How has the production industry changed since the start of the pandemic?
The Pandemic’s side effects of increased time spent at home meant a much larger captive audience for advertisers, content creators and broadcasters to entertain. There was an explosion of series and films and new ways of producing them. Virtual productions, more CGI and animation. It has been a great boom for post-production companies globally. It was also a good reminder to think creatively about logistics, and ways of scaling back on the excesses of productions and resources. The film production industry has flourished everywhere since the pandemic. Disruptive events are sometimes like a reset button that makes everyt
Production Industry Snapshot: Ali Azarmi, Joy Films
Ali Azarmi, managing partner, Joy Films
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