Al-Ahram Beverages Company, part of Heineken International has named independent agency NO ONE – part of And Us Group – as winners of the pitch to redesign their beverage bottles.
Youssef Abou Elkhair, Marketing Manager of malt beverages at Al Ahram Beverages, said “For many Egyptians, Fayrouz is a renowned brand – it’s a drink they enjoyed as children and enjoy as adults.
“The packaging redesign posed a unique challenge – how do you evolve a brand’s look and feel without losing its appeal?
“It was important for us to choose an agency partner who offered world-class creativity but also understood the brand’s history and nostalgic appeal.”
Fadi Yaish, CEO and Creative Chairman of And Us Group, adds, “At No One, we value the classic appeal of regional design aesthetics. It has been our pleasure to work on the redesign of a brand as Fayrouz.
“When you truly love something, you don’t want it to ever change. Our goal was to keep Fayrouz fans happy while evolving the brand enough to capture the hearts and minds of a whole new generation.”
The new packaging design will be rolled out across their full range in June 2023.
