How can OOH work with other media?
The broad reach and high frequency of OOH is effective for brands, both in creating brand awareness and providing a strong call to action with consumers. OOH complements other media channels and increases overall media performance. OOH ads bring a sense of hyper-locality that gives those ‘aha’ moments to people. It allows a digital community to feel connected in a physical way.
When paired with mobile, the ubiquity of OOH ads provides tech brands with a catalyst to drive immediate consumer action. Nielsen recently reported that OOH ads spur 38 per cent of users to either visit a Facebook page or engage with a brand on Facebook within six months of seeing an
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
