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‘Test and learn’ approach to Saudi female gamer boom

Game on for Pizza Hut

PLG launches Flux to help brands enter gaming and e-sports space

Nivea and PLG relaunch female gaming community

KFC Arabia brings limited edition gaming headsets

KFC Gaming Power League

KFC Arabia’s Colonel Shield allows gamers to crunch and game

How big brands are utilising gaming and e-sports during Ramadan

THE WORK

Top 15 cinema ads of 2023

Brands Featured News The WorkDec 18, 2023

Oakley embraces diversity with new creative vision

Digital Featured Social The WorkDec 14, 2023

Luxury brand campaign reconnects with the magical tales of winter

Featured The WorkDec 13, 2023

Yas Marina goes all out for race week

Featured News The WorkDec 12, 2023

M&C Saatchi launches new campaign for Hamad International Airport

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

UAE’s Radio 1 and Radio 2 pulled from air after Gulf News Broadcasting loses licence

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Yango expands its offices to Dubai Internet City

Oct 20, 2023

Titan Watches – Create Your Moment

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US-based brand strategist Idea Bakery selects Saudi as its first overseas base

Nov 17, 2023

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