Five years on from the Brexit referendum, Euronews has launched its new ‘Feel Connected to Europe’ campaign in the UK prior to its roll-out across Europe. Highlighting its ‘All Views’ positioning, impartiality and commitment to critical thinking, the campaign is designed to highlight the breadth of the media company’s programming and neutral editorial stance in an increasingly polarised news environment.
At the centre of the campaign is a film, featuring an original slam poem that explores the idea of independence saying no one ‘owns my news, twists my truths or moulds my views’.
The campaign, launching with a 30 second TV spot, will run across multiple channels including press, digital and social, as well as on Euronews’ O&O platforms. It was created by gt&i under Creative Director, Glen Tarr, formerly of Publicis London, written by gt&i writer and author Pete Bell and shot by acclaimed Director, Darren Statman on location in London. It gives voice to the diverse and independent viewers of Euronews, encouraging UK audiences to join its 145 million-strong community to form their own opinions and take in a diverse range of viewpoints.
The media company – which reaches 145 million people every month and is available in over 400 million homes in 160 countries, including two-thirds of homes across Europe and the UK – recently expanded its digital feature-led content which complements its rolling news, broadcast in 12 language editions, including the launches of Euronews Next, Euronews Travel and Euronews Green.
Credits:
Agency: gt&i
Creative Director: Glen Tarr
Director: Darren Statman
Art Director: Glen Tarr
Copywriter: Pete Bell
Producer: Pia d’Auriol
DOP: Darren Statman / Harry Syed (Euronews)
Editor: Euronews (in-house)
Production: Euronews (in-house)
Sound design: Euronews (in-house)
