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The future of content for brands, by Hashtag’s Reine Jalloul

Hashtag’s head of content, Reine Jalloul, looks at how high-tech and authentic content can help brands rise to the top.

The digital space is ever-growing, with various opportunities for brands to display their products
and services creatively. However, in a space already cluttered with content, brands are racing to stand out and grab their audiences’ attention. It’s important for brands to always be on the lookout for emerging digital trends, especially those that can benefit their content strategy and build on their brand equity. We are always entertained by endless streams of content, but what creative content opportunities lie on the horizon?
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If the Covid-19 pandemic has taught us anything, it’s that human existence is not bound by physical presence as
much as we thought it would be. A new s


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