The account was won following a competitive pitch. Agency 222 was the incumbent.
Grey Group Middle East and Africa (MENA) has announced that it has won the integrated communication duties of Doha-based Barwa Bank Group. The account was won following a competitive pitch process. Agency 222 was the incumbent.
The mandate covers ‘all strategic communication activities’ for what is billed as ‘Qatar’s fastest growing Shari’ah-compliant bank’, according to a Grey MENA statement.
Nadim Khoury, COO, Grey Group MENA, said, “With the agency’s experience and proven track record so far, this is definitely the right step moving forward. Every new client represents an opportunity and a challenge for our team and we are excited to have won this particular piece of business.”
Karim Zarka, MD, Grey Doha, observed, “Barwa Bank Group is a professional and experienced financial organization and we are extremely pleased to work with them and offer our know-how of bringing the bank’s products closer to its clients.”
Barwa Bank will highlight its experience in providing a full range of Shari’ah compliant banking services, according to the agency.
