How will technology affect media in the next year?
Technology creates media. From the comic book, we read to the automated customer service rep we speak to. The last few years have all been about technology adoption, which will continue in 2022. With AI, machine learning and automation becoming more mainstream, social, e-commerce, content creation, behaviour analytics and more, we can expect an evolution of the existing tools and an evolution of new tools, which will be more sophisticated and better integrated. Media is all about driving efficiency and effectiveness, where technology will play the role of an enabler.
What trends do you see emerging in the industry?
2022 will see four big tr
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