The typical gamer is no longer a reclusive teenage boy! Gaming is an upward trend, with more than 2.6 billion gamers globally and an industry worth $148.8 billion, and these numbers are only increasing.[1] N Now, 70% of players are over 18 years old, and the male to female ratio is almost even[2]. In many ways, the medium is starting to challenge social media as the main place where youth engage online, giving people a sense of accomplishment, a sense of community and providing social fulfilment. During a pandemic that has left many with a lack of means to achieve these goals and an excess of time at home, the turn to gaming is self-explanatory, with a 75 per cent increase in video game usage i
It’s time for Gaming to respawn the Advertising industry by FP7’s Aysar Joudeh
By Aysar Joudeh, Account Manager at FP7
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