Dubai’s community shopping destination Time Square Center has announced that it will host a four-day, full mall takeover “Sustainafest” during COP28.
The event will be hosted together with international broadcaster, retail and consumer expert, and founder of ‘Buy Smarter, Buy Greener’ Kate Hardcastle MBE.
The long holiday weekend will see the whole Dubai community invited to a UAE National Day celebration, where consumers are encouraged to ‘Buy Smarter, Buy Greener’ and celebrate all the great strides our home-grown businesses and brands are making in the bid to reduce the impact on the planet.
Kate Hardcastle MBE said: “This initiative is more than just a campaign; it’s a call for consumers and brands alike to embark on a journey towards a more sustainable future.”
“As consumers, our purchasing power is a tool for change. Every dirham spent is a vote for the kind of world we want to live in.
“At ‘Buy Smarter Buy Greener,’ we’re not just talking about making eco-friendly choices; we’re providing actionable, supportive, and authentic advice to make those choices a seamless part of everyday life.
“We’re offering clear, straightforward pathways to greener living.”
Starting on Friday 1st December and running until Monday 4th December, Time Square Centre will come alive with a schedule of educational and interactive talks and panels on the main stage including workshops and activities on upcycling, growing herbs, and homemade beauty products.
The event aims to not only teach visitors how to make greener buying decisions but to do so in a fun and accessible way, whilst celebrating UAE businesses.
While COP28 will bring long-term commitments and announcements for the future of our planet, the power to create real change lies with the consumer who can make a difference one buying decision at a time.
Nancy Ozbek, General Manager at Times Square Center, said: “By showcasing the pioneering UAE brands that are leading the charge in sustainability, visitors to Time Square will witness the commitment from local brands and mall tenants who are embedding eco-conscious practices into their DNA.
“Our community understands that sustainability isn’t just a buzzword – it’s the essence of forward-thinking business.”
