Horizon FCB Dubai has announced the appointment of Mohamed Bareche as Executive Creative Director.
He takes the lead following an impactful tenure where he championed successful campaigns for brands such as Pizza Hut, KitKat, Louvre Abu Dhabi and Standard Chartered.
His ingenuity has been celebrated at the Cannes Lions Festival, Clio awards, LIA, NY Festival, One Show, MENA Effie and Dubai Lynx among other prestigious platforms.
Starting in Paris, Mohamed’s 21 year advertising journey began in 2002 as an assistant Art Director until he reached senior lead creative positions in multinational agencies from Paris to Dubai.
Outside the agency environment, Mohamed dedicated 7 years imparting his insights as an advertising instructor at esteemed institutions such as Paris University, ICN Business School, and Artline Institute.
Reham Mufleh, Managing Director at Horizon FCB Dubai, said “Mohamed’s addition to our team symbolises a new chapter of creativity and innovation at Horizon FCB.
“His vast experience and proven track record of excellence align seamlessly with our agency’s ethos. We’ll continue unleashing creativity fueled by diversity, data and technology, eagerly anticipating a game-change in partnership with Mohamed.”
Mohamed said: “Joining Horizon FCB Dubai is both an honor and a thrilling challenge. They already paved the way and built a strong reputation by winning in every major festival globally, not to mention notable pitch wins, which resonates with my own drive for excellence.
“They placed the bar really high and that makes me really excited to integrate in this ambitious team and continue the tradition of crafting campaigns that leave an indelible mark on the industry.”
With Mohamed at the creative helm, Horizon FCB Dubai reaffirms its commitment to its mission: to be the center where creators, fighters and thinkers converge.Their relentless drive, exemplified by the ‘Never Finished’ philosophy is what continues to distinguish them in the MENA advertising landscape.
