Nike has launched a new digital space for teenagers – ‘Nike Teens’ – a female skewed digital zine that encourages curiosity, enables community and celebrates sport as a playground of infinite possibility.
Alongside agency R/GA EMEA, the sports brand uses role models who are their age and are going through the same experiences as they are such as Nike athletes including Fleur Zwartkruis and Issey Kyson.
“It’s a place where teenagers come for the sport, but stay for each other,” said R/GA, explaining that the innovative new platform acts as a touchpoint for teenagers across all parts of Nike’s digital ecosystem.
The platform went live across EMEA from November, 2023 and will be continuously updated and evolve into a key space for the community to gr
