1 e&
In April, e&, (formerly Etisalat Group), announced the appointment of Publicis Groupe as its creative partner. The account had been with Omnicom’s BBDO since 2016. Publicis Groupe will provide creative services for all e& business pillars in support of its transformation journey, said the agency in a statement.
2 Etihad
The UAE’s Abu Dhabi-based national carrier Etihad put its creative remit out to a six-month pitch, after a period working with Perfect Storm. Although the results have not been announced, market rumours are that Impact BBDO will be the airline’s new agency of record.
3 Betty Crocker
FP7 McCann Dubai has been confirmed as the new creative shop for Betty Crocker, the flagship brand in the General Mills portfolio, following a competitive pitch. The scope includes communications strategy and integrated creative campaigns for a diverse range of priority global markets.
4 Centrepoint
An exhaustive four-month pitch, launched in September 2021 with more than seven participating agencies, ended with Dubai-based independent creative shop And Us landing the Centrepoint account in January 2022, making it the official agency of record for the retail giant. The agency will handle all aspects of Centrepoint’s creative communications including strategic creative vision, marketing communications, design and branding.
5 Property Finder
Cicero & Bernay Communication Consultancy (C&B), an independent, UAE-based communication firm, in August announced the onboarding of Property Finder, a Dubai-based property technology company. C&B aims to lead on all Property Finder’s public relations requirements in the region.
6 Pizza Hut
Dentsu digital and customer experience agency Merkle has been selected as the performance agency for leading fast-food chain Pizza Hut’s franchises across all MENA markets. Merkle’s remit is to build and activate a performance strategy that helps the brand meet sales targets across channels, driving online transactions via local market website and apps.
7 Heinz
FP7 McCann was confirmed as the new social agency for Heinz following a competitive pitch involving five other agencies. The scope includes social strategy, campaigns and always-on content across all Heinz Arabia social channels.
8 Mashreq
Brand New Galaxy, a marketing and technology platform, announced in June that it has secured the media remit of Mashreq Bank in the MEA region. This win comes into play as BNG partners with sister agency Assembly MENA, part of Stagwell, which acquired BNG in April.
9 BMW
Serviceplan Middle East in January won an agency-wide pitch to retain its status as the lead creative agency for BMW Middle East. Serviceplan Middle East has been the lead agency for the BMW Group Middle East and all importers for the past 11 years, and will continue as lead creative agency for the Middle East region. The pitch process began in July 2021 and involved several agencies.
10 Stellantis
Stellantis, one of the world’s leading automakers, awarded UAE-headquartered marketing and communications agency Tales & Heads its Middle East communications brief following a competitive pitch. Tales & Heads, which specialises in strategic consultancy and creative storytelling, will manage corporate communications for Stellantis Middle East in addition to consumer and stakeholder communication campaigns for its automotive brands Abarth, Alfa Romeo, Citroën, Dodge, Fiat, Jeep, Opel, Peugeot and Ram.
