Episode name – The Power of Augmented Reality (AR) In the latest episode of our On The Record With Campaign Middle East podcast, Leading social network Snap deep dives into the endless possibilities that AR presents for brands and marketers.  The insightful podcast features Campaign Middle East Editor, Justin Harper and Rasha El Ghoussani, Head of Industry – […]

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Justin Harper is joined by Meta’s Rana Bouri and Alain Mayni who will give valuable insights to help marketing teams. Podcast on Anghami: play here.  Podcast on Spotify: play here Podcast on Apple Podcasts: play here Credits: Host and script: Justin […]

Episode name – The widening web: MMS’s Richard Addington talks web 3.0 In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by MMS’s Richard Addington to understand how broadcasters are embracing web 3.0, the metaverse, NFTs and more. Podcast on Anghami: play here.  Podcast on […]

Episode name: Culture of Creativity: Ithra’s creative director, Robert Frith, talks about its Tanween season, Saudi’s largest creativity platform In the latest episode of our ‘On The Record With Campaign Middle East’ podcast, Campaign’s editor Austyn Allison is joined by Ithra’s creative director, Robert Frith, to talk about Tanween 2022, the kingdom’s largest creativity platform for […]

Episode name – Listen to the trends: MMS’ Fouad Debouk on Saudi Arabia’s radio landscape In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by MMS’ Fouad Debouk to find out what makes Saudi Arabia a unique market for radio and radio advertising. Podcast […]

Episode name – Leadership Focus: Abdulaziz Al-Roomi  In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by Global Legacy founder Abdulaziz Al-Roomi, an author and thought leader in the fields of leadership and HR, to talk about leadership and people in all shapes and sizes […]

Episode name – Return to togetherness In the latest episode of our On The Record With Campaign Middle East podcast, Campaign‘s editor Austyn Allison is joined by Antoine Challita, head of consumer packaged goods and quick service restaurants at Snap. He tells us about Snap’s learnings from Ramadan 2022, about advances in e-commerce and augmented reality, and […]

Episode name – A living laboratory VMLY&R’s CEO Jon Cook talks about staying relevant, breaking things and why trust trumps timesheets. John Cook was recently in Dubai for several days of meetings with his regional EMEA management team, about 50 people in total. This is his first time in the Middle East as until his […]

Campaign’s editor Austyn Allison is joined by Snap’s senior director of global creative strategy Jeff Miller and French visual artist Cyril Lancelin to talk about Cyril’s partnership with Snap to create an interactive installation called Connections at Expo2020, which has an augmented reality element, and find out how AR can boost art and business alike. Podcast […]

In conversation with Malcolm Gladwell Campaign’s editor Austyn Allison is joined by best-selling author Malcolm Gladwell giving his views on staying creative through the years, new trends in media, technology, multiculturalism and the importance of personality in historical events. Podcast in Anghami –> https://play.anghami.com/episode/1043233371 Podcast in Spotify –> https://open.spotify.com/episode/14glH0ACYcba9KReSO6inR?si=af8dfa5b18984ed6 Podcast in Apple –> https://podcasts.apple.com/ae/podcast/in-conversation-with-malcolm-gladwell/id1572426288?i=1000552417142 Credits: Host and script: […]

Episode name – Saudi on a small screen: mobile video in the Kingdom Snap, the company behind the camera app Snapchat, has teamed up with IPG Mediabrands agency Reprise to launch research into how Saudi consumers use mobile video. Campaign’s editor Austyn Allison is joined by Amr Chehab, head of agency development at Snap, and Stuart […]

E=MC2 – The Evolution of Media Consumption In this episode, Campaign’s editor Austyn Allison is joined by MBC Media Solutions’ head of client partnerships, Ryan El Hajjar, to discuss what Covid has done to people’s consumption habits and what the future holds for broadcasters and brands. Join us to hear how traditional channels such as linear […]

Marketing the occasion: social commerce at the busiest time of the year In this episode, Campaign’s editor Austyn Allison is joined by Shayan Rahimi, head of e-commerce at Snap, and Stan Brunais, head of marketing at Ounass. They explain how brands can leverage shopping season, the most active and competitive selling quarter of the year […]

Highly placed: brand integration – how to do it right In this episode, Campaign’s editor Austyn Allison is joined by Head of Brand Integration at MMS, Rami Salame to explain how brands can work with media outlets to become not only part of the narrative but play a leading role. Good brand integration can drive […]

Timeless trends: shopper insights for the festive season In this episode, Campaign’s editor Austyn Allison is joined by Facebook MENA’s head of marketing, Rana Bouri to discuss research by Facebook that looked at how customers in the holiday season follow patterns of shopping sentiments, in the frame of new technologies and how can marketers leverage […]

Episode name: AR, engagement and opportunity: The growth of Saudi In this episode, Campaign’s editor Austyn Allison is joined by Snapchat’s Abdulla Alhammadi to discuss how the kingdom is growing. They explore the reach and engagement of digital platforms and augmented reality in Saudi Arabia and how this market is responding to mobile, becoming one […]

Turn on Discovery Commerce: a guide for digital commerce In this episode, Campaign’s editor Austyn Allison is joined by Facebook’s Liliane Assaf, Product Marketing Manager MENA and Mansour Salameh, Retail & e-comm Industry Partner MENA,  to discuss the era of Discovery Commerce, where products find people in the digital landscape that has taken over the MENA […]

In episode four of ‘On the Record’, Campaign’s editor Austyn Allison is joined by Snap’s head of CPG, Antoine Challita to discuss consumer packaged goods and how they use Snapchat and other media ahead of Ramadan, their busiest time of the year. Podcast in Anghami –> https://play.anghami.com/song/99750124 Credits: Host and script: Austyn Allison, editor, Campaign Middle […]

In this episode, Campaign’s editor Austyn Allison is joined by Hussein Freijeh, regional director Snap Inc. They discuss the app, the business and Freijeh’s leadership journey in 2020. Listen now to find out the good, the bad and the ugly of the year of the pandemic. This podcast is brought to you by Anghami in partnership with Snapchat. Podcast page […]

In this episode, Campaign’s editor Austyn Allison is joined by Snap’s Vish Badiani and Tactical’s Mike Khouri to discuss augmented reality and retail. The ubiquity of lenses and filters, the regional uptake of new technology, and the global pandemic have produced a perfect environment for AR to boom. Listen now to find out how to […]

Campaign Middle East has officially launched its podcasts series in association with Snap. In the first episode of On The Record with Campaign Middle East, editor Austyn Allison is joined by Farimah Moeini from Snap and Sajad Bhojani from Azadea Group to discuss e-commerce. Guests discuss e-commerce’s role in an omnichannel media model and social […]