As an agency leader, passionate about constantly learning to unlock more value and ultimately growth for our client partners, I remain excited and inspired by the ambition, capability and opportunity of this great region. In challenging times, opportunity is plenty but unlocking profitable and sustainable growth is hard for all.
Growth in 2018 will come in part from striving to get better every day at delivering core strategic and executional capabilities whilst cementing relationships through a natural and consistent focus on delivering through trust, talent and transformation. These are the foundations for success in 2018.
Growth will also be dependent on identifying and investing in capabil
The year ahead for Media Agencies by Steve Parker, CEO of Publicis Media Middle East
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