Now more than ever, organizations are bound by comprehensive strategies, with a culmination of actions instrumental to achieving long-term objectives. Irrespective of the sector, organizational strategies clearly define one’s business priorities, providing a roadmap that encompasses the activities and personnel required to move the company forward and translate ambition to reality. However, this is by no means a foregone conclusion. The new normal is a challenging climate to navigate, accompanied by an unprecedented degree of uncertainty. For every company pursuing organizational strategies, measuring milestones is imperative – and a particular form of marketing has emerged as a viable option for s
Measuring milestones: Performance marketing, by SHAREit’s Karam Malhotra
In an era where results are expected and demanded in equal measure, more and more organizations are prioritizing the implementation of performance marketing into their respective strategies, writes Karam Malhotra, partner and global vice-president, SHAREit Group.
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