The digital marketing group, Incubeta announces its expansion into the Middle East and North Africa region with the opening of its new office in Dubai. Partnering with analytics and Martech consultancy agency e-CENS, this new market entry will enable Incubeta to help businesses to upgrade their growth through bespoke, localised digital solutions with global expertise.
Through this partnership, international and in-market clients will be able to expand and develop their digital performance in MENA with the same service level they know and trust globally with local insights. Incubeta and e-CENS’ combined multi-skilled strategy, encompassing creative, technology, data, and media, means the partners are well placed to meet the demand for a holistic approach to business growth through its collective digital solution.
The partnership will be led by Victoria Webb, managing director, MENA at Incubeta and Bashar Hafez, co-founder and managing director of e-CENS. With more than 15 years of marketing experience spanning Digital Media, Technology and Creative, Webb has been part of the senior management team at Incubeta MEA for almost five years, where she headed up the Africa Commercial Team. Hafez is a seasoned global technology executive with 20 years of experience supporting Fortune 500 companies and extensive knowledge of the MENA region.
Victoria Webb, managing director, MENA at Incubeta comments: “This is an exciting opportunity as we launch our new office in Dubai as part of the Incubeta growth strategy through our expansion and investment in the MENA region. With a team of specialists in-market, we are ready to help businesses grow as we are perfectly positioned as a preferred performance partner.
“When looking to expand in MENA, we recognised the importance of having a strong partnership which is why we have partnered with e-CENS. This new relationship is based on the common business objective of growth with a shared vision of offering a full-service digital solution which encompasses creative, technology, data, and media.”
Bashar Hafez, co-founder and MD of e-CENS comments: “e-CENS is partnering with Incubeta to provide a comprehensive portfolio of media, creative, analytics, and Martech services for leading organizations. Incubeta services will be an important value-add to our clients looking to have a full end-to-end solution combining our strong analytics and data capabilities with Incubeta’s strong media and creative services. In Incubeta, e-CENS found a globally trusted partner with a similar mindset, work ethic, great reputation, and a similar focus on customer service and satisfaction.”
The expansion encapsulates the momentous growth Incubeta is currently undergoing. In January 2021, Lars Lehne joined as Group CEO, followed by the acquisition of e-commerce experts Groundswell in March. The company has grown 20-fold in the past seven years, offering fantastic growth opportunities for its people and helping its rising number of clients thrive in a complex digital environment.
Lars Lehne, group CEO of Incubeta comments: “This new market offering for Incubeta aligns with our new and exciting narrative ‘Upgrade your growth’. Incubeta is growing into new markets and new partnerships with the expansion into the Middle East and North Africa a key focus as part of our global growth strategy.
“When the opportunity to partner with e-CENS presented itself, both businesses realised combining our complimentary services and resources to form a truly specialised solution would help businesses accelerate their digital performance globally.”
