dominates the top end of the Kantar BrandZ ranking
  • A view from Alex Malouf: Where are all the brave communicators?
  • World Music Day on Anghami: a whole month of celebrations
  • Saudi Report 2021: Numbers game, by Create Media’s Osama Taher
  • Keko Dubai and Porsche create Drive2Extremes featuring the Taycan Cross Turismo
  • Saudi Report 2021: Vision and collaboration, by MediaCom’s Burt Reynolds
  • Listen now! Campaign’s ‘On The Record’ Podcast – AR, engagement and opportunity: The growth of Saudi
  • Saudi Report 2021: A question of context, by Twitter’s Walid Issa and UM’s Nadeem Ibrahim
  • Motivate Media Group and i24 News sign partnership agreement
  • Saudi Report 2021: The evolving role of social media, by Socialize’s Ailidh Smylie
  • Saudi Report 2021: Adapt or die, by Rotana Media Services’ Nezar Nagro
  • Amazon Prime Day is here, by Liquid’s Richard Nicoll
  • Saudi Report 2021: Tap-Shift-Swipe-Click, by The Classic Partnership’s Alok Gadkar
  • Leo Burnett Beirut and Pampers celebrate dads with #DadFromDayOne campaign
  • The Young Lynx Academy announces winners
  • #FeminineArabic, by Carla El Maalouli, Twitter MENA
  • Saudi Report 2021: Blockbuster opportunities, by Motivate Val Morgan’s Avinash Udeshi
  • Saudi Report 2021: New behaviours for a new environment, by W7Worldwide’s Abdullah Inayat
  • Saudi Report 2021: You had me at hello. What next? By The MediaVantage’s Dan Qayyum
  • FP7/KSA and the Sports for All Federation promote healthy living with ‘From I can’t to I can’ campaign
  • Elaph launches How To Spend It Arabic, in association with Financial Times
  • From Boomer to Booming, by Socialize’s Amr Younis
  • Saudi Report 2021: Prosperity and progress, by MBC Media Solutions’ Ziyad Alomair
  • Magazines resume distribution at public places
  • TALK 100.3 radio station launches in the UAE
  • Havas Middle East and adidas women partner for Beyond the surface Campaign
  • The art of podcast storytelling, By Finyal Media’s Leila Hamadeh
  • Pitch Perfect, by Team Red Dot’s Kartik Aiyar
  • Case study: Snapchat partners with Landmark Group
  • Coldplay’s “Higher Power” is higher than ever
  • Listen now, by Markettiers MENA’s Cheryl King
  • Saudi Report 2021: Destination – Saudi, by Apco’s Liam Clarke
  • What it Takes to be an Influencer, by Dr Suhair Hamouri
  • Industry snapshot: Ghaleb Abdoun, RELY
  • Saudi Report 2021: Mining with insights in a world of data scientists
  • Arabic Podcast Listenership is Booming, by Kerning Cultures’ Bella Ibrahim
  • Saudi Report 2021: Local heroes, by Vamp’s Tariq Shalabi
  • #KeepTheRunsOn during Ramadan, by 5:30 RUN and ASICS Middle East
  • Meet the Snapchat Generation – The real story in KSA
  • Saudi Report 2021: The first choice, by Snap’s Abdulla Alhammadi
  • Saudi Report 2021: Change agent, by OMD’s Wissam Najjar
  • Weaving with sound: Etihad’s sonic identity blends tradition and modernity
  • Saudi Report 2021: Innovate or deteriorate, by Starcom’s Jad Saab
  • Industry snapshot: Razmik Kalaidjian, Mindshare Saudi Arabia
  • Finyal media and MIS Gulf in exclusive partnership to bring podcasts to brands
  • Saudi Report 2021: How do Saudi youth see their future? By Asda’a BCW’s Sunil John
  • Saudi Report 2021: All eyes on Saudi, by Reprise’s Tijo Jose
  • The rising marketing megatrend: ESG
  • AKQA creates campaign for Kotex: Period or not, she can
  • MBC GROUP announces top performance results for its Ramadan 2021 season
  • Industry snapshot: Sunny Ahuja, Fun Asia Network
  • GCI Health expands into MENA
  • Industry snapshot: Ghassan Kassabji, Extend
  • Onsor Mosha creates Ramadan campaign for Haier
  • Facing the music, by MDL’s Roddy Campbell
  • Radio Influence & Impact for over two decades, by Al Murad Group’s Ravi P. Muni
  • Rays of light amidst the storm, by DMS Fahed Moubarak
  • Industry snapshot: Abdulrahman Saud, Bassmat
  • The Saudi Arabia Report 2021 is out now
  • Saudi Report 2021: Driving change, by MBC Media Solutions’ Ahmed Al Sahhaf
  • Making a noise, by DMS’s Sally Makarem and Anghami’s Joubran Abdul Khalek
  • Industry snapshot: Ramez Zeineddine, MediaCom Saudi Arabia
  • Saudi Report 2021: The road ahead, by TRACCS’ Mohamed Al Ayed
  • Black Friday 2020 in KSA – Unravelled
  • Varied and highly engaging: Sabq.org’s Ali Al Hazmi and DMS’s Carol Matta discuss content marketing
  • The radio mix, by Initiative’s Safwat Abdulkhalek
  • Saudi Report 2021: A bright future, by Nielsen’s Sarah Messer
  • A view from Callum Johnston: Judge creatives on the work they produce – not where they sit
  • From radio to audio, by Publicis Media’s George Chivi
  • W7Worldwide ‘steps up to Protect Saudi Citizens’ for ASJC
  • Listen now! Campaign’s ‘On The Record’ Podcast – Turn on Discovery Commerce
  • Omnicom details back to the office plans
  • What a hostage negotiator has to say about how to reintegrate into society
  • The Power of Positivity, by VMLY&R COMMERCE Katie Streten
  • Accelerated digital transformation promotes data economy growth worldwide
  • Gary Vaynerchuk: ‘Stop blaming platforms for your own bad behaviour’
  • STARZPLAY strengthens partnership with Ooredoo Tunisia
  • The Good Report celebrating the best campaigns for social & environmental responsibility 2020, by ACT Responsible and WARC Rankings
  • Livingroom Dubai wins Emirates Post Account
  • UNWTO and Euronews Partner to Highlight the Relevance of Tourism
  • 90% of young communicators are looking for flexible work arrangements, MEPRA Youth Board Talent Barometer reveals
  • Where care meets joy: A collaboration between Volkswagen and LEGO Middle East, by Cheil MEA
  • Ramadan 2021: A month filled with support, food, and TV shows on TikTok
  • Leading exhibitors across the GCC region join forces to promote moviegoing with industry-first campaign
  • CTV’s share of online video impressions has quadrupled since 2016, data by WARC
  • UAE residents willing to adopt augmented reality for retail shopping
  • Amina Taher joins The Marketing Society UAE regional board In Abu Dhabi expansion as it celebrates 5 years since launch
  • Philips wraps global review, picks Omnicom for creative, media and comms
  • E-Vision’s newly launched TAM Service puts the UAE at the forefront of the MENA TV audience measurement
  • Euro2020 makes a comeback
  • How to make your videos go viral: top tips, by Canon Middle East’s Binoj Nair
  • How can organizations provide better customer experiences by leveraging cloud? By Accenture Interactive’s Ambar R. Kakkar
  • Call for nominations: Faces to Watch 2021: Brand Edition
  • Why start-ups in the region must make communications a core part of their strategy, by Kekst CNC’s Ben Curson
  • New tools to combat bullying on TikTok
  • Twitter relaunches verification process with new approach
  • May I have your attention, please? By DMS’ Sally Makarem
  • Create Media Group continues regional expansion, opens new office in Cairo
  • TikTok partners with the Trust and Safety Professional Association
  • ZEE5 Global announces the release of its latest original series Sunflower, starring Sunil Grover
  • Sitecore acquires Moosend
  • Tarek Nour and Kay-Oh create film for valU for its Ramadan campaign
  • Scopernia launches esports consulting service for the Middle East
  • The Mohammed Bin Rashid Al Maktoum Global Initiatives promotes the ‘Share Your Meal, the Right way’ campaign
  • VOX Cinemas signs exclusive deal with ODEX to distribute Japanese anime titles across MENA region
  • Serviceplan Group Middle East launches ‘House of Gaming’ division to harness the potential of gaming & esports marketing
  • Premium services, digitalization and progressive thinking: a winning combination, by Arabian Automobiles’ Salah Yamout
  • A view from Ramsey Naja: the content that would be king
  • Matter of fact – Regional social responsibility
  • Face the facts, by MIS Gulf’s Marwan Kai
  • Thinking outside the cave, by the Marketing Society’s Mediha Diyaboglu
  • Jacobs Media Group announces the launch of CONNECTING TRAVEL
  • Snapchat’s new entertainment platform Spotlight arrives in the Middle East & North Africa
  • Dentsu International organic revenue down 3.5 per cent in ‘encouraging’ start to the year
  • Riot Games MENA breaks cultural barriers to unite gamers with the launch of Anta Al Batal a new music beat for VALORANT
  • TikTok partners with the Egyptian Food Bank to tackle food waste through #cookforgood initiative
  • The ¾ Pizza Box that helps tackle food waste during Ramadan
  • CVC Capital Partners and CDPQ jointly agree the acquisition of a majority stake in BlueFocus International agencies
  • Rotana Media Group and Wide Khaliji sign breakthrough deal
  • Nabd launches financial markets data and news section
  • MBC Media Solutions highlights offering in very first reel
  • Strategies to maximize Customer Lifetime Value (CLV), By Liwa’s Rohit Arora
  • Old El Paso and Socialize wrap up food waste
  • Crowd Analyzer releases State of Social Media Report 2021
  • Nakheel Malls recreates cherished memories through Ramadan Campaign – Ramadan is better together
  • Standing out from the crowd with a brand-led approach to sustainability, by Landor & Fitch’s Luc Speisser
  • Kerning Cultures Network acquires its first podcast, Faslah
  • PR is as old as the earth itself and is rooted in our values, beliefs, and cultures, by W7Worldwide’s Abdulrahman Inayat
  • Where does healthcare communication go from here? By Hill+Knowlton Strategies’ Emily Cope-Smith
  • Leo Burnett and 35Film partner for Omantel’s Ramadan campaign
  • MBC Media Solutions provides new brand integration opportunities through MBC 4’s Beauty Match
  • Twitter brings the ability to host a Space to all accounts with 600 or more followers
  • iQiyi International reveals line-up of new shows exclusively for Ramadan
  • TikTok joins Technology Coalition to counter online sexual exploitation and abuse
  • Taa Marbouta mandate calls on men to help address shortage of women PR leaders
  • Like a RECMA ball: Joe Nicolas discusses UM’s ranking
  • Liwa Content.Driven creates VR with Dubai CommerCity
  • Republic Media Announces Strategic Partnership with NKN Media in the UAE
  • PR FACES TO WATCH 2021
  • Leqa Alzaabi launches LEQA Cosmetics with the LEQAhood community to empower women through beauty
  • Can Using a CMP Really Help You Scale Campaigns? By Adlib’s Janira Hernandez
  • Red alert – Red Havas leadership explains the agency’s rebranding
  • How can businesses find a more meaningful role during Ramadan? By Instinctif Partners MENA
  • MEPRA survey reveals 60 per cent of clients do not pay according to contract agreements
  • OSN Ramps up its Ramadan schedule for Kuwaiti audiences
  • Scroll, like, click, buy: the undeniable rise of social commerce in MENA, by Memac Ogilvy’s Matthieu Vercruysse
  • Dubai-based businessmen launch attempt to play a single hole at 18 different courses in a one day for charity
  • Fatafeat launches three new cooking shows for Ramadan
  • MediaCom launches global division to bring creative and media back together
  • April Fools’ Day pranks by brands: a foolish or foolhardy tactic? By PageGroup’s Hanisha Lalwani
  • ELEVEN PR launches GEN11
  • Shahid VIP remote control button to launch on Samsung Smart TVs across MENA
  • electriclimefilms and Riot Games capture essence of MENA neighbourhoods with Wild Rift launch
  • Alsilah: new drama podcast series launches with innovative approach to product placement
  • Emaar Entertainment UAE and Gosi Investment Ventures join forces to expand Reel Cinemas into the Kingdom of Saudi Arabia
  • Sky News Arabia launches Media Training Academy
  • Emirates Man SS21
  • Do epic sh*t continues the #NatureNeedsHeroes initiative for Timberland Middle East
  • Best ever quarter for new corporate memberships as nine major organisations join MEPRA
  • TikTok: your 2021 Ramadan companion
  • Ramadan Survey in the MENA region by AdColony
  • Lebanese chaotic dynamics, by Bridge of Minds’ Sarah Araigy
  • Havas PR ME rebrands as Red Havas ME to broaden comms offering and global reach
  • Marketing through volatility – Lessons from the most awarded work of 2020 by WARC Rankings
  • HomeBox Stores launches the social media campaign #SheIsHome for Mother’s Day
  • AI, ethics and content, by Shakespeare Communications’ Ananda Shakespeare
  • Netizency lands Ahlan Simsim account
  • Reality check, by Snapchat’s Vishal Badiani
  • IPG Mediabrands releases Partner Survey
  • BPG closes Q1 2021 on a high
  • Snapchat announces 60+ new shows for Ramadan 2021 with MENA’s top publishers
  • Tonic Worldwide’s research division ‘GIPSI’ shares key consumer shifts shaping Ramadan 2021 for UAE, in the new normal
  • The family-friendly YouTube Kids app arrives to the Middle East & North Africa
  • Ampersand partners with Advertising M&A in MENA
  • Etisalat and Impact BBDO Introduce First of its Kind Autistic Friendly Web Extension
  • Zee Alwan unveils its star-studded line-up for Ramadan 2021
  • Joining the club, by Horizontal Digital’s Robert McGovern
  • Taking the lead on trust: The new role of CEOs in the Middle East, by Edelman’s Omar Qirem
  • Abla Fahita: Drama Queen
  • Dabur International signs Heba Magdi as the new brand ambassador for Dabur Amla Hair Oil
  • Alternative views, by Starzplay’s Hamad Malik
  • Arab CSR names SAP’s Hoda Mansour as Best Distinguished Arab Woman
  • Search marketing trends 2021, by Prism Digital’s Lovetto Nazareth
  • All the drama you need to watch this Ramadan on OSN
  • Ramadan 2021 What to expect this year? By Choueiri Group’s Yasmine Rohban
  • PRCA launched its Africa Network
  • Snapchat launches new virtual face masks designed by Virgil Abloh, founder of Off-White
  • Once upon a time in Ramadan, by PHD’s Daniel Shepherd
  • What’s in a name? The power and pitfalls of the personal brand, by The Loop’s Rachel Lloyd
  • Online global talent social network platform FTalento set to launch in Dubai
  • Meaningful ways to connect, by Snap Inc’s Farimah Moeini
  • Abu Dhabi Media unveils Ramadan line-up across brands and platforms
  • Five ways to shape your brand identity, by H2R Design Husain Roomi
  • MBC MEDIA SOLUTIONS launches MBC GROUP’s Ramadan Roadshow 2021
  • Should I stay (in) or should I go (out)? By Impact BBDO’s Rani Amayri
  • Weyyak Worldwide presents its Ramadan series
  • PR’s hunt for novel creativity, by Ogilvy’s Joe Lipscombe
  • A double win by Chain Reaction and Dubai Opera at The Global Social Media Awards
  • The Great Refresh: Eight tips for designing impactful travel ads for a Covid-19 recovery
  • Etihad’s April Fools’ prank had the fans talking about their latest innovation in-flight
  • Back on track, by Reprise’s Riddhi Dasgupta
  • IATA must step up communications to boost confidence in air travel: Arab Aviation Summit panel
  • Hope, home and hospitality, by Anghami’s Sabine Oneissy
  • Performance Prankvertising: epic April fool controller turns any Chevrolet into a Corvette
  • VICE Media Group expands its media and creative operations by establishing a regional office in Riyadh
  • Easy to follow, by Adsense’s Pamela Al Khawly
  • The future of adtech without cookies, a research by Fusion5
  • Motivate Media Group launches new content services arm, Motivate Create
  • Mirchi is back in the UAE
  • Calling entries for Campaign’s TV & Video Guide 2021
  • Three ways brands can drive Ramadan sales on social media, by Vamp’s Tariq Shalabi
  • Publicis shares rise on fresh M&A speculation about interest from Havas owner
  • MBC Media Solutions releases snapshot of MBC GROUP Channels’ performance during Ramadan
  • Pizza Hut urges customers to show their love of the earth through their love of pizza
  • Ferrero unwraps global media review
  • Let’s talk about Ramadan: TikTok sheds light on its community trends in MENA
  • Model Craft announces completion of rebrand to ‘Craft’
  • 6 tips to help you get started with freelance marketplaces, by Unmarketd’s Julia Samodurova
  • Choueiri Group releases report ‘Ramadan 2021: What to expect this year?’
  • Earth Of One Eight set to revolutionize retail landscape in MENA region with immersive experiences
  • Liquid announces expansion into Saudi Arabia and Egypt on back of 35 per cent growth last year
  • PRCA MENA announces the launch of its NextGen Group
  • Four Seasons Resorts Seychelles collaborates with Poet Alisha Patel to mark World Poetry Day and Seychelles border reopening
  • Zee Cinema presents season 2 of the quirky, catty and superbly entertaining show ‘A Table For Two’
  • Industry snapshot: Dan Bulman, Baked
  • Navigating a safe path through online video, by Zefr’s Paola Ambrogio
  • Industry snapshot: Jamie Wilks, House of Comms
  • A new block targets mothers and their preschooler kids in Spacetoon with worldwide top-rated titles
  • Preparing for Ramadan in the new normal, by OMG Transact’s Nagham Akileh
  • MBC GROUP reveals their offering for 2021
  • Celebrating Mother’s Day on TikTok
  • Team Red Dot urges society to #FeedHerWithPositivity on Mother’s Day, for rice brand Tilda
  • Dubai Police partnered with Zia Creative Network for their first hiring commercial
  • Matter of fact – Personalising privacy
  • Heriot-Watt University Dubai Campus launches global social media campaign
  • Matrix PR rings in Q1 with multiple tech client wins and industry accolades
  • Register for the UAE Young Lions Competition 2021
  • For Reel: Instagram’s short-form video-sharing feature now in the Middle East
  • These 5 brands on TikTok may just inspire your next viral campaign, by Team Red Dot’s Pooja Bhatia
  • V4 Good and VIP Films create a video for Emirati Children’s Day
  • New tools to promote kindness on TikTok
  • Loeries Committee announces its new members for 2021
  • Spotify launches EQUAL: a global, always-on commitment dedicated to women creators
  • 2021 digital marketing customer experience trends tilts towards hyper-personalisation, by PivotRoots’ Yogesh Khanchandani
  • The new path to growth, by Accenture Interactive’s David Fregonas
  • Baytak w Matbakhak is back with a 3rd season and a twist on Zee Alwan
  • Levelling the playing field, by MBC Media Solutions’ Jason Monteiro
  • Is relationship based marketing the new way of success? By Catch Communications, Injeel Moti
  • #SheCreates: Facebook launches e-book spotlighting women’s achievements across the Middle East, North Africa, and Turkey
  • Nissan launches ‘SheShares’ on International Women’s Day to drive forward diversity and inclusion
  • Industry snapshot: Pascal Khazzoum, Fusion5
  • Tuning in or streaming out? By Ipsos’ Ziad Issa
  • Rotana Group renews partnership with THEMA/Canal+ International
  • Meaningful ways to connect with your community this Ramadan, by Snap’s Farimah Moeini
  • Liwa Content.Driven creates video for Smart Dubai’s paperless communication
  • Introducing music in the MENA region
  • electriclimefilms ‘shaping an inclusive culture in film and media’
  • PRCA MENA, global women in PR MENA co-launch Taa Marbouta to tackle female mentorship shortage in PR
  • International Women’s Day 2021, by Active DMC’s Sawsan Ghanem
  • To advance gender equality, we must address underrepresentation
  • Asharq Al Awsat’s special coverage on International Women’s Day
  • A view from Sue Unerman: be a more Agile leader and serve your team
  • Why one ECD is saying ‘no’ to the unempathetic challenge of International Women’s Day 2021
  • The Guide to Fashion Month on TikTok in the MENA region
  • Region’s PR industry must reskill for the new opportunity in ESG communications: #PRovokeMENA Summit
  • A view from Callum McCahon: Why brands should take note of Twitter’s ‘Super Follow’ launch
  • Twitter introduces labels for the Covid-19 vaccine as it continues its fight against misinformation
  • Anghami merges with Vistas Media Acquisition Company Inc.
  • MG Motor refreshes its brand in the Middle East as it embarks on a new journey towards future mobility and connectivity
  • Three steps CIOs and CMOs of e-commerce companies must take to lead competition
  • Integrated communications and public relations firm Acorn Strategy announces Q1 2021 promotions, reaffirms digital readiness
  • The Future of e-commerce is now: the role of agencies in shaping new shopping experiences
  • Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool
  • Empyre Communications wins BOLT
  • Connect Ads is now HUAWEI Ads’ Premium Partner in MENA
  • Saudi Arabia requires foreign companies to locate regional headquarter in the Kingdom
  • Facebook launches #LoveLocal Lebanon SMB program to support in their economic recovery
  • #TogetherForOurPlanet: British Embassy Riyadh launches social media campaign to encourage action against climate change
  • TikTok introduces new digital series to support surge of online educational content
  • Shahid VIP partners with Asharq News
  • New research shows popularity and reach of YouTube in UAE and Saudi Arabia
  • Filmworks facilitates the virtual graduation for Zayed University
  • Largest fundraising challenge by Arab YouTubers Anasala #KeepUsWarm supports over 1000 refugee families
  • VOX Cinemas launches Sensory Friendly Screenings in partnership with Dubai Autism Center
  • #TwitterConnect event in MENA demonstrates how brands can build cultural relevance through video
  • For the love of cheese! Kraft re-ignites brand love and puts cheddar cheese center stage thanks to TikTok
  • UAE comms heavyweights Margaret Flanagan and Lisa King launch independent agency
  • Omnicom organic growth declines 9.6 per cent in Q4
  • An accurate measurement is worth a thousand expert opinions, by Team Red Dot’s Irfan Mirza
  • Zee TV brings world’s first ever music league ‘Indian Pro Music League’
  • Industry snapshot: Stuart Mackay, Reprise MENA
  • Emerging trends shaping the future of brands in Saudi Arabia, by Ipsos and Facebook IQ
  • Procter & Gamble re-affirms commitment to gender equality at the #WeSeeEqual Summit
  • Industry snapshot: Mohammed Ajawi, RAW
  • UFC and TikTok announce groundbreaking sports content partnership
  • Transparency shouldn’t just be about media, FirmDecisions’ Stewart Morrison
  • TV, OOH and radio set to drive return to media inflation
  • TikTok’s popularity in the GCC continues to increase, a report by Anavizio
  • Asharq news launches breakthrough vertical streaming across digital platforms
  • STARZPLAY is now MENA’s home of anime through strategic ties with TV TOKYO
  • TishTash to represent Kate Hardcastle, Member of the Most Excellent Order of the British Empire aka The “Customer Whisperer”
  • Predictions2021: Influencer marketing and social media, by Vamp’s Karl Mapstone #Marcomms360
  • Saudi German Hospitals Group rebrands to mark a new era in healthcare leadership
  • Listen now! Campaign’s 4th ‘On The Record’ Podcast – The complete package: CPG and social
  • Social conversations on the UAE vaccination race
  • Valentine’s Day blooper: a campaign for Hotel Indigo Dubai Downtown
  • MRM launch The National news outlet to UK market with ‘The Middle East Explained’ campaign
  • Industry snapshot: Boopin’s Shadi Abdulhadi
  • TishTash Launches BeauTT
  • Consent, Content, and Collaboration, by DMS’s Fahed Moubarak
  • Shahid VIP celebrates a record year of achievements
  • Mullen Lowe MENA with FAB create the documentary series ‘Create to Grow Stronger’
  • TikTok’s #BeSafeBeHappy Campaign highlights the importance of a safe online experience
  • Predictions2021: Business growth, Choueiri Group’s Mathieu Yarak #Marcomms360
  • IPG Mediabrands’ reveals latest ‘Media Responsibility Index’
  • It’s Groundhog Day in the ad tech world, by MMPWW’s Ayman Haydar
  • National Geographic Abu Dhabi and Almarai Announce Winner of 10th Annual ‘Moments’ Photography Competition
  • TBWA RAAD and KFC unveil newest cheat code for a new limited-edition menu item
  • Predictions2021: Marketing technology by Hearts & Science’s Dana Sarkis #Marcomms360
  • Brand New Galaxy and Mdc Partners’ enter into a strategic global alliance
  • Predictions2021: Value creation, by IPG Mediabrands’ Shadi Kandil
  • Phobos and Deimos of Mars appeared in UAE skies
  • TishTash Talent launches with a focus on fearless females
  • Digital experiences will accelerate growth in a resurgent MENA telecom sector, by Facebook’s Alain Mayni
  • Wego inks deal with Singapore Tourism Board (Middle East) to invite GCC travelers to Reimagine travel in Singapore
  • Predictions2021: E-commerce, by Brand New Galaxy’s Darko Bosiljčić
  • ‿ And Us goes ALL IN on new Hardee’s brand identity makeover in first rebrand in 30 years
  • MullenLowe MENA and Mobily create special headset to protect young gamers from predators
  • Season 2 of Family Cook Off is back exclusively on Asianet Middle East
  • Predictions2021: PR agencies, by Cicero & Bernay’s Ahmad Itani
  • Predictions for 2021: the who, what, where, when, how and why of travel a year on since the pandemic shocked the world
  • Predictions 2021: advertising agencies, by TBWA & DAN’s Noah Khan
  • Feta Pasta: the latest TikTok Cooking Trend
  • Time to transform transformation? By The Marketing Society’s Tim Burnell
  • Predictions2021: The camera, by Snap’s Vishal Badiani #Marcomms360
  • Spacetoon Partners with Moonbug Entertainment to Bring Preschool Sensation CoComelon and Five Other Audience Favorites to MENA
  • The year ahead for: experience, by Accenture’s David Fregonas #Marcomms360
  • The National continues its expansion
  • Instinctif Partners launches ESG and responsibility offering
  • E-commerce and the future of effectiveness in KSA and UAE
  • The Film House Dubai creates film ‘OWN A BRICK’ for Pakistan Association Dubai
  • Pandemic-accelerated gaming will continue post Covid-19 lockdown in United Arab Emirates and Saudi Arabia: GfK Gaming study
  • Abu Dhabi Media appoints Choueiri Group’s MediaSat as its exclusive advertising media representative
  • “Diverse and uniquely European”
  • Matter of fact – A gaming chamber with a view
  • ‘Body debates’, ‘stability pursuit’, ‘counter cancel’ and more could transform marketing in 2021
  • Navigating the messy middle with video marketing, by Liwa’s Rohit Arora
  • Middle Eastern oil & gas brands continue to dominate region in ranking of world’s most valuable brands
  • Liwa Content.Driven publishes eBook ‘The marketer’s guide to video marketing in 2021’
  • KKDD Films creates promotional video for Bollywood Parks Dubai
  • Frontline Heroes Office Invites You to Thank Frontline Heroes on Social Media as Part of a National Campaign
  • Anghami to set up global headquarters in Abu Dhabi’s fast-growing innovation hub
  • Wunderman Thompson Launches Annual Future 100 Report
  • Rotana Media Group launches social media management platform Rotana Stars
  • The European irony for a Brexette, by the Loop’s Rachel Lloyd
  • New Recruitment Agency, Ostium Talent, launches in the Middle East, focused on strategic communications
  • Canon champions Middle East’s “Trailblazers” with a bold new series, featuring songstress Layla Kardan, adventurer Raha Moharrak and chef Faisal Al Nashmi
  • Ahmad Itani announced as new PRCA MENA chairman and ICCO Middle East president
  • A view to 2021, by Horizon Holdings’ Mazen Jawad
  • A view from Bob Hoffman The Ad Contrarian: How adtech helped to radicalise the US
  • Covid-19: insights on travel impact, Middle East and Africa – January, by Sojern’s Suzy Ley
  • WhatsApp’s global head: ‘We know we have to compete for users’ trust’
  • MBC GROUP launches MBC TALENT
  • A view from Dave Trott: We don’t need strategists, we need planners
  • The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
  • SOCIATE promotes agency team member, Tazeen Jafri, to PR Manager
  • Philips puts $300 million global integrated account up for bid
  • Momentum creates campaign ‘What’s Your Beautiful?’ for Kaya Skin Clinic ME
  • Asharq News hosts ‘Ask Bassem Live’
  • Sherpa Communications supports hospitality brand Morpho Hotels & Resorts with its UAE market entry
  • INFINITI Middle East reports positive sales performance of core models despite the global challenges of 2020
  • AYA Media to explore world of Arab influencers with launch of debut reality series ‘Zeros ل Heroes’
  • VISA, Emirates NBD and Emaar team up for UTap activation campaign
  • Strengthening privacy and safety for youth on TikTok
  • dentsu bolsters global media offering by bringing together iProspect and Vizeum brands
  • The Gaming opportunity, by Serviceplan’s Natalie Shardan
  • The UAE Government Media Office and TikTok bring people together to discover the UAE’s hidden gems in World’s Coolest Winter
  • Leo Burnett and Bruno Aveillan create brand campaign for AlULa – the world’s masterpiece
  • Platforms embrace unprecedented pushback on Trump
  • Radio 1 brings a fun start to the day with the new Breakfast Show
  • S4 Capital picks up performance agency Metric Theory, integrated agency Decoded
  • Samsung envisions a Better Normal in 2021, by Samsung’s Sebastian Seung
  • TikTok launches its first personalized annual recap feature, ‘Year on TikTok’ for the MENA region
  • Making sense of AKQA-Grey merger: ‘absolutely necessary’ but with risks
  • Discovery Inc. partners with STARZPLAY to launch global product discovery+ in MENA
  • FP7 McCann Dubai retains Emirates NBD after competitive pitch
  • WPP’s ‘punchy’ growth plan: 10,000 extra jobs, one third drop in travel
  • The Company Films presents ‘The Other Side’ series for Abu Dhabi Media
  • Majid Al Futtaim launches company-wide circular economy strategy to further reduce environmental impact
  • Marketing roles under threat as Coca-Cola GB eyes 100 job cuts
  • The Annual 2020: Top 10 The Spin
  • Olympics appoints former Lego digital chief Silberbauer to marketing role
  • Steinreich Communications adds to its UAE-Israel specialty group
  • Matter of fact – User-Generated Creativity
  • The Annual 2020: Top 10 YouTube videos
  • Accenture leads through change and brand purpose
  • The year in Twitter
  • A different sort of change, by Kantar Insights’ Fran Owens
  • The Annual 2020: Top 10 movers and shakers
  • A large majority of UAE residents are interested in lucky draws
  • The Annual 2020: Top 10 media milestones
  • The year in Anghami
  • Property Finder releases first-ever zeitgeist which reveals the “sign of the times” for UAE consumer behaviour in 2020
  • TikTok is taking action against Covid-19 vaccine misinformation
  • Careem UAE Releases Customer and Business Trends of 2020
  • TikTok shares its most creative brand campaigns of 2020
  • A view from Michael Sugden: The 10 Covid phrases and words that need binning in 2021
  • A view from Ramsey Naja: Excess all areas
  • McCann global CSO Suzanne Powers promoted to global president
  • HHS Mohammed bin Rashid joins TikTok
  • FP7 McCann Dubai and Dejavu create films ‘The Wise Ones’ for Emirates NBD
  • Listen now! Campaign’s 3rd ‘On The Record’ Podcast – Lenses, lockdown and leadership: Snapchat’s year
  • Let’s get consensual, by Precise Communications’ Gopal Aswani and Ashik Hasim
  • Liwa Content.Drive furthers Injazat’s digital transformation agenda
  • Nutella seeks sweet-toothed agency for global creative work
  • Anghami to launch Dolby Atmos Music for Anghami Plus subscribers
  • A view from Marcus Brown: Winning new business doesn’t have to be at the expense of mental wellbeing
  • Former Wimbledon champion Bartoli joins sports marketing consultancy Leverage Marketing Advisors
  • Abu Dhabi Media and i24News sign MoU to collaborate
  • Could Covid bring the curtain down on cinemas for good? By Tete a Tete Lab’s Celina Aoun
  • Digital Essays 2020: From T to Z, by Fusion 5’s Natale Panella
  • TishTash debuts region’s first agency advent calendar
  • Expect car brands to launch half-baked marketing in rush to electric
  • We are an industry bedevilled by our lack of understanding in how it works – Sir John Hegarty
  • There’s change in the air… Reimagining power travel, by Toh PR’s Sophie Toh
  • Atteline expands UAE office with two new team members
  • Rewriting the marketing playbook for the new normal, by Catch Communications’ Injeel Moti
  • PRCA publishes report of Covid-19 communications lessons
  • What marcomm lessons have we learnt from 2020? By the Loop’s Rachel Lloyd
  • LinkedIn launches ‘SME Clinic’ to help businesses plan recovery
  • IPG Mediabrands launches global content studio
  • ‘Maximising your marketing career potential’: Middlesex University Dubai becomes a Chartered Institute of Marketing (CIM) study centre
  • Three Post-Lockdown Priorities for Middle East CFOs, SAP Concur’s Emma Shakespeare
  • Leander Paes headlines Old El Paso #messfreechallenge for Asia & Middle East
  • Nick Emery was ousted from Mindshare after video call ‘prank’
  • The National announces global expansion plans
  • Nick Emery is ousted as Mindshare global CEO after ‘breach of conduct’
  • Recruitment 2.0 – Welcoming Gen Z into the workplace
  • New age marketing and selling, by Niranjan Gidwani
  • India’s biggest reality show, Bigg Boss is back on Colors TV
  • Motivate Val Morgan #LongLiveCinema Series by Syed Imran
  • CNN launches Academy in Abu Dhabi to train the region’s next generation of journalists
  • How marketers can get a grip on media-buying inflation
  • Motivate Val Morgan #LongLiveCinema Series by Zeeshan Siraj
  • Motivate Val Morgan #LongLiveCinema Series by Zailon Kasif Deen
  • Stigmas and constraints: Overcoming the marketing challenges for regulated brands, by RELX’s Robert Naouss
  • The ‘Glocal’ Effect – why we all need to think bigger in the pandemic age by MMP World Wide’s Ayman Haydar
  • The Most Awarded Thought Leadership Initiative in MENA
  • Carat wins Kraft Heinz in MENA
  • Zoomers Worldwide – What Are They Watching
  • UAE based White Water PR and Israel’s ReBlonde to sign official partnership
  • Ajit Varghese quits as global president of Wavemaker
  • MediaCom shifts media planning to always focus on diverse audiences
  • YallaGive provides ways to donate to help Beirut
  • The New Marketing: Marketing in the new normal – by Micro Focus’s Sandra Skairjeh
  • Being brave and sharing stories: what I learned at The Marketing Society – by Gemma Greaves
  • 100 SMEs supported in key milestone for SME Rise Collective
  • Catch academy launches in UAE
  • Rethinking communications in the Age of Covid-19 – by Abdullah Inayat
  • Campaign Conversations 2020: Education
  • The invisible threat – by Wissam Ayoub, Sky News Arabia
  • Looking at policy: How to bring Egypt’s OOH industry into the 21st century – by Assem Memon
  • What Bill Murray can teach us about brand purpose
  • Why mental health is the cornerstone of physical health – by Healology’s Dr. Hanan Selim
  • UAE-based Q Communications launches into the UK & Ireland
  • Home and away – Leap’s Kareem Farid on mental health
  • Radio Mirchi in UAE rebrands to Kadak FM
  • ZEE5 Global Announces Its Latest Partnership with ZNAP
  • Global H+K restructure sees Europe and Nordics report in to Middle East
  • It’s Time to Rethink Your Branding & Embrace Experience-Driven Packaging by Katch’s Georgie Woollams
  • Ready set go: BENEFIT ‿ and us pits their new in-app petrol payment service against everything else.
  • STARZPLAY celebrates fatherhood with movies and shows featuring awesome dads
  • PRCA research: MENA PR industry is uncertain about office return
  • Nadim Samara to leave OMG
  • Anil Bhoyrul leaves ITP
  • The government comms playbook to fight the coronavirus
  • Emirates’ Roger Duthie among founders of new global consultancy
  • TBWA\RAAD launches Livebosses
  • Fundamental CX principles for Covid-19 and beyond – by Kantar’s Satish Dave
  • Geometry Gets a ‘Handle on Hygiene’ with Sustainable Retail Innovation to Combat COVID-19
  • Go Pros and Goats – how to evolve hotel marketing strategies in the Covid-19 era – by Richard Thorburn
  • Matrix Public Relations to support local companies with free PR services as COVID-19 pandemic continues
  • The Digital Transformation that came from a Virus, by OMD’s Karan Kukreja
  • Tourism interrupted: Pre- and post-Covid-19 comparison and advice to the sector from GWI
  • Publishers up their game with “Explore More”, Project Agora’s new Native Content Feature
  • Industry Snapshot: Euronews’ Carolyn Gibson
  • Transforming MENA brands through effective advertising
  • MBC Group’s Ramadan 2020… And The Story Keeps Getting Better.
  • Weyyak adds several new series for users to enjoy during Ramadan
  • PRCA finds international PR community is positive in face of Covid-19
  • PR agency Atteline offers pro-bono consultation amid COVID-19 pressures
  • Covid-19: What should brand leaders do? – by Ashish Banerjee & Mariagrazia DeAngelis
  • FP7 McCann creates ‘A World We Deserve’ for Babyshop
  • Transform your music platform to your spiritual companion, at home by Anghami’s Wael Hourani
  • MBC GROUP’S RAMADAN 2020 – A Superlative Record-Setting Season
  • WARC releases MENA’s Anatomy of Effectiveness
  • Enabling brands to win greater consumer attention during these unprecedented times
  • MBC GROUP – Hosting a Record-Breaking Ramadan Television Season
  • VMLY&R works with Betty Crocker to change regional stereotype with #TheKitchenIsForEveryone
  • AdColony Unveils Mobile Behavior Survey Findings in MENA During the Holy Month of Ramadan
  • Facebook’s Guide for Businesses and Brands Adapting to Ramadan in the New Reality
  • Twitter records 17 million Tweets in the month leading into Ramadan 2020
  • Switz’s Ramadan film, shot on video call, mirrors a brave region in lock down.
  • Ramadan 2020 – Raising the bar like never before; Shahid more than doubling its plays in MENA
  • Five ads I wish I’d made, and one I did – by Shyam Sunder
  • Introducing MAIA – A Luxury Brand Communications consultancy
  • How KFC is managing through the crisis
  • What do people expect from brands now? by Anghami’s Sabine Oneissy
  • Debugging TV Myths During Ramadan
  • Five ads I wish I’d made, and one I did – by Geometry’s Julian Hernandez
  • Zee Alwan Announces its line-up for Ramadan 2020
  • Tonic International Introduces Revolutionary Online Event Experience, Podium, to the Middle East
  • WARC’s summary of trends and themes for effective media strategies
  • MBC Group – Hot on the heels of COVID-19 TV consumption increase, Ramadan is trending to be the biggest ever
  • OSN reports a 900% increase in viewing hours as unprecedented demand for their streaming service continues to grow
  • COVID-19 Accelerated Changes: Automation, Machine Learning & Artificial Intelligence by Fadi Maktabi
  • Ramadan 2020: Genuine connections & creativity by Snap Inc.’s Jacob Thomas
  • ArabyAds Publishes Its Annual Marketing Report in Partnership with Meltwater
  • Google launches Arabic version of Covid-19 microsite
  • The Immortal Awards Unveils Regional Competitions for This Year’s Awards
  • MBRSC Announces Launch of New Space TV Series Majarat
  • The State of Experiential Distancing and Virtual Social Events
  • The Wanamaker Dilemma and why Motivate is moving to a free distribution model
  • Sedar Global launches a multi-level campaign – Your Space. Your Art
  • Virtuzone launches Stand Together, the free online marketplace to support UAE’s SMEs
  • Rallying Gulf Creatives to Join a Virtual Collective
  • What’s your marketing response to COVID-19? By Liwa.
  • The Impact Of COVID-19 On The Digital Advertising Industry- Yazle’s Alex Wilkinson
  • Cannes Lions launches Lions Live
  • Weyyak Partners With Tpay and STC
  • Five ads I wish I’d made, and one I did – by Horizon’s Mazen Jawad
  • UOWD 2020 Career Path campaign results in 35% Surge in Student Enrollments
  • Welcome to the Next Normal:  Re-Learning Advertising through unprecedented disruption by J3’s Shreya Parker
  • Fiftyfifty and Impact BBDO Dubai trailblaze the conversation on gender pay gap in Lebanon
  • Project Agora co-founds Union, the new EMEA Video Platform
  • Agencies and Clients say Covid-19 will Accelerate shift to Performance Media
  • Memac Ogilvy announces new regional leadership team
  • Anghami announces its community support plan
  • MBC GROUP – “SERIES” genre emerging as a real winner during the Coronavirus Outbreak
  • Inaugural Saudi Cup launches with an exclusive event at the National Museum of Saudi Arabia
  • Sky News Arabia Urges People to #StayAtHome and Stay Safe
  • A message from Yas Island to the World. We are #InThisTogether
  • KFC is the first ever ad on Spotify Premium
  • Head & Shoulders and Carrefour set Guinness World Record to mark the launch of Supreme scalp care range
  • Have you got what it takes? – A recruitment campaign by Hotel Indigo Dubai Downtown
  • MBC Group – Tuning into another week of the ultimate in TV Entertainment
  • Dettol – Did you know?
  • STARZPLAY strengthens content, announces long-term deal with Warner Bros.
  • The new Honda commercial is entirely made from home. #StayHome
  • COVID-19:The Impact on Video Consumption in MENA
  • Matter of Fact – A New World Journey
  • Saudi Broadcasting Authority launches THIKRAYAT TV
  • COVID-19 Accelerated Changes by Hearts & Science’s Fadi Maktabi
  • Corona Capitalism – Adapting to change at warp speed by Precise’s Gopal Aswani
  • Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE
  • A Ramadan Apart by Initiative’s Ali Berjawi
  • Instagram Launches Thank You Hour
  • Ruptly boosts MENA services with new Arabic-language platform and content
  • AdColony reveals what consumers in the Middle East expect from brands during COVID-19
  • MBC Group – The Destination for Entertainment Content Amongst Arabs in the UAE
  • Tomorrow everything will have changed and that’s ok by Auditoire’s Antoine Croise
  • Middle East’s first ever report into the podcast landscape of KSA
  • ‘The Death of the Superman’ (again) by Wunderman Thompson’s Tarek Haddad
  • Further growth in TV and VOD viewership as MBC Group’s #STAY_AT_HOME operation continues
  • Interview with Project Agora’s Dimitris Tsoukalas on their newly launched Header Bidding Solution.
  • Can cinemas win back audiences after Covid-19 shutdowns? – by Debbie Kristiansen
  • OSN launches streaming service with new branding
  • ZEE5 Global Offers Bollywood Movies In Arabic For Free Exclusively For Its Middle East Audiences
  • Brands to benefit from generating leads in a brand safe environment
  • Analyzing a shift in music consumption in COVID-19 times in the Middle East
  • ‘Home Is Fun, Home Is Safe’ – Horizon-FCB spearheads campaign to promote a positive attitude
  • Publishers take control of their Advertising Future
  • Understanding customer experience in the service industry – by Ambar Kakkar
  • MBC Group – An indispensable companion during hard times
  • Talkwalker lists its best practices for PR campaigns during COVID-19
  • Anghami Case study: From Audio to Showroom
  • OSN secures exclusive distribution rights to Disney+ Originals across the Middle East
  • Calling entries for Campaign’s TV Guide 2020
  • World Out of Home Organisation discusses coronavirus
  • Volkswagen’s ‘The Journey’ tells the hard truth about success
  • Adil Khan to hand Saatchi & Saatchi leadership to Ramzi Sleiman
  • The Impact of Covid-19 on TV Content Consumption in KSA
  • E-Commerce: Changes in what people are buying & how much they are paying
  • Adapting to a ‘New Normal’ by Michel Malkoun
  • UAE’s first Arabic nostalgic music station -ZAIN FM
  • Horizon FCB’s Case Study using Social Media Platforms
  • The unprecedented Covid-19 situation and its impact on TV advertising
  • Mountain View leads the happiness movement through Heartwork
  • PRCA to launch Covid-19 taskforce to support PR industry
  • The Hub unlocks the door for A Digital Com to better serve its global network
  • Case Study: NESCAFÉ launches new premium coffee range through Snapchat video and camera
  • 6 Feet Apart: Coming Together by Staying Separate
  • Advertise Confidently. Social Distancing is not for Brands – partner content
  • Commerce and COVID-19, an evolving perspective – by Wassim Jammal
  • The opportunities of connected TV – by Reach MENA’s Adel Saadi
  • Dana Tahir examines the findings on Havas’s latest survey; Meaningful Brand Study
  • How to get your business ready for voice search – by DVIO Digital’s Sowmya Iyer
  • Value Judgements – by Virtue’s Firas Sleem
  • And Us wins Formula 1 Abu Dhabi Grand Prix
  • On life and Business after the pandemic passes – by Initiative’s Mazher Abidi
  • How AI makes us more human – by UM’s Melissa Moubarak
  • National Media Council orders pause in print distribution
  • Does your brand speak human? – by Azizi Developments’ Tizian H.G. Raab
  • Twitter enhances efforts to protect public conversation around Covid-19
  • Keeping it real – by WARC’s Lucy Aitken
  • The power of partnerships; what I’ve learned from the ABG and MCBG – by Alex Malouf
  • FP7 McCann named world’s most effective agency in 2020 WARC Effective 100 Rankings
  • Instagram partners with WHO to keep online community informed on COVID-19
  • Consumers lifestyles are changing and marketers must adapt – by Vamp’s Karl Mapstone
  • Work From Home: A Beginner’s Guide – by Pilar Rashad
  • The art & science of branded content & storytelling – by Instagram’s Caroline Drucker
  • Amplifying Influence – by Vamp’s Karl Mapstone
  • Dentsu creates new ad campaign for Pocari Sweat
  • World Out of Home Organization cancels Toronto 2020 Congress
  • Facebook launches Business Resource Hub to support business impacted by coronavirus
  • Kitkat’s ‘even technology needs a break’ campaign created by Publicis Dubai
  • Snapchat launches first-of-its-kind Lens Web Builder for businesses
  • AdColony Ranked As Top Media Source in Singular’s ROI Index 2020
  • Chat’s the way to do it – by Viafone Technologies’ Souffiane Houti
  • Wavemaker rebrands with focus on ‘provocative planning’
  • Re-learning inclusivity – by SEDRA Foundation’s Renate Baur-Richter
  • Home of the brave – by Grey’s Shagorika Heryani
  • Lincoln ME launches all new Aviator ad with its ad agency GTB
  • PivotRoots sets up shop in UAE as part of its global expansion strategy
  • Okadoc selects Active DMC to run global communications
  • PRCA MENA announces Hayley Clements as the new general manager
  • Marking your outdoor territory – by Al Tamimi’s Fiona Robertson
  • Landor creates a brand fit for MBC’S Shahid
  • Cannes issues contingency plan update amid growing coronavirus concerns
  • JWT clears up mistaken identity of STC’s Twitter account in docutainment hit
  • Wavemaker’s Vikrant Shetty and Moaviya Zahid examine influencer marketing in 2020
  • Jack of all, master of many – by Publicis Media’s Pankaj Pagarani
  • The new key visual – by Liwa’s Sagar Rege
  • Big data, small moments – by C2 Communications’ Roy Aftimos
  • Digitalising Saudi
  • ArabyAds partners with CJ Affiliate revolutionizing affiliate marketing in the region
  • Liquid Dubai creates in-store campaign for Head & Shoulders Supreme Scalp Care
  • Carat MENA appointed as Agency of Record for Meraas
  • IAB urges industry-wide participation in digital initiative
  • TBWA/RAAD ‘napkinises’ KFC
  • Top 10 ways to stay on top in today’s business environment – by Micro Focus’s Sandra Skairjeh
  • And Us wins Batelco
  • Communicating effectively during a global emergency – by Edelman ME’s Omar Qirem
  • Twitter’s new Topics browser launches in Arabic
  • Camouflage Productions and TBWA/RAAD create new suspenseful ad for Nissan Patrol 2020
  • 5 top tips to execute a fail proof PR stunt to boost your brand awareness – by Shadani Consulting’s Zaib Shadani
  • Emirates NBD continues with WhatsApp to informally communicate brand messages
  • Netizency becomes a Google My Business partner
  • WARC Rankings Creative 100 announced, Impact BBDO Dubai amongst the top 5
  • Bruce Clay MENA appoints new Client Director
  • Memac Ogilvy Dubai launches IKEA’s Kings & Queens ad
  • Snickers launches first ever Hunger Insurance campaign by Impact BBDO Dubai
  • POP Communications re-appointed as PR agency for furniture group
  • Twitter hosts panel at Campaign’s Breakfast Briefing Video 2020 – partner content
  • TBWA\RAAD organizes its regional meeting Cairo Exchange
  • The mould and the beautiful – by Hanisha Lalwani
  • Covid-19 and regional marketing – by Boopin’s Ramzi Haddad
  • Demet Ikiler takes over as Group M EMEA Chief Executive
  • Wavemaker Case Study: Not All Coffee Lovers Are The Same
  • Campaign & Gamned! first programmatic barometer results
  • Loeries 2020 moves to Johannesburg
  • Dubai bans advertising on residential buildings
  • Under the waves of madness – By Sarah Araigy
  • The National wins Google Grant
  • Industy Snapshot: Initiative’s Lee Boden
  • Industry Snapshot: Fusion 5’s Natale Panella and Samran Waheed
  • Digital Decade – By Elias Jabbe
  • Industry Snapshot: Boopin’s Shadi Abdulhadi
  • A little less information – By Niro Sivanathan
  • Industry Snapshot: VMLY&R’s Georges Barsoum
  • Do you see what I see? – By FirmDecisions’ Stewart Morrison
  • Industry Snapshot: House of Comms’ Jamie Wilks
  • Are we equipped to harness the power of IOT? – By Wavemaker’s Julien Trad
  • Industry Snapshot: AMC’s Mark Abou Diwan
  • Horizon FCB rebrands Lord & Thomas to launch Fuelcontent brand in MENA
  • Serviceplan’s first year-long campaign for Bridgestone MEA: ‘Keep Going No Matter What’
  • Shopping in the UAE: Retail trends from the Emirates
  • First speakers announced for Cannes Lions 2020
  • World Out of Home Organization names heavyweight 2020 Annual Awards panel
  • Face to Face creates global campaign for Parker’s iconic Jotter
  • AstraOne joins The TechVantage
  • Delphys ME shows Saudi Arabia like never before in Dakar 2020
  • KFC launches ‘Anything But Ordinary’ through Memac Ogilvy and Mather UAE
  • Zee Entertainment’s ATL Media Announces Partnership With Promofix
  • JWT Cairo works with SWVL to inspire busy Egyptians
  • Q&A with Roy Armale, Geometry Global’s CIO
  • Nisnass doubles down on mobile marketing strategy with Snapchat
  • A new exciting decade for communicators – by Sawsan Ghanem
  • Brazen MENA turns five and launches new proposition
  • MBC: It’s Our Time
  • Create Media wins Dubai Food Festival 2020
  • arabianEye launches women empowerment and people of determination collections
  • Mercedes-Benz Cars ME announces Krishan Bodhani as Director of Sales and Marketing
  • Deliveroo: On-Time tastes better
  • Mastercard Astronomical Sales
  • Dubai Lynx announces Snapchat for Good 2020 Competition
  • Accenture Opens its First Innovation Hub in the Middle East for Dubai Tourism
  • Cathy Ibal promoted to the role of senior VP of CNN International Commercial
  • MMA IMPACT Dubai 2020 announces Smarties Awards winners
  • Geometry announces Roy Armale as its first Global Chief Innovation Officer
  • Nart Bouran to be appointed as the CEO of International Media Investments
  • Marketing technology – Marcomms360 Predictions2020 by OMD’s Saleh Ghazal
  • Al Arabia Outdoor selects Streach to measure its inventory in Saudi Arabia
  • The Economist Group appoints The MediaVantage as media sales representative for the Gulf region
  • Drowning in data – By Plan Net Performan’s Mike Weiler
  • A work in progress – By Alex Malouf
  • Why Don’t You Automate It? – By Alex Lopes
  • Know your customer – By Merkle’s Leon Molenkamp
  • The IAB wants your data – by Starcom’s Racha Makarem
  • The good, the bad and the ugly – By J3 MENA’s Shreya Parker
  • Four Communications restructures
  • The Recipe For Success? Just Add Data – By MMP World Wide’s Nader Bitar
  • Social Outlook – By Netizency’s Ala Shashaa and Walid Sanjad
  • The Purpose Behind the Purpose – By Impact BBDO’s Ali Rez
  • The M-Factor – By Facebook’s Shant Oknayan
  • Something More – By P&G’s Fares Hamade
  • Weyyak reveals content for Ramadan 2020
  • MENA’s $1billion PR industry set to double in value by 2030
  • Cheil MENA wins Volkswagen Middle East and New Balance accounts
  • Gita Ghaemmaghami: “I left the tech industry to build a smoke-free future in the GCC”
  • Building rules in public: Twitter announces new approach to synthetic and manipulated media
  • The perfect blend: Spread Communications to represent the homegrown coffee company RAW
  • Grayling Dubai rebrands to Houbara Communications
  • The Loeries 2020 Entries Open with a Call For Change
  • Spark Foundry and Sojern partners with the Department of Culture and Tourism – Abu Dhabi
  • Industry Snapshot: Wunderman’s Nassib Boueri
  • Lucy D’Abo among senior hires in the Middle East for Hill+Knowlton Strategies
  • RAKBANK’s latest campaign targets turning memories to art
  • Industry Snapshot: Total Media Ventures’ Taha Kazmi
  • Industry Snapshot: Raw’s Mohammed Ajawi
  • Ad[Value] Tech: Why Purpose is everything
  • Michael Garin appointed as CEO of twofour54 Abu Dhabi
  • Industry Snapshot: Teads’ Jerome Mouthon
  • Zee becomes the first broadcaster to get certified by Great Place To Work in the Middle East
  • Campaign’s Media & Creative Agency Guide 2020 – we need your details!
  • Predictions2020: The Year Ahead for Radio
  • Industry Snapshot: Wavemaker’s Rabe Iyer
  • Predictions2020: The Year Ahead for Influencer Marketing
  • Who is the marketer of the future? – By Microsoft’s Peter Debenedictis.
  • Predictions2020: The Year Ahead for Content Marketing
  • Predictions2020: The Year Ahead for Personalisation
  • Predictions2020: The Year Ahead for Saudi Arabia
  • Predictions2020: The Year Ahead for Podcasts
  • Industry Snapshot: Boopin’s Ramzi Haddad
  • Think you have what it takes to create a Brilliant Digital Campaign in 9 hours?
  • Predictions2020: The Year Ahead For Customer Experience
  • Predictions2020: The Year Ahead for Internet of Things
  • Predictions2020: The Year Ahead for Creativity
  • Predictions2020: The Year Ahead for Clients
  • Predictions2020: The Year Ahead for Strategic Communications
  • Predictions2020: The Year Ahead for Media Agencies
  • Predictions2020: The Year Ahead for Advertising Agencies
  • Predictions2020: Year ahead for Integrated Communications by Choueiri Group’s Walid Yared
  • Predictions2020: Year ahead for Adtech by MMP’s Ayman Haydar
  • Global Reputation Study Finds UAE Amongst the Highest in Attributing a Company’s Market Value to Reputation
  • Wavemaker wins Perfetti Van Melle media account in MENA
  • Mohamed Torki appointed Chief Marketing Officer for the HSA Group
  • Campaign’s Digital Agency & Ad Tech Guide 2020 – we need your details!
  • Team Red Dot wins Cigna Insurance Middle East Social Media pitch
  • TikTok Hero Awards Celebrates Creativity across the Region
  • My Secret Work Weapon – Personality and experience.
  • Happiness lies within – The Entertainer’s Sarah Pollard.
  • Influencer marketing, from pets to podcasts – BPG’s Taghreed Oraibi
  • From Personalised to Personal – Merkle’s Azlan Raj
  • Start with yourself – Accenture Interactive’s David Fregonas
  • Anything for an easy life – UM’s Layal Hassi.
  • Cicero & Bernay expands into Spain
  • Campaign 2019 – The Year in Twitter
  • Local consumers & global spend during the festive season
  • Campaign 2019 – The Year in Quotes.
  • ArabyAds breaks its Black Friday records with more than AED200 million in sales for its clients
  • McDonald’s Recruitment Campaign on Snapchat receives more than 42,000 “Snaplications” from Saudi Job Hopefuls
  • Hospitality sector could be missing 45% of potential revenue due to poor targeting
  • Dubai Lynx announces its first speakers in the Festival line-up
  • Staring Goliath in the eye
  • Publicis Communications MEA’s Bechara Mouzannar bids adieu after three decades
  • Dubai Lynx announces Saudi Telecom Company as Advertiser of the Year 2020.
  • GP&K relaunches Elephant Cairo
  • Empire expands to new territories
  • TechVantage launches in the Middle East
  • Ian Fairey joins FutureTechMedia as General Manager MENA.
  • Be More Challenger – What we can learn from a new wave of challenger brands
  • 2019: THE YEAR IN REVIEW
  • Transform your “Thinking” to Transform Your “Business”
  • The six deadly clients
  • Dubai Eye radio presenter Malcolm Taylor dies
  • DMS appointed as the Exclusive Media Representative for ZEE5 across the Middle East market
  • Digital Essay 2019: Changing the game by listening, by Anish Dasgupta, Rain Creative
  • Campaign’s Annual Industry Night 2019
  • The invisible barriers to the adoption of accelerated digital shopping
  • Seven Emerging Trends in the Privacy-First Era
  • INFINITI taps Accenture Interactive as its Experience Agency of Record in Middle East
  • Is personalisation the answer to enhanced customer experiences in the evolving digital landscape?
  • The HP Elite Dragonfly Officially Launches in the UAE
  • Lightblue expands to US market
  • MCN goes pink for October for Breast Cancer Awareness
  • Past Passive – OOH to DOOH
  • Changing faces
  • The World’s Oldest New Media
  • DMS becomes Exclusive Media Representative for ESPN Sports Media Ltd. across MENA
  • Work that makes you say ‘OOH’
  • Outdoors: Out of the Shadows
  • OOH industry snapshot: Saeed Alshamsi, lifeonscreen
  • OOH industry snapshot: Niall Sallam, Elevision
  • OOH industry snapshot: Rehan Merchant, ENG
  • OOH Industry snapshot: Wissam Traboulsi, BSA
  • OOH Industry snapshot: Bill Fordyce, Backlite Media
  • OOH industry snapshot: Paul Abouchacra, Arabian Outdoor
  • Deliveroo appoints Initiative as its Global Media Agency
  • Programmatic Barometer survey
  • Imagination’s unique activation for KSA’s tourist E-visas launch on World Tourism Day
  • Chain Reaction wins big at The MENA Search Awards 2019
  • SHAPE UP FOR GROWTH
  • Investing in attention for growth
  • Brand Stories – Mars
  • Fouad Abdel Malak joins FP7/McCann as regional ECD
  • Infinite creations, Infinite pride
  • Mobily launches Instagram shopping page
  • Boopin expands to China
  • ZEE5 Global wins ‘Digital Content Service of The Year’ at Telecoms World Middle East Awards
  • OOH Guide 2019: We need your details
  • Mindshare appoints Tony Bourached as new MENA CEO
  • In Memoriam: Imane Eddinari
  • Production Industry Snapshot: electriclimefilm’s Michael Ahmadzadeh
  • RAKBANK’s Route to Happiness
  • The Third Wave – Shyam Sunder
  • Total Media Venture partners with Botman to counter advertising frauds
  • Good People & Kijamii join forces to form “GP&K”
  • Small is beautiful says Fusion5’s Elie Haber
  • Another OOH Company? Seriously?
  • Gambit’s New Hires
  • TBWA\Raad announces a new creative structure
  • Social Media: A Communication and Crisis Management Platform
  • Cultivating culture – by Andreas Keller.
  • How to prepare for the Expo
  • Vamp’s Karl Mapstone on Instagram’s hidden-likes
  • ZEE5 Global & EUROSTAR Group partners in Middle East for Offline Subscriptions
  • Lessons From The Ladder: Ayman Haydar
  • Luxury and fashion group LVMH appoints Publicis Media as its agency in EMEA region
  • Omnicom Media Group makes key digital appointments
  • Production House Guide 2019: We need your details
  • The Most Truly Creative of All Media Agencies
  • Weyyak goes SVOD
  • UM study: resist, retrograde, reglocalise, recreate
  • Money changes everything
  • Loeries 2019: Judge Profile – Sarah Berro, Impact BBDO.
  • Has digital killed the Radio Star?
  • Industry Snapshot with Pulse 95 Radio’s Saif Juma & Mohammed Yanez
  • Industry snapshot with Channel 4 Radio Network’s Mohammad Jundi
  • Ramadan Television – Staying strong.
  • Zubair Siddiqui leaves UM
  • Should we be afraid of life without retainers?
  • Senior leadership promotions at OMG MENA to drive further growth
  • Time to face reality
  • Nomads wins strategic and creative duties for Pepsico & Expo 2020 partnership.
  • Flexible Five – Fusion 5 founders discuss their recent rebrand
  • Middle Eastern creatives are rousing the world of advertising
  • MENA Media Report 2019: Jordan
  • MENA Media Report 2019: Egypt
  • New brand balance – Building a brand in Saudi’s digital economy
  • PR FACES TO WATCH – 2019
  • The perfectionist dream of Sobha Realty
  • TOH wins brief to represent the House of Garrard across the Middle East
  • Priming audiences for conversations
  • MEDIA FACES TO WATCH – 2019
  • More for your money
  • Talk Is Cheap, But Inaction Will Cost You
  • DIGITAL FACES TO WATCH – 2019
  • LOERIES 2019: Nando’s fires up the Design Category
  • PROVE IT – Truths and myths about TV advertising effectiveness
  • OUTLINING AN ONGOING EVOLUTION – MEDIA & ADVERTISING MARKET UPDATE 2019
  • Discovery, Inc. Acquires Golf Digest From Condé Nast
  • Everything Changes – Jason Dormieux
  • Apco Worldwide opens Bahrain office
  • TV: ALIVE AND WELL
  • GETTING TV RIGHT DURING RAMADAN!
  • Livingroom wins UAE Young Lions competition
  • The Lantern to reward Ramadan & Eid creative campaigns on YouTube
  • Sky News Arabia marks Ramadan with exclusive content across TV, digital & radio
  • The Future of TV is Data-Driven
  • OMD UAE APPOINTS FARAH MOUMNEH AS GENERAL MANAGER
  • MCN announces Jad Hindy as Regional Managing Director at MRM//McCann
  • Weyyak launches Ramadan 2019 content
  • SOUQ BECOMES AMAZON.AE IN THE UAE
  • BACK TO THE FUTURE
  • CREATIVE FACES TO WATCH – 2019
  • The Age of Data
  • Google News Initiative Innovation Challenge Launches in the Middle East and Africa
  • What 2019 holds for the advertising industry by Imad Jomaa
  • Phocal Media relaunches arabianEye website
  • Wavemaker appoints Mariam Raafat as Managing Director for Egypt
  • ZEE5 to Unveil its Global expansion plans at APOS 19
  • Choueiri Group launches “Brand4mance”
  • OMD UAE EVOLVES ITS LEADERSHIP STRUCTURE
  • The Marketing of ‘Good’- Cause or Care?
  • RAPP wins TTL gulf account for Metlife Insurance.
  • Campaign Breakfast Briefing – Ecom
  • FROM #MOMENTS TO #MOVEMENTS
  • MMPWW Take Programmatic On The Road
  • Weyyak VOD Partners with Samsung
  • Netizency adds 3rd office in MENA
  • Industry snapshot with Initiative’s Lee Boden
  • Industry Snapshot with Accelerate ME Online’s Patrick Lahoud
  • Garage 366 revs its engine….
  • DMS announces the launch of its new digital ad Performance product “DMS Perform’ at STEP Conference 2019
  • Meraas and Backlite Media extend advertising partnership to four Dubai destinations
  • C&B expands to Libya
  • Global Video platform Teads acquires Buzzeff
  • New book celebrates 10 diverse faiths in the UAE
  • Adtech Industry Snapshot with Charles Awad
  • FleishmanHillard joins IPN under Impact BBDO
  • Brand Finance names ADNOC the Middle East’s most valuable brand
  • Havas Middle East appoints Dany Naaman as its new CEO
  • Emirates, Al Baik and WhatsApp top the 2018 YouGov BrandIndex Buzz Rankings for Middle East
  • ZEE5 brings to life Ruskin Bond’s favourite ghost stories for its audiences across the Globe
  • Lightblue appointed lead creative agency for Ghawali.
  • Perfect 10 – Campaign 10th Anniversary party pics.
  • Campaign Annual: Top 10 news stories 2018
  • Cicero & Bernay expands into Syria with Y2AD
  • XELEMENT – Flying the flag for the kingdom
  • Digital Essays: How real-time data can make or break your influencer marketing strategy by Leena Kewlani
  • ZEE5 strengthens its presence in Asia, Middle East & Africa region with Zeasn strategic alliance
  • Digital Essay: Start saying NO by Jinane Halimeh, client services director of DMN Advertising
  • Hypermedia owner forms W Ventures holding group
  • Digital Essay: Truth be bold by Ayman Haydar
  • Digital Essay: Blockchain: Between hype and reality by Muhannad Hasan
  • Digital Essay: The direct-to-consumer brand revolution by Ross Molloy
  • My Secret Weapon: Quick thinking
  • Buzzeff launches new generation of display ads protecting advertisers from unwanted online content
  • Digital Essay: Why some digital marketers will remain single by Fadi Khater & Michael Maksoudian
  • Digital Essay: Making the right measurements by Santadip Roy
  • Digital Essay: Artificial Stupidity by Mounir Harfouche
  • Digital Essay: Telecoms may need to future-proof their business by Mathieu Yarak and Alexandra Reynolds
  • Digital Essay: Disruption works better following disruptive thought by Mazher Abidi
  • Digital Essay: Blockchain today and tomorrow by Tony Bourached
  • Digital Essay: The Voice Era by George Chivi and Piotr Rozycki
  • Digital Essay: Breaking the vicious circle of insanity by David Barnes
  • Travel Audience signs strategic partnership with Reach MENA
  • Digital Essay: Programmatic Misconceptions by Saleh Ghazal.
  • Spotify launches in MENA region with Connect Ads as sales partner
  • IAS media appointed as Fox Networks Group media sales MENA representatives
  • ZEE5 launches internationally with its global campaign ‘Dil Se Desi’
  • DMS adds Zee Network’s “Weyyak” to its portfolio of leading Video-on Demand platforms
  • Unilever MENA calls for collective action as it’s revealed that 54% of consumers are keen to purchase more sustainably
  • CNBC arrives at Nasdaq Dubai
  • Global loyalty agency ICLP rebranded as Collinson
  • Campaign Middle East’s UAE OOH Guide 2018-19
  • JWI Advertising wins content marketing for Culligan Middle East
  • IAS Media’s Ali Asgar Mir wins the “Media Personality of the Year” award at the India Economic Forum 2018
  • Modest Measures by Ali Chraif
  • OOH Industry Snapshot by Wissam Traboulsi
  • OOH Industry Snapshot by Najib Trad
  • OOH Industry Snapshot by Habib Wehbe, CEO, Hypermedia
  • Oath brings RYOT Studio to MENA through its partnership with Connect Ads
  • FP7/CAI’s ‘Now or Never’ Awarded for Bravery by The Ad Club of NY
  • Diversity on Air: Pulse 95 Radio Launches New Shows and Content
  • JCDecaux signs 10-year extension to exclusive advertising contract with Dubai Airports Dubai International (DXB)
  • Matter of fact – The Smaller, the Bigger
  • Zenith celebrates its 30th anniversary
  • Casting call by Hanisha Lalwani
  • Dubai Film and TV Commission Announces the Media Partnership with Dubai International Content Market
  • Chain Reaction sweeps seven wins at the MENA Search Awards 2018
  • Weber Shandwick MENA Announces New Leadership Structure for UAE Senior Management Team
  • Snapchat expands its measurement offering in MENA with MMM
  • Nadim Samara promoted to CEO of OMD MENA
  • Memac Ogilvy announces Philippe Berthelot as UAE Managing Director
  • Dubai Properties & Magna Global win at MENA Search Awards
  • Power Essay – Digitising instincts, by Habib Wehbe
  • Motivate Media Group and GEMS Education to publish Dana Al Balooshi’s new book
  • Power Essay – The end of the patchwork generation by Sofia Sacre
  • Power Essay – Hiring the right talent by Lara Arbid
  • Power Essay – Think habits by Jinane Halimeh
  • Power Essay – Innophobia: the fear of failing through innovation by Javier Bravo
  • Power Essay – Generation C: More than just a demographic by Ahmad Itani
  • Power Essay – Different mindset, same principles by Tamanna Moolchandani
  • Power Essay – How to win pitches by Richard Hol
  • Power Essay – Acting on impulse by Elie Milan
  • Power Essay – Cracking cultural creativity by Matthew Butterworth
  • Power Essay – Optimised to death by Sunjay Malik
  • Power Essay – Architects of Growth by Nadim Samara.
  • Anghami and DMS Host Exclusive Music Conference Aimed At Brands and Advertisers.
  • Campaign Middle East’s Production House Guide 2018
  • Choueiri Group’s AMSI to rep General Entertainment Authority of Saudi Arabia
  • OSN and Huawei sign IPTV partnership
  • Gulf News to close Xpress newspaper
  • WPP quits Farm Street HQ as it cuts links with Sorrell era
  • More than just semantics
  • DisneyXD launches Arabic content
  • Standing up to competition
  • Matter of Fact | Cities as a communication canvas
  • Simon Bowthorpe joins M&C Saatchi Sponsorship
  • Tom Hardstaff’s role expands to include head of client partnerships at UM MENAT
  • UM promotes Rasha Rteil to head of product, MENAT
  • Elevision and Dubai International Financial Centre renew partnership
  • BPG announces restructure
  • THE POWER OF AUDIO
  • TBWA leads final roll of regional Cannes winners
  • TBWA’s Highway Gallery for Louvre leads MENA wins in slow start at Cannes Lions
  • Interview with Abdulla Mohammed Al Murad, Chairman, Al Murad Group.
  • MENA Report 2018: Egypt
  • Electric Lime Films announces the opening of its first branch in Dubai
  • Matter of fact – News, Views & Trends from the World of Public Relations
  • We Are Social buys majority share in Dubai-based Socialize
  • STRAW WARS
  • SPONSORED: Q&A with BPA Worldwide president and CEO Glenn Hansen
  • NMC reveals three-tier system for influencer licences
  • Habib Wehbi’s lessons from the ladder
  • The MullenLowe Corner – THE ART OF FRUSTRATION.
  • There should be no grey in green
  • DMS appointed as Advertising Sales Representatives for Snapchat in Egypt and Kuwait
  • Zee’s Arabic VOD ‘Weyyak’ gears up with Ramadan content
  • Loeries 2018 deadline extended to 31 May
  • Interview with Walid Yared, Choueiri Group’s Chief Marketing Officer
  • Interview with Adil Memon, Content head of Zee Entertainment MENA.
  • Interview with Prasad S. Amin, IAS Media’s Deputy CEO.
  • Alex Saber’s lessons from the ladder
  • MEDIA FACES TO WATCH 2018
  • MATTER OF FACT – News, Views & Trends from the World of Public Relations
  • Interview with Abdulwahed Juma, Du’s executive vice-president of brand & corporate communications.
  • Motivate partners with Vamp to build new media offering
  • How British Companies are Leading in Marketing Effectiveness – Partner Content.
  • Chadi Farhat becomes OMG’s chief investment officer.
  • Follow the money.
  • The Mullen Lowe Corner: If only Alexander was an Ad man – Partner Content.
  • WPP merges its Burson-Marsteller and Cohn & Wolfe PR agencies
  • MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations
  • Partner Content: How the UK is leading in advertising technologies of the future
  • The problem with keeping mum
  • Fi, She?!
  • A Clear Vision
  • The Winning Pitch
  • Free The Bid is a movement that aims to give women directors and filmmakers a chance, writes Clare Macdonald
  • Etisalat’s The Network featuring Rowan Atkinson
  • New Trendlines Report on F&B in the GCC by Insignia Intelligence Unit
  • Measurement challenges in a digital world, by Imad Sarrouf, Commercial & technology director, DMS
  • MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations
  • Photo gallery: The Future of Ad Tech Breakfast Briefing
  • Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips
  • Zee Entertainment Middle East celebrates 25 years of glory
  • Philips Lighting grows digital marketing activities in the Middle East (SPONSORED)
  • Moving from ‘how many?’ to ‘why?’ By Mazen Nahawi, CEO, CARMA.
  • As another UAE publisher withdraws from print auditing, are advertisers being taken for a ride?
  • OMD announces management promotions as it restructures and reorganises disciplines
  • BBDO’s Dani Richa named Dubai Lynx Advertising Person of the Year
  • Dubai Lynx announces full speaker programme for the 2018 festival
  • The MediaVantage to represent Qunar.com in the Middle East
  • Centrepoint partners with Google to roll out region’s first retail video ad sequencing campaign
  • Campaign Annual – Top 10 Media milestones of 2017
  • Campaign Annual – Top 10 News Stories of 2017
  • UPDATED: Squabble at the toy box as Vizeum and Initiative both claim Lego’s MENA media account
  • Top 10 (and a bit) movers and shakers in 2017
  • Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch an unprecedented Drive-to-Store, data driven offer at Dubai International
  • Weber Shandwick MENA named Agency of the Year for the second year running by The Middle East PR Association
  • 94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey
  • Blis introduces behavioural analytics tool powered by movement data
  • Hanover Middle East agrees to buy Bell Pottinger Middle East
  • Publicis team wins McDonald’s GCC
  • PHD retains DWTC as Huawei expands media brief to Lebanon
  • UM wins STC media account
  • French digital firm iRevolution opens in Dubai under Yves-Michel Gabay
  • Global Village announces creative and media-buying agencies
  • BBDO lead Loeries ranking, while region picks up D&AD Pencils
  • Rotana launches Rotana Drama
  • Campaign’s OOH guide – last call for listings
  • Hug promotes Bassel Sawy to general manager
  • MCN promotes Joe Nicolas to regional managing director of UM
  • Campaign’s Marcomms360 event to showcase top communications experts
  • Anghami Brings Top Global Technology to Audio Ads in the region
  • OMD Predicts speakers will explore future of personalised communications
  • Kamil Kuran appointed CEO of Grey MENA
  • Edmond Moutran replaced by Patou Nuytemans as CEO of Memac Ogilvy
  • Campaign Loeries diaries 2017 – Ross Symons
  • Initiative wins Carlsberg media account
  • Sasan Saeidi leaves FP7 to become Gulf CEO of J. Walter Thompson
  • Bell Pottinger Middle East plans management buyout
  • Campaign Loeries diaries 2017 – Pum Lefebure
  • Campaign Loeries diaries 2017 – Keith Cartwright
  • The MediaVantage wins rights to CarInsight.com
  • Campaign Loeries diaries 2017 – Nathan Reddy
  • Campaign Loeries diaries 2017 – Maliyamungu Muhande,
  • Campaign Loeries diaries 2017 – Gaby de Abreu
  • Motivate hires new publishing director
  • Campaign Loeries diaries 2017 – Fadi Yaish
  • Campaign Loeries diaries 2017 – Carol Coetzee
  • Campaign Loeries diaries 2017 – Andrew Human
  • Skyscanner appoints The MediaVantage as the exclusive sales representative in the Middle East Region
  • Middle East Loeries finalists: Are you on the list?
  • Grey Group Acquires Majority Stake in hug digital
  • Initiative wins multi-million-dollar regional Coty media account
  • Campaign Diaries: Mina Al-Oraibi, editor in chief, The National
  • Campaign Cannes Diaries 2017: Kevin Allocca
  • Campaign Cannes Diaries 2017: Laura Jordan Bamback
  • Campaign Cannes Diaries 2017: Saatchi & Saatchi’s Young Lions
  • Campaign Cannes Diaries 2017: Cheil Worldwide’s Wain Choi
  • Campaign Cannes Diaries 2017: Patrick Collister
  • Maxus merger ‘on hold’ in Middle East, says MEC COO
  • Motivate launches FourFourTwoArabia.com football site
  • Cannes Diaries 2017: Publicis Worldwide’s Bruno Bertelli
  • Al Fahim Group, a leading business in the UAE, appoints Garage366 as media & creative agency
  • Campaign Cannes Diaries 2017: LoopMe’s Stephen Upstone
  • Campaign Cannes Diaries 2017: TBWA’s Chris Garbutt on collaboration
  • DDB Dubai appoints Iris Minnema as managing director
  • Emirates airline renews contract with Havas through to 2020
  • Campaign Cannes Diaries 2017: YouTube’s 6-second bumper ads
  • Campaign Cannes Diaries 2017: Jayanta Jenkins
  • Exclusive: MEC MENA names Neil Hardwick as CEO
  • Zee Network launches Z5 Weyyak this Ramadan
  • Winners of first MENA Search Awards named
  • IAA UAE chapter launches film and video Production Forum
  • Eight-brand WPP team wins Dulsco
  • Georges Barsoum replaces Ramzy Abou-Ezzedine as Y&R MENA CEO
  • M&C Saatchi launches PR division with ADM Rolls Royce as first client
  • Founders Camilla and Lucy d’Abo leave Edelman Dabo
  • El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM
  • New app from ARN will serve you ads when you unlock your phone
  • Establishment survey begins ahead of comprehensive UAE radio audit
  • Hug wins HMD Global (Nokia) digital brief
  • Al Arab staff start to receive final settlements after closure of channel
  • FP7 wins Uber brand launch
  • DMS rolls-out brand makeover and renewed brand mantra
  • Netflix eyes Middle East Market with localised and Arabic content
  • Vice to launch Arabic platform from UAE base within six months
  • World Assembly of Youth leader calls for ministers to join social media
  • UAE Environment minister says media can make change part of citizens’ daily behaviour
  • Muhammad Yunus: media can “change the discourse” to help eradicate poverty
  • DMI and MEMS launch “The Victorious – Season 3”
  • Face to Face wins Rainbow creative
  • Sheikh Sultan: communication is crucial to delivering change
  • Don’t Panic Events launches MENA Search Awards
  • OMG’s Hearts & Science announces first account win: Americana Group
  • DMS enters partnership with global “attention analytics” specialists MOAT
  • Nadim Khoury replaces Eric Hanna as CEO of Grey
  • Magna wins Saudi Subway acccount
  • Initiative wins Arabian Automobiles media work for Infiniti and Renault
  • Ink takes over Etihad in-flight magazine
  • ARN launches two digital-only Arabic stations
  • Cicero & Bernay signs alliance with Kuwait’s Local Flavour
  • Loeries announces call for entries
  • B2B creative and technology shop Omobono launches in Dubai
  • Al Arab News Channel officially closes
  • Mike Shackle leaves Grey as Ali Shabaz becomes new CCO
  • Yves-Michel Gabay to leave MEC and region
  • Lovin Dubai buys 7Days’ social media handles
  • Dubai Lynx announces speakers and jury line-up
  • OOX Monitor signs CNN parent Turner
  • Edelman lays off staff as PR agency moves to go ‘beyond public relations counsel’
  • MullenLowe MENA names Matt Butterworth managing director
  • The Big Won Rankings: Impact BBDO Dubai named highest awarded agency
  • Huawei Middle East holds media pitch
  • Chrysler moved from MEC to Starcom in the Middle East
  • MSL Group takes Samsung PR from Fleishman Hillard
  • Tonic creates influencer campaign for Peroni
  • Robert Senior steps down from Saatchi & Saatchi
  • Flip becomes SapientRazorfish as Publicis Sapient launches in region
  • Centrepoint ‘Lies’ by Impact BBDO
  • IMG Worlds of Adventure: Magic ticket
  • PHD holds onto Arla Foods
  • Google names new MD for the Middle East
  • Grey Beirut wins global account with Nakhla Tobacco
  • Initiative drops PR agency as it moves duties in-house
  • Top 10 Integrated Campaigns 2016
  • Top 10 print and outdoor campaigns 2016
  • MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449
  • Hug wins Dubai Commercial Bank brief
  • Retailer Max encourages #FashionBonding
  • STC unveils a fresh side to Saudi Arabia’s image
  • Ink to publish Qatar Airways’ Oryx
  • Komal Bedi Sohal returns to replace Copping at Saatchi & Saatchi
  • Al Munayes Tea puts forward ‘candidate’ for Kuwait elections
  • HelloArabia and HelloIndo Arabia axed by APP
  • Kuwait’s Americana calls media pitch
  • Extra re-creates childhood with Bubblemint Treehouse
  • Ex-Saatchi & Saatchi ECD Richard Copping joins WPP’s GTB
  • Doha News blocked in Qatar
  • Arla Foods holds media pitch
  • Dubai glossy magazine Viva closes down
  • MEC CEO Mohan Nambiar quits
  • UAE newspaper 7DAYS announces closure
  • Lenovo: ‘Man’s World’
  • Cannes Lions slashes jury numbers by a quarter
  • HSBC Ambition: ‘It’s Not A Piece Of Cake’
  • Zenith announces multiple promotions
  • Arab Idol winner Mohammed Assaf dons ‘fashion for real people’ for Max
  • Tamra C2 retains Enoc retail
  • DDB lands TV commercial brief for Qatari department store
  • JWT, Starcom and FP7 win big at Effie awards
  • MENA Cristals Festival to move to Egypt from 2017
  • Netizency wins Uber digital content brief
  • Elie Khouri’s 17 predictions for 2017
  • Former Mindshare boss Samir Ayoub is back to make the industry more efficient
  • Khaleej Times lays off up to 30 staff in restructure
  • Tummyfish: Nestlé/United’s campaign for healthier kids
  • Qatar Airways calls Middle East media pitch
  • Rain wins d3 creative brief
  • Palestinian advertising mirrors business culture
  • Omnicom’s Hearts & Science opens in Dubai
  • Big-budget cinematic Nissan Patrol ad pits city against desert
  • London Advertising to open Dubai base after Jawwy win
  • Diwali 2016: Western Union reaches out with Dubai agency
  • M&C Saatchi and Etihad part ways
  • DDB Dubai takes a bite of McDonald’s after three-way pitch
  • Indian company buys UAE’s oldest Hindi radio station
  • 7DAYS refocuses on digital content, cuts print run to weekly
  • MullenLowe MENA names new ECD
  • Former MediaCom CEO Tarek Abdalla re-joins Google after Emaar stint
  • Guinness World Records seeks PR agency for UAE and Saudi Arabia
  • Jennifer Aniston returns to Emirates for A380 campaign
  • BBDO unveils crowdsourcing platform for video content
  • Gulf News Media to cease broadcast operations
  • Eyad Abdul Khalek takes CEO post at MediaCom MENA
  • Asda’a Burson-Marsteller bags Visa account from BPG Cohn & Wolfe
  • Cicero & Bernay holds onto Dubai Culture brief as it eyes expansion into Iraq and Jordan
  • Creative production company Baroque launches film unit
  • Publicis makes Maggi Oats Soup ‘the way it should be’
  • Dubai Parks and Resorts starts opening countdown with DDB Dubai
  • Female-only creative network SheSays to launch in Middle East
  • Alsayegh Media wins Abu Dhabi police brief
  • BBDO creates ‘Make your own rules’ for Centrepoint
  • UAE producer/director shoots ‘My journey, my inspiration’ for Land Rover
  • Cheil MENA wins Papa Murphy creative brief
  • PHD’s Elda Choucair named CEO for the Middle East and North Africa
  • Pikasso buys controlling shares of MIP for further outdoor reach in Tunisia
  • Centrepoint’s ‘Sabotage’ by Impact BBDO
  • OMD managing director Nadim Samara promoted to UAE CEO
  • Whatever next?
  • Connecting digitally with youth in the Maghreb
  • UM MENA holds off Starcom and MediaCom to retain Coca-Cola
  • Grey wins Poppins creative account
  • Where are the female leaders?
  • “Google All-Stars Academy” marks start of search engine’s partnership with J Walter Thompson
  • Where now for people meters?
  • Hill+Knowlton appoints new MENA CEO
  • Dubai agency IHC appoints Alexandra Williams as Associate Director
  • Publicis Media CEO Steve Parker: ‘When you bring things together everything gets better’
  • Leo Burnett MEA names new GCC strategy director
  • Hug Digital announces Spartan Race win among new accounts
  • Former Brndstr MD Richard Fiztgerald founds ‘new media’ company Augustus
  • Yousef Tuqan Tuqan leaves Careem for Jumeirah
  • Hardee’s ‘The Hardest Question’ by 52 Productions
  • Beirut Beer: ‘A beer on the rise’ by Operation Unicorn
  • Kevin Roberts resigns from Saatchi & Saatchi after gender diversity controversy
  • Ad-tech company InSkin Media launches in Dubai
  • OMD wins flydubai media brief
  • Katch appointed to handle GAMES Middle East PR brief
  • Grayling moves into Iran with PGt partnership
  • Saatchi chairman Kevin Roberts placed on Leave after gender diversity comments
  • UAE to finally get data-driven ‘people meters’
  • UAE’s Radio 1 and 2 to relaunch in September
  • Etisalat urges people to ‘drive with a smile’ with Caviar Creative
  • Dentsu Aegis Network acquires B2B agency gyro
  • VIVA Kuwait wins YouTube award for Ramadan campaign
  • WPP gains foothold in the Iranian market
  • HSCB UAE’s ‘I Recommend Mum’ by JWT Dubai
  • First full-service fashion agency opens in Dubai
  • Host of Egyptian celebrities join Vodafone’s ‘Big Family’
  • The MediaVantage wins sales account for Burda India
  • FP7/DXB bags Axe digital and social brief
  • EXCLUSIVE: Mondelez to disband Middle East hub in global restructure
  • DDB Dubai creates adventure web series for Bollywood Parks Dubai
  • Buzzman wins Henkel digital brief for Middle East
  • Ramadan campaign for Algerian couscous company Amor Benamor
  • EXCLUSIVE: UAE’s Radio 1 and Radio 2 close and entire workforce reportedly laid off
  • Kafa and Impact BBDO tackle racism against domestic workers
  • UAE’s Radio 1 and Radio 2 pulled from air after Gulf News Broadcasting loses licence
  • Vice to launch in Middle East with an office in Dubai
  • King Tut courts controversy with ‘Talking babies’ ads
  • Memac Ogilvy Dubai strikes double gold
  • Pepsi ‘Ramadan’ by Impact BBDO
  • The Dawn of Netizency
  • Kellogg selects agencies for EMEA media and digital
  • SocialEyez wins Dubai Parks and Resorts brief
  • New agency Y&D Cicero & Bernay forms in Jeddah following merger
  • Samsung and Leo Burnett collaborate on ‘Safety Screen’
  • TV.ae MD: ‘iPhone films are perfect for us’
  • Dubai Lynx appoints new Festival Director
  • Impact BBDO named agency of the year at NYF
  • One third of WPP shareholders vote against Martin Sorrell’s £70m pay
  • Face to Face lands RSA Insurance brief
  • ‘Hair Drama’ by Buzzman for Pantene Middle East
  • Master Chips: ‘New, the old fashioned way’ by FP7/BEY
  • Dentsu Aegis buys Digital Republic
  • UM walks off with Saadeddin account
  • Disappointing year for the Middle East at D&AD
  • Broadcaster Al Arabiya cuts 50 jobs
  • Emirates launches ‘Hello Tomorrow’ refresh
  • Industry shocked by the death of MullenLowe’s Mark Lewis
  • Nicole Kidman appears in virtual reality film in Reimagine for Etihad Airways
  • Linktia Group launches phocal Media
  • ‘Yes, It’s Jordan’ for Jordan Tourism Board
  • Chevrolet Camaro ‘#Zero100Zero’ by Commonwealth
  • Penso wins Yas Island digital brief
  • Palau takes on BKP Media Group role
  • MEED cuts Dubai editorial team by a third
  • FP7/DXB wins Lipton digital account
  • MediaCom CEO Tarek Abdalla quits after 5 months
  • Malak returns as TBWA\Raad ECD
  • ‘Dubai Health Experience’ for Dubai Health Authority
  • Jumeirah parts ways with senior executives
  • UAE lands 14 Pencils at D&AD
  • 3ala Rasy ‘I am my veil’ by FP7 Cairo
  • Memac Ogilvy retains Virgin Mobile brief
  • ‘Tor2at el zefet’ by TBWA\Raad Beirut for MTV Lebanon
  • Hug rolls out new research unit
  • Etihad releases trailer for VR film with Nicole Kidman
  • Serviceplan acquires Dubai independent Espresso
  • SOS Children’s Villages Mom by TBWA\Raad Dubai
  • Nestlé Dolceca ‘Thank you Joumana’ by JWT Cairo
  • Arabianeye signs deal with Press Association images
  • Virgin reviews creative account held by Memac Ogilvy
  • Dubai adland stars launch Science & Sunshine
  • Five UAE jurors set to judge at Cannes Lions
  • Publicis Media Middle East appoints new CEO and Alex Saber as chairman
  • Kiri Arabia ‘My number one fan’ by Leo Burnett Dubai
  • LinkedIn reviews public relations account
  • Leo Burnett wins Emirates creative account
  • Audio Kultur campaign seeks to champion female DJs
  • Zain to champion Iraqi youth
  • Impact BBDO wins consolidated Etisalat brief
  • MediaVantage lands News UK contract
  • Al Jazeera to axe 500 jobs in ‘optimisation plan’
  • Xpress Money ‘bridges the gap’ for International Women’s Day
  • Face to Face wins Primal MD account
  • Operation Unicorn creates ‘Khalas’ for Buzz Lebanon
  • Wallis Marketing wins Hyundai brief
  • Souq and Good People team up for ‘It’s yours’ campaign
  • PHD creates new data role after OMG restructure
  • Leo Burnett’s Raja Trad takes on new Publicis role
  • WPP’s Sir Martin Sorrell: ‘We don’t make rash promises’
  • OMD swipes Nissan media brief from Mindshare
  • Al Ismaelia ‘Khatout West El Balad’ by JWT Cairo
  • Hamdan bin Mohammed ‘El Beit’ by Les Folies designhaus
  • Impact BBDO’s Fadi Yaish named Cresta and One Show judge
  • Etisalat releases ‘no more drama’ campaign by the Caviar Group Kuwait
  • Face to Face lands Legoland accounts
  • SMG Cairo retains Savola account
  • Middle East directors’ collective goes live
  • Big four dominate Dubai Lynx shortlists
  • Centrepoint’s ‘Make it your season’ by Impact BBDO
  • 38 smiles UAE’s ‘Abandoned lives’ by MullenLowe MENA
  • SMG launches sports marketing arm
  • Oreo celebrates childhood imagination with ‘Wonderfilled’ campaign
  • Geometry and Ogilvy land Unilever brief
  • Dubai-based You Tube star Hayla Ghazal chosen as UN ambassador
  • 5 big lessons for start-ups
  • ‘Facebook is the only place you are your real self,” says EMEA VP Nicola Mendelsohn
  • Can publishers in the region persuade more consumers to pay for their publications?
  • Setting up your own PR agency in Dubai: ‘Commitment and stamina pays off’
  • How Star Wars: The Force Awakens boosted cinema ad sales
  • Why the Middle East must embrace and encourage start-ups
  • Top 6 MENA tech start-ups to watch in 2016
  • Edelman’s Ema Linaker on the virtual gender gap
  • The Middle East’s age of social media influencers
  • Qatar Airways’ Salam Al Shawa: ‘Why we do not need Hollywood stars’
  • Middle East and North Africa agencies top Big Won rankings
  • Dylan Williams steps down from Publicis Worldwide role
  • beIN signs six-channel deal with Discovery Communications
  • LinkedIn to scrap advertising network
  • Are The Directory Big Won and The Gunn Report more comical than statistical?
  • D&AD’s Tim Lindsay and Andy Sandoz: ‘In defence of industry awards’
  • Advertising’s unsung heroes: the voiceover artist
  • ‘Awards need to be more meaningful,’ says Spark MD Yusuf Pingar
  • Edelman Restructures Middle East leadership
  • Has the MENA print industry hit crisis point?
  • Predictions 2016: Facebook MENAP managing director Jonathan Labin
  • ’Brands have to earn the right to engage with people,’ says LinkedIn MENA boss
  • What lies ahead for Al Jazeera as Qatar network closes US operation?
  • insydo asks you to ‘Save Steve’s Job’
  • Will 2016 bring a new chapter for Y&R?
  • UM’s top 6 MENA media industry trends for 2016
  • Reel Cinemas signs advertising sales partnership with Motivate Val Morgan
  • London-based network Blue 449 opens office in Dubai
  • UAE Netflix rival to launch at Dubai Lynx
  • Initiative’s Ramzy Abouchacra on the role of media agencies in 2016
  • arabianEye signs content deal with 500px
  • Isuzu ‘Built for a lifetime’ by Saatchi & Saatchi Dubai
  • EXCLUSIVE: Mindshare MENA CEO Samir Ayoub quits after 17 years
  • Emirates Be there: Globalistas return to Dubai
  • Yessayan Jewelry ‘Legend’ by Wakanda Films Beirut
  • Al Jazeera America to shut down by April
  • Abu Dhabi agency Momentum drives off with Ferrari World brief
  • Pepsi Music Challenge featuring Egyptian musician Hassan El Shafei
  • OMD wins Jumeirah Group’s SEM brief
  • FP7/DXB wins brief for Saudi digital start-up
  • Impact BBDO lands JA Resorts & Hotels brief
  • Beirut-based agency Interesting Times expands into Kuwait after Ooredoo win
  • PHD UAE wins Al Futtaim media account
  • Campaign’s top 10 ‘The Spin’ 2015
  • Top 10 MENA things we liked from 2015
  • Top 10 MENA movers and shakers of 2015
  • Top 10 MENA prints, posters and outdoor campaigns 2015
  • Top 10 Media Milestones 2015
  • Top 10 MENA pitches of 2015
  • Campaign Middle East’s top ten most-read articles in 2015
  • Top 10 MENA integrated campaigns
  • Top 10 MENA commercials 2015
  • Global Media Network of the Year 2015: PHD
  • Global Advertising Network of the Year: BBDO
  • MENA Advertising Network of the Year 2015: Impact BBDO
  • Review of the Year 2015: The calm before the storm
  • Advertising Agency of the Year 2015: J. Walter Thompson Cairo
  • ‘High Life Dubai’ artist Clare Napper talks quitting Saatchi & Saatchi to pursue her dream
  • Publicis Groupe’s restructure shows much needed change, but hard facts need more clarity
  • 10 things you need to know before going freelance
  • Nomads lands brand account for flydubai
  • Etihad embraces Emirati audience with new campaign
  • OMG MENA’s Elie Khouri gives 16 predictions for advertising in 2016
  • UM wins Rani Refreshments and Barbican brief
  • EXCLUSIVE: Yahoo to close Dubai office in attempt to ‘streamline’ operations
  • Cook Door – Z burger
  • Kaza Order – We don’t eat the same things
  • Vodafone – Make better connections
  • FP7 steals the show at the Effies
  • JWT takes majority stake in Cleartag
  • Google and MediaMonks launch Jumeirah Inside
  • Emirates NBD named Dubai Lynx Advertiser of the Year 2016
  • PHD wins Dubai Parks & Resorts brief
  • Johnson’s – Pure Protect Kids
  • Level Shoe District – Level Series
  • Frame retains Katara advertising and PR brief
  • SOS – No Mother’s Day
  • New du campaign targets Filipino community
  • Scottish agency opens Dubai office
  • Lynx names presidents and launches new category
  • Nissan reviews regional media brief
  • Nestlé – Nestlé Fitness Pink Ribbon
  • Nomads wins Jotun creative account
  • Breast Cancer Lebanon – Breast cancer awareness
  • Emirates NBD – The Beautiful After
  • Alchemy Films and Magnet Photo Production merge
  • Abdalla to take charge of MediaCom
  • Cannes Lions doubles number of UAE jurors
  • Sole DXB teams up with Hassan Hajjaj
  • Nomads named lead agency for Dubai Holding
  • New campaign unveils Dubai South as ‘City of You’ 
  • Kanaan named TBWA\Raad’s chief creative officer
  • Cheil wins Etihad’s global digital and social account
  • Etihad Airways Partner airlines choose Starcom for global media
  • Mobily rolls out star-studded TVC for 10th anniversary
  • JWT wins Egypt’s first ever titanium Lion at Cannes
  • Geometry Global Dubai relinquishes Cannes grand prix
  • Geometry wins region’s first ever grand prix at Cannes
  • Regional agencies win five golds at Cannes
  • PHD lands Ferrero media brief
  • KitKat – Celebrate the Breakers
  • Leo Burnett and Y&R Dubai win D&AD yellow Pencils
  • Jabbour named GroupM’s first regional CEO
  • 7Up ‘Feels good to be you’ – The Dihzahyners
  • Leo Burnett Dubai wins coveted Black Cube
  • UAE agencies land 15 D&AD pencils
  • Etihad calls global media review
  • Huawei appoints DDB Dubai for consumer business
  • Nicole Kidman signing will accelerate Etihad’s global appeal, says marketing chief
  • Ravi Rao to join Mindshare MENA as chief client officer
  • BPG Bates appoints Rodger Beekman ECD
  • Dani Richa handed additional charge of Africa at BBDO
  • Cannes Lions 2015: Memac Ogilvy’s Ramzi Moutran to judge Film Lions
  • Mindshare promotes Hassan Al Hindy as head of trading for UAE
  • UM MENA appoints Rasha Rteil as head of innovation
  • Cannes Lions 2015: JWT Dubai’s Seyoan Vela to judge Press Lions
  • Lowe wins Pizza Hut’s duties for MENA
  • TBWA names Reda Raad MENA CEO
  • ‘You have to create engaging content everyday’: Chris Skinner, UM MENA
  • Tag appoints Marianne Azhari regional MD
  • Gunn Report for Media 2014: UAE ranks 7th
  • BPG Bates wins University Hospital Sharjah’s creative duties
  • Lifebuoy owns the ‘red packet’ this Chinese New Year
  • J. Walter Thompson Cairo wins EgyptAir
  • UN WFP gets Ibrahimovic´to ink names on body, appeal for 805mn hungry people
  • Mel Edwards to lead Wunderman EMEA
  • Dubai Lynx 2015: Dr Amina Al Rustamani is Advertising Person of the Year
  • Infiniti Middle East composes ‘Chromatic’ with car sounds
  • Qatar Airways takes FC Barcelona stars on holiday
  • MEC MENA awarded Kansai Nerolac’s media duties
  • BPG Bates to handle Continental in MENA
  • #CampaignSuperBowl 2015: Watch the best ads
  • Cannes Lions 2015: Tencent’s SY Lau named Media Person of the Year
  • Gunn Report 2014: UAE rises to number 13
  • Unilever appoints Resolution for global search
  • Mark Read to succeed Daniel Morel as Wunderman’s global CEO
  • Coca-Cola offers excess baggage, opens happiness (updated)
  • Lexus goads competitors with targeted OOH campaign down under
  • Henkel named 2015 Dubai Lynx Advertiser of the Year
  • Coca-Cola says #LiveNowShareLater
  • ‘We are not buying the space; we are buying the audience’
  • ‘Conversations have changed in the last three years’
  • ‘For us, each subscriber is important’
  • PHD UAE announces slew of promotions
  • PHD gets SAP’s media business
  • JWT Cairo’s Mohammed Sabry moves to head Dubai office
  • Havas wins Aldar’s media and digital creative duties
  • Big Won Rankings 2014: UAE retains sixth spot for creativity
  • Y&R Dubai promotes Patankar and Chagla as joint ECDs
  • JWT retains Zain in Kuwait
  • Y&R wins flydubai, Dubai Chamber mandates
  • M&C Saatchi expands to Israel with acquisition
  • OSN hands creative to Leo Burnett; Flip Media gets digital duties
  • Equation Media retains CBD, wins NFPC campaign; hunt on for next CEO
  • Tim Hortons café goes ‘dark’ to promote Dark Roast coffee
  • Dubai Lynx 2015: YouTube 7-Day Brief goes live, for UN Women
  • Bachaalani moves to OMD as investments director
  • Hassan Shoker moves from Mindshare to PHD
  • SMG readopts regional structure, names Iain Jacob EMEA president
  • Saatchi scraps EMEA, Apac chief exec roles in restructure
  • CES 2015: Functionality beats features
  • CES 2015: Marketing and content creation are merging, but consumers don’t mind
  • Boye Balogun moves from Mindshare, to head new venture Future Tech Media
  • McDonald’s Singapore to bring in 2015 with ‘All Day Sunrise’
  • MediaCom wins global media planning business for Mars
  • Art hits streets of Saudi Arabia
  • Mindshare wins Danone’s media duties
  • Media Network of the Year 2014: OMD MENA
  • Agency Network of the Year 2014: Leo Burnett MENA
  • Advertising Agency of the Year 2014: Memac Ogilvy Dubai
  • OSN scouts for creative and digital agency partners
  • Sumantra Dutta quits Star
  • Infiniti looks to stand out with ‘Inspired Light’ show
  • UM bags Qatar Financial Centre Authority’s media business
  • Starcom MediaVest Group Dubai wins du’s media mandate
  • FP7 Dubai bags Warc Innovation Gold for ‘Sapna’
  • Axe dons new look, traces ‘Evolution of hooking up’
  • Airbnb crafts gorgeous train ride, delivers ‘Belong anywhere’ message
  • du salutes spirit of the nation with #Narzif
  • Zenith retains BMW Group Middle East
  • Dubai Lynx announces jury presidents for 2015
  • IAA UAE chapter elects board of directors for 2014-’16
  • Cheil Worldwide buys Iris stake
  • Havas board approves Bolloré takeover
  • Memac Ogilvy appoints Paul Shearer chief creative officer
  • Effie MENA 2014: FP7 bags Agency, Network of the Year titles
  • Horizon FCB win Oasis Mall’s creative duties
  • Coca-Cola celebrates the spirit of sharing in Lebanon
  • Al Jazeera makes a positioning statement with ‘human’ stories
  • BPG | bates appointed by Al Etihad Credit Bureau
  • Johnnie Walker stokes fire within, in #KeepWalkingLebanon sequel
  • Photo gallery: IAA Apprentice Conference 2014 in Dubai
  • BPG I bates appoints Kevin Jones strategic planning director
  • Cannes Lions 2015: Coca-Cola’s Wendy Clark appointed Creative Effectiveness jury president
  • Sole DXB calls out to ‘urban culture’ fans, in their language
  • Centrepoint embraces family and fashion in new positioning
  • Social specialist Holler launched to bolster Leo Burnett and Publicis’ integrated offering
  • Publicis Groupe to acquire Sapient, create digital platform Publicis.Sapient
  • LIA 2014: Leo Burnett MENA, Impact BBDO strike Golds
  • Nescafe invites youth to ‘discover inspiration’
  • Photo gallery: Cannes Lions 2014 winners from UAE and Best of Cinema awardees honoured
  • Sony Xperia Z3 urges consumers to ‘Demand Great’
  • Buoyed by response, Chiclets extends ‘Nothingness’ to launch ‘illogical’ flavours in Egypt
  • Hill+Knowlton appoints Nicola Milan to strengthen sports practice
  • Dentsu MEA launches with network veteran Koji Watanabe as MD
  • Cheil MENA appoints Anis Zantout digital director
  • Three Danone units to consolidate media mandate, pitch in progress
  • BPA’s Jan-June ’14 tally: Most print titles protect circulation, several register double-digit growth
  • Lindsay Pattison takes top Maxus role from Vikram Sakhuja
  • D&AD replaces ‘In Book’ and ‘Nomination’ with ‘Wood’ and ‘Graphite’ Pencils
  • New Nissan X Trail announces arrival, in style
  • Leo Burnett wins Oasis following multi-agency pitch
  • MediaCom MENA appoints Daniel Vaczi head of digital
  • Apple stays world’s ‘most valuable brand’ in Interbrand ranking
  • Liwa zooms in on branded video content
  • MEC appoints Marie-Claire Barker first global chief talent officer
  • Yas Mall warms up for November debut with Red Bull drive-through
  • Dubai Lynx 2015 to feature Arabic Day, Tech Talks
  • MCN’s Promoseven 360 ropes in James Welch as managing director
  • Phil Lynagh moves to gyro as regional managing director
  • Emirates NBD brings alive fun quotient of Shake N’Save app
  • tview scouts for ‘marketing, PR and comms’ partner
  • Campaign makes US foray with digital offering
  • Yukon 2015 underscores power with nuanced ‘Lead by example’ script
  • Mondelez promotes Dana Anderson to global CMO role
  • Ogilvy launches CommonHealth Middle East with Dubai hub
  • Clio Awards 2014: Three Golds among 17 metals for MENA
  • Betfair pays out on ‘no’ in Scottish referendum
  • Grey Doha bags Barwa Bank Group
  • Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO
  • 180 Amsterdam lands Ooredoo brief
  • Live Love Lebanon – Ministry of Tourism
  • Baskin Robbins – Al Dahabi
  • PHD wins Unilever’s digital media brief
  • Majid Al Futtaim rolls out major brand campaign
  • Mindshare retains Zain media brief
  • Wunderman restructures and weighs up acquisitions
  • Webedia acquires majority stake in Diwanee
  • Memac Ogilvy wins double crown at Dubai Lynx
  • UM lands Sun & Sand Sports media brief
  • du – Some movies are made for two
  • Zain calls media review
  • du — Hussain Al Jassmi
  • OMD and Flip join forces for Beiersdorf digital account
  • Damas – Coin
  • Splash – Calendar
  • Dubai Lynx names four jury presidents
  • Omnicom Media Group restructures digital offering
  • Coca-Cola and Rani Refreshments review media partners
  • FP7 expands into Iraq with Erbil office
  • Mashrou’ Leila – Lil Watan
  • Chrysler – A salute to the driven class
  • Qatar Airways – The Land of FCB
  • BPG|Cohn & Wolfe wins Sony Mobile’s PR brief
  • Havas Media wins Emirates’ global media account
  • Mobinil – Malnaash Gher Baad
  • Pepsi and the ghosts of Ramadan past
  • Flip founder launches Dubai-based mobile start-up
  • Saudi prince loses UK court battle over Gaddafi jet
  • Ministry of Tourism launches major advertising campaign
  • FP7 bags Harvey Nichols brief
  • Three golds for Y&R Dubai as records tumble
  • Agencies haul in two golds and six silvers
  • Unisono wins Batelco creative brief
  • Agency heads sign and ratify IAA pitch code
  • Impact BBDO and Lowe MENA land Mobily brief
  • Dubizzle launches web series and content platform
  • Cohn & Wolfe takes minority stake in BPG|pr
  • Y&R Dubai shines at inaugural Campaign Creative Night event
  • Emirates calls review of global media account
  • Zenith lands media brief for Abu Dhabi Commercial Bank
  • Leo Burnett retains DIFF ad account
  • Y&R Dubai crowned agency of the year for third year in a row
  • Travel, social media and a fist full of shawarmas
  • Pepsi launches major ad campaign with ‘Yalla Now’
  • Etihad to launch biggest ever global brand campaign
  • Grey and Lowe MENA win Ferrero advertising brief
  • Dubai Lynx changes rules for media agency of the year title
  • Asda’a Burson-Marsteller lands Beiersdorf PR brief
  • Tiger Translates calls on creatives to paint the streets of Dubai
  • Etisalat hands ad brief to Impact BBDO
  • Two agencies shortlisted in Egypt Tourism pitch
  • French independent opens Dubai office
  • Du launches first brand campaign in the B2B space
  • Lebanon’s Château Ksara rolls out major new ad campaign
  • Interesting Times bags grand prix at the Effies
  • DDB signs deal with new affiliate in Oman
  • OMD lands McDonald’s media brief
  • The search continues for Lebanon’s disappeared
  • Interesting Times expands out of Beirut
  • Visa hands regional PR brief to BPG
  • Iris enters the Middle East via Expression
  • ‘Creatives Behind the Lens’ returns
  • Splash – Fashion Ball
  • Ali Mostafa shoots fashion film for Camilla Skovgaard
  • Cairo’s Digital Republic expands with launch of Dubai office
  • Sky News Arabia rolls out first brand campaign
  • Emirates – Hello Tomorrow
  • M&C Saatchi Abu Dhabi appoints first creative director
  • Mobily reviews creative advertising account
  • Asda’a Burson-Marsteller lands McDonald’s’ regional PR brief
  • TBWA\Raad wins its first ever Cannes gold
  • Region strikes triple gold at Cannes
  • Etihad launches new global TV campaign
  • MEC wins Nestlé’s regional media account
  • M&C Saatchi to expand Abu Dhabi office
  • McDonald’s reviews public relations brief
  • Memac Ogilvy Label wins region’s first Grand Clio
  • Absolut Blank set to make Middle East debut
  • Starcom makes history in Montreux
  • Touch hands creative brief to JWT Beirut
  • Sole – Hidden Soles
  • Emirates launches new global brand platform
  • Doha Film Institute calls creative ad review
  • ADM announces third CEO in 13 months
  • Leo Burnett wins network and media agency of the year as Y&R retains ad agency crown
  • Dubai launches new global ad campaign
  • Abu Dhabi Media to focus on public service offering
  • M&C Saatchi wins Etihad’s global advertising account
  • MediaCom and LBi win Etihad’s global media accounts
  • TBWA and Rizk Group end 11-year affiliation
  • Wieden+Kennedy Amsterdam wins GE regional brief
  • Impact & Echo BBDO retains Wataniya account
  • Y&R Dubai ranked world’s third most creative agency
  • Qtel rolls out major Arab Games campaign
  • McGovern wins Creatives Behind the Lens competition
  • Damas turns to social media for relaunch
  • Jack Morton expands into the Middle East
  • DABO & Co bags trio of regional PR briefs
  • Etihad reviews global creative and media accounts
  • Wataniya reviews creative advertising account
  • Land Rover reveals it is behind Mostafa directed online series
  • Royal Opera House Muscat launches global ad campaign
  • Etisalat reactivates creative ad review
  • Olympic competition challenges creatives
  • Du retains OMD following multi-agency review
  • Lowe walks off with Burger King account
  • Masafi calls double advertising review
  • Starcom lands media brief for Tiffany & Co
  • Memac Ogilvy drives off with Volkswagen account
  • Gulf Air chooses to fly with Mindshare
  • OMD lands Vodafone Egypt media account
  • Damas to relaunch Farfasha brand with FP7
  • BME to launch second Farsi language channel
  • Y&R Dubai make Cannes Lions history
  • Qatar Airways launches global TV campaign
  • Two golds, two silvers and a bronze for regional agencies
  • Leo Burnett Beirut bags silver at Cannes
  • Al Jazeera Sports calls major ad review
  • Creative agencies to pitch for flydubai’s ad business
  • Volkswagen calls regional creative advertising review
  • Five companies consolidate under Emicom umbrella
  • Coca-Cola signs up celebrity trio
  • Lowe and Red Bull form creative partnership
  • Burj Al Arab launches first online video campaign
  • Double silver for FP7/BAH
  • TracyLocke to enter the Middle East
  • UM wins Qtel’s media buying account
  • Damas reviews ad brief for Farfasha brand
  • UAE Young Lions 2011 competition open for entries
  • Agencies named One Show finalists
  • Burger King reviews regional ad brief
  • Du retains incumbent following review
  • ‘Make a move’ lands John Caples awards
  • Abu Dhabi rolls out second phase of global ad campaign
  • Qatar Airways calls global media review
  • Y&R Dubai named agency and network of the year
  • Ten campaigns shortlisted in Lynx integrated category
  • Y&R leads Dubai Lynx shortlists
  • TBWA\Egypt and Henkel join forces for CSR initiative in Cairo
  • Isobar launches Middle East operation
  • James Cameron to headline Abu Dhabi Media Summit
  • Fox Series re-brands and targets Arab women
  • Absolut challenges UAE creatives to follow in footsteps of Andy Warhol
  • Qatar Airways calls advertising review
  • FP7 and Flip Media scoop Sony Ericsson brief
  • Batelco calls advertising review
  • Du rolls out major brand advertising campaign
  • ADMC CEO Ed Borgerding to step down
  • flydubai calls public relations review
  • Mindshare wins Aujan media account
  • DDB and Brandcom Middle East complete merger
  • BMW retains incumbent following review
  • Du calls advertising review
  • Mindshare retains Bahrain International Circuit brief
  • MBC to launch new drama channel
  • Aujan calls media review
  • Melody’s ‘The Bitter Truth’ to hit the big screen
  • MCN rolls out managerial shake-up following review
  • Etisalat calls agency review
  • Naked enters Middle East market
  • StrawberryFrog leaps into Dubai market
  • StrawberryFrog wins Downtown Dubai brief
  • Myleene Klass to star in Dubai ad campaign
  • Mindshare wins Abu Dhabi film fest task
  • BMW reviews its regional creative advertising brief
  • Dnata goes for Brasher global branding
  • Batelco to launch multi-million dollar film
  • Qtel calls creative advertising review
  • Atlantis appoints Mojo as creative partner
  • Subway appoints JiWin as PR partner
  • ADMC to launch print edition of National Geographic in Arabic
  • Oman launches ad campaign for Dhofar region
  • Seven agencies fight it out for STC’s products and services brief
  • JWT Dubai boosts management team
  • Leo Burnett scoops lion’s share of GM’s ad business
  • StrawberryFrog Amsterdam wins Emirates’ global ad acount
  • Abu Dhabi Film Festival calls agency review
  • McDonald’s drops FP7 for Leo Burnett
  • Henkel consolidates media business into OMD
  • Leo Burnett scoops Aldar account
  • ‘The Bitter Truth’ leaked online
  • Yahoo! and Rotana join forces
  • Renault hands Saudi creative brief to TBWA\Raad
  • Regional first as five film Lions won
  • Egypt puts in solid film shortlist performance
  • Region wins six Lions at Cannes
  • Y&R Dubai wins region’s first Lion of 2010
  • Region stumbles as Cannes kicks off
  • Lambie-Nairn – Qatar 2022
  • PHD expands into Saudi Arabia
  • Starcom and OMD bag adidas projects
  • Aldar calls major advertising review
  • Leo Burnett Cairo and Y&R win at Clios
  • Saudi prince stars in Mobily commercial
  • Nike – Write The Future
  • Germans take Lebanese plagiarism in their stride
  • Leo Burnett scoops Dubai film fest ad brief
  • Melody – The Bitter Truth (part 2)
  • Agency sought for 2011 Asian Cup
  • Melody – The Bitter Truth (part 2)
• Category: Industry Forum
• Category: Insights
  • Today’s loyalty programmes are not about loyalty at all
  • Navigating the digital era with data analytics
• Category: Local Business
  • Winners‘ Circle: Prodigious on winning Production House of the Year
  • Top 15 cinema ads of 2023
• Category: Marketing
  • Reddit grows UK and EMEA sales team
• Category: Media
  • Lupin: The Legendary Gentleman is coming to GCC theatres for the first time through a 3D animation movie
  • STARZPLAY partners with Virgin Mobile in Saudi Arabia to strengthen regional growth
  • “We are obsessed with driving client growth”
• Category: News
  • Marketing with a purpose
  • Emirates launches limited edition collection from recycled materials
  • Fostering a deeper connection with long-form content
  • SSUP world appoints new creative director and general manager
  • Kantar Brandz releases most valuable Emirati and Saudi brands ranking
  • Heinz creates first ever stain-proof thobe for Middle East campaign 
  • Give your culinary skills an added boost with Zee Keralam Middle East’s ‘The Cook Book Keralam’
  • Brands in Crisis: How should companies behave in a Pandemic?
  • Challenges of COVID-19 impacts consumer perception about e-commerce platforms
  • Dolby On is now available on iOS and Android Google Play Store across MENA region
  • MEPRA survey reveals more than half of the industry will see a significant decrease in projects and activity
  • An industry in isolation – Why sport and entertainment still matters
  • The New Normal – 3 emerging consumer behaviors and its implications post COVID 19 by Shyam Sunder
  • Grocery stores: Champions of this new era.
  • How COVID-19 Is Influencing Consumer Digital Behaviour In KSA
  • Protected: Mountain view leads the happiness movement through Heartwork
  • Campaign Breakfast Briefing – Video 2020
  • Pizza Hut Celebrates Its 11,000th International Restaurant Opening
  • C&B announces US presence
  • Emirates to launch two TV channels promoting Dubai and UAE activities
  • Raja Trad promoted to chairman of Publicis Groupe Middle East
  • Interview with Banali Malhotra, RAKBANK’s Marketing Director.
  • Careem appoints TBWA/RAAD as agency of record
  • DMS Appointed as Exclusive Advertising Sales Representatives for Strive Middle East.
  • Wavemaker announces Rabe Iyer will become new CEO from June
  • Martin Sorrell stands down as WPP CEO
  • Entries for Loeries 2018 now open
  • Headway opens Dubai office to serve its MEA clients
  • Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom
  • Young Lions is open for entries
  • Rotana Media Group Focuses on the Future of Saudi Media Production
  • C2 NATIVE and Oracle host seminar on Digital Transformation and Customised Patient Experience in healthcare
  • Z5 Weyyak wins in OTT Trendsetter category.
  • Going beyond the pink ribbon – MEC’S Pink Team raises awareness for breast cancer.
  • Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge innovative technologies to Regional Consumers
  • Arjowiggins pop up exhibition in Dubai
  • SPONSORED: How an international collaboration helped launch a flightless bird
  • Loeries Africa Middle East extends deadline for entries
  • Digital Media Services outperforms global branded content engagement benchmarks by 67%.
  • New radio stations launched by ARN and Shock Middle East
  • Blis Futures launches, to predict where customers will go next
  • Times Now marks its presence in 100 countries
  • C2 launches C2 NATIVE with strategic Oracle partnership
  • BPG Cohn & Wolfe wins Guinness World Records for Middle East
  • McCollins Media wins accounts with Indonesian food outlets
  • OOX signs up Kijamii, Promo Media and Savoir Flair
  • Linet appoints Blue Apple for PR and social
  • Harrods Magazine Arabia launches
  • Dentsu Aegis’ iProspect launches in Saudi Arabia
  • Hug’s Dajani honoured at World Marketing Congress
  • Airbnb prepares to go full-service with Trips launch
  • Grey wins Subway for Saudi Arabia
  • New appointments at OMG’s Hearts & Science, C1X and House of Comms
  • MEC wins Rainbow
  • Alain Brahamcha named new CEO for Mediavest | Spark
  • Oman’s Azamn newspaper closed and 3 journalists jailed
  • ARN to launch two new Arabic radio stations
  • UAE actors sought for new TV drama
  • WSJ. Customs Studio expands Middle East presence
  • Buzzman wins Frico digital brief for Middle East
  • Walmart gains ‘unfettered access’ to Publicis’ agencies in landmark deal
  • Saudi fashion retailer partners with Grey
  • Leo Burnett Beirut wins Glass Lion for ‘Legally Bride’
  • Traffic launches offices in Riyadh and Jeddah
  • WPP confirms search has begun for Sorrell’s successor
  • The MediaVantage signs Africa deal
  • House of Comms wins Dubai Opera House account
  • MediaMonks appoints new business leader for Dubai operation
  • Banned Saudi-owned TV channel to return to screens from Doha
  • Business title MEED ditches weekly in favour of digital
  • M&C Saatchi buys boutique agency Expression
  • Leo Burnett Dubai wins FGB account
  • Dubai Lynx 2016 speaker line-up announced
  • OMD retains Beiersdorf media planning account
  • Penso hires OgilvyOne general manager Darius LaBelle to lead Dubai office
  • WOW Agency launches in Dubai following Emirates ‘Globalista’ win
  • Etihad embraces Emirati audience with new campaign
  • Yaish judges at this year’s LIA Awards
  • Impact & Echo wins Cresta grand prix
  • Flavio Zanni joins Y&R Doha as creative director
  • Omnia launches public relations arm to be headed by Hollie Thomson
  • MediaCom and Nick Barron part company
  • PHD’s BrainScape explores the future of artificial intelligence
  • Emirates releases first Jennifer Aniston TV ad as part of $20m campaign
  • Re-designed Gulf Business launched
  • JWT produces video campaign for Dubai Cares
  • Cadillac creates fashion shoot inside drifting ATS-V
  • Leo and Saleh tackle corruption
  • Barsoum takes on top Y&R GCC role
  • MediaCom launches Kuwait operation
  • Australian agency Penso opens Dubai operation
  • WPP wins Emirates global account
  • Team WPP wins Suez Canal brief 
  • Disappointing start to Cannes for regional agencies
  • UM MENA retains Ooredoo account
  • Google and YouTube roll out Google Preferred
  • Fernandes takes on Horizon ECD role
  • Pizza Hut hands digital duties to PHD
  • H+K and Buchanan launch financial agency
  • JWT Beirut to help launch Gibran’s The Prophet
  • Ghossoub resigns as Menacom chairman and CEO
  • Grey Dubai to handle Jumeirah Golf Estates
  • comScore, Kantar enter strategic partnership outside US
  • Wadih Massaad returns to DDB Group as GM of TracyLocke
  • Join the #CampaignSuperBowl party
  • OMD reshuffles management in KSA
  • BPG Bates appoints Nicky Barr as head of events and activation
  • Posterscope promotes Abdallah Saab to general manager
  • Starcom promotes three DGMs in KSA
  • Havas Media Group takes luxury practice global
  • CES 2015: How technology is redefining the live experience
  • Top 10 MENA news stories 2015
  • Turner Broadcasting promotes Tarek Mounir
  • Carat partners Gulf Marcom Group in Bahrain
  • Phil Adrien appointed head of Blue Barracuda
  • Traffic Digital wins Unilever’s regional laundry duties
  • Starcom MediaVest appoints Sue Frogley global commercial director
  • MediaVest adds Wrigley brands to portfolio
  • Saatchi & Saatchi bags RTA account
  • Boot Polissh Films expands into the Middle East
  • WPP launches Geometry in the Middle East
  • OMD walks off with Walt Disney’s social account
  • TBWA\Raad appoints Young as new Dubai ECD
  • Doha-based Frame lands Katara account
  • Dentsu Aegis Network eyes regional growth
  • Karaky and Saad to depart SMG next month
  • Hamilton takes on Facebook comms role
  • Dentsu Aegis Network rolls out RTB platform
  • Ogilvy & Mather takes majority stake in Memac Ogilvy
  • Leo Burnett leads in final Dubai Lynx shortlists
  • Impact BBDO and Memac Ogilvy lead first shortlists
  • Ghossoub named Y&R’s interim CEO
  • Imagination expands regional footprint
  • Serviceplan to open media buying wing
  • Vizeum launches Middle East operation
  • Agency 222 launches first phase of regional expansion
  • Y&R’s Patankar named Cannes Lions press juror
  • FP7 retains Emirates NBD account
  • MediaCom wins GSK’s regional social and SEO brief
  • Leo Burnett and Starcom take top honours at MENA Cristals
  • Face to Face lands Select Group account
  • Auditor recommends changes to tview system
  • New beginnings for Publicis Graphics
  • Traffic expands with launch of content division
  • Lineveldt returns as ECD of TBWA\Raad
  • Blue Rubicon launches Dubai office
  • Y&R Dubai climbs up global rankings table
  • Memac Ogilvy wins Google PR brief for the UAE
  • Nassar to take on ECD role at Leo Burnett Dubai
  • Hiring bonanza as dubizzle expands
  • JWT Cairo celebrates Jay Chiat grand prix
  • MediaCom Sport launches in the Middle East
  • Amsterdam’s Nomads opens Dubai office
  • Azzam and Johmani launch Belong Interactive
  • Zee adds to regional portfolio of channels
  • Al Safi Danone calls pitch for Iraqi ad brief
  • MediaCom launches Tunisian operations
  • Weber Shandwick lands Aramex PR brief
  • Leo Burnett Dubai and Bidenko part company
  • Prince Alwaleed to hold Twitter stake in IPO
  • Cannes Chimera deadline looms
  • Posterscope launches regional HQ in Dubai
  • Digital Republic wins Unilever duties
  • Nomads takes over Emirates’ ad brief
  • JWT launches HeathWallace in the MENA region
  • OSN acquires Pehla Media & Entertainment ahead of rebrand
  • Boulos to take on CEO role at DDB Middle East
  • Weber Shandwick opens Kuwait office
  • OMD’s MENA CEO to leave in September
  • Region wins two silvers and a bronze at Cannes
  • Press and outdoor provide regional boost at Cannes
  • MENA region off to a slow start at Cannes
  • Redundancies follow AME Info buyout
  • Production trio launch content creation company
  • MCN launches digital support agency
  • SMG races off with Yas Marina Circuit account
  • Emirates in tennis deal
  • Zain hands Saudi brief to Promoaction DDB
  • Motivate Val Morgan launches Beirut operation
  • D&AD recognises handful of regional agencies
  • UAE Young Lions competition opens for entries
  • Impact BBDO wins Axiom ad account
  • APCO wins Etisalat’s public relations brief
  • Adams to quit as head of OgilvyAction MENA
  • LightBlue lands Société Perrier brief
  • Only seven campaigns make Dubai Lynx integrated shortlist
  • Y&R leads in Dubai Lynx shortlists
  • Capital MSL eyes up regional expansion
  • LBi strengthens its regional leadership
  • TBWA\Raad enters the Tunisian market
  • M&C Saatchi names first Abu Dhabi CEO
  • Yaish to take on Impact BBDO role in Saudi Arabia
  • Dubai Lynx names Roy Haddad ‘Advertising Person of the Year’
  • SMG retains Saudi Telecom media brief
  • Image Nation launches new strategic media division
  • Emirates rolls out new global campaign
  • Leo Burnett Beirut and JWT take top honours at Cristals
  • Mindshare named media agency and network of the year
  • Abu Dhabi Media rolls out further structural changes
  • OMG launches digital outfit Resolution
  • Leo Burnett Beirut shines in the Big Won Report
  • Ford appointed head of digital at JWT Dubai
  • Deputy Editor – Campaign Magazine
  • Matar handed creative director role at FP7 Beirut
  • LightBlue expands with launch of two new offices
  • PHD retains Arla Foods following review
  • SMG lands social media brief for GMC
  • Steadman takes over as head of TBWA\Raad’s Digital Arts
  • Bell Pottinger lands TECOM PR account
  • LightBlue lands PlayStation’s activation account
  • Jack Morton expands its regional operation
  • Horizon and IPG to launch BPN in the Middle East
  • Initiative retains Johnson & Johnson account
  • Memac Ogilvy Label and Y&R Dubai strike gold at LIA awards
  • MediaCom expands regional operation
  • Regional MediaVest role for Tarek Daouk
  • Khoury takes on executive creative role at Horizon Draftfcb
  • LinkedIn opens Middle East office
  • Kharma takes on ECD role at Drive Dentsu
  • MBC expands with new channel in Egypt
  • Bill Gates to open 2012 media summit
  • Hill+Knowlton Strategies’ regional president and CEO passes away
  • Creative recruitment agency opens in Dubai
  • Banham set to take over ECD role at FP7
  • Platts named chair for Caples Awards
  • FP7 parts company with Yaish and Georr
  • SapientNitro closes regional doors following loss of Mars
  • Keverian takes over as CEO of JWT MENA
  • Emirates calls review of UK advertising account
  • WPP names Roy Haddad its first ever MENA director
  • Tribal DDB launches operation in Dubai
  • HorizonGroup wins Abu Dhabi government briefs
  • Antoniades named regional CEO of Starcom MediaVest Group
  • Expression named regional Lufthansa partner
  • Abu Dhabi Film Festival calls advertising and media review
  • Rangel takes on executive creative director role at gyro
  • The IAA launches its first code of best practice
  • Memac Ogilvy Label lands third gold on final day at Cannes
  • Two silvers but no golds during Cannes’ third awards night
  • Publicis Groupe enters Palestinian market
  • Modest showing in cyber, design and radio shortlists
  • UAE’s Young Lions take home print silver
  • Strong regional showing in media and outdoor shortlists
  • Promising start for the Middle East at Cannes
  • ADM to close Karkadann Games and Al Barq
  • OMG seeks further growth as management changes
  • Badreddine takes over as CEO of Y&R MENA
  • UK agency Cravens expands into the Middle East
  • MS&L rebrands as LeoComm in the MENA region
  • MediaCom appoints first ever regional digital director
  • JWT Dubai handed digital creative brief for UAE telco du
  • Wunderman set to expand on back of digital growth
  • Mojo group establishes media wing
  • Musical project draws on global design
  • DDB Dubai strikes gold at New York Festivals
  • The National revamped following review
  • Millward Brown enters the Middle East
  • The Agency wins creative brief for Vodafone Qatar
  • Leo Burnett makes cuts as accounts lost
  • Fred born as Rufus Leonard quits region
  • JWT lands brief for launch of new Tunisian airline
  • Sky News Arabia to launch in May
  • theAdkitchen lands Aldar’s creative brief
  • Global branding agency Siegel+Gale shuts Dubai office
  • Chalhoub named Grey’s new chief creative officer
  • Nestlé calls review of regional media account
  • Leo Burnett leads integrated shortlist
  • Y&R Dubai and Leo Burnett lead Lynx shortlists
  • Aegis launches iProspect in the region
  • Aldar reviews advertising account for second time in 18 months
  • Leo Burnett, Starcom and OMD shine at MENA Cristals
  • Khalil Gibran’s ‘The Prophet’ to hit the big screen
  • Leo Burnett wins big at MENA Cristals
  • Leo Burnett heads Cristals shortlist
  • Bedi Sohal to represent UAE as press juror at Cannes
  • Mindshare opens Baghdad operation
  • Publicis Groupe acquires Flip Media
  • JWT takes majority stake in Jordanian affiliate
  • MediaVest lands Emirates NBD media account
  • Memac Ogilvy forges alliance in Morocco
  • The Big Idea forms alliance with TAAN
  • Abu Dhabi Media to launch Hindi station
  • TBWA\Raad and Madison win Masafi ad accounts
  • Sarkis quits role at Abu Dhabi Media
  • OMD biggest winner at this year’s Gemas Effies
  • CNN launches pan-EMEA advertising campaign
  • MBC promotes Barnett to position of group CEO
  • Emirates NBD calls media review
  • Cheil to open in Saudi Arabia and Jordan
  • Impact BBDO to create major brand campaign for OSN
  • OgilvyOne launches operations in Jordan and Saudi Arabia
  • Y&R opens in Muscat following Omantel account wins
  • Leo Burnett seeks to expand influence
  • Hanna replaces Skaff as CEO of Grey Group MENA
  • Motivate Publishing and Abraaj shelve partial acquisition talks
  • Four Communications to open Muscat office
  • Blue Barracuda enters the Middle East
  • Starcom celebrates Media & Marketing gold
  • OMD Predicts to focus on ‘Medianomics’
  • Saatchi & Saatchi grabs flydubai brief
  • Y&R and MEC win Al Jazeera Sports accounts
  • Al Jazeera’s Wadah Khanfar steps down
  • MEC bags Dubai International Film Festival brief
  • Ilic joins Cheil Worldwide as executive creative director
  • JWT Dubai names Vela executive creative director
  • Wright takes over as executive creative director of Euro RSCG
  • Y&R’s Collier quits Dubai to head up Vietnam office
  • ARN to launch new Farsi language station
  • Chime’s PR business hit by regional unrest
  • Leo Burnett wins coveted Qtel account
  • ZenithOptimedia predicts 12.1 per cent drop in regional adspend
  • More redundancies at Abu Dhabi Media
  • SapientNitro’s Dubai future thrown into doubt
  • Carat expands with operation in Riyadh
  • FP7 wins Byblos Bank advertising account
  • Y&R flies off with RAK Airways creative and media brief
  • Qatar Airways launches global TV campaign
  • TBWA\Raad and Y&R Dubai fly flag in cyber and design
  • Agencies shortlisted in press, outdoor, radio and media
  • Leo Burnett Beirut first to make the cut at Cannes
  • Lynagh quits as managing partner of LightBlue
  • Agencies to pitch for Etihad Rail brief
  • Najjar leaves position as FP7 CEO after just 16 months
  • Abu Dhabi Media appoints new CEO
  • Intermarkets forms partnership with VML
  • New regional creative director and business director join JWT
  • JWT and Vodafone anger Egyptians over revolution claims
  • Google calls review of regional PR brief
  • Private investor acquires assets of indie branding agency TMH
  • JWT launches world’s first online brand visualisation tool
  • JWT and Leo Burnett retain STC account
  • Political turmoil adds to downgrade in global adspend forecast
  • Publicis to complete regional buyout
  • Reed to take over as executive creative director of Y&R Dubai
  • Alfa back at Leo Burnett as Y&R resigns brief
  • Banksy documentary to open Dubai Lynx
  • Lineveldt and Saatchi & Saatchi to go their separate ways
  • More changes as FP7 shuffles its cards
  • ADMC streamlines and rolls out new brand identity
  • DABO & CO win flydubai PR account
  • Creative thinkers to grace Emirates Lit Fest
  • Saatchi & Saatchi consolidates operations in Saudi Arabia
  • Memac Ogilvy and Advize merge in Jordan
  • Absolut challenges UAE creatives to follow in footsteps of Andy Warhol
  • Bidenko to take over as regional ECD of Leo Burnett
  • Du rolls out major brand advertising campaign
  • Harfouche to replace Salameh as MCN CEO
  • FP7/BAH named agency of the year at the MENA Cristals
  • FP7, OMD and Leo Burnett Beirut shine at Cristals
  • Etisalat Group calls creative advertising pitch
  • Jawad takes the reins at Horizon Draftfcb
  • Mouzannar named Leo Burnett chief creative officer
  • Y&R’s regional CD to join Horizon Draftfcb
  • Durkan quits The Tribe for FP7 Bahrain
  • D’PR fined for breach of ethics
  • Dohaland appoints Brash Brands as strategic brand partner
  • TBWA\Raad bags Dubai Shopping Festival brief
  • Sky News to launch Arabic news channel
  • Dubai Lynx names first three jury presidents
  • JWT Dubai parts company with another ECD
  • Yaish set to take on ECD role at FP7 Dubai
  • All change as Readman leaves VivaKi
  • ADTA rolls out global ad campaign
  • Rotana to launch Egyptian entertainment channel
  • Dubai Shopping Festival calls ad review
  • PHD wins Abu Dhabi Ports Company media brief
  • OSN appoints new CEO
  • Pirana snaps up Al Aan TV ad account
  • Memac Ogilvy names Hough as new ECD
  • ITN to open Dubai bureau
  • Jiwin bags Landmark Group’s PR account
  • Sohal leaves Y&R Dubai
  • Siddiqui named MD of UM Dubai
  • Axiom Telecom appoints TBWA\Raad as integrated comms agency
  • RTA partners with Nokia for Dubai road safety campaign
  • ITFC chooses TBWA\Raad\Saudi Arabia as strategic ad partner
  • Impact BBDO Group reshuffles management as O’Sullivan quits
  • Amsterdam-based DAY launches Middle East operation
  • Forbes re-enters Middle East market
  • ‘The Bitter Truth’ leaked online
  • Lebanon’s Alfa appoints Y&R and Mediaedge:cia
  • Prince Al-Waleed to launch Arabic news channel
  • Durkan takes over as chairman of Creative Club
  • Leo Burnett scoops Asiacell’s Iraq brief
  • Inca Tanvir Advertising wins recognition for public service ads
  • Faucon named MD of MRM Worldwide Dubai
  • Khedé Kasra strikes gold once again
  • Regional first as five film Lions won
  • Egypt puts in solid film shortlist performance
  • Memac stands alone in cyber shortlist
  • Audi ups regional marketing drive
  • Mindshare drives off with Renault account
  • PHD expands into Saudi Arabia
  • Media Insight and MediaCom to merge
  • Khan quits Y&R for Saatchi & Saatchi
  • Agency sought for 2011 Asian Cup
  • Atlantis calls creative review
  • JWT and Y&R win One Show pencils
  • Leo Burnett scoops Dubai film fest ad brief
  • Starcom retains Saudi Telecom media account
  • SapientNitro expands into the Middle East
  • Category: Insights
• Category: Opinion
  • Not another influencer engagement article – by Wavemaker’s Moaviya Zahid
  • DDB Worldwide CCO Amir Kassaei on the end of ‘false awards’
• Category: Partner content
  • Partner Content: The upcoming FiFA World Cup gives marketers in MENA an incredible once-in-every-four-years opportunity.
  • The MullenLowe Corner – Partner Content.
• Category: People
• Category: Photo Galleries
  • Photo Gallery: IAA networking evening with Terry Savage
• Category: Pitches
• Category: Podcast
• Category: PR
  • Weber Shandwick MENA Named Agency of the Year for the Second Year Running by The Middle East PR Association
• Category: Predictions
• Category: Social Media
  • Category: Anghami
    • Anghami Studios celebrates growth in branded content and music production
    • Anghami participates at XP Music Futures to support music growth
    • Anghami launches its 2023 in Music campaign
    • Leo Burnett and Anghami join forces to launch child protection campaign
    • How a digital talent show brought Saudi to the spotlight
    • SRMG and Billboard launches Billboard Arabia
    • The power of sound and culture
    • Anghami launches first-of-its-kind AI powered podcast and newsroom
    • The Annual 2022: The year in social media
    • Lay’s and Impact BBDO produce football film starring Saudi Arabia’s football stars
    • Anghami launches ‘Sound of Saudi’ contest on TikTok
    • Listen now! Campaign’s ‘On The Record’ Podcast – Listen to the trends: MMS’ Fouad Debouk on Saudi Arabia’s radio landscape
    • Mashreq and Anghami announce partnership
    • Anghami announces financial results
    • Ramy Al-Kadhi appointed as the head of Anghami Studios
    • New Balance and Anghami celebrate Grey Day
    • Anghami partners with Wajeez to expand audio catalogue
    • Anghami’s Spotlight Live announces first concert series
    • Anghami acquires events and concert company Spotlight
    • VMLY&R Commerce celebrates Jumia through ‘Ten Years With Me’ video
    • Anghami launches ‘Thumb Race Championship’
    • MBC Group and Anghami renew partnership
    • OSN adds new members to board of directors
    • Striking the right note – by DMS-Anghami’s Julien Anati
    • Campaign announces Saudi Arabia event
    • Volkswagen partners with Anghami to promote Auto Car Mode feature to ensure safer driving
    • Anghami reports full year 2021 financial results with total revenue of $35.5 Mn
    • Anghami unveils new brand identity
    • Anghami signs exclusivity music deal with Arab Megastar Amr Diab
    • Anghami becomes the first Arab tech company to be listed on NASDAQ stock exchange
    • Anghami and Samsung announce exclusive soundbar promotion for UAE consumers
    • Anghami hosts “Adele One Night Only” special with Oprah exclusively in MENA
    • GMC launches the 2021 Yukon with Anghami and DMS
    • Listen now! Campaign’s ‘On The Record’ Podcast – Marketing the occasion: social commerce at the busiest time of the year
    • GALAXY Chocolate launches women’s empowerment anthem #IChoose in partnership with Anghami
    • Anghami & Addmind to launch Anghami Lab, an innovative entertainment concept starting in Dubai & Riyadh
    • Anghami launches 6 new Telco partnerships across MENA in the first half of the year
    • Anghami launches Live Radio, the first ever music and voice real-time audio experience
  • Category: Facebook
    • The battle for social dominance in 2023
    • META reveals new broadcast channels for Facebook and Messenger
    • Everything you need to know about Meta’s dive in generative AI
    • Facebook, Instagram could start charging for ad-free services in EU
    • Spot the difference with the new Facebook logo
    • Threads: Instagram launches new app to rival Twitter
    • Meta sells Giphy to Shuttershock for a major loss
    • Meta fined $414 million for forcing users to accept personalised ads
    • Meta’s #LoveLocal campaign amplifies the voices of regional SMBs for the second year in a row
    • Facebook owner Meta hires Spark Foundry as global media agency
    • The power of synergy: How MENA’s media and creative industry can work hand-in-hand to deliver award-winning campaigns, by Facebook’s Ahmed Hafez Younis
    • Update: Here’s what caused Facebook, WhatsApp, Instagram outage for six hours
    • Listen now! Campaign’s ‘On The Record’ Podcast – Timeless trends: shopper insights for the festive season
    • Facebook expands transparency, increases user controls on political ads in Iraq
    • What Can MENA Learn from Facebook Selling in Asia? By Prism’s Lovetto Nazareth
    • Pick of the quarter: Maggi Arabia celebrates the moments that define Ramadan
    • Facebook Journalism Project and IJNet Launch a toolkit for reporting on refugee communities
    • Celebrating #MonthOfGood: Facebook teams up with podcast network Sowt
    • Get Ramadan ready! A quick guide for businesses to get the most out of Facebook, Instagram and WhatsApp
    • In partnership with NAID, launch of the first ‘Boost with Facebook for People with Disabilities’ program in the MENA region
  • Category: Google
  • Category: Instagram
  • Category: Linkedin
  • Category: Snapchat
  • Category: Tiktok
  • Category: Twitter
  • Category: YouTube
• Category: Special Feature
• Category: Sponsored
• Category: The Work
  • Pengu takes to the streets for Riot Games campaign
  • Wunderman creates The Naughty Parrot for Panadol Cold & Flu
  • Orikami Lab rebrands Spectrum Watches
  • Oasis Mall celebrates Emirati Women’s Day
  • Byblos Bank: No Place Like Home
  • Valentine’s Day surprise with Air Arabia.
  • Pepsi: The greatness is within
  • Nescafe 3 in 1 – Majors.
  • Panadol: ‘8-hour vacation’
  • Lipton Tea introduces ‘The Fit Cart’
  • The Galleria: ‘Exuding the essence of luxury’
  • Cadillac ‘The pursuit of next’ by Saatchi & Saatchi
  • RSA ‘The UAE’s Unluckiest Traveller’ by Edelman DABO
  • Xpress Money and Quill Communications team up for EURO 2016 series
  • M&C Saatchi creates ‘Gift card’ for Le Mall
  • ‘Rise above Lebanon’ by the Ministry of Tourism and Two Wheels Across
  • JW Marriott Dubai movie Two Bellmen 2 released on You Tube
  • Saudi Telecom Company ‘Dawri Plus’ by JWT Saudi Arabia
  • Bankmed Kelna Shefna by Wonderful Productions
  • British Council ‘No broblem’ by The Classic Partnership Advertising
  • Zain celebrates Kuwait National Day
  • Bou Khalil: The Good Note by JWT Beirut
  • Chevrolet ‘I Want A Truck!’ by Commonwealth//McCann Dubai
  • HSBC UAE First on 1st
  • JW Marriott’s film Two Bellmen Two premieres in Dubai
  • McDonald’s takes a walk with Barcelona star Neymar
  • Instagram video gives first look at Dubai Safari as construction nears completion
  • City Centre Malls Not just special, but super
  • Du’s celebrates National Day with #UAEisHome
  • Qatar Airways unveils brand relaunch
  • Blom Bank – eBlom
  • Eros Group – Electronics On The Dot
  • Buzz Lebanon – Buzz Beer
  • Sama Dubai, Dubai TV – Idents
  • World Alzheimer’s Day – #MemoriesMatter
  • Byblos Bank – We Are The Makers
  • Sole DXB – The Making of ‘Mr Amine Bendriouich’
  • Lifebuoy – Handle on Hygiene
  • Namshi – Road Trip
  • Etisalat – Deal of the Day
  • Nicole Kidman stars in Etihad global ad campaign
  • Adidas looks to inspire with ‘Take it’ message
  • Pantene teases with ‘Beauty Water’ to break ‘miracle solutions’ myth
  • Hempel Paints demos impact of colour with kindergarden experiment
  • Adidas connects fans with footballers on Twitter
  • Burj Al Arab fan-sources 2015 calendar
  • In the US, Coca-Cola pulls #MakeItHappy after Hitler prank
  • Giant ‘polar bear’ unleashed in London for Sky Atlantic stunt
  • Noor Bank marks seventh anniversary with ad spot
  • UAE Exchange sings an ode to migrants
  • Lebanese ‘Expat Pet Programme’ takes wing
  • Kraft – Brothers
  • Izel – Lose Yourself
  • Samsung – Young Folks Home
  • Alfa – Shift to 4G LTE
  • National Food Industries Company – Luna
  • PepsiCo – Cheetos
  • Anta – Keep Moving
  • UAE Armed Forces – Recruitment
  • LBCI – Celebrate… the Lebanese way
  • Pepsi – Yalla Now
  • McDonald’s – Tastes of the world
  • King Khalid Foundation – Some things can’t be covered
  • Coca-Cola – Etganen
  • Durex – SOS Condoms
  • Touch – My Plan
  • Meydan Beach – You’ll find a way
  • Harvey Nichols – Autumn/winter 2012
  • Dubai Shopping Festival – The Best of Times
  • Dove – Real men surprise their wives
  • Abu Dhabi Film Festival – City of Light
  • Axe – Axeperiments
  • Emaar – Downtown Dubai
  • Ali Café – Pants Down
  • Tamanna – September Christmas
  • McDonald’s – A Day Offline
  • Birell – Man Up
  • Etisalat Misr – Breaking up
  • Alfa – Midline
  • Cheyef 7alak – Discrimination
  • Zain – The heart of Eid is you
  • Mobily – Innovate your World
  • El Bawadi – Timer
  • Touch – In my new world
  • Lebanese Red Cross – Donate
  • Shoe Mart – Spring/summer
  • Kit Kat Chunky – Silence Your Hunger
  • Burger King – 20 Years Young
  • Vodafone Egypt – Don’t let anything stop you
  • Kalbaz – Ping pong
  • Coca-Cola – Today I Will
  • Mubadala – Investing in the global community
  • mtc touch – Speedy & Amigo
  • Heineken – Color Your Christmas
  • Barwa Bank – Celebrate National Day
  • Qtel – Arab Games
  • Harvey Nichols – The Reaction Collection
  • Damas – Farfasha
  • Red Bull – Kuwait Rising
  • Tunisian Elections – The Return of Ben Ali
  • Shoe Mart – Autumn/winter
  • Royal Opera House Muscat – Opera House launch
  • LINKDSL – Brand campaign
  • McDonald’s – Family Time Forever
  • Zain – Open Sesame
  • Qtel – Ramadan
  • Harvey Nichols – Behave
  • Bloomingdale’s – Charge
  • Emirates – A380
  • Coca-Cola Egypt – Say Like
  • Cornelli – Jay Jay and Abu El Zouz
  • Café Super Brasil – Tobseer
  • Axe – Multiple girlfriends
  • Aufait Daily News – We deliver it how it is
  • Henkel – Vernel
  • Coca-Cola – Make Tomorrow Better
  • Burj Al Arab – Leave the ordinary behind
  • Zain – Rapunzel
  • McDonald’s – Be Grand
  • Egypt Tourism Authority – Freedom Story
  • Bank Audi – Go Out There
  • Lebanese Ministry of Tourism – Lebanon Blues
  • Ferrari World – It’s Your Turn
  • The Economist – Conversations
  • Berlitz – Don’t be an Alien
  • McDonald’s – Big Mac Epic Story/Chant
  • Arab Business Machine – Teddy Bear Story
  • PepsiCo – Tropicana Frutz
  • BankMed – Gestures
  • Vodafone Egypt – Kowetna (Our Power)
  • Sony Bravia – Nothing Takes you Closer
  • Downtown Dubai – The Centre of Now
  • Bawadi – Prisoners
  • Ministry of Interior – Beirut Marathon
  • Jeep – The Things We Make, Make Us
  • Batelco – Infinity (trailer 2)
  • Melody – The Bitter Truth part 5
  • Batelco – Infinity (trailer)
  • Batelco – Voice SMS
  • Red-Logistics – Move it As is
  • Abu Dhabi Commercial Bank – Waves
  • Dubai Islamic Bank – The Man Who Gave
  • Bank Audi – Loubnani Card
  • Etihad – Katrina Kaif
  • Barbican – Barbican rap
  • Land Rover – Sand Art
  • Coca-Cola – Turn
  • Lacnor – When refreshment can’t wait
  • Rani Float – Push the tempo
  • Apple – Have you got the Touch
  • Melody – The Bitter Truth (part 3)
  • Emirates 24/7 – Teaser
  • McDonald’s – World Cup
  • Toblerone – Sweet somethings
  • Birell – Being a man ain’t easy
  • Le Mall – Take her to the game
  • Mobily – Prince Abdullah bin Miteb
  • Melody – The Bitter Truth (part 1)
  • Emirates Wildlife Society – Al Basama Al Beeiya
  • Panda – Never say no to Panda
  • Microsoft – Zombieland
  • Category: Commercials
    • Science & Sunshine tests comfort with barbers and bees
    • Electriclime and Serviceplan produce intimate film for Toyota
    • Media Mix Advertising takes over SZR with Ferrari World
    • RCU celebrates Arabian Leopard Day in a new campaign
    • Inflation makes IKEA furniture more affordable
    • Tide’s ‘Brightening Billboards’ light up the streets of Beirut
    • Ventum curates a story-centric retail experience
    • Real Madrid takeover Emirates airline flight
    • E&’s national day media campaign takes off with Media Mix Advertising
    • Women’s magazine Laisha produces one issue for men
    • Hisense represents a ‘Perfect Match’ with FIFA World Cup
    • Electriclime produces cinematic concept for Acer Swift Edge launch
    • Be Galileo calculates tennis with KKDD Film Production
    • ONPASSIVE launches in UAE with OOH campaign
    • Ajmal Perfume’s Evoke Midnight broadcasts during Asia Cup 2022
    • KFC Arabia’s Colonel Shield allows gamers to crunch and game
    • Impact BBDO and Annahar #RedressLebanon in their new campaign
    • Rain urges discipline in trading for Century Financial campaign
    • Amplify and dubizzle say #dubizzleit in new campaign
    • Peugeot harnesses the ‘Power of Allure’ with Science & Sunshine
    • Fashion meets automotive in A.K.A Media and Dentsu produced Honda commercial
    • McDonald’s reimagines the golden arches into ‘Swings’
    • Hunger Station depicts a world no one wants to go back to
    • M&C Saatchi features Ronaldo lookalike in Burger King Kuwait Ad
    • IKEA and Wunderman Thompson celebrate great value with campaign Fits Anywhere for radio 
    • VMLY&R COMMERCE MENA modernizes traditional street food ‘foul’ with Americana Ramadan campaign
    • Publicis Dubai creates ‘Invisible Salary Gap’ campaign
    • VMLY&R creates film for Betty Crocker
    • Rain creates campaign for Century Financial
    • Camouflage produces blockbuster series for Etisalat
    • Pepsi partners with face to face on new campaign that pays tribute to Saudi Arabia
    • Warner Bros. World Abu Dhabi featured in Amr Diab’s latest commercial
    • electriclimefilms explores wild ideas In Crazy Domains Commercials
    • Pepsi celebrates the historical Emirates Mars Mission “Hope Probe”
    • Be Loud, Proud, Messy and Go All In with Hardee’s brand re-launch
    • Dubai Tourism hijacks European airwaves with weather campaign
    • ‘I say Arabi’ by Leo Burnett Beirut for Dish Network
  • Category: Digital
    • Luxury brand campaign reconnects with the magical tales of winter
    • Mr. Monopoly rolls a dice and lands in Abu Dhabi
    • RAK Tourism takes on a cat mascot
    • The Ritz-Carlton revamps its brand with new global campaign
    • Deliveroo launches global brand platform bringing local flavours to life
    • Spotify strikes a chord with Egyptian Audiences
    • Nature, fun and adventure with Ras Al Khaimah’s summer campaign
    • Teads measures World Cup attention
    • Tabby brings financial freedom in Ramadan
    • Netflix pulls off a Lay’s heist
    • Volkswagen Middle East activates the ‘Made for Life’
    • Meta’s #LoveLocal campaign supports small businesses
    • FNP.ae lights up Sheikh Zayed Road with football themed campaign
    • Redefining femininity: Lux Arabia aims to change societal perceptions
    • Volkswagen amplifies #NotWomensFootball campaign
    • Anb and OMD boost social media performance with Omni Custom Audiences
    • Sun and Sand Sports reinvents the ‘Comfort Zone‘
    • Bureau Béatrice and Tiffany & Co. ‘follow the bird’ in AR at Dubai Mall
    • Tanishq brings “Every Woman A Diamond” to UAE
    • Spotify’s Melouk El Scene hosts Downtown Cairo event
    • Empire Entertainment celebrates ‘Where the Crawdads Sing’ release
    • Havas Middle East brings Du 3D billboard to life
    • Careem and Misfits.ae campaign blows people away… literally
    • Momentum and Dejavu bring ‘Yas Yas Baby’ to Yas Island
    • Puma’s ‘With You Everywhere’ in Saudi focused campaign
    • MENA artists featured on Mastercard’s first album
    • Morse code signals the new campaign The Call of Adventure for Jeep
    • Accenture Middle East’s NFTs Ramadan collections: Inspire donations through creativity
    • Empire Play helps Nestlé drop their first NFTs
    • Memac Ogilvy creates an outer space campaign for IKEA
    • ZEE5 Global celebrates South Asia in its new global campaign – Welcome to South Asia: Stories from our world
    • Hardee’s uses Snapchat to upgrade its brand image
    • Dubai Design District and Memac Ogilvy call on the community to ‘Rethink the Regular’
    • Spotify Launches “Only You” in Saudi Arabia and Egypt Nobody Listens Like You
    • arabianEye travels through time with ‘UAE: Then and Now’
    • MullenLowe produces Street View catwalk for City Centre
    • Raffaello asks Middle Eastern women to follow their hearts
  • Category: Social
  • Category: Video
• Category: Video & Audio
  • Puma – Fishtail Rides
  • Rap Arabe
  • Coca-Cola – Sprite Cricket Stars
  • Cheyef 7alak – Taxi
  • Walk with Nadine Labaki
  • Tomorrow/Bokra
  • Lebanese Brew – Courage is Contagious
  • Adam Young pens score for Burj Al Arab
  • Doritos – Dip Desperado
  • An Elephant in Cannes
  • Hitler and the Virgin Mobile tweetup cancellation
  • Red Cross and Red Crescent Societies – Steve
  • MasterCard – Everyone can play
  • Real stories, real power – Vodafone Egypt
  • Chevrolet – Hand-drawn billboard
  • Puma Creative Factory
  • Samsung – Dancing girl
  • Dolby Mobile – Dolbyman
  • UNEP – Garbage City
  • Consulate General of Argentina – Crying
  • Puma Hardchorus – England
  • Star Wars and adidas feel the force
  • Nancy Ajram waves her flag for Coca-Cola
  • Nike – Write The Future