By Hemal Soni, group account director, and Cristina Mas, senior planner, VMLY&R Commerce
With the boom of e-commerce, it is almost every marketer’s priority to have a strong digital presence. However, digital marketing, whilst a standard ingredient of most marketing campaigns, is not the same as it once was. There is no doubt all brands should be present in the digital space, either to facilitate conversion, strengthen your relationship with your audience or simply build brand awareness. There are infinite scenarios in which being online can help your business grow, but whatever you choose to do should be worked through intentionally.
Adopting and implementing the right digital strategy
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