New research, conducted by YouGov and commissioned by Nike Middle East, has been revealed to understand the perceived benefits of kids in the UAE and KSA playing sports. Ahead of the launch of Nike’s new playbook entitled ‘Five minutes more’, the research aims to underscore the relationship that kids have with sport, and to educate parents on how to ‘plan for play’.
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The survey, undertaken by 1,010 parents across the UAE and KSA, found 79 percent
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