Smart AdServer, an independent ad monetization platform, announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services. DynAdmic’s technology and operations will be integrated within Smart’s offering to provide unique media solutions to buyers and bring a new exclusive monetization channel to media publishers. The combined group will benefit from unique cookie-free contextual targeting capabilities to better align ad campaign performance goals with user privacy requirements.
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Smart acquires cookie-free CTV and video advertising platform DynAdmic
Ad monetization platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with enhanced cookie-free contextual targeting capabilities and a strong media services organization.
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