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Professor Paul J Hopkinson

Activating purpose – by Heriot-Watt’s Paul Hopkinson

Professor Heather J. McGregor, CBE is the new Provost and Vice Principal

Heriot-Watt University Dubai announces new provost

Call for nominations: Agency Faces to Watch 2022

Heriot-Watt partners with Campaign’s Agency Faces to Watch 2022 for 2nd year with scholarships for winners

Purpose-driven marketing, by Heriot-Watt’s Paul Hopkinson

Heriot-Watt University Dubai moves to new digitally enabled campus at Knowledge Park

Heriot-Watt partners with Campaign’s Agencies Faces to Watch 2021 with scholarships for winners

Using your influence: Maximise your Influencer Marketing ROI, by Heriot-Watt University’s Dr. Paul Hopkinson

THE WORK

Top 15 cinema ads of 2023

Brands Featured News The WorkDec 18, 2023

Oakley embraces diversity with new creative vision

Digital Featured Social The WorkDec 14, 2023

Luxury brand campaign reconnects with the magical tales of winter

Featured The WorkDec 13, 2023

Yas Marina goes all out for race week

Featured News The WorkDec 12, 2023

M&C Saatchi launches new campaign for Hamad International Airport

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Twitter’s new Topics browser launches in Arabic

Mar 5, 2020

UAE’s Radio 1 and Radio 2 pulled from air after Gulf News Broadcasting loses licence

Jun 28, 2016

Yango expands its offices to Dubai Internet City

Oct 20, 2023

Titan Watches – Create Your Moment

Oct 28, 2019

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