Luxury has always been about exclusivity, whether in reference to price point, craftsmanship, a sign of wealth and success, or even availability; a phenomenon that not everyone could have. And whilst it’s often used to define or influence the perception about oneself, the crux is that luxury is less about people’s needs and more about people’s desires. With that being said, for the longest time, the luxury sector has seemed largely untouched by shifting consumer habits, but this may not be the case anymore. We are witnessing a paradigm shift, and much like previous events of cultural, social and economic change, the post-COVID-19 era has brought forth new consumer values which hinge on s
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