JWT has acquired a majority stake in Jordanian agency IDEA after seven years of affiliation.
The move is part of JWT MEA’s focus on strengthening its offering in the country and “expanding its suite of markets and services to regional and international clients”. The deal means JWT now owns 51 per cent of a newly incorporated Jordanian company that will acquire the assets of Amman-based IDEA, with the new company trading under the name JWT Jordan.
Roy Haddad, chairman and CEO of JWT MEA, said: “We are in the process of evaluating a number of acquisitions which will further enhance JWT MEA’s offerings to its clients in developing markets. The Gulf and Africa are two areas in which we are actively hunting for appropriate opportunities right now.”
