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Initiative strengthens its competitive edge with new brand positioning, Fame & Flow

Nike survey reveals UAE and KSA parents’ perception of the benefits of playing sport

E-commerce: Let’s get phygital – by Like Digital’s Karl Escritt

Qatar 2022: Top five ads from past World Cups

Early adopters of the future; social media and the metaverse – by Socialeyez’s Cassie Bell-Misri

Nike Middle East Sport Is Never Done

‘Sport is Never Done’ with Nike

Snap’s global AR strategy lead discusses the tools showcased at the Snap Partner Summit

HATTER creates Play Now Dubai for Nike

Why consistency is key to navigating change, by UM’s Alina Waite

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Page 2 of 3

THE WORK

Top 15 cinema ads of 2023

Brands Featured News The WorkDec 18, 2023

Oakley embraces diversity with new creative vision

Digital Featured Social The WorkDec 14, 2023

Luxury brand campaign reconnects with the magical tales of winter

Featured The WorkDec 13, 2023

Yas Marina goes all out for race week

Featured News The WorkDec 12, 2023

M&C Saatchi launches new campaign for Hamad International Airport

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

UAE’s Radio 1 and Radio 2 pulled from air after Gulf News Broadcasting loses licence

Jun 28, 2016

Yango expands its offices to Dubai Internet City

Oct 20, 2023

US-based brand strategist Idea Bakery selects Saudi as its first overseas base

Nov 17, 2023

TOD, a new streaming platform, launches In MENA

Mar 25, 2022

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