Mr. Amer Ahrari, President, Media World
Has the pandemic fundamentally changed OOH?
The short answer is no. In fact, optimism and potential for OOH is at an all-time high, evident with new players joining the industry post-lockdown. Yes, there was a drastic dip in revenues during the lockdown and following months, but that phase is over, with media being bought at or higher than pre-pandemic prices. I believe the EXPO 2020 has expedited this turnaround and now supply is less than demand, pushing prices higher than ever before.
How are client demands changing?
It was a buyers’ market post-lockdown and clients enjoyed
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