talabat, the region’s leading platform for everyday deliveries, has launched its latest marketing campaign, featuring none other than the sensational TikToker and global content creator, Khaby Lame.
This strategic collaboration aims to address real insights from Egypt while expanding its reach to other markets such as Jordan, UAE, Bahrain, Oman, and Iraq.
By highlighting talabat’s exceptional features, the campaign showcases the app’s diverse restaurant options, cashless payment methods, live tracking order, and exclusive deals and discounts, providing a truly remarkable dining experience for millions of customers.
In a humorous and relatable approach, the campaign effectively tackles the pain points that many food and groceries delivery customers face.
The frustrations of waiting on hold, scrambling for cash or change, wondering about the status of an order, and being indecisive about where to order lunch from are all addressed in the clever copy.
The underlying message encourages users to break free from these inconveniences.
With talabat, customers can pay online, effortlessly track their orders, and enjoy enticing discounts—all without having to pick up the phone. Thus, the campaign aptly adopts the tagline “Say less.”
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Partnering with Khaby Lame proves to be a stroke of genius on talabat’s part. As a renowned global digital icon, Khaby has amassed a staggering following of 159 million on TikTok, along with over 80 million followers on Instagram and more than 2.3 billion likes.
His content resonates with digital-savvy audiences who value convenience and efficiency. Khaby’s ability to highlight the easiest and most convenient choices aligns perfectly with talabat’s mission to provide a seamless and enjoyable experience for its users.
By teaming up with Khaby, talabat successfully expresses its unique selling points in a creative and engaging manner.
The collaboration not only showcases talabat’s tech-enabled service but also appeals to its target audience who are captivated by Khaby’s entertaining content while scrolling through their social media feeds.
The campaign effectively combines talabat’s exceptional food and groceries delivery service with Khaby’s charismatic persona, resulting in a compelling marketing initiative that captures the attention of millions.
Talabat’s latest marketing campaign, featuring the collaboration with Khaby Lame, introduces a new era of delivering convenient and reliable solutions that simplify everyday life.
With a focus on eliminating the common pain points associated with traditional phone ordering, talabat empowers its customers to effortlessly order their favorite meals with just a few taps.
By leveraging the influence and creativity of Khaby Lame, talabat brings its exceptional services to the forefront while entertaining and engaging a vast digital audience.
This collaboration solidifies talabat’s position as a pioneer in the food and groceries delivery space, promising a revolutionised experience for millions of users across the Middle East.
