The Dubai-based operation has confirmed it is reviewing its relationship with incumbent agency Asda’a Burson-Marsteller.
Agencies including Weber Shandwick and Edelman DABO are understood to have pitched for the account. Asda’a was unable to confirm whether the agency was re-pitching for the account at the time of going to press.
Nada Enan, senior manager for marketing and PR at LinkedIn, said: “We are in discussions with a few potential partners at the moment but we have not reached a decision yet.”
The social network launched the MENA office in Dubai’s Business Central Towers in 2012 and unveiled its Arabic-language platform last year.
As of last year, the site has m
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