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Twitter launches regional wellness campaign around gaming

Campaign aims to raise awareness of physical and mental wellness in the gaming community amidst the global pandemic

Twitter has launched the  دايما_العبها_صح# (Always play it right) , an awareness campaign centered around wellness in gaming in the region. The campaign aims to highlight the importance of physical and mental wellness within the gaming community during a period when many are spending the vast majority of their time at home. Moreover discussing the significance of  maintaining a healthy and balanced lifestyle amongst gaming enthusiasts in the MENA region.

Gaming continues to be a key topic on the platform, in 2019 there were over 1.2 billion Tweets about gaming, up nearly 20% year on year. In fact, last year gaming hashtags were amongst the most used hashtags in Saudi Ara


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