Lexus in collaboration with MBC Media Solutions has launched a digital campaign promoting Saudi Arabia’s space mission, gaining huge views and engagement online.
Saudi Arabia’s historical mission saw the Kingdom’s first astronauts, Ali Al-Qarni and Rayyanah Barnawi and the first Arab muslim female astronaut who traveled to the international space station and back.
The campaign covering the space journey was published across MBC Group’s Twitter account. It gained 9.9 million views, with a 41 per cent view rate and 28.8 million impressions.
The corporation promoted the 10 day scientific mission ensuring the Kingdom’s role and position in space exploration.
The scientific expedition onboard the International Space Station included 14 groundbreaking experiments: six focusing on the brain and nervous system, four on immune cells, and one on cloud seeding technology.
Mazin Jameel, Marketing Managing Director at Abdul Latif Jameel Motors – Lexus, said, “We are proud to have been a part of promoting this historic space mission that comes in line with one of Vision 2030’s objectives of transforming the Kingdom into a knowledge-based economy.
“This milestone underlines Saudi Arabia’s continued efforts to position itself as a regional and international hub in the field of space science and technology. At Lexus, we have always embraced innovation, excellence, and the pursuit of extraordinary experiences. This corporation represents our commitment to supporting initiatives that push boundaries and inspire the next generation of leaders in science and technology.”
Nadim Samara, Chief Commercial Officer at MMS added: “We strive to continuously provide brands with opportunities to be a part of significant moments and memories of audience’s lives. We are happy to have been a part of this campaign, which promoted this historical moment that will be part of the lives of viewers in the Saudi & the Arab world.”
