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Influencer Industry Snapshot: AnyTag’s Maha Mahdy

Connect with authenticity this Ramadan – by Assembly’s Bryony Carpenter

Responsible marketing: The human face of brands – by Heriot-Watt’s Dr Ross Curran

Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands

THE WORK

Top 15 cinema ads of 2023

Brands Featured News The WorkDec 18, 2023

Oakley embraces diversity with new creative vision

Digital Featured Social The WorkDec 14, 2023

Luxury brand campaign reconnects with the magical tales of winter

Featured The WorkDec 13, 2023

Yas Marina goes all out for race week

Featured News The WorkDec 12, 2023

M&C Saatchi launches new campaign for Hamad International Airport

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Campaign Middle East’s Production House Guide 2018

Sep 16, 2018

The Future of Out-Of-Home

Oct 5, 2018

Lamborghini: tapping into the youth market

Aug 9, 2023

The Middle East needs to talk about ethical AI

May 15, 2023

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