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Women in advertising: Embrace your authencity

InMobi expands partnership with Microsoft Advertising in MENA

With changes to IDFA and cookies, new opportunities beckon for brands and retailers – by Inmobi’s Andy Powell

THE WORK

Top 15 cinema ads of 2023

Brands Featured News The WorkDec 18, 2023

Oakley embraces diversity with new creative vision

Digital Featured Social The WorkDec 14, 2023

Luxury brand campaign reconnects with the magical tales of winter

Featured The WorkDec 13, 2023

Yas Marina goes all out for race week

Featured News The WorkDec 12, 2023

M&C Saatchi launches new campaign for Hamad International Airport

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Yango expands its offices to Dubai Internet City

Oct 20, 2023

US-based brand strategist Idea Bakery selects Saudi as its first overseas base

Nov 17, 2023

TOD, a new streaming platform, launches In MENA

Mar 25, 2022

Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands

Mar 10, 2021

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