In this latest research installment powered by Choueiri Group’s Data Team, they take a closer look at how the COVID-19 crises has brought about a significant surge in TV Viewership for GEN Z “Zoomers” around the globe. These insightful findings serve to inspire regional brands to tap into the wide spectrum of marketing opportunities which TV can deliver to this very significant audience segment, who have been heavily impacted by the Pandemic.
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