Telfaz11, a Saudi media company has announced the acquisition of Shift, a regional advertising and marketing agency.
The move marks an important milestone for both Telfaz11 and Shift, and sets the stage for new opportunities to improve the companies creative services capabilities as a joint company.
The two firms will introduce a new vision in the creative agency landscape and fulfill a need for relevant and entertaining campaigns.
Alaa Fadan, CEO and Co-founder of Telfaz1, said: “This acquisition creates many advantages for our marketing clients through the strength of our offerings.
The combination will both streamline operations and enhance efficiencies across the board, while allowing us to serve an even larger group of local and international clients.
Shift’s marketing expertise will complement Telfaz11’s skills in film, television and digital storytelling and brand-building.”
Its philosophy focuses on supporting brands to build and execute effective and innovative communication strategies that translate into real impact.
Shift’s portfolio of clients include more than 100 local and international clients such as MCIT, STC, Alinma Bank, and P&G.
The joint company will continue to be based in Riyadh, with offices in Dubai and soon in NEOM’s Media Hub.
