Every business in the region is looking towards Saudi Arabia. As the kingdom decisively – and quickly – moves towards the all-encompassing Vision 2030 goals, eyes and minds that are not already actively engaged in the country are considering their next move. The country is changing at an unprecedented rate; politically, socially, culturally – every imaginable area is touched by the advancements.
Across the Saudi media landscape, the drive for change is at the forefront. One of the objectives of Vision 2030 is to develop media industries and strengthen their competitiveness internationally. In my article for Campaign’s Saudi Report this June, I looked in detail at the investments and innovations
Quantum leap, by Nielsen Media’s Sarah Messer
The launch of KSA TV Audience Measurement is an evolution you need to know about, writes Nielsen Media’s managing director, Sarah Messer.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
You Might Also Like
Canon launches “Make Your Mark” campaign
Dec 28, 2023
Top 10 media milestones in 2023
Dec 27, 2023
The campaigns that caught our eye in 2023
Dec 27, 2023
Top 20 news stories from 2023
Dec 27, 2023
Less tradition, more transactions
Dec 27, 2023