OSN+ has partnered with Google Cloud to enhance content discovery and personalised recommendations for viewers of the streaming platform.
The collaboration will integrate Google Cloud’s Vertex AI Search for Media Recommendations, a large language model that builds on Google’s research in machine learning and AI.
The announcement which took place during the annual Google Media Summit last week marks the first time in the region where Google Cloud’s Vertex AI Search for Media Recommendations is provided to an entertainment streaming platform.
Joe Kawkabani, CEO of OSN Group, said: “In an ever-evolving entertainment landscape, OSN+ is dedicated to providing our viewers with cutting-edge experiences. Our collaboration with Google Cloud’s Vertex AI is a significant step forward in this direction. By integrating this GenAI solution, we aim to redefine the way users interact with our platform, making it more engaging and dynamic.”
Tarek Khalil, Director, Middle East and North Africa, Google Cloud, said: “We are pleased to continue our partnership with OSN+ to bring the latest GenAI solution to the streaming platform. Vertex AI Search for Media Recommendations will solve for the constraints of consumers who want assistance in discovering relevant content in a highly personalized and conversational way.
“AI is a powerful enabler and can be a major platform shift. That’s why we’re focused on making it easy and scalable for organisations to innovate with AI and that means expanding access to Google’s latest foundation models that have been rigorously tested in our own products.”
The vision of our collaboration and with the integration of Google Cloud’s Vertex AI Search for Media Recommendations will enable OSN+ subscribers to interact with their own virtual assistant that will provide more accurate and personalised recommendations.
