Against all the odds, this year has been dotted with great achievements for W Group in general and all its subsidiaries specifically.
Several sturdy partnerships blossomed into great deliverables, from major exhibitions and trade shows to experiential activations and optimisation of media assets.
The partnership that Hypermedia signed with Dubai’s Roads and Transport Authority granted the Out-of-Home media mogul investment and management rights of the Dubai Metro outdoor advertising, which includes all 53 Metro stations, seven Route 2020 stations including Expo Station, and 125 trains.
As a result of this strategic partnership, several renowned brands gained exclusive naming rights of several m
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