How have consumers changed in Saudi Arabia in recent years?
The Saudi market has changed dramatically during the past few years. A strong economic recovery meant better budgets and improved payment terms against a backdrop of elevated strategic thinking and a completely different level of ambition, which inspires the entire Kingdom and its partners around the world.
From a media intelligence point of view, the first major change is the demand from senior government and corporate leaders for genuine insights that combine technology and human intelligence – and not automated data, vanity metrics and poor commentary.
The second major change is the growth in TikTok and Snapchat as the two mai
Saudi Industry Snapshot: Mazen Nahawi, CARMA
Mazen Nahawi, founder & group CEO, CARMA
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
You Might Also Like
Canon launches “Make Your Mark” campaign
Dec 28, 2023
Top 10 media milestones in 2023
Dec 27, 2023
The campaigns that caught our eye in 2023
Dec 27, 2023
Top 20 news stories from 2023
Dec 27, 2023
Less tradition, more transactions
Dec 27, 2023