Global advertising spend is on course for 12.6 per cent growth this year to reach US$665bn, an upgrade from 6.7 per cent initially projected, as the global ad market rebounds strongly from the Covid-19 downturn of last year, finds WARC, the international intelligence service. Further growth, of 8.2 per cent, is forecast for 2022, by when the global advertising market will be worth more than US$700bn.
New quarterly research from 100 markets by WARC finds that advertising spend in Q2 2021 rose 23.6 per cent to a total of US$157.6bn – a new high for a second-quarter period and the strongest rise in over a decade.
Growth in the second quarter was driven mostly by online formats, which collectively saw spend rise
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