MMP World Wide (MMPWW), an adtech solutions provider, became the first local marketplace in the GCC region to join the Trustworthy Accountability Group (TAG). The move comes as the company doubles down on its commitment to tackling criminal activity and promoting brand safety in digital advertising across the market.
Achieving TAG certification will help MMPWW to better combat ad fraud and malvertising, as well as minimizing the risk of ad misplacement. TAG’s standards are delivering significant value by ensuring companies are able to conduct business with legitimate partners, differentiate its inventory as trustworthy and ensure its brand is not damaged by fraud, piracy or malware.
MMP World
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