WHAT EFFECT IS TECHNOLOGY HAVING ON THE OOH SECTOR?
In recent years, technology has had a profound impact on the Out of Home (OOH) advertising sector, transforming the way advertisers engage with their target audiences and creating new opportunities for innovation and efficiency.
One of the most notable effects of technology on the OOH sector is the advent of digitalisation.
Digital billboards and displays have replaced traditional static billboards, allowing for dynamic and interactive content delivery. Advertisers can create eye-catching, real-time, and contextually relevant campaigns that capture the attention of viewers.
Data-driven targeting is another significant effect. Technology
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