Under the supervision of Crown Prince Mohammed bin Salman Al Saud, and in alignment with Saudi Vision 2030, KSA is busy clicking. 77 per cent of consumers are shopping more online, and 60 per cent of consumers are spending more money on virtual experiences as per an online study done by Mastercard. The mobile phone seems to have become a part of the human anatomy that hardly rests on the side table. More and more people are migrating to online platforms for their day-to-day lives. Grocery, clothing and healthcare products have become the most purchased products online.
The rule book is now being built as communication with consumers changes swiftly. This very change in behaviour and media con
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
