What are the biggest challenges facing the UAE OOH industry at the moment?
There are multiple challenges that are being faced by the UAE OOH industry, and for everyone the challenges differ as it depends on their portfolios. Firstly, there is no OOH body to discuss issues among the UAE vendors, so there are generally a lot of love-hate relationships amongst the players. This has not been resolved as everyone is out to compete with each other. It is very different from other markets where everyone (the RTA, municipalities, agencies, clients and vendors) sits and finds solutions for the betterment of the industry. Spiraling high rents by landlords are continuing irrespective of softer demand, e
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