Gamned is launching a webinar on programmatic.
Gamned is an adtech and programmatic company under to Unify, the digital arm of TF1 Group .
As a pioneer in programmatic advertising operations since 2009 in Europe and 2016 in the Middle East, Gamned has already launched (in partnership with Campaign Middle East) the first Middle East Programmatic Barometer at the end of 2019, which highlighted the market needs for more information and education on this matter.
So Gamned has decided to launch its first Middle East webinar on the subject. This session which is part of the company’s PABG (Programmatic Academy By Gamned) initiative.
Since the world’s governments began placing restrictions on movement, Gamned has swapped its traditional conference set up for a digital training program.
PABG has been run through different online modules in France, and webinars have been held in Belgium and Switzerland. The Middle East session will happen on Tuesday, May 12, at 11 am Dubai time. Then this programme will continue in other locations including Latin America and South East Asia.
The webinar, which reflects the Module 1 of the PABG, is a one-hour induction program dedicated to Middle Eastern marketers (advertisers; creatives, media and digital agencies; publishers, etc.) to help them to have a better understanding of the digital programmatic advertising stakes, identify the surrounding ecosystem, and manage their campaigns and partners.
Aspects the webinar will cover include:
- Understanding the main principles of programmatic advertising and its matters
- Review of some market figures
- The main performance indicators
- Identifying the overall ecosystem
- Insights on the next trends, regulations, and challenges
This webinar will be conducted in English by Gamned experts and will allow the participants to ask questions, which will be answered directly online at the end of the session or later by e-mails.
By organizing this session Gamned is happy to offer a learning advantage for marketing and advertising professionals during this very uncommon period and to enhance the overall industry’s education.
