TikTok has partnered with Disney to launch a content hub called ‘Disney100 hub’.
It will provide a range of new opportunities for Disney fans to engage within the app.
As part of the limited-time activation, fans will be able to watch video clips from across the brand, create their own videos with Disney music and effects, play daily Disney trivia, collect and trade digital character cards in the app, and more.
To help brands stay on the pulse of impactful moments on the platform, Disney will also become a TikTok Pulse Premiere publisher partner, allowing marketers to run ads in brand-safe slots alongside entertainment and sports content from Disney.
The company will join other large publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed and more, which offer brand-safe videos for marketers to place their ads around.
According to TikTok “Beginning on October 16th, in honor of The Walt Disney Company’s 100th anniversary, we’re giving the passionate community of Disney enthusiasts on our platform a first-of-its-kind destination within TikTok that invites Disney fans to a unique interactive experience where stories, magic, and memories come together.”
@tiktoknewsroom In honor of @Disney’s 100th anniversary, we’re launching the Disney100 Hub on October 16! It’s a first-of-its-kind destination for Disney fans on TikTok, offering a unique interactive experience where stories, magic and memories come together. ✨ Learn more about the Hub and our latest exciting partnership via the link in our bio!
Asad Ayaz, Chief Brand Officer of The Walt Disney Company, said: “With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
With more than 48 Disney handles participating, the four-week activation will be live in 24 regions globally, highlighting the breadth of content from The Walt Disney Company.
Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, and Disney Parks can expect daily reminders of why they connected with their favourite characters, franchises, movies, and Disney memories.
TikTok states “Whether they celebrate legacy films, heroes from the #marvel universe (277B views) or newer classics like #encanto (31.8B views), Disney fans come to TikTok to connect and create entertaining, insightful videos that make the shared Disney experience on the social media platform unique.
“The creativity of Disney’s brands is beloved by more than 150 million followers of Disney-operated TikTok accounts, who tune in for the action on can’t-miss moments on @espn, on-the-ground excitement from @disneyparks or educational content from @natgeo.”
