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UM’s Fourth Annual Global Impact Day Champions Flexibility and Inclusivity

Programmatic Digital Out of Home in GCC, by UM’s Rohan Sawant

Saudi Report 2021: A question of context, by Twitter’s Walid Issa and UM’s Nadeem Ibrahim

The Trade Desk and L’Oréal launch first programmatic Digital Out of Home campaign in the Middle East

Like a RECMA ball: Joe Nicolas discusses UM’s ranking

Tech Insanity, by UM’s Nadeem Ibrahim

UM MENAT appoints Rasha Karim as managing director

Pick of the quarter: Striking the right balance between influencer & brand content

IPG Mediabrands launches global content studio

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Page 3 of 7

THE WORK

Top 15 cinema ads of 2023

Brands Featured News The WorkDec 18, 2023

Oakley embraces diversity with new creative vision

Digital Featured Social The WorkDec 14, 2023

Luxury brand campaign reconnects with the magical tales of winter

Featured The WorkDec 13, 2023

Yas Marina goes all out for race week

Featured News The WorkDec 12, 2023

M&C Saatchi launches new campaign for Hamad International Airport

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

UAE’s Radio 1 and Radio 2 pulled from air after Gulf News Broadcasting loses licence

Jun 28, 2016

Yango expands its offices to Dubai Internet City

Oct 20, 2023

US-based brand strategist Idea Bakery selects Saudi as its first overseas base

Nov 17, 2023

TOD, a new streaming platform, launches In MENA

Mar 25, 2022

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