Yas Island Abu Dhabi has launched a new online brand campaign entitled ‘Experience it to Believe it’, designed to entice Israel based holidaymakers to visit Yas Island, the destination ‘like nowhere else’. The advertising campaign represents one of the first destination marketing campaigns targeting Israeli holidaymakers, encouraging them to visit one of Abu Dhabi’s leading vacation hotspots.
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The 150,000 USD online campaign, features a 45-second brand campaign introducing the destination in English and Hebrew, will run from