[{"title":"Winners\u2018 Circle: Prodigious on winning Production House of the Year","excerpt":"Prodigious Middle East Sami Saleh, CEO of Prodigious ME Tell us why you think you won the award? We strongly believe in the power of ideas and care, most importantly about the craft of our projects irrespective of the production scale. Our team of producers, post-producers and artists never left any stone unturned and always […]","author":"Ishwari Khatu"},{"title":"Canon launches “Make Your Mark” campaign\u00a0","excerpt":"Canon Middle East has announced the second edition of the “Make Your Mark” campaign. The aim of this initiative is to empower content creators with the tools they need to unlock their full creative potential and stand out in the dynamic world of vlogging. The success and public interest of the inaugural 2022 edition have […]","author":"Sarah Qaddumi"},{"title":"Winners\u2018 Circle: Create Group on winning Independent Agency of the Year","excerpt":"The Create Group Tom Otton, CEO, The Create Group Tell us why you think you won the award? Because of our people, and everything they have put into building relationships and delivering great work over the past 12 months.\u00a0We\u2019ve all heard that culture eats strategy for breakfast, and that\u2019s what has been the driving force […]","author":"Ishwari Khatu"},{"title":"Biggest movers and shakers across the industry in 2023","excerpt":"1 The Cannes Lions International Festival of Creativity announced Impact BBDO\u2019s Ali Rez as the first jury president from the MENA region.\u00a0 Rez was appointed as the the Print & Publishing Lions Jury President as a part of the Lion\u2019s 2023 jury president line-up for its 70th edition. 2 Dubai Lynx, MENA\u2019s Festival and Awards […]","author":"Ishwari Khatu"},{"title":"Top 10 media milestones in 2023","excerpt":"1\u00a0Podeo and Rotana Media Services signed a strategic partnership to monetise podcasts hosted on Podeo, the largest podcast platform in the region. Podeo joins RMS\u2019s media representation portfolio, including radio, TV, streaming, and outdoor. It is primarily owned by Saudi Billionaire Prince Al Waleed bin Talal.\u00a0 2\u00a0In August, Prince Badr bin Abdullah, the Saudi minister […]","author":"Ishwari Khatu"},{"title":"The campaigns that caught our eye in 2023","excerpt":"1\u00a0Hungerstation The Subconscious Order Agency: Wunderman Thompson Riyadh\u00a0 The food delivery app introduced a smart feature that allowed users to order food online by harnessing the power of their subconscious mind. The app recognised when the user scrolled for a long time and launched the subconscious ordering tool. Several cuisine images were displayed as the […]","author":"Ishwari Khatu"},{"title":"Brand TD by Travel Daily Media partners with Continuum Media","excerpt":"Brand TD by Travel Daily Media (Singapore) has announced its strategic marketing alliance with Dubai-based firm Continuum Media. This exciting alliance opens up a host of new opportunities for travel companies seeking to enhance their brand presence and engage with their target audience across the globe and in the Middle East region by tapping into […]","author":"Sarah Qaddumi"},{"title":"Top 20 news stories from 2023","excerpt":"1 Saudi Arabia received its very first Grand Prix at the Festival of Creativity. Wunderman Thompson Riyadh brought it home with its campaign Subconscious Order for KSA-based delivery platform HungerStation, under the Creative Commerce category. Meanwhile, Impact BBDO also bagged a Grand Prix for the Print & Publishing category, marking the agency\u2019s third Grand Prix […]","author":"Ishwari Khatu"},{"title":"Less tradition, more transactions","excerpt":"Over a 15 year career in e-commerce and shopper marketing in the Middle East, I\u2019ve had the privilege to witness, and be part of, the extensive digital transformation the region has undergone. What was once a relatively untapped market has quickly become a booming hub for online commerce with no signs of slowing down, as […]","author":"Ishwari Khatu"},{"title":"Driving sustainability agenda from communications seat","excerpt":"Sustainability is an extremely complex, layered, and contentious issue, with most discussions in the developing world focusing on government policies and initiatives to combat the adverse impact of climate change. However, in this entire discourse, the importance of community and individual actions and their impact on the current and future generations and our planet at […]","author":"Sarah Qaddumi"}]