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CFI announces Pep Guardiola as the new brand ambassador

How Goal created its new show for young Arab football fans

The TikTok Creative Digest: Combining the region’s love for football and creativity for a winning formula

TikTok Football fans ranking amongst the most engaged audiences in the world!

Al Jazira FC and TikTok’s partnership wins SPIA’s 2021 Best Sponsorship Collaboration Award

Euro2020 makes a comeback

The time has come for brands to speak to fans, not consumers, by DMS’ Carl Chalhoub

OPPO’s MEA Ambassador, Mo Salah invites UAE fans to #CaptureTheSpirit of Ramadan

How adidas United & Increased engagement with Arab sports fans during lockdown

1 … 4 5 6

Page 5 of 6

THE WORK

Top 15 cinema ads of 2023

Brands Featured News The WorkDec 18, 2023

Oakley embraces diversity with new creative vision

Digital Featured Social The WorkDec 14, 2023

Luxury brand campaign reconnects with the magical tales of winter

Featured The WorkDec 13, 2023

Yas Marina goes all out for race week

Featured News The WorkDec 12, 2023

M&C Saatchi launches new campaign for Hamad International Airport

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Yango expands its offices to Dubai Internet City

Oct 20, 2023

US-based brand strategist Idea Bakery selects Saudi as its first overseas base

Nov 17, 2023

TOD, a new streaming platform, launches In MENA

Mar 25, 2022

Campaign Middle East’s Production House Guide 2018

Sep 16, 2018

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