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Today’s loyalty programmes are not about loyalty at all

Salesforce data: 2022 holiday season online sales top $1.14 trillion globally

Publicis Sapient Changi

Publicis Sapient acquires Changi Consulting

The UAE’s State of Marketing in 2021: 81 per cent report new or reprioritized metrics

To advance gender equality, we must address underrepresentation

THE WORK

Top 15 cinema ads of 2023

Brands Featured News The WorkDec 18, 2023

Oakley embraces diversity with new creative vision

Digital Featured Social The WorkDec 14, 2023

Luxury brand campaign reconnects with the magical tales of winter

Featured The WorkDec 13, 2023

Yas Marina goes all out for race week

Featured News The WorkDec 12, 2023

M&C Saatchi launches new campaign for Hamad International Airport

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Heinz unveils world’s first ketchup racetrack ramp

Nov 27, 2023

Sahara Centre wins 2023 MENA Shopping Centre and Retailer Awards

Nov 24, 2023

Marketing Game Changers 2023: Errol Marquis, Head of Marketing, Danube Properties

Dec 11, 2023

Marketing Game Changers 2023: Sholto Douglas-Home, Chief Sales & MarComms Officer, Expo City Dubai

Dec 5, 2023

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